Awesome Reporting for Winning at PPC #HeroConf

Trademark bidders can reduce your search traffic, inflate your marketing costs, and even mislead your customers — If you’re a brand and looking to protect your most valuable traffic, join CPC Strategy & BrandVerity for this webinar.

The document provides recommendations for innovating a Google Shopping strategy for the fourth quarter holiday shopping season. It suggests testing multiple approaches, including using multiple campaigns and ad groups to improve budgeting, targeting, and management controls. Specific tactics recommended are using remarketing lists, competitive insights, isolating mobile traffic, negative keyword sculpting, and search query optimization to focus on high-value keywords. Live testing of new approaches before the fourth quarter is advised to refine strategies for the busy shopping period.

Samantha Noble's BrightonSEO talk in April 2016 that looks at ways you can harness the power of audience in your pay per click marketing. The slides include strategies for Customer Match, Remarketing Lists for Search (RLSA) and Gmail Sponsored Promotions (GSPs)

This document summarizes a live webcast about maximizing Facebook dynamic ad conversions and improving ROI. The webcast included presentations from speakers at CPC Strategy and AddShoppers on optimizing the full funnel approach to Facebook advertising, using dynamic ads for cross-selling and upselling, and a case study where CPC Strategy improved a home decor brand's ROI by 249.97% through Facebook advertising. The webcast also covered developing strategic mobile campaigns using social data and examples from brands like MiiR, All Things BBQ, and Nine Line Apparel. Attendees could submit questions through a chat box.

These slides were presented during the SEMrush webinar "Advanced PPC #5: How to Justify the Budget You Need for New Campaigns". You can watch the video or read the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-5-how-to-justify-the-budget-you-need-for-new-campaigns/

This document discusses how advertisers can use dynamic and adaptive advertising techniques to better target users. It provides examples of how location, demographic and remarketing data can be used to dynamically update ad copy. Key recommendations include using tools like dynamic search ads, remarketing lists for search ads, and IF function ads to tailor messages to different audiences. Countdown ads and customisers are also discussed as ways to make ads more relevant and trigger responses from users.

While many Amazon sellers are already aware of Amazon’s new Brand Gating Policy, there is still much uncertainty & rumors swirling about Amazon’s supposed intentions and future plans. We’ve brought in 3 industry experts to shed some light on what’s true, what’s false and what you can expect as a brand on the marketplace.

how to test your high-value keywords with single ad group testing and the rest of your account at scale with multi-ad group testing. With the changes to how ads are rendered; we'll look at two common ad templates to test that will quickly get you started. Once you set up a test, your rotation settings are very important, so we'll cover what settings to use while ad testing and what to use when you aren't actively testing. Finally, picking winners and losers is critical. The common metrics such as CTR and conversion rate are terrible metrics to use; so we'll cover the metrics you should be using based upon your account goals. This presentation is an integral part of SEMrush webinar

Prezentace o strategiích pro reklamní kampaně Google Nákupy v AdWords. Prezentující: Andreas Reiffen (CEO @ crealytics) Prezentace z PPC OFFLINE #9 30. 1. 2018, Praha - PVA Letňany Video záznam přednášky zde: Připravujeme Více o PPC OFFLINE na http://www.ppcoffline.cz Porádáno agenturou KOFEIN: http://www.kofein.cz

Learn how to create a powerful search engine marketing strategy using paid search (pay-per-click advertising) with vendors such as Google AdWords, Bing AdCenter and Facebook Ads. Presented by SEM Expert Steve Wiideman via http://www.creativesearchstrategies.com/

Over 1 billion items were sold on Amazon this past holiday season. The sheer volume of searches and transactions presents Amazon Sellers an incredible opportunity to maximize revenue and finish 2017 off strong. But how exactly do you make your products and advertising campaigns stand out from the thousands of other vendors in the marketplace? Don’t Miss Out - David Cooley, Manager of Marketplace Strategy at CPC Strategy will cover how vendors can leverage AMS to improve product visibility, drive sales, and get the most out of Amazon.

