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How will users find you?
  BlackBerry 10 rises
                                              Casual Connect Europe, Hamburg - 14 Feb 2012



http://3.bp.blogspot.com/-3TvcMCABcv0/TrqusL3zG_I/AAAAAAAAGFQ/jCvJYKvvnj0/s1600/Phoenix+Tattoos+%252832%2529.jpg
Photo: (c) Octavio Aburto
                                                                                                                   @vhirsch
30 January 2013



http://getwebdesign.co.za/wp-content/uploads/2010/07/package1.jpg
http://getwebdesign.co.za/wp-content/uploads/2010/07/package1.jpg
It’s s*** hot !




http://3.bp.blogspot.com/-TEgejMJhOFY/TsZBqa9dSWI/AAAAAAAACSw/AaSpWZ16HEo/s1600/Alfa+Romeo+Pandion+Bertone++sports+car+Coupe+futuristic+design+concept+vehicle+italian+italy+1+side+view.jpg

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This document discusses the issues around deception and fake content online. It notes how fake news spread rapidly in 2016 and was a lucrative business for some. It then explores how AI is advancing to generate increasingly realistic fake audio, images, and video through techniques like deep learning that could further spread misinformation. The document proposes that blockchains could help address this by allowing content to be timestamped and verified regarding time, location and authenticity through techniques like cryptographic hashes and GPS metadata on media files.

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A slightly diet version of former Slideshare Presentation of the Day, tweaked with added goodness the the Social Media Day, Preston - hosted by Tom Stables Creative and Duchess of Grange to celebrate the first international social media day. A visually rich wake up call to those who think social media is something best left to other people.

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A brief presentation for students that are being introduced to digital notation to build on digital fluency.

digital annotationadobediigo
What’s in it?
          -        C++, Webkit, Adobe Air, etc, etc
          -        BlackBerry Flow
          -        BlackBerry Balance
          -        BlackBerry Timeshift Camera
          -        Engines & tools galore




http://www.wallchan.com/images/sandbox/64591-cogs.png
Speaking of tools...



                                                                     PRO

                                                        Commercial release: Spring 2013


http://www.wallchan.com/images/sandbox/64591-cogs.png
Developers’ nightmares
   No OS or Hardware Power                                                                    ✓
   No Ease (complicated dev)                                                                  ✓
   No Discovery
   No Retention
   No Money

http://www.themoviebanter.com/wp-content/uploads/2010/05/a-nightmare-on-elm-street-1939.jpg
Interlude...

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This document provides attribution for various images used. It lists the source website for 14 different images. The images come from sites related to positive themes like making the world better, social change, helping others, and environmental sustainability. Attribution is provided for stock photography websites, individual photographers, non-profit organizations, and blogs.

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universitédelorraine2018 cours 3 intelligence artificielle
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Create Dreams!




osall/ushistory/topics/March%20on%20Washington%202.jpg
Create excitement!
                 “Unless you have a game that is inherently fun to play, you
                    won’t have a game that’s engaging and you won’t have
                 these players playing for months & months & months. And
                if you don’t have that, then it doesn’t really matter what the
                                  monetization per user is.”

                                                                    Ilkka Paananen, Super Cell




http://www.youthkiawaaz.com/wp-content/uploads/2010/12/Crowd1.jpg
Create Context!




Social is interaction in context
http://upload.wikimedia.org/wikipedia/commons/e/e0/Petanque_players_in_Cannes_(France)_2003.jpg
Not this!
                         One more
                  Farmville invite...



                     I dare you!
             I double-dare you!


      http://1.bp.blogspot.com/-Pt9reuR5KCg/Ttmbj30FLvI/AAAAAAAAA5k/fusAjGtWAts/s1600/smljpf1.jpg

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The document discusses trends in social media and their future directions. It predicts that social media will become more authentic through real people sharing real content like photos and videos. It also suggests that social media will increasingly be used on mobile devices and integrate with e-commerce. Social networks like Facebook are expected to continue growing rapidly in users and revenues.

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And what next? A case study in how to get the most out of your user research
And what next? A case study in how to get the most out of your user researchAnd what next? A case study in how to get the most out of your user research
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Hit it out of the park!!!




http://upload.wikimedia.org/wikipedia/commons/a/af/2012_Home_Run_Derby.jpg
1. How will users find you?




Photo: (c) Octavio Aburto
BlackBerry
World
Games App
Scoreloop-powered
- Peer-to-Peer Challenges
- Achievement System
- Leader Boards
- Save State, etc.
Anchored on Home Screen
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This document contains a list of topics and interests including lacrosse, friends, cell phones, YouTube, family, music artists, food, art, hobbies, travel destinations, activities like trap shooting, movies, and sources for related images searched on Google. Many of the items are single words or short phrases, while some include links to related Google image search results.

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2. How do you keep your users?



http://raykliu.files.wordpress.com/2011/11/shepherd-sheep-12.jpg
BBM
80m+ Users
Achieve up to 15x Uptake
In-game via API, supporting:
-   Gifting
-   Asynchronous multi-player
-   In-game chat
-   Increase visibility: status updates, etc.
Scoreloop
Multi-platform SDK
- BlackBerry 10, Android, iOS
-   Achievement
-   Peer-to-peer challenges
-   Leader Boards
-   Save State, etc.

