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Google Adwords Fundamental Certification Question Answers

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Mandeep Hooda
Mandeep Hooda

Prepare yourself for the Google Adwords Fundamental Certificate. More about Google Adwords Certification read at http://www.sharelocalbusiness.com/blog/google-changes-adwords-certification-exams-certifications-validation/

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Google AdwordsQuestionAnswersforFundamentalTest Answersare markedwithGreenColor.. How can we increase lowqualityscore ? A By Optimizinglowqualtiyscore keywords B By removingall lowperformingorlowqualityscore keywords C Double the max CPC of those keywords D Don't do anything What happensinmanagedplacements? You can select any site on Internet and Google can display your ad their AdWords will find appropriate sites to place your ads on Display network An advertisercanchoose specificsitesorplacesonGoogle DisplayNetworkfortheiradsto appear You can selectone site onwhichyourad will appear Whichfactor shouldbe most important to you while decidingkeywordbids inmanual cost-per-clink bidding,whenyour main aim is to getConversions? Use traffic estimator Profitfroma paidclick Qualityscore of keyword first page bid estimate While optimizingyourcampaign, which tool will help you getideas for negative keywordsand placementsexclusions? Placement Performance Report AdwordsEditor TrafficEstimator List suggestor If I use a broad matchedkeyword 'oldfurniture' and a negative keyword '-new',yourad could appear whenuser enterswhich of these queries? Old tables and furnitures oldfurniture forbedroom new furniture on sale newand oldfurniture available Which of these options is not allowed in Ad text as per AdWords Policy? Get a quote Free Shipping! Great offers, Click here All of these Which of these are "Display Network only" campaign types? Standard Remarketing All features Mobile apps
A potential customer asks you that "We already have good rank in organic listings, why we should go for Adwords and get listed in both". What will you tell this customer? If you are listed in both you will generate more traffic Your organic ranking will rank you Ads in top positions Organic ranking is not good you should always go for Adwords Ads Your organic rankings will further improve if you are using Adwords Ads Adding placements to an ad group is going to effect Quality Score for searchnetwork? True False What are the maximum number of characters allowedin Headline of a normal Text Ad? 35 characters 20 characters 25 characters 8 characters Which sub-tabs you can find within SETTINGS on a new enhanced campaign? (can have more than one answer) Devices Extensions Locations Ad schedule Using Duplicate Keywords across different ad group and campaigns is recommended by Google? True False To what level Google Contextually matchyour keyword to show your ads on relevant places on Display Network? Website level Page level Category level None of these How are +1's calculated for your ad and Google+ page? +1 comes under social extensions and any+1 on your ad applies to your Google+ Page as well all +1's from your Google+ Page are also applied to your Adwords ads +1 comes under social extensions and only+1's from your Google+ page are showing in the count that visible on your ad. You musthave Displaynetwork campaign to show +1's from your Google+ page None of these. It is a Ad Rotation setting in which all ads are shown evenly throughoutthe day. It is a Ad Rotation setting in which all ads within a same ad group will rotate evenly withoutany preference It is a Ad Rotation setting in which certain ads within the same ad group are displayed more frequentlybased on click through rate and conversion rate. none of these How many times your Quality Score calculated? Every time a keyword matches a search query Every time your keyword matches a search query 10 times in a week Once a day What happens in managed placements? You can select any site on Internet and Google can display your ad their AdWords will find appropriate sites to place your ads on Display network You can selectone site on which your ad will appear An advertiser can choose specific sites or places on Google DisplayNetwork for their ads to appear What is AdWords editor? An application thatautomaticallyedits your account It is used by google to check that your ads follow adwords policies and guidelines A freely downloadable application provided by Google AdWords used for managing your account.
