This document introduces Digital Intelligence, a magazine from Acceleration that applies a scientific approach to help publishers make practical digital marketing decisions. The first issue focuses on determining the best ad serving solution, providing an overview and comparison of Google AdSense, Google Ad Manager (GAM), and DoubleClick for Publishers (DFP) to help readers choose the right option for their needs. It also describes additional services publishers can utilize to optimize their chosen technology.
BZ Results is a digital marketing firm that helps automotive dealerships increase leads, sales, profits, and customer loyalty through an online marketing strategy. Their comprehensive solution includes custom websites, online inventory management, email marketing, pay-per-click advertising, analytics tools, and a CRM system. Dealers who partner with BZ see substantial returns through increased traffic and sales in all departments. BZ takes a five-phase process to define goals and measure results for dealerships.
The document discusses disruption in the display advertising industry. It notes that advances in technology have led to greater targeting capabilities, more available data, and more efficient execution. This has resulted in a complex "lumascape" of companies involved in display advertising, including publishers, agencies, ad exchanges, and other players. The document outlines opportunities and challenges for publishers and agencies in this evolving landscape.
The document is a FAQ explaining the concept of programmatic video advertising. It defines programmatic video as using software to automate digital video ad buys. Key aspects of programmatic video explained include automation of the buying process, real-time bidding (RTB) auctions, and leveraging data. A demand side platform (DSP) is software that allows buyers to purchase video inventory programmatically and manage campaigns. The document discusses whether to self-manage a DSP or use a managed service.
JDX is a cloud-based, enterprise grade, creative lifecycle management suite comprising products that help to effectively manage the end-to-end lifecycle of creative ordering, production, workflow, serving, optimization and measurement for media, brands and enterprises at scale
Website: https://jdxsuite.com/
Presented by:
Melissa McCready (CRM Happy)
Carly Guarcello (Joyent, Inc.)
(Sponsored by ReachForce)
What are the best practices for tradeshow/event management using Marketo? Are you sending a pre-show invite to your booth including a link to your post-show webinar? How are you managing the tradeshow where you can report on ROI? How are those leads being passed to sales to effectively work? Learn from customers who have perfected the pre and post-show best practices on when to send, what to send, setting up a webinar using Marketo, and how to set up the processes up in a way to capture quality information to then pass to sales to increase your tradeshow pre and post-show activities.
Kritter is proposing a homegrown online media buying platform for advertisers. The platform would include a DSP, ad server, and bidder that are customizable and integrated with each other. This would allow advertisers to manage their entire digital advertising campaigns through a single platform. Key benefits include centralized control of campaigns, automated media planning and buying, and leveraging of data to optimize advertising performance and ROI. Kritter outlines the features and architecture of each proposed software component, and presents a pricing model and timeline for implementation.
The document provides an overview of Kritter, a company that provides customizable advertising technology products and services. Kritter has developed a demand-side platform (DSP), ad server, bidder, and data platform (DP) that can be customized and integrated into a client's existing technology stack. The products are designed to help agencies, trading desks, and advertisers automate tasks, access multiple supply sources, and optimize campaigns and media buys. Kritter also offers services like product customization, integration, and ongoing support to help clients manage their digital advertising businesses. Pricing models include one-time licenses for products, monthly installment plans, and acquiring specific modules.
Italian / Venezuelan Project manager and Digital Marketing manager possessing a broad mix of technical experience, web marketing and Social Media skills with over 5 years of experience managing and developing web applications.
Digital Marketing Skills (Google Adwords & Adsense,Google Insights,Google Analytics, SEO,SEM,PPC, Ad Server, DoubleClick for Publishers DFP, Facebook Ads, Joomla, Blogs, CMS, Magento and E-Commerce).
Understanding of HTML5, Javascript, CSS3, PHP, MYSQL, AJAX.
I'm looking for a role as a Digital Marketing Manager or Social Media, Digital Campaign Manager or Ad Operations Manager, a role as a Project Manager would also be great for me since I have a technical background and I can translate business needs into technical requirements to be shared with the development team. Currently I'm not looking for roles as a developer.
The document describes The Interact Customer Journey platform, which is created by Mobile Marketing Experts to drive customer engagement across various channels. It allows connecting traditional and digital advertising to capture user data and generate qualified leads. The platform manages all campaigns on a single system and aims to improve customer experience, drive business development, and increase ROI. It provides clients with an interactivity tool to inform campaigns and a demonstrable ROI.
The Google Display Network allows marketers to reach performance goals at scale across the web. It provides flexibility to fine-tune messaging by audience. Display advertising can improve campaigns by reaching shoppers when relevant, supercharging search, extending the value of remarketing, and customizing creative. Measurement tools show return on investment in real time, allowing improvements to daily execution. The Display Network integrates campaigns across devices and channels for a holistic approach.
The document compares Google Adwords and Demand Side Platforms (DSPs) for display advertising. It finds that while both are buying platforms, DSPs were designed for display ads and have several advantages over Adwords. DSPs have greater reach through access to billions of daily impressions across many supply-side platforms. They also have more frequent, granular reporting available in real-time for more effective optimization. DSPs also have more advanced targeting options through real-time bidding technology and access to various data sources. While both have self-serve options, DSPs are generally better suited than Adwords for large-scale digital display advertising.
