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Who is ira kaufman 2 1-18

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Institute for Transformative Leadership
Institute for Transformative Leadership

digital transformation strategist, Catalytic thinker, purposeful business coach, social entrepreneur, digital marketer,Disruptive innovator

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WHO IS IRA KAUFMAN?
A VALUES DRIVEN… • Thought Leader • Digital Marketing Strategist • Catalytic Leadership Trainer • Organization Transformation Coach • Social Entrepreneur • Agile Educator, Professor • Author
THOUGHT LEADER
PREPARES LEADERS TO BECOME “CATALYZERS” https://www.techjuice.pk/digital-transformation-workshop- brainchild-communications/
PREPARES FOR TRANSFORMATIVE MOMENT… Singularity… “When civilization changes so much that its rules and technologies are incomprehensible to previous generations. Think of it as a point-of-no-return in history."
INTEGRATES VALUES TEST- currency of organization • Trust • Empathy • Sustainability • Transparency
LIVES CATALYTIC MINDSET Think Quantum 1 Think Connected 2 Think Exponential 3 Think Data 4
“WORLD CLASS DIGITAL TRANSFORMER” KEYNOTE “It opened my eyes with regard to our traditional thoughts on linear growth, versus exponential growth. It really was a cautionary reminder, that even with our best efforts we are typically working with this old fashioned mindset.” Philip Jones, General Manager, Mövenpick Hotel, Dubai
INTERGATES NETWORK THINKING Augment ongoing global economic revolutionAugment Transition from traditional siloed business to integrated organizationTransition Manage hyper-connectivity using digital/social platformsManage Incorporate data to drive decision makingIncorporate Access unprecedented opportunities to drive social impactAccess
TRANSFORMS MODELS Think Catalytic Leverage Digital Fueling Sustainability
DIGITAL MARKETING STRATEGIST
IMPACT BUSINESS & MARKETING BEST PRACTICES • Active Consultant: Purposeful Branding, Digital Marketing, Organizational Transformation, Design Thinking, Leadership, Entrepreneurship • Verticals (food, media, automotive) in MENA, Europe and North America • Transformative Business Models • Case studies • Founder- Digital Media Marketing (LinkedIn Group -4000+ members)
��Drive engagement •Be consistent …gain trust •Integrate purpose with brand •Scale action “40% of consumers don’t think brands are doing enough to demonstrate their beliefs in helping the world.” FUELS PURPOSEFUL BRANDING
GUIDES EXECUTIVE TEAMS THROUGH PHASES OF DIGITAL MATURITY Digital Maturity Phases 1. Digital Mindset Adoption 2. Social Media Marketing 3. Digital Marketing: Integration 4. Transformative Marketing: Sharing 5. Advocacy Marketing 6. Digital Transformation 7. Digital Integrated Organization
INTEGRATE INTERNATIONAL EXPERIENCE •Lectured on 5 continents- cross cultural experiences •Vast Global Network (Europe, Middle East, GCC, Russia, Asia) •China (Kotler Marketing Group) •Gulf Countries (Mad Talks – Dubai)
DIGITAL MARKETING AND TRANSFORMATION CONSULTATION “By customizing the training to my industry (automotive), you gave the presentation more credibility to our senior leadership and managers. They came confused, maybe scared; they left with an understanding that we have challenges but have the leadership necessary to find solutions. They saw real digital applications for our industry and walked away with a lot more confidence. With the coaching and support of Entwine Digital, we can digitally transform our company. It is a must if we are going to succeed in our industry.” Amin Kadrie Chairman Skelmore Group, Canada, UAE
CATALYTIC LEADERSHIP TRAINER
IMPACT CORPORATE EXECUTIVES & LEADERSHIP • Co-founder, Institute for Transformative Leadership • Designer-Lead, Transformative Leadership Lab • Co-Project Director, ELITE- with Professor Velimir Srića, University of Zagreb and European Academy of Sciences and Arts
VALUE PROPOSITION Prepare executives and rising managers to be “Catalyzers”… integrate values and best practices (digital marketing, design thinking, strategic insights) to transform and scale organizations and generate social impact.
