Mobile Learning - Done Right
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These are the slides to my keynote on "Mobile Learning - Done Right", delivered at the Exec I/O Mobile event of the European Pirate Summit in Cologne on 5 September 2014.
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Mobile Learning - Done Right
- 1. Mobile Learning D o n e R i g h t Volker Hirsch ! @ v h i r s c h European Pirate Summit Exec I/O Mobile Cologne, 5 Aug 2014
- 2. Mobile = Bee’s Knees!
- 4. Mobile Education = Silver Bullet!
- 5. Mobile Education = Silver Bullet! Right?
- 13. What Changed?
- 14. Remember: Sometimes, there are No Classrooms!
- 15. Mobile (Rul e s )
- 16. 3% 97% Mobile No Mobile 58% 42% Internet No Internet 3 bn users 7 bn connections 49% 51% Unique Mobile Subscribers No Mobile Source: GSMA, Internet World Stats
- 17. Everywhere…
- 18. Mobile Penetration (In % of Population) Africa Arab States APAC CIS Europe Americas 0 37.5 75 112.5 150 Source: ITU
- 19. (Even in Africa…) ! 70% mobile penetration TODAY. ! 80% smartphone penetration by 2017. ! TODAY, Nigeria has more mobile subscribers than Germany (175m vs. 113m). Sources: GSMA, ITU, BNA Informa, NCC Informa, MobiThinking
- 20. For Everyone…
- 21. - 75% of Americans use their mobile in the bathroom (a/k/a toilet) 11Mark 2012 - It takes an average of 26 h for a user to report a lost wallet but only 68 minutes to report a lost mobile. Unisys Survey - 15% of Americans have answered their mobile whilst having sex. Wilson Electronics 2010 - Students would rather give up sex and coffee than their smartphone. Aruba Networks 2014
- 22. Building Blocks
- 23. 1. Design
- 24. Focus on the User
- 26. Design: A) For the Device B) For the Type of User C) For the Environment
- 27. 2. Content
- 28. Easy, right?
- 29. coursera.org
- 31. Focus on the User
- 32. 2. Content A) For The Device B) For The User C) For The Moment
- 33. 2. Content A) For Each Device B) For Each User C) For Each Moment
- 34. Obvious? ! Not for Education!
- 35. Think Content in Context Source: Sir Ken Robinson
- 36. (Not like this)
- 37. It’s What’s INSIDE! Skull of Störtebecker, Pirate. Source: Wikipedia
- 38. It’s What’s INSIDE! And Inside Everyone is DIFFERENT Skull of Störtebecker, Pirate. Source: Wikipedia
- 39. Trouble…
- 41. In the Distance… 1. How do you Motivate? 2. How do you Respond? 3. How do you Adapt? 4. How do you process Feedback?
- 42. How Do You Figure Out What’s INSIDE?
- 43. Would You Prefer This?
- 44. Or This?
- 45. Need Proof? Washington Post, 05/02/2013 Fast Company, Dec. 2013 Online Learning Insights, 18/11/2013 New York Times, 10/12/2013 higheredstrategy.com, 18/11/2013
- 46. Motivation…
- 47. Why is Facebook full of motivational quotes???
- 48. Why is Facebook full of motivational quotes??? Because it’s hard!
- 50. Extrinsic Motivation Alan Rickman a/k/a Professor Severus Snape
- 51. If you’re going through hell, ! keep going! Winston Churchill
- 52. Mobile is Sensor-Rich 1. Personal mass media 2.Always carried 3.Always on 4.Built-in billing system 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality Tomi Ahonen, Mobile as 7th of Mass Media, 2008 Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008
- 53. Mobile is Sensor-Rich 1. Personal mass media Context 2.Always carried 3.Always on 4.Built-in billing for system Toolbox 5.Present at creative impulse 6.Audience identification 7.Captures social context 8.Enables augmented reality Tomi Ahonen, Mobile as 7th of Mass Media, 2008 Alan Moore + Jonathan MacDonald, The Glittering Allure of the Mobile Society, 2008
- 54. Helping you to Make it stick!
- 55. Use the Power of Engagement
- 56. NOT (only) this!
- 57. Dopamine Thanks for the inspiration to this slide, Gabe Zicherman!
- 58. Motivation Arousal Cognition Decision-Making Reward
- 60. With Him? Mmmh, maybe when he’s in the room…
- 62. Solution:
- 63. Solution: ! 1) Become a Monk
- 64. Solution: ! ! 2) Or don’t…
- 65. Solution for the Rest of Us…
- 66. Homework
- 67. Autonomy Mastery Purpose (Intrinsic)
- 70. Center Everything around the Intrinsic Motivation of the User!
- 71. Feedback Loops… So you Know…
- 72. …What’s INSIDE! Skull of Störtebecker, Pirate. Source: Wikipedia
- 73. Note: Complexity
- 74. Complexity in the Education System… gapingvoid.com
- 75. Caveat Emptor* ! * Buyer beware
- 77. Revision Time! 1. User-Centric Design 2. User-Centric Content 3. Relevant Context 4. Intrinsic Triggers 5. Feedback Loops
- 78. You’re There!
- 79. Thank You! +44 7843 599 678 @vhirsch me@vhirsch.com