I have to include a negative keyword "old" in my ad group, how will I write it? {old} "old" -[old] -old If I add a keyword phrase '+cold +coffee' then my Ad may show on searches for? Cold coffee Restaurantfor cold coffee Black coffee Drink coffee What are Managed Placements? Managed placements are specific ad placements over Internetwhere you'd like you ads to appear. Managed placements are specific ad placements in the DisplayNetwork where you'd like you ads to appear. Managed placements are specific ad placements over Google Network where you'd like you ads to appear. Managed placements are specific ad placements in the Search Network where you'd like you ads to appear. If you have a small business which provides services to particular area of the city then which type of location targeting you should prefer? Country wide location targeting City level location targeting State level location targeting Proximity targeting or "Target a radius What will you do to make sure that your ad won't show on certainwebsites? add negative keywords use site and category exclusion wll not use contextual targeting none of these What happens if a client manager moves all his managed accounts to MDS (Manager Defined Spend) ? adwords automaticallymanages all these accounts budget now client manager can use CPA bidding for all these accounts will be billed for these accounts via manager order-level monthlyinvoice billing for these accounts will be done on annual basis In a title or headline line of an ad how many single width and double width characters are allowed respectively? 12, 17 25, 12 25, 18 35, 12 How many times you can make changes or edits to your account? 100 times a week 10 times a week once a day No limit How many locations you can target in a campaign ? 1 100 1000 any number oflocations by making combination countries,territories,regions,cities. What all you can set at account level? (can have more than one answer) Password Login email info Keyword bids and budget
What is Maximum cost-per-click (Max CPC) ? the amountyou will always pay for an ad impression the maximum amountyou are willing to pay for a click on your ad the amountGoogle asks you to pay for every click on your ad leastamountyou are willing to pay for a click on your ad How would I write 'cancer hospitals' keyword to enable exact matching? “cancer hospitals” { cancer hospitals } - cancer hospitals [cancer hospitals] Why is it important when a client manager is setting up an Adwords Account for you to ensure that an account should be createdusing your own sign in email details? to make sure that clientmanager has full access to all your Google products and details to ensure full access and control over the adwords account So that you can have read only access to this account None of these What is the maximum image file size (in KB) for image ad targeted to display on a desktop or laptop browser? 200 150 50 100 In Google Display Network campaign with placement targeted ads Quality Score is calculated based on? max CPC of the keyword trigerring your ad Quality of your ads landing page Search Network quality score None of these You can use Phrase Match keywords on the Display Network? True False Google shows your ad based on location of a user and which factors are used to precisely target a particular user using Google or Google partner sites on Desktop Computer or Laptop? Internet Protocol (IP) address Google Domain and Google profile Location of Interest All of these What is the default match type applied on a new keyword submitted to an ad group without quotes or brackets? Phrase Exact Negative Broad Based on which important factor does recommended daily budget calculated for a searchcampaign in Google? Automatic Placements Conversions Clicks Impressions What is AdWords Discounter? A feature that monitors and reduces maxCPC on certian ad auctions It compares your CPC based on the competitors listyou have mentioned
A feature that monitors and automaticallyreduces your actual cost-per-click so thatyou pay the lowestprice possible for the ad's position on the page. None of these Which of the following you can set at Ad Group level? CurrentDaily Budget Location and Language targeting Placements All of these While running your ads on the SearchNetwork, what are the important parts of an ad group? Placements,Contextual Targeting,SmartPricing Managed placements,Automatic Bidding,Dailybudget Text ads,keywords,defaultbid. Ad Scheduling,dailyallowance,text ads How is Ad Rank calculated on Search Network? Bid * Quality Score max CPC Dail budget CTR A person sitting in India searches on "Google.co.ke" (Kenya Google domain). Will see ads targeted to ? India Kenya Worldwide None of the above Which of these options is/are good practice creating successful text ads? Include prices,promotions Landing page relevantads Uses ofkeywords in your ad text All of these You can make changes to location and language targeting at? Adgroup level Campaign Level Account Level Ads level An advertiser wants to add around 1100 targeted locations