BZ Results is a digital marketing firm that helps automotive dealerships increase leads, sales, profits, and customer loyalty through an online marketing strategy. Their comprehensive solution includes custom websites, online inventory management, email marketing, pay-per-click advertising, analytics tools, and a CRM system. Dealers who partner with BZ see substantial returns through increased traffic and sales in all departments. BZ takes a five-phase process to define goals and measure results for dealerships.
AdTech - Display Advertising Space OverviewHimanshu Bari
The document discusses disruption in the display advertising industry. It notes that advances in technology have led to greater targeting capabilities, more available data, and more efficient execution. This has resulted in a complex "lumascape" of companies involved in display advertising, including publishers, agencies, ad exchanges, and other players. The document outlines opportunities and challenges for publishers and agencies in this evolving landscape.
The document is a FAQ explaining the concept of programmatic video advertising. It defines programmatic video as using software to automate digital video ad buys. Key aspects of programmatic video explained include automation of the buying process, real-time bidding (RTB) auctions, and leveraging data. A demand side platform (DSP) is software that allows buyers to purchase video inventory programmatically and manage campaigns. The document discusses whether to self-manage a DSP or use a managed service.
JDX is a cloud-based, enterprise grade, creative lifecycle management suite comprising products that help to effectively manage the end-to-end lifecycle of creative ordering, production, workflow, serving, optimization and measurement for media, brands and enterprises at scale
Website: https://jdxsuite.com/
Presented by:
Melissa McCready (CRM Happy)
Carly Guarcello (Joyent, Inc.)
(Sponsored by ReachForce)
What are the best practices for tradeshow/event management using Marketo? Are you sending a pre-show invite to your booth including a link to your post-show webinar? How are you managing the tradeshow where you can report on ROI? How are those leads being passed to sales to effectively work? Learn from customers who have perfected the pre and post-show best practices on when to send, what to send, setting up a webinar using Marketo, and how to set up the processes up in a way to capture quality information to then pass to sales to increase your tradeshow pre and post-show activities.
Kritter is proposing a homegrown online media buying platform for advertisers. The platform would include a DSP, ad server, and bidder that are customizable and integrated with each other. This would allow advertisers to manage their entire digital advertising campaigns through a single platform. Key benefits include centralized control of campaigns, automated media planning and buying, and leveraging of data to optimize advertising performance and ROI. Kritter outlines the features and architecture of each proposed software component, and presents a pricing model and timeline for implementation.
The document provides an overview of Kritter, a company that provides customizable advertising technology products and services. Kritter has developed a demand-side platform (DSP), ad server, bidder, and data platform (DP) that can be customized and integrated into a client's existing technology stack. The products are designed to help agencies, trading desks, and advertisers automate tasks, access multiple supply sources, and optimize campaigns and media buys. Kritter also offers services like product customization, integration, and ongoing support to help clients manage their digital advertising businesses. Pricing models include one-time licenses for products, monthly installment plans, and acquiring specific modules.
Italian / Venezuelan Project manager and Digital Marketing manager possessing a broad mix of technical experience, web marketing and Social Media skills with over 5 years of experience managing and developing web applications.
Digital Marketing Skills (Google Adwords & Adsense,Google Insights,Google Analytics, SEO,SEM,PPC, Ad Server, DoubleClick for Publishers DFP, Facebook Ads, Joomla, Blogs, CMS, Magento and E-Commerce).
Understanding of HTML5, Javascript, CSS3, PHP, MYSQL, AJAX.
I'm looking for a role as a Digital Marketing Manager or Social Media, Digital Campaign Manager or Ad Operations Manager, a role as a Project Manager would also be great for me since I have a technical background and I can translate business needs into technical requirements to be shared with the development team. Currently I'm not looking for roles as a developer.
The document describes The Interact Customer Journey platform, which is created by Mobile Marketing Experts to drive customer engagement across various channels. It allows connecting traditional and digital advertising to capture user data and generate qualified leads. The platform manages all campaigns on a single system and aims to improve customer experience, drive business development, and increase ROI. It provides clients with an interactivity tool to inform campaigns and a demonstrable ROI.
The buyers guide to Programmatic Direct by GoogleRodd SL
This guide was designed to clearly de ne Programmatic Direct and explain the underlying deal types so you have con dence in choosing the best approach for your campaigns.
IMarks offers a full-service display advertising campaign management on Google's Display Network. The Display Network reaches over 80% of global web users and serves billions of ads daily across partner websites. IMarks manages all aspects of campaigns, including targeting, ad setup, ongoing optimization, reporting and budget management. Advertisers pay only when ads are clicked or displayed through an auction-based cost per click or cost per thousand impressions pricing model.
