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Personal Brand Exploration Christiin Clerkley

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Personal Brand Exploration Project & Portfolio: week 2 Christiin Clerkley Entertainment & Media Business June 14, 2024
Short-Term Career Goals: Establish a boutique entertainment management firm with-in six months post- graduation. • Specific: Start a firm that offers management services to emerging artists in music, film, and digital content. • Measurable: Sign at least three clients within the first three months. • Achievable: Leverage industry connections and digital marketing skills. • Relevant: Aligns with my entrepreneurial spirit and expertise in entertainment management. • Time-bound: Achieve this goal by December 2025. Long –Term Career Goals: Build a renowned entertainment management company known for nurturing successful artists and creators across multiple media platforms. Career Category: Career Change
PROFSSION Occupation: Entertainment Management Potential Job Titles: 1.Talent Manager 2.Artist Development Manager 3.Creative Director
Target Audience Emerging artists who need guidance and representation Most significant need Key characteristics of ideal clients Film Music Artists Digital Content Management Agency
This Photo by Unknown Author is licensed under CC BY Work Experience: Cheryl (CherryRaps, TatuCherry) Doyle Recording ArtistRecording Artist CherryRaps · FreelanceCherryRap s · Freelance Nov 2021 - Present · 2 yrs. 8 mos. Nov 2021 to Present · 2 yrs. 8 mos. Chicago, Illinois, United States · Hybrid Chicago, Illinois, United States · Tattoo ArtistTattoo Artist •Nov 2019 - Present · 4 yrs 8 mosNov 2019 to Present · 4 yrs 8 mos Education: Full Sail University since 2024-present Skills: Making MusicMaking Music •Recording Artist at CherryRaps Recording Artist at CherryRaps •Music CreationMusic Creation •Recording Artist at CherryRaps Recording Artist at CherryRaps •Interview PreparationInterview Preparation •Recording Artist at CherryRaps Recording Artist at CherryRaps •Artist DevelopmentArtist Development •2 experiences across CherryRaps and 1 other company2 experiences across CherryRaps and 1 other Christiin Clerkley Work Experience: Recording ArtistRecording Artist • Artist since 2018-present Los Angeles, Nevada • Event planning 2019- present Freelance • Show management 2018 – present Los Angeles • Music creation 2019- present Los Angeles • Artist Development 2018- present Los Angeles • Artist management 2019- present • Event Management 2018 Skills •Artist DevelopmentArtist Development •Artist ManagementArtist Management •Entertainment managemet •Event Management Education: Full Sail University since 2024-present
IDENTITY Vision: To transform the entertainment industry by providing exceptional management services that empower artists to achieve their fullest potential. Purpose: To support and guide emerging artists in navigating the complexities of the entertainment industry. Core Values: 1.Integrity 2.Creativity 3.Dedication 4.Innovation Golden Circle: •Why: To help artists succeed in a competitive industry. •How: By offering personalized management and strategic career planning. •What: Providing comprehensive entertainment management services. Guiding Principle: Always act in the best interest of the artists, ensuring their career growth and personal satisfaction. Passion: Passionate about discovering and nurturing new talent and helping them achieve their dreams. Superpower: Exceptional ability to connect with artists and understand their unique needs, crafting tailored management solutions that drive success.
“I empower emerging artists in the entertainment industry to reach their full potential by providing strategic and personalized management services that foster growth and success." • Artist Empowerment Specialist POSTION PROMISE
Networking Industry Events: South by Southwest (SXSW) •Date & Location: March 2025, Austin, TX •Objective: Network with industry professionals, discover new talent, and learn about the latest trends in entertainment. Elevator Pitch: "You know how emerging artists often struggle to navigate the complexities of the entertainment industry? Well, what I do is provide strategic and personalized management services that help them achieve their career goals. In fact, one of my clients recently signed a major record deal after just six months of working with me." Mentorship: Seek out a mentor who is a seasoned talent manager with extensive experience in the entertainment industry, capable of providing insights on client management, industry trends, and business growth strategies. Organization: National Association of Music Managers (NAMM Objective: Gain access to a network of music managers, attend workshops and seminars, and stay updated on industry best practices.
DIGITAL MARKETING Online ID Calculator Results: Search Results: Average Online Identity: Average Search Quotient: Average Social Quotient: Low Online Resume: Low Brand Archetype: •Archetype: Caregiver •Description: The Caregiver archetype is driven by the desire to nurture and support others. This archetype values compassion, empathy, and a strong sense of responsibility. Digital Marketing Strategy: •Improve ID Scores: Enhance the Social Quotient and Online Resume by regularly updating LinkedIn with professional achievements, publishing industry-related articles, and engaging with relevant content. •Exude Archetype: Showcase the nurturing and supportive aspects of my work through testimonials and case studies of client successes. •Primary Content: Blog posts, client success stories, and industry insights. •Social Media Tools: LinkedIn, Instagram, and YouTube for content promotion and engagement.
Skill: Leadership •Task: Join a leadership development program at a local business school and complete it by June 2025. Skill: Networking •Task: Attend monthly networking events organized by a local chamber of commerce and build a network of 50 industry contacts by May 2025. • Skill: Advanced Contract Negotiation • Task: Complete a certification course in Advanced Contract Negotiation through Coursera by December 2024. • Skill: Digital Marketing • Task: Attend a digital marketing bootcamp by General Assembly by October 2024. Technical Skills: Transferable Skills: Professional Development
References • Al Ries, & Trout, J. (1981). Positioning: The Battle for Your Mind. McGraw-Hill. • Coursera. (n.d.). Advanced Contract Negotiation Certification. Retrieved from https://www.coursera.org • General Assembly. (n.d.). Digital Marketing Bootcamp. Retrieved from https://generalassemb.ly • LinkedIn. (n.d.). Retrieved from https://www.linkedin.com/in/cherryraps/ • National Association of Music Managers (NAMM). (n.d.). Retrieved from https://www.namm.org • Simon Sinek. (2009). Start with Why: How Great Leaders Inspire Everyone to Take Action. Penguin Group. • South by Southwest (SXSW). (n.d.). Retrieved from https://www.sxsw.com • Toastmasters International. (n.d.). Retrieved from https://www.toastmasters.org C.E.O. MOCA