These slides were presented during the SEMrush webinar, you can watch the recording here: https://www.semrush.com/webinars/advanced-ppc-2-advanced-analyses-to-drive-remarketing-performance/

Topics Discussed: Why omnichannel is a must in 2017 How do you choose which platform to focus on (they vary by company!) How your internal data will drive your external decisions Unconventional methods of omnichannel growth on conventional channels Live Q&A

These slides were presented during the SEMrush webinar 'Advanced PPC #3: Create Your Own Automated Bid Strategies'. You can access the video and the transcript here >>> https://www.semrush.com/webinars/advanced-ppc-3-create-your-own-automated-bid-strategies/

Are my campaigns performing at their optimal level? Why aren’t my Sponsored Product ads converting? My ACoS is cutting into my profit margins—How do I fix this? Why aren’t my ad placements sending enough traffic to my listings? We find these types of questions come up A LOT with Amazon Sellers trying to maximize the performance of their Sponsored Product investments. Therefore we’re having former member of Amazon’s Seller Services team, Pat Petriello, and Top 250 Amazon Seller, Chad Rubin, demonstrate their proven methodologies for improving campaign performance.

In this Expert Session, Kirk Williams gives us a great introduction to Shopping Ads for Bing and Google. Shoppings Ads are becoming more and more important to eCommerce and Kirk shows us why: they can be some of the most effective ads out there when executed correctly. Kirk shows us tips, tricks and strategies to optimize these ads for a hefty return on your ad budget. You'll learn how to find the best keywords to use and you'll see the technology used by everyone from the smallest online stores to the biggest e-commerce giants like Wal-Mart and Amazon. Kirk will show you where to focus your energy to get the biggest return on your biggest investment: your time.

This document discusses how Google Shopping can help businesses grow revenue, increase traffic both online and offline, and maintain margins by connecting customers to the right products through targeted advertising. It notes that Google Shopping has millions of daily searches across devices and tools to optimize performance and manage online presence. Product Listing Ads are highlighted as the engine of Google Shopping by providing attractive, engaging ads with solid leads, precise targeting and increased exposure in sync with retailers' prices and inventory.

Discover how to create campaigns, formulate budgets, model bid adjustments, and track competitors - all with the power of Excel! This talk was originally given at HeroConf 2015.

AdWords and Excel are an inseparable combination for any SEM professional. PPC Hero's Eric Couch dives in to advanced Excel tactics that can turbo-charge your account performance, including Conditional Formatting, VLOOKUP, and Excel Solver.

The document discusses various techniques for organizing and analyzing Google Ads data using pivot tables, counts, and the IF function. It provides step-by-step explanations for consolidating search term lists, identifying top performing keywords, and insights on costs and efforts. The techniques allow advertisers to better understand their account performance and make strategic optimizations.

Our keyword research involves with lot of data and analysis. Compare your own technique with our system.

Here's a recent presentation for Content Marketing Conference - May, 2016. It was ranked their #2 session for the entire conference (over 40 speakers).

The document provides information on Google AdWords campaigns, including the Search and Display Networks. It discusses how 86% of consumers use the internet to find local businesses and 72% prefer search. The document also highlights statistics on why Google AdWords campaigns work, such as businesses making $2 in revenue for every $1 spent. Insights are provided on performance by device type with desktop conversions dominating. Targeting options for the Google Display Network and YouTube video ads are also outlined.

This document outlines the process for conducting a PPC auditing framework. It discusses why audits are important, the goals and objectives of an audit, and the specific steps to follow in the auditing process. The presenter recommends first reviewing campaign structure, settings, bidding strategy, keywords, ad copy, extensions, and landing pages. Errors should be fixed immediately and opportunities identified. Audits should be done regularly on new and existing accounts to maintain consistency, identify issues, and continually improve performance. The overall goals are to align campaigns with business objectives and move the metrics in a positive direction.