Digital and programmatic advertising glossaryLucio Ribeiro
Digital advertising terms are constantly evolving. This glossary defines several important acronyms and terms used in programmatic and digital advertising. Terms defined include ads.txt, ad extensions like call extensions, audience segmentation, cookie-less targeting, custom audiences using first party data, CPM/eCPM/CPV metrics, dayparting, deal IDs, DMPs, DSPs, header bidding, private marketplaces, programmatic direct, SSPs, TrueView formats on YouTube, and VAST video ad standards.
The term “programmatic” is not new or fresh. You’ve probably heard a lot about it. It’s a channel that is here to stay. However, many advertisers are still struggling to truly understand what it is, why they need it and how to get started. The landscape is a sea of logos and different technologies, all claiming to have the ultimate solution.
In this presentation, Hanapin Marketing’s Bryan Gaynor and MightyHive’s Myles Younger guide you through the Top 5 FAQs When Considering Programmatic. Whether you are an in-house marketer, or part of an agency team, we will guide you through some of the most common questions you should be asking when considering your programmatic stack.
Channel Checklist for Vendor Channel/Partner Managersharwelll
The document discusses various topics related to developing and managing effective channel programs, including:
1) Correct partner selection and recruitment is crucial to choose partners that have the desired skills and target the right customer markets.
2) Channel optimization involves analyzing existing partners to determine which are truly performing and which are diluting efforts.
3) Developing a channel strategy requires clarifying goals, assessing competitiveness, and establishing action plans.
DiJiPOP connects retailers and brands through a digital marketplace that monetizes on-site traffic and builds new revenue streams. The platform allows brands to launch targeted digital ad campaigns in minutes that are approved and controlled by retailers. Retailers gain a private marketplace to sell controlled digital shelf space and generate up to 5% new revenue from brand marketing funds. DiJiPOP's turn-key solution provides automation, analytics, and sales support to maximize shopper marketing efforts through a single platform.
The document discusses the ecosystem for data services in India. It notes that the ecosystem is more complex than for voice services, as it involves content owners, mobile application developers, and content aggregators in addition to service providers, technology providers, and handset manufacturers. The focus in data services is more on subscribers and providing them with enriching content and experiences, unlike voice where the focus is more on infrastructure. Successful portals that list mobile applications can benefit handset manufacturers, service providers, and developers by increasing revenue share and stickiness to their platforms.
To manage productivity and contain costs, companies should focus on labour and space by cross-training employees rather than downsizing, and subletting excess space.
Establishing strong supplier partnerships, reviewing storage methods, and outsourcing non-core functions can maximize supply chain efficiencies. Regular cycle counts using mobile technologies can also improve accuracy and visibility.
As the economy grows, supply chain managers must ensure they have the right staffing to handle current and future operations, especially replacing soon-to-retire senior executives, in order to build bench strength and carry institutional knowledge forward. A cost analysis can also help optimize margins by identifying unprofitable clients.
This document outlines a one-day workshop on Systematic Inventive Thinking (SIT) that is designed to introduce participants to key aspects of SIT methodology. The workshop will focus on understanding cognitive fixedness, applying SIT tools and principles to reach innovative solutions, and learning how to use SIT approaches in daily work. Participants will engage with theory, case studies, hands-on exercises in small groups using SIT tools like Division and Task Unification. The workshop costs $8,000 and includes program design, facilitation by an SIT expert, and copyright materials, but not travel expenses for the facilitator or venue costs.
The School of Physical Sciences offers degree programmes at undergraduate and postgraduate level. Access to our Undergraduate degrees is by application to the Central Applications Office (CAO) or the International Office Directly for non EU applicants. The school also offers taught and research postgraduate degrees. Please see the online prospectus at the links on the left and check out our research profile and opportunities.
An overview of current Open Data activities and approaches and our own approach to manage and develop Open Data projects using Linked Data as the technical piece for the best results in the long run. Prepared for ICT 2010, http://ec.europa.eu/information_society/events/cf/ict2010/item-display.cfm?id=2790
The document discusses the Open IPTV Forum (OIPF) standard for internet-based TV applications. It notes that OIPF aims to establish a global standard to stimulate growth in the IPTV market. The standard incorporates existing technologies and specifications to create open, end-to-end IPTV specifications. It addresses application enablers and definitions to ensure interoperability across platforms and independence from specific devices or middleware. OIPF is already being used in large test deployments in Singapore and Taiwan.
By Joaquim Rocha.
OCRFeeder is a document layout analysis and optical character recognition system that I wrote for my Master's Thesis project.
Like it says on its website, given the images it will automatically outline its contents, distinguish between what's graphics and text and perform OCR over the latter. It generates multiple formats being its main one ODT.
I think this is currently the most complete and user friendly OCR application for GNU/Linux out there and, of course, I wrote it to be used mainly with GNOME, featuring a GUI written in PyGTK and respecting, as far as I could, the GNOME User Interface Guidelines.
I would like to present how the application works on the inside, for example the page segmentation algorithm I created for it, etc. I think this would be interest for the GNOME community and general attendants of the GNOME Dev room at FOSDEM.