More Related Content

Personal Brand Exploration Christiin Clerkley

  • 1. Personal Brand Exploration Project & Portfolio: week 2 Christiin Clerkley Entertainment & Media Business June 14, 2024
  • 2. Short-Term Career Goals: Establish a boutique entertainment management firm with-in six months post- graduation. • Specific: Start a firm that offers management services to emerging artists in music, film, and digital content. • Measurable: Sign at least three clients within the first three months. • Achievable: Leverage industry connections and digital marketing skills. • Relevant: Aligns with my entrepreneurial spirit and expertise in entertainment management. • Time-bound: Achieve this goal by December 2025. Long –Term Career Goals: Build a renowned entertainment management company known for nurturing successful artists and creators across multiple media platforms. Career Category: Career Change
  • 3. PROFSSION Occupation: Entertainment Management Potential Job Titles: 1.Talent Manager 2.Artist Development Manager 3.Creative Director
  • 4. Target Audience Emerging artists who need guidance and representation Most significant need Key characteristics of ideal clients Film Music Artists Digital Content Management Agency
  • 5. This Photo by Unknown Author is licensed under CC BY Work Experience: Cheryl (CherryRaps, TatuCherry) Doyle Recording ArtistRecording Artist CherryRaps · FreelanceCherryRap s · Freelance Nov 2021 - Present · 2 yrs. 8 mos. Nov 2021 to Present · 2 yrs. 8 mos. Chicago, Illinois, United States · Hybrid Chicago, Illinois, United States · Tattoo ArtistTattoo Artist •Nov 2019 - Present · 4 yrs 8 mosNov 2019 to Present · 4 yrs 8 mos Education: Full Sail University since 2024-present Skills: Making MusicMaking Music •Recording Artist at CherryRaps Recording Artist at CherryRaps •Music CreationMusic Creation •Recording Artist at CherryRaps Recording Artist at CherryRaps •Interview PreparationInterview Preparation •Recording Artist at CherryRaps Recording Artist at CherryRaps •Artist DevelopmentArtist Development •2 experiences across CherryRaps and 1 other company2 experiences across CherryRaps and 1 other Christiin Clerkley Work Experience: Recording ArtistRecording Artist • Artist since 2018-present Los Angeles, Nevada • Event planning 2019- present Freelance • Show management 2018 – present Los Angeles • Music creation 2019- present Los Angeles • Artist Development 2018- present Los Angeles • Artist management 2019- present • Event Management 2018 Skills •Artist DevelopmentArtist Development •Artist ManagementArtist Management •Entertainment managemet •Event Management Education: Full Sail University since 2024-present
  • 6. IDENTITY Vision: To transform the entertainment industry by providing exceptional management services that empower artists to achieve their fullest potential. Purpose: To support and guide emerging artists in navigating the complexities of the entertainment industry. Core Values: 1.Integrity 2.Creativity 3.Dedication 4.Innovation Golden Circle: •Why: To help artists succeed in a competitive industry. •How: By offering personalized management and strategic career planning. •What: Providing comprehensive entertainment management services. Guiding Principle: Always act in the best interest of the artists, ensuring their career growth and personal satisfaction. Passion: Passionate about discovering and nurturing new talent and helping them achieve their dreams. Superpower: Exceptional ability to connect with artists and understand their unique needs, crafting tailored management solutions that drive success.