Markitors aggregates all of the top PPC audit and analysis tools in one place for a comprehensive PPC audit. Here’s a PPC Audit sample outlining the key areas of our PPC audits. To initiate a PPC audit for your business, email brett@markitors.com or visit http://markitors.com/ppc-audit.

Knowing how your account(s) is performing is key. I have a solution to audit your account that won’t cost you a dime and will only take 60 seconds- our FREE TOOL, the AdWords Performance Grader. The grader has analyzed over 70,000 unique accounts and $5.5 billion of unique spend which enabled us to conduct focus groups to discover what data is most important and helpful to YOU. In our webinar, The Newest Way to Audit Your PPC Account, I will walk you through our redesigned award winning AdWords Performance Grader.

Prepare yourself for the Google Adwords Fundamental Certificate. More about Google Adwords Certification read at http://www.sharelocalbusiness.com/blog/google-changes-adwords-certification-exams-certifications-validation/

The document summarizes website analytics for a sample report between August 1, 2009 and November 30, 2009. There were 1,678 total visits to the site with the majority (61.56%) coming from referrals from elonphoenix.com. The top five pages viewed were related to photos, students, events, and alumni. Most traffic came from North Carolina (52.68%), with the majority from the city of Elon College. Over 80% of visits were from new visitors.

This report analyzes social media performance for Habitat for Humanity International's Cars for Homes department. It covers content engagement on facebook, twitter, pinterest, and also mailchimp and the HFHI blog during the month of April 2012. This is a well-documented summary of the type of work completed by Larry J Galante Consulting.

Reporting is the most important client communication after onboarding. It is an integral part of SEM and this is where you show the return on investment (ROI) to your clients and justify your digital budget. Good reporting is crucial to your success as a search engine marketer. When it comes to Adwords, there is an endless supply of data and it can be a little dauting to process and present all that data in excel sheets! Preparing Google Adwords reports in excel is exhausting and time consuming. Account Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As an account manager your core value addition is account optimization and not excel reporting! Automation without compromising on client customization https://reportgarden.com/ offers a beautiful solution to this problem in 3 simple steps: 1. Select a default reporting template 2. Customize your reports using the simple drag and drop editor. Add all the metrics you want. 3. Schedule the report to be automatically to your clients This is a sample ReportGarden Google AdWords Report. The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge time saver. Key sections to included in a Google AdWords Report include: 1. Adwords Performance Overview 2. Click Performance 3. Geographic Performance 4. Region Wise Performance 5. City Wise Performance 6. Network Performance 7. Impression Share Report 8. Conversion Performance 9. Campaign Performance 10. Ad Group Performance 11. Text Ad Performance 12. Display Ad Performance 13. Keyword Performance 14 Search Queries 15. Recommendations Visit: https://reportgarden.com/adwords-reporting-tool/ for more information on Adwords Reports.

The document discusses social media monitoring and reporting. It provides an overview of key metrics and tools for social media monitoring, including reach, influence, sentiment analysis, and traffic drivers. Examples are given of reporting on earned media and case studies. The presentation emphasizes integrating social monitoring into organizational processes and ensuring sufficient resources are allocated for effective social media strategies.

At the beginning of every month you need to justify your SEO strategy, your efforts and yourself. With the challenging landscape of SEO comes the challenging landscape of SEO reporting. It is a tough task to make all the data points and metrics indicate real progress, and more importantly meet your clients' expectations. In the case of SEO reports there is so much data available that it is easy to get lost in this data. SEOs and marketers often use excel for preparing SEO reports but this is tedious and time consuming. When it comes to client reporting, especially SEO reports, it is crucial to present this complex data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps: 1. Select a default reporting template 2. Customize your reports using the simple drag and drop editor. Add all the metrics you want. 3. Schedule the report to be sent automatically to all your clients This is a sample ReportGarden SEO Performance Report. The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver. Key sections to included in a SEO Reports: 1. SEO Performance Overview 2. Wesite Traffic 3. Traffic Sources 4. Device Performance 5. Site Health 6. Laning Page Performance 7. Top Referrals 8. Top Referrals traffic 9. Keyword Performance 10. Recommendations

The document discusses Pay-Per-Click (PPC) marketing, including what PPC is, the services provided by HawkEye Search Marketing for PPC campaigns, how PPC works, the benefits of PPC over other advertising methods like yellow pages, tips for getting started with PPC, and considerations for setting up an effective PPC campaign.