• Thinking Catalytic • Cultivating Mindset Transformation • Fueling your Purpose • Leveraging Design Insights • Re-imagining Business Models • Structuring for Change • Scaling Customer Experience CATALYTIC LEADERS LAB Roadmap to Success in the Network Economy
TRANSFORMATIVE MANAGEMENT CERTIFICATE
WORLD CLASS LEADERS BOOTCAMP • Integrate capacities- across all media; between generations & functions • Sustain business model –incorporate values into a new culture that mobilizes consumers, empowers employees and prospers community • Drive customer advocacy –passionately riveted on customer experience • Scale brand - power conversations and optimize network connectivity • Grow competitive position-- hunger for ongoing learning and innovation • Operationalize real-time decision making -leverage data for all touchpoints • Deliver efficiency- flatten structure to encourage collaboration
ORGANIZATION TRANSFORMATION COACH
PURPOSEFUL DISRUPTION TO BEGIN • Mindset Change • Strategic Insights • Purposeful Design Thinking • Strategic Disruption Bootcamp • Transformative Business Model
Integrated Digital Transformation NAVIGATES TRANSFORMATION FROM OLDCo to NEWCo
TRANSFORMATIVE MODEL…
INTEGRATES CHANGES Catalytic Mindset Digital culture and expectations New business models Innovation acceleration units Emerging technologies Talent acquisition
CATALYTIC LEADERS LAB Ashley Campbell, Cyber Security Administrator, BWX Technologies “The Lab was eye-opening. My company is a transactional environment but what am I doing to drive change? It made me reflect on our current projects and our ability to deliver on them. Am I doing enough to raise the issues and cultivate action?”
SOCIAL ENTREPRENEUR
CATALYZES ENTREPRENEURSHIP
INNOVATE SOCIAL IMPACT VENTURES Co-founder, Global Transformation Corps - a values-driven entrepreneurial network and accelerator Trainer, entrepreneurs in 5 countries Coach, profit and nonprofit “venturers” generate social impact and regional stability
AGILE EDUCATOR, PROFESSOR
KELLOGG GRADUATE SCHOOL OF MANAGEMENT • Advisor: PhD, MA • 1st PhD Thesis: Social Marketing • Co-Author • Mentor • Keynote Speaker, World Marketing Summit 45 yr relationship-Professor Kotler
DELIVERS VALUE: BUSINESS EDUCATION Inspire through teaching excellenceInspire Provide innovative venues to experience business conceptsProvide Integrate international experienceIntegrate Impact corporate executives and leadershipImpact Innovate social entrepreneurshipInnovate
TEACHING PHILOSOPHY • Participants first • Open communication • Responsive, flexible to change • Engaging dialogue • Dialogue foreground, background • Community learning environment • Visual …Interactive • Integrative thinking • Self reflective • Values-driven • Break down silos • Across disciplines/functional areas • Course innovation • Lifelong learning
INSPIRE THROUGH TEACHING EXCELLENCE • Practical relevance • Translate concepts into action • Experience power of digital, community • Consultant mindset • Target and troubleshoot gaps in the market • Incorporate best practices • Job preparation • Clarify purpose • Apply personal branding concepts • Demand business standards • Experience business environment • Support internships
TEACHING INNOVATIONS • Innovative teaching methodologies • Active learning • Flipped class • Collaborative exercises • Integrate social platforms • Proprietary methodologies • New courses • Digital Marketing • Entrepreneurship in the Digital Age • Marketing Management in the Network Economy • Transformative Leadership Lab
AUTHOR
CHALLENGES CONVENTIONAL THINKING Strategic Digital Marketing (Chinese) (2017) Transformative Marketing (2018) Strategic Harmony… Solutions to the Shattered World (2018) www.ThinkCatalytic.com
CONTRIBUTES SCHOLARLY RESEARCH • Scholarly books • Digital Marketing: Integrating Strategy and Tactics with Values, 2nd edition (2018) • Creating Social Change (1976) • Non-peer reviewed journals • Mind Your Marketing (“Digital Distribution: New Framework for the Digital Age”) • The European Financial Review (“Digital Transformation: Leveraging Digital Technology with Core Values to Achieve Sustainable Business Goals”)
SHIFTING MINDSETS Humanity @ the AI Abyss “Reimagining Entrepreneurship” “From a Leader to Catalyzer” “Path to Digitally Integrated Company “World Class Digital Marketing” “From Executive to Digital Leader: The Only Choice” “Digital or Death? Necessity for Business Education” Blog: http://www.entwinedigital.com/shiftingmindsets/
SO THIS IS IRA KAUFMAN Passionate, Grateful and Inspired Catalyzer striving to propel sustainable impact 2-1-18

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Who is ira kaufman 2 1-18

  • 1. WHO IS IRA KAUFMAN?
