Paid Search Monitoring: Uncover the Threats Lurking in Your Campaigns
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Trademark bidders can reduce your search traffic, inflate your marketing costs, and even mislead your customers — If you’re a brand and looking to protect your most valuable traffic, join CPC Strategy & BrandVerity for this webinar.
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Paid Search Monitoring: Uncover the Threats Lurking in Your Campaigns
- 1. Paid Search Monitoring: Uncover the Threats Lurking in Your Campaigns
- 2. Today’s Logistics Session Recording + Slides Will Be Sent Out Join in the Poll Questions! Submit Questions to Our Panelists
- 3. Overview Founded in 2007 Recognized as a Google Premier Partner 400+ Active Retail Clients Top 50 fastest growing company in San Diego DELIVERING LASTING RESULTS FOR OUR CLIENTS Solutions Retail-focused PPC & Shopping Amazon Sales Acceleration Facebook Performance Marketing About CPC Strategy
- 4. Today’s Event Speakers Preston Holland Director of Business Development Lewis Brannon Sr. Retail Search Manager
- 5. Paid Search Monitoring Protect your most valuable traffic. Automatically detect trademark bidders by monitoring all the major search engines. Remove non-compliant ads in just a few clicks. . Add keywords, locations, and search frequencies for full coverage. www.brandverity.com
- 6. Agenda •Paid Search: Business Intelligence vs. Compliance Monitoring •What problem does Compliance Monitoring solve? •Why you should care? •What can you do about it? •Live Q&A with Paid Search Experts
- 7. What is Paid Search Monitoring? 1
- 10. Search Intelligence vs. Compliance Monitoring Paid Search Monitoring A program to track activity on search terms across geographies, times of day, keywords to protect a company’s investment in paid search. Compliance MonitoringSearch Intelligence
- 11. What problem does Paid Search Compliance Monitoring solve? 2
- 12. What problem does Paid Search Compliance Monitoring solve? Branded Keywords Are a Target Bad Actors Steal Traffic Bad Actors Are Hard To Find
- 13. Affiliate Hijack Redirect URLs 1. http://trebtab.com/track.php?id=108936 2. http://adpgtr.com/click/58c3f95c8b30…….. 3. http://wdc.apypxl.com/redir/43dde7fb……. 4. http://prf.hn/click/camref:1101…. 5. http://t.mookie1.com/t/v1/imp?migAgencyID=.... 6. http://marriott.com/default.mi?aff=MARUS&affname =1101…. Paid Search Ad Landing page
- 16. Brand-bidding
- 17. Brand-bidding
- 19. Malicious
- 20. Malicious Intent
- 21. Malicious Intent
- 22. Why you should care? 3
- 23. Why you should care? ● Control the SERP ● Bad actors driving up CPC and driving down CTR ● Branded search terms are valuable, high converting traffic ● Paying unearned commissions to partners
- 24. What can you do about it? 4
- 25. What you can (and cannot) do about it? 1. The Danger of Handshake Agreements: 1-800-Contacts 2. Search Engine Trademark Rules Overview a. Simple walk through of the Google take down process 3. Manual Monitoring a. You might be losing traffic to trademark bidders if: i. Sudden drop is impression shares 4. Automated Monitoring a. Global reach, granular details b. Actionable data to drive immediate results c. Streamlined review and bulk submissions
- 26. Are People Stealing Your Branded Traffic? Set up a demo account and see real paid search data based on your prefered search engines, keywords, and the devices you target. FREE DEMO bit.ly/brandverity
- 27. Questions For The Experts? Preston Holland Director of Business Development Lewis Brannon Sr. Retail Search Manager