Facebook lets you choose the audience for your ads using filters like interests, demography and geography. When you are targeting people’s interests rather than their search phrases, you are dealing with huge data. Customizable reports help you focus on your key metrics to uncover your top performing posts. Identify the performance of your Facebook posts sooner, so you don’t waste time and money on underperforming posts. Discover what’s working and what’s not in your Facebook. Preparing these FB Insights reports in excel is exhausting and time consuming. Social Media Managers spend almost 1/3 of their time preparing excel reports for their clients. This is an insane waste of time, when all of this can be automated. As a Social Media Manager your core value addition is increasing engagement with your brand and not excel reporting! ReportGarden helps you transform this big data into valuable insights with a click of a button. Automation without compromising on client customization! Reportgarden offers a beautiful solution to this problem in 3 simple steps: 1. Select a default reporting template 2. Customize your reports using the simple drag and drop editor. Add all the metrics you want. 3. Schedule the report to be automatically to your clients This is a sample ReportGarden Facebook Insights Report. The ability to customize and build your own report allows marketers to gain truly valuable insights + this is a huge time saver. Key sections to be included in a Facebook Insights Report include: 1. Facebook Insights Performance Overview 2. Page Views Performance 3. Page Post Impressions 4. Demographic Performance 6. Gender 7. Audience Lifestyle Analysis 8. Posts - Performance 9. Posts - Engagement 10. Recommendatiions

- Web traffic to clientsite.com increased since launch, though direct traffic decreased slightly as other traffic sources improved more. Clientsite.com was the top referring site. - Search traffic increased substantially due to a new Google AdWords campaign and SEO efforts. The homepage and blog pages attracted the most returning visitors who spent over 3 minutes on average. - Social media followers increased slightly on Twitter and Facebook. A blog post about weight loss attracted more views than average. - The member database grew to over 31,000 and newsletter subscribers increased to over 18,000. Both newsletter open and unique open rates have been rising.

Google Analytics is one of the most powerful tools for monitoring and analyzing traffic on your website. It gives you enormous data on who is visiting your site, what they are looking for, and how they are getting to your site. There is so much data available that it is easy to get lost in this data. Things get even more complex when it comes to client reporting. Marketers and Ad Agencies often use excel for preparing Google Analytics Reports but this is tedious and time consuming. When it comes to client reporting, especially Google Analytics data, it is crucial to present this huge data in a meaningful way. Data visualization becomes tremendously important in this regards. Reportgarden solves this problem in 3 simple steps: 1. Select a default reporting template 2. Customize your reports using the simple drag and drop editor. Add all the metrics you want. 3. Schedule the report to be automatically to your clients This is a sample ReportGarden Google Analytics Report. The ability to customize and build your own reports allows marketers to gain truly valuable insights from the tool + this is huge timesaver. Key sections to included in a Google Analytics Report: 1. Overall Website Performance 2. Vistor Sessions 3. Organic Sessions Data 4. Traffic Sources/Mediums 5. Top Refferal Sites 6. Browser Report 7. Device Report 8. Traffic Sources by City 9. Traffic Sources by Country 10. Top Landing Pages 11. Visitor Acquisition Efficiency Analysis Report 12. Mobile Performance Report 13. Content Efficiency Report 14. Page Flow 15. Recommendations

http://www.positivebusinessonline.com presentation to the Gold Coast WordPress Users Meetup group on Mastering Google Adwords in 30 minutes. Check the resources on the last slide for further information and learning around Pay Per Click (PPC) Marketing, and to link bank to our website for more detail and assistance setting up an effective an profitable ad campaign.