  • 2. A VALUES DRIVEN… • Thought Leader • Digital Marketing Strategist • Catalytic Leadership Trainer • Organization Transformation Coach • Social Entrepreneur • Agile Educator, Professor • Author
  • 5. PREPARES FOR TRANSFORMATIVE MOMENT… Singularity… “When civilization changes so much that its rules and technologies are incomprehensible to previous generations. Think of it as a point-of-no-return in history."
  • 6. INTEGRATES VALUES TEST- currency of organization • Trust • Empathy • Sustainability • Transparency
  • 8. “WORLD CLASS DIGITAL TRANSFORMER” KEYNOTE “It opened my eyes with regard to our traditional thoughts on linear growth, versus exponential growth. It really was a cautionary reminder, that even with our best efforts we are typically working with this old fashioned mindset.” Philip Jones, General Manager, Mövenpick Hotel, Dubai
  • 9. INTERGATES NETWORK THINKING Augment ongoing global economic revolutionAugment Transition from traditional siloed business to integrated organizationTransition Manage hyper-connectivity using digital/social platformsManage Incorporate data to drive decision makingIncorporate Access unprecedented opportunities to drive social impactAccess
  • 12. IMPACT BUSINESS & MARKETING BEST PRACTICES • Active Consultant: Purposeful Branding, Digital Marketing, Organizational Transformation, Design Thinking, Leadership, Entrepreneurship • Verticals (food, media, automotive) in MENA, Europe and North America • Transformative Business Models • Case studies • Founder- Digital Media Marketing (LinkedIn Group -4000+ members)
  • 13. •Drive engagement •Be consistent …gain trust •Integrate purpose with brand •Scale action “40% of consumers don’t think brands are doing enough to demonstrate their beliefs in helping the world.” FUELS PURPOSEFUL BRANDING
  • 14. GUIDES EXECUTIVE TEAMS THROUGH PHASES OF DIGITAL MATURITY Digital Maturity Phases 1. Digital Mindset Adoption 2. Social Media Marketing 3. Digital Marketing: Integration 4. Transformative Marketing: Sharing 5. Advocacy Marketing 6. Digital Transformation 7. Digital Integrated Organization
  • 15. INTEGRATE INTERNATIONAL EXPERIENCE •Lectured on 5 continents- cross cultural experiences •Vast Global Network (Europe, Middle East, GCC, Russia, Asia) •China (Kotler Marketing Group) •Gulf Countries (Mad Talks – Dubai)
  • 16. DIGITAL MARKETING AND TRANSFORMATION CONSULTATION “By customizing the training to my industry (automotive), you gave the presentation more credibility to our senior leadership and managers. They came confused, maybe scared; they left with an understanding that we have challenges but have the leadership necessary to find solutions. They saw real digital applications for our industry and walked away with a lot more confidence. With the coaching and support of Entwine Digital, we can digitally transform our company. It is a must if we are going to succeed in our industry.” Amin Kadrie Chairman Skelmore Group, Canada, UAE
  • 18. IMPACT CORPORATE EXECUTIVES & LEADERSHIP • Co-founder, Institute for Transformative Leadership • Designer-Lead, Transformative Leadership Lab • Co-Project Director, ELITE- with Professor Velimir Srića, University of Zagreb and European Academy of Sciences and Arts
  • 19. VALUE PROPOSITION Prepare executives and rising managers to be “Catalyzers”… integrate values and best practices (digital marketing, design thinking, strategic insights) to transform and scale organizations and generate social impact.