Sapienza Università di Roma
Anno Accademico 2012 – 2013
Informatica per gli Archivi e le Biblioteche
Prof.ssa Linda Giuva
Prof. Maurizio Caminito
Lezione 9
This document is the winter 2010 issue of the ACCESS magazine, which provides information, advice, and support for expats living in the Netherlands. The magazine covers topics such as ice skating in the Netherlands, coping with winter blues, profiles of third culture kids and volunteers, cultural differences between Australia and the Netherlands, upcoming events, courses offered through ACCESS, and more. It also includes advertisements for financial services targeted towards international clients and international childcare services.
The article discusses the development of a new lung cancer staging system by the International Association for the Study of Lung Cancer (IASLC). The IASLC created an international database of lung cancer patients and conducted extensive statistical analysis. Based on this work, the IASLC is recommending changes to the TNM descriptors and stage groupings for non-small cell lung cancer in the new 7th edition of the cancer staging manual. The recommendations are aimed to create a more robust staging system based on analysis of a large international patient population.
Tijdens de netwerkbijeenkomst op 26 mei 2010 heeft Martine Klasens van Expertisecentrum Handicap + Studie een lezing gegeven over Handicap + Studie en hoe er een platform Studeren met een Functiebeperking opgezet kan worden binnen de Christelijke Hogeschool Ede.
Guide to Programmatic Media buying for recruitment. Top tips, explanation of strategic uses, examples of how ads are targeted and all the important terms decoded.
Summary of Stacey Delaney's presentation from SAGE 2016Ruperta Daher
Stacey Delaney, Managing Director at Sparcmedia, presented on 'How to Add New Revenue Streams to your Business by Incorporating Programmatic Capabilities' at Sparcmedia's sponsored breakfast session at SAGE.
It was 20 years ago when a now-defunct Silicon Valley law firm placed the first clickable banner ad on Global Network Navigator (an early publisher sold to AOL in 1995). In these last 20 years, we've seen big changes in ad technology, fueled by a combination of visionary marketers and advancing technical capabilities.
Adobe Experience Manager is a platform for managing, delivering, and organizing emerging themes. Its fundamental goal is to provide consumers with meaningful interactions that will help them create identities, fuel demand, and expand their scope.
Digital Display Advertising For Medicare Marketing: The Comprehensive Medicar...Scott Levine
This document discusses various types of digital display advertising that Medicare marketers can utilize, including banners, rich media, video, and programmatic advertising. It explains key terms like retargeting, dynamic creative optimization, and the role of agency trading desks in programmatic media buying. Various banner sizes and types of rich media ads like expanding ads, sidebar ads, and video ads are also outlined. The summary highlights the growing use and benefits of programmatic digital display advertising for marketers.
A lot of advertisers are not familiar with the programmatic advertising term: demand-side platform (DSP). There are a lot of questions about what a DSP is and how different DSPs compared to Google Ads. You can find those anwers in our DSPs vs Google Ads e-book.
Defining the programmatic publishing landscape, highlighting the trends, and debunking the misconceptions of programmatic advertising for African publishers.
The document describes Digital Magazine Factory (DMF) and how it helps publishers transition from print to digital. DMF handles the end-to-end process of converting print magazines into digital formats that can be published across devices. This includes designing for different devices, integrating with content management systems, adding interactive advertising, and providing analytics. DMF aims to help publishers focus on content creation while DMF experts manage the digital publishing process and address technical challenges.
Business model on digital magazine publishing by Irine Digital Factory Pvt. Ltd. Learn about digital magazine apps, digital newspaper apps, digital annual reports apps, digital newsletter apps
Irine Digital Factory crates highly interactive, intuitive and engaging digital apps for magazines, newspapers, annual reports, newsletters, sales enablement, brochures.
Celtra’s Pricing in 2022 & The Best Alternative in Creative Automation.pdfFavourOkwowe
Today’s market is flooded with automation technologies that may help your agency save time, money, and effort on every marketing action.
More than 79% of marketing agencies now grow their operations and improve efficiency using marketing automation platforms.
There are relatively few technologies available to automate the creation of creatives for specific use cases, such as display ads.
The designing portion is arguably the most arduous of all the jobs, and agencies frequently have teams devoted to this work.
Here's a creative automation tool for businesses called Celtra. I have written an article on it and also on what could be the best Celtra alternative.
Funkeyword is an online marketing platform that helps businesses manage, track, analyze, and optimize their online marketing campaigns. It was founded in 2010 by Gilead Wiseburgh and Ohad Eilam who developed software to optimize affiliate marketing campaigns. Funkeyword provides centralized reporting of historical marketing performance data from various sources to help businesses optimize campaigns and increase profits.
Real Time Bidding (RTB) is an advertising technology that allows demand side platforms to evaluate each ad opportunity individually in real time before deciding to bid. RTB increases campaign profitability by paying appropriate prices for impressions and increases scale and quality by bidding higher for high-value users. It also enables more effective targeting, context, predictive analysis, and retargeting. The document predicts that programmatic advertising will continue growing globally, more premium inventory will be available on private exchanges, video RTB will become mainstream, third-party data targeting options will increase, and real-time reporting will be increasingly important for strategic media buying.