Discover how to avoid expensive common mistakes made in pay per click advertising (Google Ads, Bing Ads (Yahoo / Microsoft Adcenter and other PPC ad platforms), to slash your PPC campaign costs and to maximize conversion rates, ROI, and profit!

The document provides an overview of search engine marketing and pay-per-click (PPC) advertising. It discusses key benefits of PPC including large targeted traffic, easy measurement of ROI, and cost effectiveness. Challenges include slow adoption, complexity, and time requirements. The document outlines best practices for successful PPC campaigns including defining goals, keywords, budgets/bidding, and tracking. It also discusses the importance of factors like geography, time of day, negative keywords, and quality scores. Automation and third-party tools can help address challenges for small/medium businesses.

Notes that help you develop more effective strategies for your business

The document discusses common mistakes made with Google AdWords campaigns and provides solutions. It covers 5 mistakes: 1) Poor metric measurement by not aligning metrics with goals; 2) Not properly considering attribution models; 3) Letting Google make campaign choices instead of the advertiser; 4) Not maximizing remarketing opportunities; 5) Dismissing the importance of mobile. For each mistake, the document provides explanations and recommendations on how to address the issues to improve AdWords performance.

Before you launch your next marketing campaign, wouldn’t it help to have an expectation for how much traffic and revenue you’ll bring in? After all, why promote a product or service without first understanding its market potential? Having the ability to estimate your ROI is key to making smart decisions for your business – whether you’re determining how to allocate your marketing budget or trying to select the best SEO keywords for your brand. In this webinar, you’ll discover how to predict the outcome of your next campaign, using a simple mathematical formula that leverages your company’s data. And if you’re not really a fan of math, don’t worry. You’ll also get access to some free tools and a downloadable calculator to help you save time and automate this process. Watch Sabrina Hipps, VP of Partner Development, and Jeremy Rivera, Director of Content Analysis at CopyPress, as they share real-life examples and provide guidance on how to analyze specific keywords and forecast your SEO results. Key Insights: - Learn how forecasting your SEO can help you build better campaigns and choose the right keywords. - Get step-by-step instructions to predict revenue and website traffic for your next SEO campaign. - Access a free handout, resources, and online tools that will save you time and supercharge your content strategy. Watch this webinar and find out how predicting the ROI of your next content campaign can help influence the decision-makers in your organization.

MicroShare LLC held a seminar on web strategy that covered search engine optimization (SEO), search engine marketing (SEM), and social media marketing (SMM). The seminar provided an overview of different traffic driving methods and tools available, and when each strategy is most appropriate. Attendees learned about SEO best practices like link building and keyword analysis, how Google AdWords works and how to set up campaigns, and the benefits of incorporating social media into a marketing strategy through platforms like Twitter, Facebook, and YouTube. Questions from attendees were taken at the end.

With content from Brad Geddes, author of Advanced Google AdWords, Matt Heinz of Heinz Marketing, Terry Whalen and Joey Muller of CPC Search and Brad Cohen of Janrain, pay-per-click pioneer Trada has worked with the pros in the PPC world to find the underrated tools the most successful marketers are using today. Come prepared to learn, leave prepared to get to work! This webinar is for marketing leaders in sophisticated marketing organizations–or marketers who are looking to step up their game. - Where you're losing impressions and WHY: this report and pivot table will change the way you measure PPC - A/B testing, micro-targeting on keywords and user intent: this tool does it all AND it's affordable -The social sharing site that creative directors use to pioneer ad copy content - Segmentations based on your actual buyers: tools that pull social and custom profile data allows you to reach more customers who will BUY NOW

The document provides tips and best practices for understanding Google AdWords, Google Analytics, and optimizing online advertising campaigns. It discusses setting goals, selecting keywords, organizing campaigns, crafting ad copy, testing landing pages, installing tracking, and adjusting settings. Metrics like visits, conversions, bounce rate and segmentation are addressed.

