How to Create a Culture of Innovation

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Innovation is a continual process of invention, reinvention, and discovery, and for this reason leaders must always set their sights on long-term goals. Here's 8 ways to bring this understanding to your company culture.

by Faisal Hoque
founder of
HOW TO CREATE A
CULTURE OF INNOVATION
“An innovative culture begins
with accepting that the world
really has changed and being
open to more changes to
come.”

“Sustained innovation is
a journey, not a
destination. Discipline
and innovation are not
opposites, but
complements.”
[Photo: Flickr user Ekaterina]

LISTEN
“Members of an organization’s internal
and external community often have
tremendous insights and ideas that lead
to new innovations.”

UNDERSTAND
“Who your actual and potential customers are;
what they want and need; what they will need;
and why those needs have not yet been met.”

ORGANIZE
“Organize the resources and
investments needed to address the
problem.”

CREATE
“Create an environment and
capability for innovation by giving the
team the ability to fail.”

EXPERIMENT
“Experiment and learn from failure.
Conduct many experiments in parallel.”

DESIGN
“Design the concepts to address
customer-centric values like cost;
intuitive use; ease of change; and
sense of enhancement.”

IMPLEMENT
“Implement the final go/no-go decision.
Consolidate or eliminate competing
alternatives to a manageable number.”

“The most sustainable
way to create value is to
continually invest
in our capabilities,
both as individuals and
as organizations.”
Source: “Everything Connects”

Shadoka’s por,olio of oﬀerings enables
entrepreneurship, growth, and social
impact. Our customers and partners
aspire to create sustainable value. They
are focused on repeatable and
measurable impact. We enable their
aspiraAons.

We bring together the management
frameworks, digital pla,orms, and
thought leadership for:

•  Evalua@on, execu@on, and
monitoring of programs
•  Scaling sales, revenue, and
proﬁtability
•  Crea@on and management of digital
communi@es and marketplaces
About SHADOKA
Follow us @shadokaventures
shadoka.com

About Me
Founder of Shadoka and other
companies. Shadoka enables
entrepreneurship, growth, and social
impact.

Formerly of GE and other global
brands. Author of several books,
including Everything Connects – How to
Transform and Lead in the Age of
Crea:vity, Innova:on and
Sustainability (McGraw Hill, 2014) and
Survive to Thrive – 27 Prac:ces of
Resilient Entrepreneurs, Innovators,
And Leaders (Mo@va@onal Press, 2015).

Follow me @faisal_hoque
faisalhoque.com

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