An agency trading desk (ATD) is a service provided by advertising agencies that allows clients to outsource their programmatic media buying. The ATD handles all aspects of buying, managing, fulfilling and reporting on media purchased on ad exchanges. Programmatic media buying is automated using software instead of human buyers. ATDs attract experts in programmatic buying and can offer efficient buying by spreading costs across multiple clients. Clients pay the agency a percentage fee or fixed CPM for impressions purchased by the ATD.
This document provides an overview of the DV 360 self-serve programmatic advertising platform. It outlines the webinar agenda, who would benefit from the offering like digital agencies and advertisers. It explains key concepts like programmatic buying and selling, the roles of DSP, SSP, ad exchanges. It then summarizes the features of DV 360 including access to large inventory, supported deal types, advanced targeting capabilities, and integration with other Google Marketing Platform tools. The document also describes the DV 360 self-serve process, available access and permissions, and additional training and support services that are offered.
Appxem is a digital marketing agency established in 2010 with a team of specialists in digital advertising, marketing, PR, design and development. They provide services including branding, mobile app development, digital marketing, web development and cloud computing. Their process involves defining goals, designing, developing, testing and publishing projects. They develop apps for iOS, Android and Windows platforms and use techniques like native ads, video ads, social media marketing and SEO.
Audi selected Saepio to provide its dealers with a single point of access for marketing assets like ads, flyers, and banners. Saepio's system allowed for dynamic customization of materials for different models and locations. It also provided improved search of assets through metadata tagging. The implementation took just two months and dealers were able to quickly customize and send ads to publications, saving Audi hundreds of thousands of dollars compared to its previous manual process.
Appxem is a digital marketing agency established in 2010 with specialized teams in digital advertising, marketing, PR, design, and development. They offer services including branding, mobile app development, digital marketing, and more. Their process involves defining goals, designing, developing, testing, and publishing projects using techniques like discovery, prototyping, and visual design.
The article discusses BFG Technologies' new 18.4-inch Deimos X-10 gaming laptop. It has powerful specs including Intel or AMD CPUs, dual NVIDIA GTX 280M GPUs, up to 8GB RAM, and storage up to 1.5TB. It has Blu-ray, HDMI/DVI ports, WiFi and starts at $1,859. BFG also offers a 10% discount if ordered by October 30th. The laptop is large at 18.4 inches and includes a carrying backpack.
The document contains a daily newsletter with summaries of articles from various publications on technology and other topics. The newsletter includes summaries of three articles:
1) An article from Slate Magazine discussing affairs on the TV show Mad Men and criticizing recent episodes for focusing too much on affairs outside the main advertising agency setting.
2) An article from Engadget discussing rumors of an upcoming $50 unlimited data plan from T-Mobile called "Project Dark" and how this could threaten T-Mobile's competitor AT&T if released.
3) An article from Engadget about the failure of Microsoft to back up user data for Danger's Sidekick smartphones, resulting in data loss for thousands of users when a hardware upgrade went
Google Ad Manager Getting Started Guide provides resources for new users to learn the basics of managing advertising inventory and campaigns. It includes instructions on signing in, defining ad slots and placements, generating ad tags, creating orders and line items, and uploading creatives. The guide recommends reviewing tutorials, visiting the help center, and joining a help group for additional training and support.
UiPath Community Day Kraków: Devs4Devs ConferenceUiPathCommunity
We are honored to launch and host this event for our UiPath Polish Community, with the help of our partners - Proservartner!
We certainly hope we have managed to spike your interest in the subjects to be presented and the incredible networking opportunities at hand, too!
Check out our proposed agenda below 👇👇
08:30 ☕ Welcome coffee (30')
09:00 Opening note/ Intro to UiPath Community (10')
Cristina Vidu, Global Manager, Marketing Community @UiPath
Dawid Kot, Digital Transformation Lead @Proservartner
09:10 Cloud migration - Proservartner & DOVISTA case study (30')
Marcin Drozdowski, Automation CoE Manager @DOVISTA
Pawel Kamiński, RPA developer @DOVISTA
Mikolaj Zielinski, UiPath MVP, Senior Solutions Engineer @Proservartner
09:40 From bottlenecks to breakthroughs: Citizen Development in action (25')
Pawel Poplawski, Director, Improvement and Automation @McCormick & Company
Michał Cieślak, Senior Manager, Automation Programs @McCormick & Company
10:05 Next-level bots: API integration in UiPath Studio (30')
Mikolaj Zielinski, UiPath MVP, Senior Solutions Engineer @Proservartner
10:35 ☕ Coffee Break (15')
10:50 Document Understanding with my RPA Companion (45')
Ewa Gruszka, Enterprise Sales Specialist, AI & ML @UiPath
11:35 Power up your Robots: GenAI and GPT in REFramework (45')
Krzysztof Karaszewski, Global RPA Product Manager
12:20 🍕 Lunch Break (1hr)
13:20 From Concept to Quality: UiPath Test Suite for AI-powered Knowledge Bots (30')
Kamil Miśko, UiPath MVP, Senior RPA Developer @Zurich Insurance
13:50 Communications Mining - focus on AI capabilities (30')
Thomasz Wierzbicki, Business Analyst @Office Samurai
14:20 Polish MVP panel: Insights on MVP award achievements and career profiling
Scaling Connections in PostgreSQL Postgres Bangalore(PGBLR) Meetup-2 - MydbopsMydbops
This presentation, delivered at the Postgres Bangalore (PGBLR) Meetup-2 on June 29th, 2024, dives deep into connection pooling for PostgreSQL databases. Aakash M, a PostgreSQL Tech Lead at Mydbops, explores the challenges of managing numerous connections and explains how connection pooling optimizes performance and resource utilization.