We are providing best interview question and answers who are having 3+ years experience in Digital Marketing. Hope these are helpful for you.

This document provides instructions for setting up and using 5 free Google tools to help agencies track online conversions for their clients: Google Insights for Search, AdWords Conversion Tracking, AdWords Conversion Optimizer, Google Analytics, and Google Website Optimizer. It includes step-by-step guides on interpreting search trends with Insights for Search, setting up Conversion Tracking and Conversion Optimizer, getting the most from Analytics, and launching initial tests with Website Optimizer. The overall goal is to help agencies translate online advertising investments into profits for their clients by measuring results and driving improvements.

PPC is particularly good for split testing as it allows your strategies to fail much faster, saving you time and money in the long run. While it seems like strange advice, knowing what terms not to go for can be more important in some ways than figuring out which search terms are best, as creating content is expensive and time consuming. If you don’t have it right, you will waste a lot of time and resources.

The document discusses search engine marketing (SEM) strategies for online marketers and internet sales managers. It provides details on Google AdWords campaigns run by Courtesy Chevrolet that led to increased traffic, leads, and vehicle sales. Key aspects covered include pay-per-click advertising, site targeting, landing pages, bid strategies, and analyzing SEM metrics.

Digital Dealer Conference; Search Advertising for Internet Sales Managers and Automotive Marketing Directors

The document discusses search engine marketing (SEM) strategies for online marketers and internet sales managers. It provides details on Google AdWords campaigns run by Courtesy Chevrolet that led to increased traffic, leads, and vehicle sales. Key aspects covered include pay-per-click advertising, site targeting, landing pages, bid strategies, and analyzing SEM metrics and results.

Summarizing survey and manual how to test and improve the conversion rate of your website by Jeff Bullas

The document discusses common mistakes made with Google AdWords campaigns and provides solutions. It identifies the top 5 mistakes as: 1) Poor metric measurement by not aligning metrics with goals; 2) Not giving attribution careful thought; 3) Letting Google make all the campaign decisions; 4) Not maximizing remarketing opportunities; 5) Dismissing the importance of mobile. For each mistake, it provides explanations and recommendations, such as choosing the right attribution model, taking control of campaign structure and match types, optimizing remarketing lists, and developing a mobile-focused strategy. The overall message is to avoid common pitfalls by setting proper goals and metrics, leveraging data and tools available, and accounting for all channels and devices

Push PPC Proposal. The document provides an overview of Push's digital advertising strategy development process, prices and packages, and a quick overview of their Push PPC proposal service. It details their global experience, values, awards, tools like the Push Analyser for optimizing accounts, and strategies for search, display, video/remarketing, and new opportunities like smart display and responsive search ads.

Pay per click (PPC) campaigns are one of the best ways to introduce buyers to your successful Campaign.

Many companies in a B2B area already use Google AdWords and see the impressive results. But B2B and B2C areas are completely different and approaches to using AdWords are different as well. Let's see what it means!

The slides used by Matthew Sauer from iProspect at the E-commerce Meetup organized jointly with Neto, Hubspot and SEMrush: https://www.semrush.com/webinars/e-commerce-meetup/?language=en

Sally's talk showcases how SEO's can work in a more succinct way to deliver stronger online marketing strategies and how to incorporate user psychology for a powerful approach that delivers results. Exploring how to use audience data, and striking the right balance between SEO and psychology, Sally’s talk delves deeper into the countless benefits of having a robust strategy that includes both, and what can happen when you truly understand your audience.

The document discusses the rise of voice search and provides recommendations for marketers. It notes that 10% of internet users and 50% of searches are expected to be voice by 2020. Voice searches tend to be more question-based and conversational. The document advises marketers to understand what users are searching for, why, and how to target them through themes and micro-moments. It also recommends optimizing for voice by creating relevant content, prioritizing mobile optimization and local search, and using structured data.