using bulk targeting method, how will he achieve this? AdWords allows you to add a listof up to 1000 location targets at a time. So an advertiser will add 1000 locations and save them then again he will add the remaining locations. AdWords allows you to add a list of up to 1000 location targets, so you can't add more than 1000 locations An advertiser can add upto any number oflocations atany single time in the system. There is no bulk targeting in AdWords Which of these changes can be done at Account level? Budgetand placements timezone and currency language and number preferences Site exclusions and negative keywords I have a local property office and I promote it in my city as well as some parts near by then what type of location targeting I should use? Exclude Location targeting. Country/territory targeting. Region/City specific targeting Customized location targeting
Which Video Ad format is preferred while using cost-per-view (CPV) bidding? TrueView video format WideView video format Standard Video format All of these What is Placements? Placements are locations on the Google DisplayNetwork where your ad can appear. Google automatically selects locations on the Display Network where your ad can appear Locations on Google Search Network Placements are locations or websites where your ad can appear Contextual Targeting Tool is used to? see potential webpages where your ad can appear based on your keywords option a & option b see daily budgetrecommendation for your campaingn for both Search and displaynetwork Which ads are performing greatin DisplayNetwork What an advertiser should prefer in order to keepviewers interestedin watching his click-to-play video ad? Write everything you wanton the opening image (like manylines oftext ,etc keep opening image plane dontwrite anything Video should notrelate to the productor services you are promoting Deliver key messages as soon as possible If I use a broad matched keyword 'old furniture' and a negative keyword '-new', your ad could appear when user enters which of these queries? Old tables and furnitures old furniture for bed room new furniture on sale new and old furniture available How do we specify a phrase match keyword ? surround entire keyword with {} surround entire keyword with "" surround entire keyword with [] surround entire keyword with () Which of these are not a part of Google Search Network? (can have more than one answer) Gmail Google Shopping Google Maps You tube What is a modifier sign in Broad matchmodifier? || + - # For the keyword [buy shoes online] my ad can appear for which of the following searchqueries? buy new shoes online adisas running shoes collection buy shoes online running shoes adidas What is eCPM ? Effective CostPer Thousand Impressions Effective CostPer Million Impressions Electricity CostPer Million Volt
None of these If you add a Broad Match modifier to any term that are part of your broad matchkeyword phrase then?

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Google Adwords Fundamental Certification Question Answers

  • 1. Google AdwordsQuestionAnswersforFundamentalTest Answersare markedwithGreenColor.. How can we increase lowqualityscore ? A By Optimizinglowqualtiyscore keywords B By removingall lowperformingorlowqualityscore keywords C Double the max CPC of those keywords D Don't do anything What happensinmanagedplacements? You can select any site on Internet and Google can display your ad their AdWords will find appropriate sites to place your ads on Display network An advertisercanchoose specificsitesorplacesonGoogle DisplayNetworkfortheiradsto appear You can selectone site onwhichyourad will appear Whichfactor shouldbe most important to you while decidingkeywordbids inmanual cost-per-clink bidding,whenyour main aim is to getConversions? Use traffic estimator Profitfroma paidclick Qualityscore of keyword first page bid estimate While optimizingyourcampaign, which tool will help you getideas for negative keywordsand placementsexclusions? Placement Performance Report AdwordsEditor TrafficEstimator List suggestor If I use a broad matchedkeyword 'oldfurniture' and a negative keyword '-new',yourad could appear whenuser enterswhich of these queries? Old tables and furnitures oldfurniture forbedroom new furniture on sale newand oldfurniture available Which of these options is not allowed in Ad text as per AdWords Policy? Get a quote Free Shipping! Great offers, Click here All of these Which of these are "Display Network only" campaign types? Standard Remarketing All features Mobile apps
