Optimizing Mobile UX Design: Webinar on Mobile User Experience Research Methods & Tools Most businesses are investing in mobile apps and mobile commerce. Recently, more emphasis has been placed on the interactive experiences users have on mobile devices To explain how to optimize the user experience on mobile interfaces, UserZoom will be joined by special guest User Centric in a complimentary webinar. The webinar will focus on how user experience research methods and tools can add extremely valuable insights into the design process and help brands optimize their mobile site or application’s performance. Attendees will hear presentations from the following experts: Gavin Lew, Managing Director, User Centric Gavin’s 20 years of experience in corporate and academic environments have given him a strong foundation in user-centered design and evaluation. In addition to managing User Centric, he holds particular expertise in mobile technology, among other interests. He is a frequent presenter at national conferences, adjunct faculty member at DePaul University and Northwestern University’s Feinberg School of Medicine, and the inventor of several patents. Kim Oslob, UserZoom Director of Client Services Kim has extensive experience with both qualitative and quantitative UX Research through her work at Claris (now Filemaker), Macromedia (now Adobe) and VistoCorp (now Good). She has managed projects with companies in the mobile space such as Vodafone, Nokia, Sprint, and Roger’s Wireless to improve the user experience of over 10 different mobile operating systems.
Slides from the webinar on Best Practices for Remote User Testing, led by a real guru on measuring UX, Jeff Sauro. Jeff presents best practices and a real case study that shows how to use UserZoom and UserTesting simultaneously for capturing quantitative and qualitative data.
This document discusses information architecture and user experience design. It provides definitions of information architecture as discovering and organizing a site's information to meet user needs. It also defines user experience design as being user-centered, co-creative, and considering the full experience. The document then summarizes three case studies where information architecture was applied to messaging, a mobile app, and a public website. It concludes with discussing six principles for organizing information.
The document provides an introduction and overview of the research methods used to study different dimensions of the smart TV of tomorrow. It discusses usability, creation, and privacy research through laboratory experiments, field tests, focus groups, and co-creation sessions. The goal was to gather insights from diverse perspectives using both quantitative and qualitative approaches to inform the development of an improved smart TV interface.
Mobile phones are becoming increasingly popular and are already the first access technology to information and communication. As these devices are improving with faster processors, better operating systems and other features, they are integrating more technologies and applications, such as e-mail, media player, camera, instant messenger, access to Internet, social networks, etc. However, accessibility has not been part of most of the application and system designs on these platforms. Users are reporting barriers and problems in their access and usage of the mobile devices. This situation is even more critical for the most common mobile phone applications, such as a phone dialler and contact manager or a messengering application, because they allow accessing the core and most fundamental functionality of the mobile devices. To integrate accessibility in mobile devices, it should start focusing on the main and most used applications. In this paper we present a phone dialler and contact manager application that is designed to be used by all users with disabilities. A special emphasis has been placed on users with cognitive impairments and with learning disabilities because they are usually not considered in the application designs. There are several accessibility design principles that are usually taken into account when designing accessible applications; good colour contrast, adjustable font size, search fields, limit the depth of the menus, etc. However there are two basic features that do not receive the same attention and that are basic for users with disabilities, and especially for cognitive impairment users and the elderly: personalization and multimodality. Personalization allows accommodating the application to the differences between individuals. In the case of a phone dialler and contact manager, it does not make sense to offer a user that due to his/her impairment uses the mobile device only to make calls, options of sending SMS/MMS/e-mails messages or even visiting the web site of the selected contact. Very often there are several options that users never utilise but create a lot of confusion to them. If the options that are displayed to the users are configurable, the application can be fully adapted to the user needs and be simplified to match their preferences. It can even give a user with severe cognitive impairment the only option of making a call when a contact is selected. Another basic aspect for developing accessible applications is to provide equivalent alternatives. Contact managers of conventional mobile phones usually provide the possibility of adding images to each contact as an alternative of the textual information of the contact’s name. For cognitive impairment users it would be very useful to include a second alternative via voice information. This way, when a contact is selected the application will reproduce a specific sound that could be the recorded voice of the selected contact (e.g. saying “Hi, do you want to call me”). With this approach users with cognitive impairment perceive the information of the contacts through three different and complementary ways: text, photos and voices, facilitating the users to recognize each contact with minor efforts.
In today’s market, global outreach, quick time to release, and a feature rich design are the major factors that determine a product’s success. Organizations are constantly on the lookout for innovative testing techniques to match these driving forces. Crowdsourced testing is a paradigm increasing in popularity because it addresses these factors through its scale, flexibility, cost effectiveness, and fast turnaround. Join Rajini Padmanaban and Mukesh Sharma as they describe what it takes to implement a crowdsourced testing effort including its definition, models, relevance to today’s development world, and challenges and mitigation strategies. Rajini and Mukesh share the facts and myths about crowdsourced testing. They span a range of theory and practice including case studies of real-life experiences and exercises to illustrate the message, and explain what it takes to maximize the benefits of a crowdsourced test implementation.