In this presentation, Koozai's Head of Paid Search, Marcus, looks at SEO Strategies and The Purchase Funnel

in this presentation, Koozai's Head of SEO, Natalie, looks at search strategies and the purchase funnel

In this presentation we look into the advanced ad optimisation strategies and techniques available for brands to take advantage of across multiple ad platforms. Some of the strategies covered include: dynamic search ads, dynamic keyword insertion, ad customers, IF function ads, countdown ads, dynamic remarketing — and much more.

The Paid Media platforms give us so much data insight into our audiences and this presentation shows you what information you can obtain and how you can then use it across all the different marketing channels

Your customers should be your biggest advocates. In this presentation you will see ways in which you can use paid media to get customers to buy from you multiple times and also get those loyal customers to recommend you to others and become your brand advocates.

Harry Gardiner offers top tips, tricks and advice on how to create successful copy for web. Slides used for a talk at Southampton Solent University on the 20th January, 2016

On the 21st April 2015 Google updated the way it looks at mobile sites. In this presentation you will see how marketers can take advantage of Googles recent mobile update to increase their share of search.

This document discusses how to optimize a business's local SEO after Google's Pigeon update. It recommends focusing on on-page local optimization like titles, content and schema markup; securing accurate business listings across platforms; earning strong local citations from directories, blogs and news sites; optimizing social profiles for the local area; encouraging genuine customer reviews; and keeping up with mobile usability and competitors' strategies. The key is taking a consistent, steady approach to local SEO signals.

Google Shopping (Product Listing Ads, AKA PLAs) is becoming more competitive by the day so it is important that campaigns are fully optimised in order to get the most return on your investment. In this presentation, you will learn: - How to optimise Google’s Merchant Centre feeds - The importance of monitoring the feed for potential issues - Ways to use custom attributes to improve campaign performance - The benefits of automated feeds incorporating schema mark-up - How to optimise Google’s Shopping campaigns - Some of the latest features launches for Google Shopping

14 years ago we saw the launch of Google AdWords which started with just 350 advertisers! In 2013, Google surpassed $50 billion in total advertising revenue which equates to a little over 85% of their total revenue figures for that year making AdWords their main source of revenue. Google place a big emphasis on their users and the how important the customer journey is to them. This is becoming more and more evident as the years go on and website owners really need to embrace this if they want to compete in this competitive advertising space. We are seeing more and more organic algorithm updates being launched, with many sites being hit by manual and algorithmic penalties. Googles stance on this is that they are trying to make the SERPs better and deliver more relevant results for their customers. Some would say that this is true, but the cynic in me believes that this is also being done to line Google’s pockets with more ££££. As sites get hit with penalties and their rankings and traffic diminishes, they need to change tact and step up their paid search marketing campaigns to recoup some of the lost traffic and revenue. In this presentation, Samantha looks at why SEO’s need to pay attention to PPC and why PPCs need to pay attention to SEO. The two marketing channels should work in harmony together. At the end of the presentation you will understand how you can capitalise on some of the latest paid search initiatives and get an insight into some predictions on where paid search is heading in the coming years.

This document discusses the importance of organization for content marketing success. It notes that 74% of brands increased content marketing spending in 2014 but only 36% of content marketers believe they are effective. The top barriers to marketing success are lack of budget/time, lack of strategic thinking, and inability to develop content. The document recommends focusing on planning, scheduling, creation, and daily habits to improve content marketing through having an editorial calendar, prioritizing content, and establishing routines.