  • 2. A potential customer asks you that "We already have good rank in organic listings, why we should go for Adwords and get listed in both". What will you tell this customer? If you are listed in both you will generate more traffic Your organic ranking will rank you Ads in top positions Organic ranking is not good you should always go for Adwords Ads Your organic rankings will further improve if you are using Adwords Ads Adding placements to an ad group is going to effect Quality Score for searchnetwork? True False What are the maximum number of characters allowedin Headline of a normal Text Ad? 35 characters 20 characters 25 characters 8 characters Which sub-tabs you can find within SETTINGS on a new enhanced campaign? (can have more than one answer) Devices Extensions Locations Ad schedule Using Duplicate Keywords across different ad group and campaigns is recommended by Google? True False To what level Google Contextually matchyour keyword to show your ads on relevant places on Display Network? Website level Page level Category level None of these How are +1's calculated for your ad and Google+ page? +1 comes under social extensions and any+1 on your ad applies to your Google+ Page as well all +1's from your Google+ Page are also applied to your Adwords ads +1 comes under social extensions and only+1's from your Google+ page are showing in the count that visible on your ad. You musthave Displaynetwork campaign to show +1's from your Google+ page None of these. It is a Ad Rotation setting in which all ads are shown evenly throughoutthe day. It is a Ad Rotation setting in which all ads within a same ad group will rotate evenly withoutany preference It is a Ad Rotation setting in which certain ads within the same ad group are displayed more frequentlybased on click through rate and conversion rate. none of these How many times your Quality Score calculated? Every time a keyword matches a search query Every time your keyword matches a search query 10 times in a week Once a day What happens in managed placements? You can select any site on Internet and Google can display your ad their AdWords will find appropriate sites to place your ads on Display network You can selectone site on which your ad will appear An advertiser can choose specific sites or places on Google DisplayNetwork for their ads to appear What is AdWords editor? An application thatautomaticallyedits your account It is used by google to check that your ads follow adwords policies and guidelines A freely downloadable application provided by Google AdWords used for managing your account.
  • 3. I have to include a negative keyword "old" in my ad group, how will I write it? {old} "old" -[old] -old If I add a keyword phrase '+cold +coffee' then my Ad may show on searches for? Cold coffee Restaurantfor cold coffee Black coffee Drink coffee What are Managed Placements? Managed placements are specific ad placements over Internetwhere you'd like you ads to appear. Managed placements are specific ad placements in the DisplayNetwork where you'd like you ads to appear. Managed placements are specific ad placements over Google Network where you'd like you ads to appear. Managed placements are specific ad placements in the Search Network where you'd like you ads to appear. If you have a small business which provides services to particular area of the city then which type of location targeting you should prefer? Country wide location targeting City level location targeting State level location targeting Proximity targeting or "Target a radius What will you do to make sure that your ad won't show on certainwebsites? add negative keywords use site and category exclusion wll not use contextual targeting none of these What happens if a client manager moves all his managed accounts to MDS (Manager Defined Spend) ? adwords automaticallymanages all these accounts budget now client manager can use CPA bidding for all these accounts will be billed for these accounts via manager order-level monthlyinvoice billing for these accounts will be done on annual basis In a title or headline line of an ad how many single width and double width characters are allowed respectively? 12, 17 25, 12 25, 18 35, 12 How many times you can make changes or edits to your account? 100 times a week 10 times a week once a day No limit How many locations you can target in a campaign ? 1 100 1000 any number oflocations by making combination countries,territories,regions,cities. What all you can set at account level? (can have more than one answer) Password Login email info Keyword bids and budget
  • 4. What is Maximum cost-per-click (Max CPC) ? the amountyou will always pay for an ad impression the maximum amountyou are willing to pay for a click on your ad the amountGoogle asks you to pay for every click on your ad leastamountyou are willing to pay for a click on your ad How would I write 'cancer hospitals' keyword to enable exact matching? “cancer hospitals” { cancer hospitals } - cancer hospitals [cancer hospitals] Why is it important when a client manager is setting up an Adwords Account for you to ensure that an account should be createdusing your own sign in email details? to make sure that clientmanager has full access to all your Google products and details to ensure full access and control over the adwords account So that you can have read only access to this account None of these What is the maximum image file size (in KB) for image ad targeted to display on a desktop or laptop browser? 