Presentation on how UserZoom conducts remote usability testing. Special guest Monster explains how they use our solution.
What is Heuristic evaluation Background Benefits Main advantages and drawbacks of the method Scenario and methods of evaluation 10 usability Heuristics in usability engineering How to conduct heuristic Evaluation Phases of the Evaluation Method Problems and Evaluators Seamlessness thought the whole user experience
This document discusses selecting iPad apps to support augmentative and alternative communication (AAC). It summarizes key research-based principles of AAC, including addressing participation needs, social networks, multi-modality, and modeling use of AAC systems. When selecting apps, these principles should be considered to meet an individual's communication challenges and needs. The document provides a process for selecting apps that involves defining communication goals and needs, identifying priority features, trialing options, and practicing in natural contexts.
This presentation is part of research : USABILITY EVALUATION FOR E-GOVERNMENT SERVICES ; you can send me if you are interested on noraalriyes@yahoo.com
a attractive and unique presentation for android app maker and college students who are trying to make a presentation on mini projects of colleges.
This marketing plan summarizes an app called Extrasensory that monitors sensors on Android devices. The free version provides sensor readings while the $1.49 premium version allows accessing sensors for scientific readings. The plan targets college students who are likely to purchase premium and can be reached through social media. It aims to generate $1.5 million through 1 million downloads by 2025. The strategy is to provide value to customers through sensor monitoring and maintenance, collaborators through app success, and the company through growth opportunities. Tactics include incentivizing students, social media promotion, and distribution on app stores and blogs.
This document provides an overview of user interface design, including definitions, processes, and principles. It defines a user interface as the part of a computer system that users interact with to complete tasks. User-centered design is discussed as an approach that focuses on research into user behaviors and goals in order to design appropriate tools to enable users to achieve their objectives. Design principles like simplicity, structure, visibility, consistency, tolerance, and feedback are outlined.
This document discusses accessibility testing strategies and considerations. It suggests that testing with only screen readers may not be enough, as there are many factors that can impact accessibility including assistive technologies, browsers, and code/platforms. The document provides tips for defining a test matrix that considers operating systems, browsers, assistive technologies, and target audiences. It also outlines approaches for testing screen readers initially and then expanding to other assistive technologies, and discusses challenges in testing and fixing accessibility issues.
Knowing how your competitors’ web and mobile sites are doing is a huge part of running a successful online business. However, gathering competitive intelligence around the quality of User Experience can be quite challenging. Not anymore! Unmoderated remote UX testing solutions like UserZoom can help you easily benchmark Key Performance Indicators on competitors' websites against your own, all without ever having to set up complicated tracking. It’s as easy as knowing your competitors’ domain name or URL. Discover: -WHY and HOW to conduct competitive UX Benchmarking -WHAT metrics & key performance indicators you can measure -WHEN to conduct UX benchmark studies over time -A sneak-peek into UserZoom’s newest UX Benchmarking solution: Xperience360
This document discusses the benefits of conducting usability testing with people who have disabilities as part of an organization's accessibility testing strategy. Usability testing can help prioritize issues found in accessibility reviews by focusing on tasks that users need to complete. Issues discovered during usability testing include both accessibility problems and usability problems not directly related to accessibility. Involving people with disabilities in usability testing can provide insights not discovered through automated and manual accessibility testing alone. The document provides recommendations for effective usability testing approaches.
Describes why usability is important for the Web, challenges when designing for the Web, and a Web user interface design process.
This document provides guidelines for optimizing the user experience and conversion for mobile apps. It outlines key principles to consider when assessing apps in order to identify areas for improvement. The guidelines are organized into four stages: Adopt, Use, Transact, and Return. The Adopt section focuses on removing barriers to adoption through an engaging splash screen, intuitive navigation, and streamlined sign-up process. It recommends providing clear value propositions and compelling reasons to use the app. The other sections outline best practices for app functions like search, checkout, and account management to optimize the user experience at each stage of engagement.
“The first step to eternal life, is you have to die” — Chuck Palahniuk. Regardless of whether you’re on a quest for immortality, physical and digital death are complex affairs and require preparation. What happens to our digital selves when we die? What is a digital will and can we even decide what the fate of our online persona should be? Who should inherit our Google accounts? Should our Facebook pages be memorialized, and who should have access to our online banking credentials? What about those who, like me, wish to completely “go away” when they die and for their online presence to end when our lives do? What are the options? How do we build systems that give users a choice in the matter and that address the many ethical aspects surrounding closure and the end of “lives” that span multiple channels. This talk is an invitation to reflect on the concepts of death in the digital age, privacy and a different concept of “property”. It is also, perhaps more importantly, a call to think about the products and services that we design in a different way, a way that allows people to have a say in a digital afterlife of their choosing.