Businesses either shy away from social media or they embrace it. My recommendation is always going to be to embrace it but to be aware of the potential threats that come with it. Your employees are often your biggest asset and leveraging their influence on social media can be a massive win for businesses. In this presentation, we will look at: - Some epic social media fails - How to maximise brand mentions (easily) - The blurred lines of personal & corporate accounts - Methods to minimise the risk - The important matter of brand protection

The world of remarketing is forever changing and with so many new features being released, it isn’t always easy to stay ahead of the game. Remarketing used in the right way can yield fantastic results for any business. In this presentation, I am going to look into some of the features you may or may not be using. Some of the key lessons include: · Best practices for implementing the code · Creating targeted lists using demographics and conditions · Smart Lists and who should be using them · Optimising tips and techniques for better converting campaigns · Remarketing Lists for Search Ads · Real life example targeting strategies

Andy Williams discusses how to put yourself in front of the right audience by creating a fake band called Graeme Benge on social media. He created social media profiles for the band, posted content, and was able to rank the band on search engines and get radio play within a month without ever creating a website for the band. The experiment showed how powerful social media can be for branding and ranking without a traditional online presence.

Would you like to achieve 'Page One Domination'? That is to occupy all 10 listings in the natural search results. If you're worried about bad reviews, negative press or counterfeit sites then Page One Domination is an excellent way of preventing damage to your brand’s reputation on Google. Take a look at how you can optimise your site to achieve Page One Domination.

The Digital Marketing industry is obsessed with creating "Great Content" but what does that actually mean? Mike looks at whether sometimes it's better to create "Boring Content" instead as part of your Content Strategy. Including how companies on the FTSE 100 and AMEX 100 use boring content to earn billions.

As presented at the Search London conference Mike Essex explains the five common issues that stop blogs achieving greatness. From misunderstanding their audience to presenting content in the wrong way and even facing legal issues that could easily have been avoided.

Anna Lewis examines the reasons behind segmenting in web analytics, with a dedicated look at how it can be done effectively in Google Analytics. Including advice on the best types of segments to use and how to analyse your data. For more information visit http://kooz.ai/measurefest

Foundations in Content Optimization: How to Optimize Your Content to Fuel Organic Traffic Growth A highly tactical introduction to best practices in optimizing your owned content to drive sustainable (and converting) organic traffic. In this Master Class, we'll cover everything from identifying the right keywords to use to how to strategically apply them to your content strategy to generate ROI. Key Takeaways: - A breakdown of key content-related factors Google and other Search Engines use when ranking content. - Understand the basics of keyword research and where to begin. - Learn how to apply those keyword learnings to optimize your content strategy and owned assets to maximize their organic visibility. - Learn what to measure to articulate ROI and feed back into your strategy.

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Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

According to the report, among the top 10 sectors, services led with the highest share of advertising volumes, commanding 31% in early 2024.

Mobile marketing presentation with ppt tag to easily editing and easy to use

Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels. Key Takeaways: Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions

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CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.

In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights. EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.

CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration. Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics. Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform. Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes. Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.

In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve! Key Takeaways: 1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts. 2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience. 3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.

Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now! Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/

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In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.

Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools. Key Takeaways: Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.

Join us for an inspiring session where we delve into the transformative power of Artificial Intelligence (AI) and Extended Reality (XR) in digital marketing. In today's rapidly evolving landscape, staying ahead requires more than just awareness—it demands proactive engagement and strategic implementation. Leslie Marshall, CMO, Mesmerise Group, will share insights into how emerging technologies like AI and spatial computing are fueling the next generation of marketing. Leslie's journey exemplifies how embracing new technologies can empower marketers to better understand and attract the right customers, ultimately supporting exceptional experiences. In this session, Leslie will highlight how marketers can adopt an explorer's mindset, encouraging them to ask probing questions and navigate through the intricacies of new tech fearlessly. Leslie believes that curiosity is not only a tool for understanding emerging technologies but also a driver for long-term success and innovation in any marketing career. Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer. The future of digital marketing awaits—are you ready to seize it? Key Takeaways: Attendees will leave the session with a 5-step plan for marketers to leverage new technologies to revolutionize their marketing strategies. Looking ahead, let's ask the right questions, define precise metrics, and embrace a forward-thinking approach that aligns with the evolving needs of both the market and the customer.

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The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance. Learn what is metrics, difference in metrics, different types of metrics and calculation.

Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well