This document discusses guidelines for designing effective websites. It begins by outlining principles for web page construction, emphasizing quality content, reader convenience, and artistic composition. It then lists Nielsen's "Top Ten Good Deeds in Web Design," such as using a logo link to the home page, providing search, and structuring content clearly. The document also cautions against overusing images and Flash, and lists common mistakes like poor navigation. It concludes by noting the importance of designing websites optimized for mobile devices and their constraints.