Function of Organization.ppsx

This document provides an introduction to management principles and practices. It defines management as the process of coordinating individual efforts to achieve organizational goals. The document outlines the key functions of management including planning, organizing, staffing, directing, and controlling. It also describes the different levels of management from top to middle to lower levels. Finally, the document discusses the meaning, definitions, and responsibilities of management.

The document provides an overview of management as a concept. It discusses Pooja, a restaurant manager who oversees 100 employees. It then defines management according to various scholars and outlines its key concepts and functions. Management exists at multiple levels in organizations including top, middle, and lower levels. Effective management is important for achieving goals, utilizing resources efficiently, adapting to change, and ensuring smooth and profitable business operations through innovation.

Marketing involves identifying and satisfying customer needs through exchanges between organizations, customers, and suppliers. The marketing process includes situation analysis, objective-setting, strategy development, tactics, actions, and control. Marketing aims to satisfy customers, identify opportunities, target the right audiences, and enhance profitability. Customer satisfaction should be a key objective and involves understanding customer expectations, product quality, efficient operations, and positive customer experiences. Internal marketing uses tools like newsletters and awards to encourage employee focus on customers. External marketing applies promotional tools like advertising, public relations, and direct marketing to communicate with customers.