Coleman_Lana_DMBS_PersonalBrand1_2024-09.pptx

Content marketing is a technique that involves creating and distributing valuable content to attract and engage a target audience with the goal of driving customer action. It is important because 80% of buyers prefer getting product information through articles rather than advertisements. The keys to successful content marketing are understanding buyer personas, their purchase journey, and creating content that addresses their needs and problems without directly selling. An effective content marketing strategy follows a continuous process of planning topics, producing content, distributing it, analyzing performance, and repeating.

NIDM India, Bangalore - Was Founded By Shri M.S.Kumar, India's Top Digital Marketing Faculty In year 2011 with a vision to create Successful Careers in The Digital Marketing Industry, With his expertise and guidance we have trained more than 30,000+ Students, 2500+ Batches, Students from 20+ Countries, Trainees got placed in Top MNC companies in India and he has guided over 100+ Startups. Mr. Kumar is India's Top Digital Marketing Faculty. https://nidmindia.com/

In today’s digital age, social media is the beating heart of customer connection. It’s a vibrant space where brands can build communities, share stories, and foster meaningful relationships with their audience. But simply having a presence isn’t enough. The true magic lies in igniting customer engagement, transforming passive followers into active participants.

My Mini Club marketing plan aims to increase Facebook fans to 1,000+ and sales by 5-10% by December 31st. It targets Stephy Chen, a 19-year-old Chinese international student in Richmond who enjoys taking selfies and uses social media daily. The plan provides an in-depth persona profile of Stephy to understand her goals, interests and online behavior. It will promote My Mini Club's new photo products and ideas on Facebook to appeal to Stephy's passion for photography and fashion.

This document discusses developing and implementing a content strategy for social media. It covers translating business objectives into content objectives, segmenting target customer groups by understanding their digital behaviors, the art of online storytelling and content theme development, and identifying the role of content in moving customers along the purchase path. The presentation includes examples from food and drink brands like Panera Bread, Innocent Drinks, and HB Ice Cream to illustrate best practices in content strategy and social media marketing.

The document provides information about the IFLA BibLibre International Library Marketing Award. The objectives of the award are to reward the best library marketing projects worldwide, encourage marketing in libraries, and allow libraries to share marketing experiences. Any library worldwide that markets its products or services can apply. Applications must be submitted in one of seven IFLA languages and include an original marketing project proposal that answers application questions and describes the benefits, components, targeted customers, marketing strategy, and results of the project. Proposals will be judged on their strategic approach, creativity, potential for visibility and support, effectiveness, and commitment to ongoing marketing activities.