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DevOps and Intentional 
Emergence 
Jim Stogdill 
Velocity 
September 16, 2014
intentional: done on purpose. 
deliberate. 
emergence: the arising of novel and 
coherent structures, patterns and 
properties during the process of self-organization 
in complex systems.
Devops and Intentional Emergence - Velocity Conference
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Slides from a Masterclass I did at WeFab in São Paulo, for business executives and entrepreneurs: 1) Introduction 2) The Long Tail of Production 3) Uberization? No: Platform Economy 4) Open, Collaborative & Decentralized 5) Exercise: The Platform Design Toolkit

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La disruption n’est pas seulement un mot tendance. C’est aussi une réalité qui bouscule tous les grands acteurs du marché. Que signifie-t-elle exactement ? Quels sont ses effets positifs et négatifs et comment la gérer ?

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Q: The traditional corporate / government 
enterprises have the same technologies as 
Silicon Valley. 
So why do they deliver innovation so 
differently?
Top Down Bottom Up
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Individuals, firms, universities, government laboratories, and private non-profit organizations can all be sources of innovation. Firms are well-suited for innovation activities because they have greater resources than individuals and a system to direct those resources. Innovation can come from individuals, either as lone inventors or users designing solutions to meet their own needs. Universities and government laboratories also contribute to innovation through research efforts. Regional clusters can spur innovation through proximity that facilitates knowledge exchange, as seen in technology hubs like Silicon Valley.

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Happy Morning I have made a small attempt to summarize this book after reading this number of times. In this book Salim Ismail gives a deep dive – Exponential Organizations where he shows how any company, from Startup to a multi-national , can become exponential. The author unveils years of research learning how organizations can accelerate growth through use of Technology. The goal of the book is to provide you with the knowledge to leverage assets such as big data, communities, algorithms, and new technology to achieve performance ten times better than your competition. It is good book for entrepreneurs who need a guide for harnessing and strategizing the hyper growth of a company that feeds off of modern technology in the 21st century and beyond. Because we focus on accelerating technologies and the future we identified an infection point in how we build businesses that has never noticed before. Most CEOs see innovation as product or service innovation. But there is also process innovation, social innovation, organizational innovation, management innovation, business model innovation etc. Those business that do not evolve , will not survive Happy Reading

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Innovation can arise from many sources, including individuals, universities, government labs, non-profits, and firms. An even more important source is the linkages between these entities through networks and collaboration. Any innovation may emerge from one source or from the connections between sources. Sources of innovation can be thought of as a complex system with innovations coming from individual components or their interactions.

Devops and Intentional Emergence - Velocity Conference
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Industrial Age -> Network Age 
Centralized -> Decentralized 
Planned -> Generative 
Hierarchical -> Flat, Networked 
Modernist -> Post Modernist 
Sovereign -> Interdependent 
Modular, Readily Deconstructed -> Complex 
Establishment-> Counterculture 
Reductionist -> Expansionist 
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Open-> Proprietary 
Mass-> Information

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Blog link here >> http://goo.gl/Z8P6Q (context/introduction of the presentation) This is the presentation I used for my talk at the IDCAMP. I tried to put together two things: - an analysis of the new practices we need to create enduring and impacting enterprise in a time of radical change - a practical 10 rules guide to be adopted. All the material produced on my own is CC-BY-NC.

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Our world is on the precipice of a major paradigm shift in business. The age of cumbersome corporate giants is coming to a close. And the age of the agile exponential business is coming online. The pace and scope of growth in technology has made the status quo model of scarcity-centered business almost completely obsolete. On the flip side, these ever-accelerating technologies are allowing abundance-minded businesses to do far more with far less. Embracing exponential practices like cloud computing, crowd-sourcing, and staff-on-demand have allowed a new generation of companies to experience unprecedented growth, scalability, and agility. But how can embracing these exponential changes affect positive change in your business?