265m users and counting...
Remember ...


                                       Create
                                  excitement!
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http://pricardo.com/wp-content/uploads/2012/08/Old-Man-Reading-Proverbs.jpg     rubbish game great!

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3. Show me...




http://www.flickr.com/photos/9731367@N02/6988272680/
Ecosystem
         - Carrier billing on 85+ carriers
         - PayPal & credit card
         - IAP, subscriptions
         - Marketing opportunities
         - 70,000 apps at launch
           35% games

http://lipstrips.files.wordpress.com/2012/11/manta.jpg
Time to join those guys...



     ...
     And that's why birds do it,
     bees do it
     Even educated fleas do it
     Let's do it, ...
                                                         Cole Porter

http://lipstrips.files.wordpress.com/2012/11/manta.jpg
Thank you!

  +44 7795 970 191
  @vhirsch

  vhirsch@rim.com

  http://developer.blackberry.com

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BlackBerry 10 Rises

  • 1. How will users find you? BlackBerry 10 rises Casual Connect Europe, Hamburg - 14 Feb 2012 http://3.bp.blogspot.com/-3TvcMCABcv0/TrqusL3zG_I/AAAAAAAAGFQ/jCvJYKvvnj0/s1600/Phoenix+Tattoos+%252832%2529.jpg Photo: (c) Octavio Aburto @vhirsch
  • 4. It’s s*** hot ! http://3.bp.blogspot.com/-TEgejMJhOFY/TsZBqa9dSWI/AAAAAAAACSw/AaSpWZ16HEo/s1600/Alfa+Romeo+Pandion+Bertone++sports+car+Coupe+futuristic+design+concept+vehicle+italian+italy+1+side+view.jpg
  • 5. What’s in it? - C++, Webkit, Adobe Air, etc, etc - BlackBerry Flow - BlackBerry Balance - BlackBerry Timeshift Camera - Engines & tools galore http://www.wallchan.com/images/sandbox/64591-cogs.png
  • 6. Speaking of tools... PRO Commercial release: Spring 2013 http://www.wallchan.com/images/sandbox/64591-cogs.png
  • 7. Developers’ nightmares No OS or Hardware Power ✓ No Ease (complicated dev) ✓ No Discovery No Retention No Money http://www.themoviebanter.com/wp-content/uploads/2010/05/a-nightmare-on-elm-street-1939.jpg
  • 10. Create excitement! “Unless you have a game that is inherently fun to play, you won’t have a game that’s engaging and you won’t have these players playing for months & months & months. And if you don’t have that, then it doesn’t really matter what the monetization per user is.” Ilkka Paananen, Super Cell http://www.youthkiawaaz.com/wp-content/uploads/2010/12/Crowd1.jpg
  • 11. Create Context! Social is interaction in context http://upload.wikimedia.org/wikipedia/commons/e/e0/Petanque_players_in_Cannes_(France)_2003.jpg
  • 12. Not this! One more Farmville invite... I dare you! I double-dare you! http://1.bp.blogspot.com/-Pt9reuR5KCg/Ttmbj30FLvI/AAAAAAAAA5k/fusAjGtWAts/s1600/smljpf1.jpg
  • 13. Hit it out of the park!!! http://upload.wikimedia.org/wikipedia/commons/a/af/2012_Home_Run_Derby.jpg
  • 14. 1. How will users find you? Photo: (c) Octavio Aburto
  • 16. Games App Scoreloop-powered - Peer-to-Peer Challenges - Achievement System - Leader Boards - Save State, etc. Anchored on Home Screen Additional Discovery routes
  • 17. 2. How do you keep your users? http://raykliu.files.wordpress.com/2011/11/shepherd-sheep-12.jpg
  • 18. BBM 80m+ Users Achieve up to 15x Uptake In-game via API, supporting: - Gifting - Asynchronous multi-player - In-game chat - Increase visibility: status updates, etc.
  • 19. Scoreloop Multi-platform SDK - BlackBerry 10, Android, iOS - Achievement - Peer-to-peer challenges - Leader Boards - Save State, etc. 265m users and counting...
  • 20. Remember ... Create excitement! ...No tool can make a http://pricardo.com/wp-content/uploads/2012/08/Old-Man-Reading-Proverbs.jpg rubbish game great!
  • 22. Ecosystem - Carrier billing on 85+ carriers - PayPal & credit card - IAP, subscriptions - Marketing opportunities - 70,000 apps at launch 35% games http://lipstrips.files.wordpress.com/2012/11/manta.jpg
  • 23. Time to join those guys... ... And that's why birds do it, bees do it Even educated fleas do it Let's do it, ... Cole Porter http://lipstrips.files.wordpress.com/2012/11/manta.jpg
  • 24. Thank you! +44 7795 970 191 @vhirsch vhirsch@rim.com http://developer.blackberry.com