  • 7. “I empower emerging artists in the entertainment industry to reach their full potential by providing strategic and personalized management services that foster growth and success." • Artist Empowerment Specialist POSTION PROMISE
  • 8. Networking Industry Events: South by Southwest (SXSW) •Date & Location: March 2025, Austin, TX •Objective: Network with industry professionals, discover new talent, and learn about the latest trends in entertainment. Elevator Pitch: "You know how emerging artists often struggle to navigate the complexities of the entertainment industry? Well, what I do is provide strategic and personalized management services that help them achieve their career goals. In fact, one of my clients recently signed a major record deal after just six months of working with me." Mentorship: Seek out a mentor who is a seasoned talent manager with extensive experience in the entertainment industry, capable of providing insights on client management, industry trends, and business growth strategies. Organization: National Association of Music Managers (NAMM Objective: Gain access to a network of music managers, attend workshops and seminars, and stay updated on industry best practices.
  • 9. DIGITAL MARKETING Online ID Calculator Results: Search Results: Average Online Identity: Average Search Quotient: Average Social Quotient: Low Online Resume: Low Brand Archetype: •Archetype: Caregiver •Description: The Caregiver archetype is driven by the desire to nurture and support others. This archetype values compassion, empathy, and a strong sense of responsibility. Digital Marketing Strategy: •Improve ID Scores: Enhance the Social Quotient and Online Resume by regularly updating LinkedIn with professional achievements, publishing industry-related articles, and engaging with relevant content. •Exude Archetype: Showcase the nurturing and supportive aspects of my work through testimonials and case studies of client successes. •Primary Content: Blog posts, client success stories, and industry insights. •Social Media Tools: LinkedIn, Instagram, and YouTube for content promotion and engagement.
  • 10. Skill: Leadership •Task: Join a leadership development program at a local business school and complete it by June 2025. Skill: Networking •Task: Attend monthly networking events organized by a local chamber of commerce and build a network of 50 industry contacts by May 2025. • Skill: Advanced Contract Negotiation • Task: Complete a certification course in Advanced Contract Negotiation through Coursera by December 2024. • Skill: Digital Marketing • Task: Attend a digital marketing bootcamp by General Assembly by October 2024. Technical Skills: Transferable Skills: Professional Development
  • 11. References • Al Ries, & Trout, J. (1981). Positioning: The Battle for Your Mind. McGraw-Hill. • Coursera. (n.d.). Advanced Contract Negotiation Certification. Retrieved from https://www.coursera.org • General Assembly. (n.d.). Digital Marketing Bootcamp. Retrieved from https://generalassemb.ly • LinkedIn. (n.d.). Retrieved from https://www.linkedin.com/in/cherryraps/ • National Association of Music Managers (NAMM). (n.d.). Retrieved from https://www.namm.org • Simon Sinek. (2009). Start with Why: How Great Leaders Inspire Everyone to Take Action. Penguin Group. • South by Southwest (SXSW). (n.d.). Retrieved from https://www.sxsw.com • Toastmasters International. (n.d.). Retrieved from https://www.toastmasters.org C.E.O. MOCA

Editor's Notes

  1. KPI: Number of clients signed within three months (target: 3 clients).
  2. linkedin.com