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Organizational fitness: 
Goals + 
internal state + 
dynamic environment 
2) Must change 
in response 
1) Is Changing
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It’s not the OO loop.
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Q: Why is maneuver, fast 
transients, or whatever in the 
corporate enterprise so difficult? 
Why can even simple projects 
feel like pushing rope?
Photo Jan Banning http://www.mymodernmet.com/profiles/blogs/bureaucracies-around-the-world 
A:

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1. Tesla Motors was a $3.2 billion company in 2015 that had created two remarkable electric cars. While not yet profitable, sales were growing rapidly. Tesla had repaid government loans ahead of major auto companies. 2. Tesla's first prototype was the Roadster, an electric sports car based on the Lotus Elise. It had powerful acceleration and a range of about 220 miles per charge. 3. Tesla's Model S, introduced in 2008, was a high-performance electric sedan intended to attract more mainstream buyers. It cost $500 million to develop but received a $465 million government loan to promote energy independence.

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organization characterized by 
specialization of functions, 
adherence to fixed rules, and a 
hierarchy of authority. 
bu·reau·cra·cy:
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“It is no exaggeration to say that if we had had to rely on 
conscious central planning for the growth of our industrial 
system, it would never have reached the degree of 
differentiation, complexity, and flexibility it has attained. 
… 
Any further growth of its complexity, therefore, far from making 
central direction more necessary, makes it more important than 
ever that we should use a technique which does not depend on 
conscious control.” 
Friedrich Hayak, The Road to Serfdom
$ 
$ 
$ 
$ 
$ 
$ 
$ 
Company: Planned, 
Hierarchical, 
Reductionist, 
Bureaucratic… 
Market: Emergent, 
Networked, 
Expansionist, …
$ 
$ 
$ 
$ 
$ 
$ 
$ 
Internal 
characteristics are 
becoming “post-bureaucratic” 
with 
more permeable 
boundaries.
Surroundings 
Market: Emergent, 
Networked, 
Expansionist, … 
Enterprise Core: 
planned, 
hierarchical, 
reductionist 
Edge: Impedance 
matched hybrid. 
Intentionally 
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The Paradox of Control
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“One” starts 
here 
Building the long tail of IT contribution. On 
purpose.
Generativity = “a system’s 
capacity to produce 
unanticipated change 
through unfiltered 
contributions from broad 
and varied audiences.”
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Some things that contribute to 
generativity 
Open Source 
Software 
Open 
Standards 
Runtime 
Platforms 
Low hurdles 
for initial 
project start 
Small world 
networks 
Open Data 
Open API’s 
Simple rules 
20% time Variable Cost 
… 
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This document discusses the importance of managers understanding and participating in information system (IS) decisions. It notes that IS enable changes to how people work together and are part of most business aspects. Disruptive technologies like digitization, mobile devices, and the World Wide Web have increased reach and social/political impact. The document includes quotes from Steve Wozniak and Bill Gates about the unexpected growth of computing and technology. It argues that future corporations will need to be flexible, agile, and able to reallocate resources like marketplaces. Workers will need skills like vision, creativity, communication, and analytical skills to gather information and drive innovation.

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Intentional 
Anode
Q: What changes to policy, 
architecture, technology, or 
culture would enhance long tail 
emergence in the company you 
work for?

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Connection for Innovation - Petter Coffee - Avanxo Cloud Forum 2013
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This document discusses how connection and collaboration can drive innovation. It argues that legacy IT systems made simple data integration difficult, focusing more on historical data than enabling knowledge sharing. True innovation now comes from unexpected connections between specialists from different fields and disciplines. The future of IT is in connected workflows and mobility, not just desktop computing. For innovation to thrive, systems must be open, customizable, and incentivize knowledge sharing between diverse contributors in online communities. Trust and security are also important for connections to provide value instead of just modernizing existing IT.

innovarinnovationinnovación
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This article discusses 3 key predictions about how cloud computing will change business and IT: 1. Cloud computing will enable more inter-company business processes and emergence of "business ecosystems" of companies with complementary strengths. 2. Cloud computing provides an "exoskeleton model" of sourcing IT capabilities externally rather than internally, allowing smaller companies and industries access to sophisticated IT. 3. Cloud computing will give rise to "business process utilities" - companies providing common processes like sales tax calculation on a massive scale.

