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Digital Marketing Coaching.pptx

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IrchamHidayat

This document provides an overview of content marketing and principles for creating effective content. It defines content marketing and lists common types of content used. It outlines four key principles for developing a content marketing strategy: 1) creating customer personas, 2) mapping the customer engagement cycle, 3) developing the brand story, and 4) developing a content marketing channel plan. Finally, it provides an activity for creating a customer persona template. The overall message is that content marketing should be planned, designed to achieve customer-focused objectives, integrated across communications channels, and be relevant, useful, and engaging for target audiences.

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Coaching Clinic How To Manage Content in Digital Marketing
ANDI IRCHAM HIDAYAT Lecturer at Sistem dan Teknolgi Informasi Nobel Institute Makassar
● Defenition of “Content Marketing” ● Some Example ● How “Content Marketing” Works ● Principles of Creating ‘Content’ ● Activity CONTENTS OF COACHING
What Do You Know About Content Marketing ?
Contentporary Content Marketing includes : Games and Apps Photograph Videos Blogs E-Books Infographics White Papers and Report News Letter and News Feed Question and Answer Articles
Content Strategy: Turning strangers into customers and promoters of your business
Digital Marketing Coaching.pptx
Principles of Creating Content: 1. Develop the customer ‘Persona’ 2. Create the Engagement Cycle 3. Develop the Brand Story 4. Develop the content marketing channel plan
1. Develop the Customer Persona • Know the person you are selling to – more than their demographic • Behaviours, individual needs, buying cycle • Customer Motivations, Goals and Frustrations • Why should this person care about your company? • What Unique Value Proposition do you offer this person?
Contoh template persona
2. Create the Engagement Cycle Map the Customer’s Buying Process and Customer Journey: Awareness - Information Search – Price - Purchase Decision – Alternatives - Short List - Purchase Post- Purchase Experience - Re-Purchase - Advocate
3. What is the Brand Story? • How does the customer perceive / experience your brand? • What does your brand promise the customer? • Why is your brand new, different, challenging? • What is your brand’s history? • What does your brand help the customer to achieve?
Digital Marketing Coaching.pptx
4. Develop the Content Marketing Channel Plan • Where will the customer view your content ? • What device will the consumer be using? • Why would people want this content through this channel? • What do we hope the consumer will do with the content? • What are the objectives of each channel as they relate to the engagement cycle?
o Go beyond conventional segmentation to communicate directly and in a relevant way with individuals. o Be planned and designed to achieve specific customer-focused objectives. o Be integrated with the entire communications / promotional mix. o Be relevant, useful, findable, sharable, creative and fun. Summary: Content Marketing should:
Activity 1: Create your Customer Persona Using the Persona Template, create a Customer Persona for a prospective undergraduate student considering doing a first degree in Business and Management.
CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik. THANKS! Do you have any questions? ircham@nobel.ac.id

More Related Content

Digital Marketing Coaching.pptx

  • 1. Coaching Clinic How To Manage Content in Digital Marketing
  • 2. ANDI IRCHAM HIDAYAT Lecturer at Sistem dan Teknolgi Informasi Nobel Institute Makassar
  • 3. ● Defenition of “Content Marketing” ● Some Example ● How “Content Marketing” Works ● Principles of Creating ‘Content’ ● Activity CONTENTS OF COACHING
  • 4. What Do You Know About Content Marketing ?
  • 5. Contentporary Content Marketing includes : Games and Apps Photograph Videos Blogs E-Books Infographics White Papers and Report News Letter and News Feed Question and Answer Articles
  • 6. Content Strategy: Turning strangers into customers and promoters of your business
  • 8. Principles of Creating Content: 1. Develop the customer ‘Persona’ 2. Create the Engagement Cycle 3. Develop the Brand Story 4. Develop the content marketing channel plan
  • 9. 1. Develop the Customer Persona • Know the person you are selling to – more than their demographic • Behaviours, individual needs, buying cycle • Customer Motivations, Goals and Frustrations • Why should this person care about your company? • What Unique Value Proposition do you offer this person?
  • 11. 2. Create the Engagement Cycle Map the Customer’s Buying Process and Customer Journey: Awareness - Information Search – Price - Purchase Decision – Alternatives - Short List - Purchase Post- Purchase Experience - Re-Purchase - Advocate
  • 12. 3. What is the Brand Story? • How does the customer perceive / experience your brand? • What does your brand promise the customer? • Why is your brand new, different, challenging? • What is your brand’s history? • What does your brand help the customer to achieve?
  • 14. 4. Develop the Content Marketing Channel Plan • Where will the customer view your content ? • What device will the consumer be using? • Why would people want this content through this channel? • What do we hope the consumer will do with the content? • What are the objectives of each channel as they relate to the engagement cycle?
  • 15. o Go beyond conventional segmentation to communicate directly and in a relevant way with individuals. o Be planned and designed to achieve specific customer-focused objectives. o Be integrated with the entire communications / promotional mix. o Be relevant, useful, findable, sharable, creative and fun. Summary: Content Marketing should:
  • 16. Activity 1: Create your Customer Persona Using the Persona Template, create a Customer Persona for a prospective undergraduate student considering doing a first degree in Business and Management.
  • 17. CREDITS: This presentation template was created by Slidesgo, including icons by Flaticon, and infographics & images by Freepik. THANKS! Do you have any questions? ircham@nobel.ac.id