200 150 50 100 In Google Display Network campaign with placement targeted ads Quality Score is calculated based on? max CPC of the keyword trigerring your ad Quality of your ads landing page Search Network quality score None of these You can use Phrase Match keywords on the Display Network? True False Google shows your ad based on location of a user and which factors are used to precisely target a particular user using Google or Google partner sites on Desktop Computer or Laptop? Internet Protocol (IP) address Google Domain and Google profile Location of Interest All of these What is the default match type applied on a new keyword submitted to an ad group without quotes or brackets? Phrase Exact Negative Broad Based on which important factor does recommended daily budget calculated for a searchcampaign in Google? Automatic Placements Conversions Clicks Impressions What is AdWords Discounter? A feature that monitors and reduces maxCPC on certian ad auctions It compares your CPC based on the competitors listyou have mentioned
  • 5. A feature that monitors and automaticallyreduces your actual cost-per-click so thatyou pay the lowestprice possible for the ad's position on the page. None of these Which of the following you can set at Ad Group level? CurrentDaily Budget Location and Language targeting Placements All of these While running your ads on the SearchNetwork, what are the important parts of an ad group? Placements,Contextual Targeting,SmartPricing Managed placements,Automatic Bidding,Dailybudget Text ads,keywords,defaultbid. Ad Scheduling,dailyallowance,text ads How is Ad Rank calculated on Search Network? Bid * Quality Score max CPC Dail budget CTR A person sitting in India searches on "Google.co.ke" (Kenya Google domain). Will see ads targeted to ? India Kenya Worldwide None of the above Which of these options is/are good practice creating successful text ads? Include prices,promotions Landing page relevantads Uses ofkeywords in your ad text All of these You can make changes to location and language targeting at? Adgroup level Campaign Level Account Level Ads level An advertiser wants to add around 1100 targeted locations using bulk targeting method, how will he achieve this? AdWords allows you to add a listof up to 1000 location targets at a time. So an advertiser will add 1000 locations and save them then again he will add the remaining locations. AdWords allows you to add a list of up to 1000 location targets, so you can't add more than 1000 locations An advertiser can add upto any number oflocations atany single time in the system. There is no bulk targeting in AdWords Which of these changes can be done at Account level? Budgetand placements timezone and currency language and number preferences Site exclusions and negative keywords I have a local property office and I promote it in my city as well as some parts near by then what type of location targeting I should use? Exclude Location targeting. Country/territory targeting. Region/City specific targeting Customized location targeting
  • 6. Which Video Ad format is preferred while using cost-per-view (CPV) bidding? TrueView video format WideView video format Standard Video format All of these What is Placements? Placements are locations on the Google DisplayNetwork where your ad can appear. Google automatically selects locations on the Display Network where your ad can appear Locations on Google Search Network Placements are locations or websites where your ad can appear Contextual Targeting Tool is used to? see potential webpages where your ad can appear based on your keywords option a & option b see daily budgetrecommendation for your campaingn for both Search and displaynetwork Which ads are performing greatin DisplayNetwork What an advertiser should prefer in order to keepviewers interestedin watching his click-to-play video ad? Write everything you wanton the opening image (like manylines oftext ,etc keep opening image plane dontwrite anything Video should notrelate to the productor services you are promoting Deliver key messages as soon as possible If I use a broad matched keyword 'old furniture' and a negative keyword '-new', your ad could appear when user enters which of these queries? Old tables and furnitures old furniture for bed room new furniture on sale new and old furniture available How do we specify a phrase match keyword ? surround entire keyword with {} surround entire keyword with "" surround entire keyword with [] surround entire keyword with () Which of these are not a part of Google Search Network? (can have more than one answer) Gmail Google Shopping Google Maps You tube What is a modifier sign in Broad matchmodifier? || + - # For the keyword [buy shoes online] my ad can appear for which of the following searchqueries? buy new shoes online adisas running shoes collection buy shoes online running shoes adidas What is eCPM ? Effective CostPer Thousand Impressions Effective CostPer Million Impressions Electricity CostPer Million Volt
  • 7. None of these If you add a Broad Match modifier to any term that are part of your broad matchkeyword phrase then?