Key Takeaways:
* Understand why connection pooling is essential for high-traffic applications
* Explore various connection poolers available for PostgreSQL, including pgbouncer
* Learn the configuration options and functionalities of pgbouncer
* Discover best practices for monitoring and troubleshooting connection pooling setups
* Gain insights into real-world use cases and considerations for production environments
This presentation is ideal for:
* Database administrators (DBAs)
* Developers working with PostgreSQL
* DevOps engineers
* Anyone interested in optimizing PostgreSQL performance
Contact info@mydbops.com for PostgreSQL Managed, Consulting and Remote DBA Services
Fluttercon 2024: Showing that you care about security - OpenSSF Scorecards fo...Chris Swan
Have you noticed the OpenSSF Scorecard badges on the official Dart and Flutter repos? It's Google's way of showing that they care about security. Practices such as pinning dependencies, branch protection, required reviews, continuous integration tests etc. are measured to provide a score and accompanying badge.
You can do the same for your projects, and this presentation will show you how, with an emphasis on the unique challenges that come up when working with Dart and Flutter.
The session will provide a walkthrough of the steps involved in securing a first repository, and then what it takes to repeat that process across an organization with multiple repos. It will also look at the ongoing maintenance involved once scorecards have been implemented, and how aspects of that maintenance can be better automated to minimize toil.
INDIAN AIR FORCE FIGHTER PLANES LIST.pdfjackson110191
These fighter aircraft have uses outside of traditional combat situations. They are essential in defending India's territorial integrity, averting dangers, and delivering aid to those in need during natural calamities. Additionally, the IAF improves its interoperability and fortifies international military alliances by working together and conducting joint exercises with other air forces.
Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Em...Erasmo Purificato
Slide of the tutorial entitled "Paradigm Shifts in User Modeling: A Journey from Historical Foundations to Emerging Trends" held at UMAP'24: 32nd ACM Conference on User Modeling, Adaptation and Personalization (July 1, 2024 | Cagliari, Italy)
The Rise of Supernetwork Data Intensive ComputingLarry Smarr
Invited Remote Lecture to SC21
The International Conference for High Performance Computing, Networking, Storage, and Analysis
St. Louis, Missouri
November 18, 2021
RPA In Healthcare Benefits, Use Case, Trend And Challenges 2024.pptxSynapseIndia
Your comprehensive guide to RPA in healthcare for 2024. Explore the benefits, use cases, and emerging trends of robotic process automation. Understand the challenges and prepare for the future of healthcare automation
Best Practices for Effectively Running dbt in Airflow.pdfTatiana Al-Chueyr
As a popular open-source library for analytics engineering, dbt is often used in combination with Airflow. Orchestrating and executing dbt models as DAGs ensures an additional layer of control over tasks, observability, and provides a reliable, scalable environment to run dbt models.
This webinar will cover a step-by-step guide to Cosmos, an open source package from Astronomer that helps you easily run your dbt Core projects as Airflow DAGs and Task Groups, all with just a few lines of code. We’ll walk through:
- Standard ways of running dbt (and when to utilize other methods)
- How Cosmos can be used to run and visualize your dbt projects in Airflow
- Common challenges and how to address them, including performance, dependency conflicts, and more
- How running dbt projects in Airflow helps with cost optimization
Webinar given on 9 July 2024
Transcript: Details of description part II: Describing images in practice - T...BookNet Canada
This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator.
Link to presentation recording and slides: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/
Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.
Comparison Table of DiskWarrior Alternatives.pdfAndrey Yasko
To help you choose the best DiskWarrior alternative, we've compiled a comparison table summarizing the features, pros, cons, and pricing of six alternatives.
論文紹介:A Systematic Survey of Prompt Engineering on Vision-Language Foundation ...Toru Tamaki
Jindong Gu, Zhen Han, Shuo Chen, Ahmad Beirami, Bailan He, Gengyuan Zhang, Ruotong Liao, Yao Qin, Volker Tresp, Philip Torr "A Systematic Survey of Prompt Engineering on Vision-Language Foundation Models" arXiv2023
https://arxiv.org/abs/2307.12980
Details of description part II: Describing images in practice - Tech Forum 2024BookNet Canada
This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator.
Link to presentation recording and transcript: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/
Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.
Quantum Communications Q&A with Gemini LLM. These are based on Shannon's Noisy channel Theorem and offers how the classical theory applies to the quantum world.
How Social Media Hackers Help You to See Your Wife's Message.pdfHackersList
In the modern digital era, social media platforms have become integral to our daily lives. These platforms, including Facebook, Instagram, WhatsApp, and Snapchat, offer countless ways to connect, share, and communicate.