  • 20. • Thinking Catalytic • Cultivating Mindset Transformation • Fueling your Purpose • Leveraging Design Insights • Re-imagining Business Models • Structuring for Change • Scaling Customer Experience CATALYTIC LEADERS LAB Roadmap to Success in the Network Economy
  • 22. WORLD CLASS LEADERS BOOTCAMP • Integrate capacities- across all media; between generations & functions • Sustain business model –incorporate values into a new culture that mobilizes consumers, empowers employees and prospers community • Drive customer advocacy –passionately riveted on customer experience • Scale brand - power conversations and optimize network connectivity • Grow competitive position-- hunger for ongoing learning and innovation • Operationalize real-time decision making -leverage data for all touchpoints • Deliver efficiency- flatten structure to encourage collaboration
  • 24. PURPOSEFUL DISRUPTION TO BEGIN • Mindset Change • Strategic Insights • Purposeful Design Thinking • Strategic Disruption Bootcamp • Transformative Business Model
  • 27. INTEGRATES CHANGES Catalytic Mindset Digital culture and expectations New business models Innovation acceleration units Emerging technologies Talent acquisition
  • 28. CATALYTIC LEADERS LAB Ashley Campbell, Cyber Security Administrator, BWX Technologies “The Lab was eye-opening. My company is a transactional environment but what am I doing to drive change? It made me reflect on our current projects and our ability to deliver on them. Am I doing enough to raise the issues and cultivate action?”
  • 31. INNOVATE SOCIAL IMPACT VENTURES Co-founder, Global Transformation Corps - a values-driven entrepreneurial network and accelerator Trainer, entrepreneurs in 5 countries Coach, profit and nonprofit “venturers” generate social impact and regional stability
  • 33. KELLOGG GRADUATE SCHOOL OF MANAGEMENT • Advisor: PhD, MA • 1st PhD Thesis: Social Marketing • Co-Author • Mentor • Keynote Speaker, World Marketing Summit 45 yr relationship-Professor Kotler
  • 34. DELIVERS VALUE: BUSINESS EDUCATION Inspire through teaching excellenceInspire Provide innovative venues to experience business conceptsProvide Integrate international experienceIntegrate Impact corporate executives and leadershipImpact Innovate social entrepreneurshipInnovate
  • 35. TEACHING PHILOSOPHY • Participants first • Open communication • Responsive, flexible to change • Engaging dialogue • Dialogue foreground, background • Community learning environment • Visual …Interactive • Integrative thinking • Self reflective • Values-driven • Break down silos • Across disciplines/functional areas • Course innovation • Lifelong learning
  • 36. INSPIRE THROUGH TEACHING EXCELLENCE • Practical relevance • Translate concepts into action • Experience power of digital, community • Consultant mindset • Target and troubleshoot gaps in the market • Incorporate best practices • Job preparation • Clarify purpose • Apply personal branding concepts • Demand business standards • Experience business environment • Support internships
  • 37. TEACHING INNOVATIONS • Innovative teaching methodologies • Active learning • Flipped class • Collaborative exercises • Integrate social platforms • Proprietary methodologies • New courses • Digital Marketing • Entrepreneurship in the Digital Age • Marketing Management in the Network Economy • Transformative Leadership Lab
  • 39. CHALLENGES CONVENTIONAL THINKING Strategic Digital Marketing (Chinese) (2017) Transformative Marketing (2018) Strategic Harmony… Solutions to the Shattered World (2018) www.ThinkCatalytic.com
  • 40. CONTRIBUTES SCHOLARLY RESEARCH • Scholarly books • Digital Marketing: Integrating Strategy and Tactics with Values, 2nd edition (2018) • Creating Social Change (1976) • Non-peer reviewed journals • Mind Your Marketing (“Digital Distribution: New Framework for the Digital Age”) • The European Financial Review (“Digital Transformation: Leveraging Digital Technology with Core Values to Achieve Sustainable Business Goals”)
  • 41. SHIFTING MINDSETS Humanity @ the AI Abyss “Reimagining Entrepreneurship” “From a Leader to Catalyzer” “Path to Digitally Integrated Company “World Class Digital Marketing” “From Executive to Digital Leader: The Only Choice” “Digital or Death? Necessity for Business Education” Blog: http://www.entwinedigital.com/shiftingmindsets/
  • 42. SO THIS IS IRA KAUFMAN Passionate, Grateful and Inspired Catalyzer striving to propel sustainable impact 2-1-18