Q: How can we better 
impedance match our 
organizations to the 
decentralized and emergent 
world we are immersed in?
“The test of a first-rate intelligence is the 
ability to hold two opposed ideas in the 
mind at the same time, and still retain the 
ability to function.” 
- F. Scott Fitzgerald
Thank You 
Jim Stogdill 
@jstogdill

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Devops and Intentional Emergence - Velocity Conference

  • 1. DevOps and Intentional Emergence Jim Stogdill Velocity September 16, 2014
  • 2. intentional: done on purpose. deliberate. emergence: the arising of novel and coherent structures, patterns and properties during the process of self-organization in complex systems.
  • 6. Q: The traditional corporate / government enterprises have the same technologies as Silicon Valley. So why do they deliver innovation so differently?
  • 12. Industrial Age -> Network Age Centralized -> Decentralized Planned -> Generative Hierarchical -> Flat, Networked Modernist -> Post Modernist Sovereign -> Interdependent Modular, Readily Deconstructed -> Complex Establishment-> Counterculture Reductionist -> Expansionist Designed-> Emergent Open-> Proprietary Mass-> Information
  • 13. Organizational fitness: Goals + internal state + dynamic environment 2) Must change in response 1) Is Changing
  • 15. Orient Observe It’s not the OO loop.
  • 19. Q: Why is maneuver, fast transients, or whatever in the corporate enterprise so difficult? Why can even simple projects feel like pushing rope?
  • 20. Photo Jan Banning http://www.mymodernmet.com/profiles/blogs/bureaucracies-around-the-world A:
  • 21. organization characterized by specialization of functions, adherence to fixed rules, and a hierarchy of authority. bu·reau·cra·cy:
  • 24. Photo Jan Banning http://www.mymodernmet.com/profiles/blogs/bureaucracies-around-the-world
  • 25. Bureaucracy is a low band pass filter, with delay.
  • 29. Yaneer Bar-Yam, Dynamics of Complex Systems
  • 30. And, maybe it takes a network to build a network to interact with a network.
  • 31. Constructal Law: For a finite-size system to persist in time (to live) it must evolve in such a way that it provides easier access to the imposed currents that flow through it. -From Design in Nature More and more of the “currents” imposed on the modern corporate enterprise are informational and digital.
  • 32. If you want information flow, architect your systems to promote connections
  • 33. “It is no exaggeration to say that if we had had to rely on conscious central planning for the growth of our industrial system, it would never have reached the degree of differentiation, complexity, and flexibility it has attained. … Any further growth of its complexity, therefore, far from making central direction more necessary, makes it more important than ever that we should use a technique which does not depend on conscious control.” Friedrich Hayak, The Road to Serfdom
  • 34. $ $ $ $ $ $ $ Company: Planned, Hierarchical, Reductionist, Bureaucratic… Market: Emergent, Networked, Expansionist, …
  • 35. $ $ $ $ $ $ $ Internal characteristics are becoming “post-bureaucratic” with more permeable boundaries.
  • 36. Surroundings Market: Emergent, Networked, Expansionist, … Enterprise Core: planned, hierarchical, reductionist Edge: Impedance matched hybrid. Intentionally emergent.
  • 37. The Paradox of Control
  • 38. Gall’s Law: A complex system that works is invariably found to have evolved from a simple system that worked. So, we need to make lots of little systems. And help them grow, adapting quickly as they do.
  • 40. The skunk works of One
  • 41. “One” starts here Building the long tail of IT contribution. On purpose.
  • 42. Generativity = “a system’s capacity to produce unanticipated change through unfiltered contributions from broad and varied audiences.”
  • 44. Some things that contribute to generativity Open Source Software Open Standards Runtime Platforms Low hurdles for initial project start Small world networks Open Data Open API’s Simple rules 20% time Variable Cost … Community
  • 48. Q: What changes to policy, architecture, technology, or culture would enhance long tail emergence in the company you work for?
  • 49. Q: How can we better impedance match our organizations to the decentralized and emergent world we are immersed in?
  • 50. “The test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.” - F. Scott Fitzgerald
  • 51. Thank You Jim Stogdill @jstogdill