How Social Media Hackers Help You to See Your Wife's Message.pdf
Acceleration Digitalintelligence
1. from acceleration
volume 1
Which ad-serving option
best serves you?
Side-by-side comparisons of industry-
leading technologies to help you
choose the best solution.
2. Finding opinions is easy.
Finding opinions you can trust…
How do you determine what opinion to trust? There are literally millions of
them online, but sifting through the internet’s many sales pitches, pundits and
less-than-informed denizens to uncover valid, unbiased perspectives can quickly
lead to web-rage.
Or so we’ve heard at some point, from virtually every one of our clients.
So we’ve elected to do something about it. Digital Intelligence is the result – a
magazine that applies a scientific approach to making practical, intelligent
digital marketing decisions. Each issue will focus on one question. It will include
compiled and distilled insight from multiple, trusted sources - thought-leaders,
partner-companies, research firms, clients and yes, our own consultants. And
it will present these findings in an organized manner to help you find the right
answer.
I hope you find this issue helpful. Welcome to Digital Intelligence.
Sincerely,
Cameron Hulett
SVP Publisher Solutions
Acceleration
Information resources for this issue:
• Jupiter Research • Google • iMedia • Online Publishers Association • Interactive Advertising Bureau
• ClickZ • DoubleClick • Media Post • Adotas • Biz Report • Silicon Alley Insider• Advertising Age
3. We address one of the most important questions facing
In THIs IssUe…
publishers today - What’s the the right ad-serving solution for
me? Making the correct choice will have a significant impact
on ad-revenue generation. Making the wrong choice will not
only impact revenue, but workflows, employee satisfaction and
advertiser relationships as well.
You’ll notice that we’ve focused on Google/DoubleClick products.
This isn’t to say they are the only options available – we simply
feel they cover the entire spectrum of publisher needs.
AdSense GAM DFP
Finally, most publications focused on ad-serving would also
include content about best-practices on using advertising
exchanges to sell ad inventory. This one doesn’t. We think it’s a
big enough subject to warrant an issue on its own, as are mobile
content and emerging platforms.
Want to hear about one of these (or another subject) urgently?
Send us an email at sales@acceleration.biz and let us know.
4. steps to your
intelligent solution
1 LEARN about the different technologies.
2 DISCOVER services to optimize the technologies.
3 CHOOSE your solution and service package
with the the ROI calculator.
The cost of owning technology?
Staffing – 60%
Downtime 15%
Buying the software only accounts for 7%
IDC 2007
5. step 1 learn
Small requirements
- Google AdSense
AdSense is Google’s network ad serving solution. It provides a fast
and easy way for you to drive revenue by automatically displaying
relevant ads sold by Google on your website. This solution is
particularly suited to small publishers who may not have the
resources to develop and manage an advertising sales program.
“A ‘free’ technology that’s IDEAL for publishers wanting
to generate site revenue with no sales hassle.”
PROS CONS
No expertize is required. While marketed as ‘free’, AdSense will
typically require service and support to
Can be an effective revenue generator optimize it for your site.
if your site has relevant content and
significant traffic volume. Revenue is dependent on traffic – you only
earn as you generate clicks, and it takes a lot
Targeting is automatic. to earn a little.
No third parties are involved. You have no control over which ads are
shown. Ads may not complement your
Can be implemented immediately. website design, and may look unprofessional.
The interface for managing ads and ad AdSense users cannot fully format the ads
formats is easy to use. according to their specific requirements.
Includes statistics that are simple and Google can stop AdSense revenue when it
understandable. deems appropriate.
The technology is free (though support You can’t control (and don’t know) the
and service is not included). revenue paid-per-click.
6. step 1 learn
Medium requirements - GAM
GAM is Google’s ‘free’ hosted ad-serving and
management technology, typically aimed at publishers
with smaller, direct sales teams. This tool allows you
to sell and manage both reserved and discretionary
inventory, either directly to advertisers, or through ad
networks including Google AdSense.
A ‘free’ technology with optional optimization
services, this inventory management solution
is PERFECT for publishers wanting to sell and
serve their own ads in a simple manner.”
PROS CONS
The technology is free – no sign-up, The technology does not include product support or
ad-serving or support costs. optimization services – those have an associated cost.
Offers an uncomplicated inventory structure. The simple inventory structure may limit your ability
to target to particular pages on your site.
Easy to set-up and use immediately.
Creative support (particularly for rich media and
Includes an inventory forecast-offering video) is limited.
Has an intuitive ad-tag generation process, Reporting options offered are basic and standardized
with less room for user error. –you can’t customize based on specific metrics.
Optional AdSense integration to fill unsold GAM offers only country, state and city geo-targeting
inventory. – you can’t target based on postal code or area.
Multiple levels of user frequency capping. There are limited opportunities to integrate GAM
with your CRM, reporting and billing systems.
Familiar Google system interface, robust and
Pushing high-revenue-potential ads is a time
fast delivery including quick search functionality,
intuitive workflow and browser session support. consuming, manual task.
