DIGITAL MARKETING INSTITUTE IN BANGALORE
- 1. ORGANIC MARKETING A L O N G - T E R M D I G I T A L M A R K E T I N G S T R A T E G Y www.nidmindia.com
- 2. WHAT IS ORGANIC MARKETING? • Marketing techniques that focus on natural/unpaid ways to promote products/services • Examples: content marketing, SEO, social media marketing, email marketing • Builds trust and rapport with your target audience over time www.nidmindia.com
- 3. BENEFITS OF ORGANIC MARKETING • Cost effective way to market with little/no advertising spend • Helps build brand awareness and authority • Drives high-quality, opt-in traffic to your website • Nurtures relationships with prospects through the sales funnel www.nidmindia.com
- 4. DEVELOPING AN ORGANIC MARKETING STRATEGY • Define your goals (brand awareness, lead gen, etc) • Research your target audience and where they're active • Plan out content topics and formats • Create a content calendar and schedule • Measure results and continually optimize www.nidmindia.com
- 5. By investing time into organic marketing efforts, you can cost- effectively attract prospects, nurture relationships, and grow your business sustainably over time.. www.nidmindia.com
- 6. KEY PRINCIPLES OF ORGANIC MARKETING: • It prioritizes providing value and education over direct selling • It aims to build trust, authority and strong relationships • It embraces a permission-based approach - customers opt-in • It uses a mix of channels like content, SEO, social media, email • It focuses on long-term, sustainable growth rather than quick wins www.nidmindia.com
- 7. CORE ORGANIC MARKETING CHANNELS • Blog posts, videos, podcasts, ebooks, whitepapers • Useful, engaging content that attracts your target audience Content Marketing • Keyword research to target relevant searches • Technical and on-page SEO tactics • Link building to improve domain authority Search Engine Optimization (SEO) Social Media Marketing • Sharing content and offers on social platforms • Engaging with your audience and target customers • Building a loyal community around your brand www.nidmindia.com
- 8. WHAT IS ORGANIC CONTENT? creating high-quality content that gives prospective consumers value for low to no cost, organic marketing aims to attract and convert people who find them naturally. Investing in organic marketing means that you’ll be playing the long game. From growing an audience on your social media to filling your blog with quality, relevant content, organic marketing takes time and consistent effort. The main goal of organic marketing is to increase brand awareness and build a connection with your audience, whether through educational or entertaining content. www.nidmindia.com
- 9. Organic marketing encourages an emotional connection between your customers and your brand, which is a major driver of a positive brand experience. Through content that is focused on helping, educating, or entertaining your customers, organic marketing allows you to connect to them without the barrier of needing to sell in your way. , WHY IS IT SO IMPORTANT? Your research and analytics may have one idea of the audience you should be targeting, but there might be a surprising group of people looking to use your product or service in different ways. By using organic marketing, you can optimize for covering and reaching both. www.nidmindia.com
- 10. audience that organic marketing reaches www.nidmindia.com
- 11. 10 ORGANIC MARKETING CHANNELS Search engine optimization (SEO) Social media channels Lead magnets Email campaigns Live events and webinars Podcasts Digital PR Content partnerships Affiliate marketing Customer testimonials www.nidmindia.com
- 13. ORGANIC VS PAID MARKETING www.nidmindia.com
- 14. 9 6 1 1 3 6 1 1 4 7 OUR CONTACT www.nidmindia.com btm layout nidmindia@gmail.com www.nidmindia.com
- 15. THANK YOU W W W . N I D M I N D I A . C O M www.nidmindia.com