Editor's Notes

  1. This talk is about creating fertile soil for emergence in the traditional corporate enterprise where DevOps is one of the important enablers. Ask for people’s backgrounds: “Web” or “Enterprise”
  2. Let’s start with a definition to baseline the discussion.
  3. In a nutshell I think the web (and Silicon Valley) represent an emergent way of doing business …
  4. … while the corporate enterprise remains stubbornly planned and reductionist. The information age is rewarding the former and causing pain to the latter in at least some quarters - pain that is beginning to force change. This talk is about broadening the way we think about that change.
  5. If I’m honest, this session isn’t really about DevOps. I’ve been exploring these and related ideas for a while, and for this go around I just added DevOps to the title so that the Velocity editorial team would notice it. On the other hand, this talk in whatever version, has always been at least partially about DevOps even when I didn’t put that in the title. None of these talks have been definitive, prescriptive. They are all me wrestling with the ideas out loud.
  6. My interest in this topic started with this question. I was doing work for the government / DoD and I was struck by the fact that, despite big budgets, they couldn’t seem to make great thing happen quickly.
  7. The answer has something to do with how they go about things. The center of effort just seems different in the two environments. Part of that might be scale and maturity, but that doesn’t seem to tell the whole story.
  8. It’s much deeper than process and tools. The differences seem to be more about world view, culture, and evolutionary path. Silicon Valley and the corporate enterprise aren’t just two stacks and two approaches to technology, they are different evolutionary lines, the manifestation of different adaptive schemes that succeeded in different evolutionary contexts (you might not like the corporate enterprise, but it is largely a successful form). Aside: evolution makes a good framing for the discussion of progress, because evolution is in the direction of increasing complexity (on average). As the dynamic environment becomes more complex, the organizations interacting with it become more complex too to adapt. Hierarchy and bureaucracy have built in limits to the complexity that they can handle so this transition is qualitative.
  9. This should be obvious - but sometimes we miss the big things in our focus on the minute - the industrial age is in transition into the information age and the things that made those environments different are fading. As the industrial age unfolded, railroad networks connected markets and made the rise of national brands possible. Digital networks are connecting everyone and everything and will make even more dramatic changes possible. Rapidly changing the scale and nature of the dynamic environment in which they operate.
  10. More than just hierarchy, rules, and specialization though, bureaucracy was our first corporate systems architecture. It was the original technology stack that businesses used for passing messages, storing state, and processing data. Say what you will, but bureaucracy was a successful evolutionary adaptation.
  11. Unfortunately, in today’s networked and fast moving dynamic environment, bureaucracy remains a low band filter with delay, only the big project bass notes get through, slowly, and its impact on maneuver is predictable. It was effectively adapted for the industrial age, but as a rationalist product of reductionist, modernist, centralized, hierarchy it is increasingly out of step with our decentralizing expansionist world.
  12. Btw, you may notice that I tend to mix metaphors and draw ideas from lots of places…I find useful analogies in the second law of thermodynamics, from evolution, complex adaptive systems, theories of intelligence, neuroscience, military strategy and etc. I take inspiration from Col John Boyd. He is known as a grand strategist, but I think of him as a grand synthesizer. People who attended his lectures describe the breadth of his source material and that his talks were as much about the intellectual journey as they were about the end strategy. I make absolutely no claims of being like Boyd, but I like the way his thinking gave permission to look far afield for analogy and inspiration.
  13. Ok, back to the topic, sometimes I think talk about silicon valley, the enterprise, open, closed, ITIL, DevOps, centralized, decentralized, etc. are really just code words for the culture struggle between modernism and post modernism in the workplace. And it’s a struggle that isn’t confined there. It’s throughout our society. The industrial age informed and created one kind of social fabric, the network / information age is creating another. The network age doesn’t just extend industrialization, it leaves it behind. Modernism and reductionism may be in their final steep decline. They are being supplanted by a new kind of network empiricism that will exert its own gravitational force on our social and organizational fabric. George Bush, with his perfect illustrations of reductionism (“You are with us or against us”) will probably be our last president of the modernist era. Reductionism remains intuitively appealing to us as humans in need of simple narratives of cause and effect but is increasingly out of step with our complex networked world.
  14. So let’s go through a few different ideas that apply to this transforming enterprise. Bureaucracy hasn’t sat completely still. The network is making its way into our traditional bureaucracies and and is causing them to evolve into hybrid hierarchy / networks, some form or another of a post-bureaucratic enterprise. Often this isn’t on purpose of course, it lacks the “intentional part” - these networks are overlays on to the hierarchy of the official organization chart.
  15. And we *need* that increasing internal organizational complexity because a hierarchical organization can never be smarter than the people who run it, but our extended ecosystem is just too complex for that small group of managers to understand and react to. So we need internal structures, processes, and time cycles that are better able to cope. We need the corporation to be smarter than the people that run it. And in fact, smarter than the sum of all of the people in it.
  16. We must be both emergent and planned. The greatest challenge to our organizations is being able to hold both of those ideas in our cultural minds at the same time.