7. step 1 learn
Large requirements - DFP
DFP is DoubleClick’s hosted ad-serving and
management solution. Think of it as ‘GAM on steroids’,
plus professional support and consulting services. It is
typically aimed at publishers with highly sophisticated
ad-serving needs DFP is widely recognized as one of
the most advanced options available.
FEATURE-RICH technology plus
extensive professional services
perfect for publishers with
sophisticated ad-serving needs.
PROS CONS
Offers advanced targeting to help increase the value of The technology and services are
inventory, including flexible key-value targeting. combined in one fee, and the cost may
be hard to justify for smaller publishers.
Offers the largest database of mapped IP addresses
available, in conjunction with Digital Envoy. Features and functionality require
greater knowledge.
The price includes product and many support services.
Currently DFP can only be used on PC
Handles advanced rich media, including video and mobile. systems using Windows Explorer.
Integrateswith DART Sales Manager, Mobile and other
DART product, as well as DoubleClick’s proposal and
finance management solution.
Offers an extensive, reliable ad-serving infrastructure, with
data centers around the world.
8. step 1 learn
Technology Features
– Side-by-side Comparison
How do they compare and which one offers the features you need?
Find out in this feature comparison chart, and make an informed decision.
9. GOOGle aD DarT FOr
FeaTUres GOOGle aDsense
ManaGer (GaM) PUBlIsHers (DFP)
accessibility Can be accessed online via any Can be accessed online ActiveX Architecture
operating system or browser via any operating system or
browser Can be accessed online
via Windows XP using
Internet Explorer 6+
Workflow AdSense code implemented Simplified, intuitive Structured and more
directly within source trafficking and reporting complex trafficking and
workflow reporting workflow
Offers swift campaign Allows a higher degree
setup and tag generation of control over all stages
procedures of campaign and creative
trafficking
support Self-service help center Self-service help center Full-service help center
User-to-user groups User-to-user groups Knowledge base access
Email support from the Direct support from the
Google product specialist DoubleClick product
team specialist team
Creative support Google text, image and video Basic creative upload Advanced creative upload
unit ads procedure, eliminating the procedure
most frequent trafficking
issues Rich media templates for
creative upload assistance
DART Rich Media available
for cutting edge display
and tracking features
Targeting criteria Competitive ad filter Geography (country, region, Geography (country, region,
metro, city) metro, city, postal code)
Manual section targeting
Browser type Browser type
Operating system Operating system
Bandwidth Bandwidth
User domain Custom key-value
Custom key-value Internet service provider
(ISP), online service
Browser language provider (OSP)
reporting Basic delivery and earnings Basic, standardized Advanced reporting
reporting reporting
Scheduled
Customizable
system integration None None Application protocol
interface (API) support
Typical volume Up to 200,000 impressions p/m Up to 2,000,000 Over 2,000,000
limit impressions p/m impressions p/m
audience Small publishers with no direct Small to medium sized Medium to large-sized
advertising programs publishers publishers
ease of setting up Immediate with no expertise Quick, self-service process Complex, structured
required implementation
associated costs Free technology Free technology Paid
10. step 2
DIsCOVer
Technology makes it possible.
Services make it fit.
Once you’ve selected a technology, how do you customize and use it to
maximize results? You should consider the following service and support
options to ensure your chosen technology is optimized for maximum results
and effectiveness.
Training services to build your knowledge: Arrange for
comprehensive, ongoing education to ensure employees are comfortable with
the technology, actively use it and are able to leverage its full potential.
Technical support services to limit the impact when
something goes wrong (included as part of DFP fee):
Issues and questions will appear with any technology, usually without any
warning. This can put incredible strain on your people and revenue. Having
professional technical support available on call (possibly a credit-based system
where you pay-per-issue) is the ideal way to mitigate this risk.
Outsourced ad-operations OR trafficking services to
reduce costs and resource constraints: Ad-serving and trafficking
aren’t typically part of the core business, and many publishers are choosing
to completely outsource these tasks to trustworthy third party providers so
internal resources can be focused on core competencies.
Every minute spent implementing a solution
translates into lost opportunity
- CIOupdate.com.
11. step 3
assess
From general information
to personal assessment.
By now, you’ve likely narrowed your choice down to one or two options – but
which one is the perfect fit for your business? Acceleration has compiled
additional, in-depth information and specialized tools to make your final
decision easy.
1. The Feature and ROI calculator
This calculator has been created specifically to help you determine the
financial implications of choosing any of the technology and service
options. Insert your numbers, see the result and make an informed decision.
www.acceleration.biz/AdServingSolutions/ – Download the Calculator now.
2. Technology – in-depth material
If you need additional information regarding any of the three options outlined
in this issue, you’ll find it here: www.acceleration.biz/AdServingSolutions/
3. Take the next step
Decide on the direction you need to go:
AdSense GAM self-serve GAM with DFP for DFP for
www.google.com/adsense www.google.com/admanager optimization mid-size large-
services enterprises enterprise
www.acceleration.biz/AdServingSolutions/
12. You’ve taken care of ad-serving.
What about everything else?
digital marketing consulting,
outsourcing and technology services
www.acceleration.biz