Mobile is hot right now. People are spending more time on their mobile devices than ever before. Given that the number of people accessing the web via mobile devices is predicted to surpass the number accessing via the desktop in the next two years, it is high time that we start to take this mobile thing seriously. The mobile web is different. It can be daunting for those venturing into the mobile realm for the first time. Where do you start? Do you need to design a native app, a web app or a combination of both? What devices should you target? In this Twilight Presentation Mark Delaney spoke about: User-Centred Mobile Design Mobile Design Considerations Principles to Prototypes Responsive Design Techniques Mark is a senior UX Designer at Intergen and leads the User Experience Design team. In this presentation he took attendees on a whirlwind tour of the best practices for organising and designing your mobile experience.
Presentation from putitout event at Decoded London. Outlines the change to product development process to test ideas early through Lean and UX methods.
Through the innovative use of technology and proprietary revenue cycle management methodologies, NextGen RCM Services, helps practices maximize their revenue cycle results, while minimizing their tedious daily functions of billing and collecting.
CredNet provides provider enrollment services to help providers avoid common delays in the credentialing process. Some key delays include leaving blanks on applications, providing incorrect information, submitting unclear supporting documents, not completing or updating CAQH profiles, and not following up on applications. CredNet can manage all aspects of the enrollment process for providers to help them get credentialed and receiving reimbursements from payors more quickly.
CredNet provides provider enrollment services to simplify the credentialing and enrollment process. Their services include new provider enrollment, document maintenance, credentialing, CAQH registration, hospital privileges, and Medicare/Medicaid enrollment. Submitting credentialing documentation to CredNet once allows them to enroll providers in various networks to reduce paperwork burdens. CredNet works on behalf of providers to complete and follow up on all necessary enrollment applications and forms.
NextGen EDI provides electronic data interchange products and services to help healthcare practices improve workflow efficiency, increase revenue, and enhance patient care. Their suite of EDI solutions allows practices to streamline appointment scheduling, verify insurance eligibility, submit and track claims electronically, access analytics on billing performance, and collect payments online from patients. Client testimonials cite benefits such as reduced administrative costs, improved staff productivity, accelerated cash flow, and the ability to recover revenue otherwise lost to billing errors. The document promotes NextGen EDI's full portfolio of products and services and encourages readers to contact a sales representative to learn more.
The document outlines 10 golden rules of mobile UX design: 1) Design task-oriented flows, 2) Add meaning and value, 3) Be lean, 4) Design for small screens, 5) Leverage standard patterns, 6) Embrace gesture-intensive design, 7) Embrace motion design, 8) Design for communication, 9) Invest in the first time user experience, and 10) Don't prevent users from using your app. It provides examples and explanations for each rule. The document emphasizes the importance of execution and concludes by thanking the audience.
Why and how we started developing StoriesOnBoard, our SaaS service, an online user story mapping tool. How did we choose and targeted the initial audience, how did we promoted.
Alveris is a global marketing and IT consulting company with clients throughout the U.S., Canada and Asia. Alveris was founded on entrepreneurialism and helping companies with new product ideas, go-to-market strategies, reducing operational costs and generating new sales opportunities.
NextGen Real Time Transaction Server is your one-stop automated solution to create revenue efficiencies and simplify operations.
Richard Hewitt gives a presentation on things to consider for mobile UX design. He emphasizes that understanding the user experience is central. Designers should know the mobile medium and embrace its chaotic nature. The medium shapes how people interact so mobile both amplifies and extends human capabilities. Research should occur in context to fully understand user behaviors. Ultimately, understanding users is more important than the technology when creating mobile experiences.
The document outlines an internet marketing plan for a proposed "Healthy Food & Fun Portal" that would provide resources for kids, women, and clubs. It discusses defining the portal as a "fun place" with games, activities, recipes, and discussion boards for different audiences. The document also summarizes guidelines for creating an effective e-marketing strategy, including choosing domains, designing linkages, analytics, communications, and driving traffic. It argues this collaborative open innovation model reduces risk compared to traditional marketing paradigms by capturing customer interaction.
My vanilla/D2C version of the slides I used for the intro for the launch of the Intellect SaaS Group's first deliverable - a white paper explaining the Busniess case for SaaS which can be downloaded at: http://www.intellectuk.org/content/view/5534/84/
This document outlines the top 10 ways to successfully roll out new products. It begins by providing background on product launch practices from a recent study. It then discusses critical issues in product launches such as reducing time to market and ensuring consistent messaging. The top 10 tips provided are to start the launch process early, leverage cross-functional team expertise, get to the key points quickly, tailor the rollout for different audiences, test the rollout early, keep the rollout simple for users, use integrated communication tools to keep the process manageable, learn from past experiences, practice the rollout process internally first, and promote products internally with incentives.
Ahnna Weber is applying for a strategic accounts and business development role. She has a strong sales background and has exceeded goals and sales targets in previous roles. Her goals are to exceed expectations, take on additional responsibilities, assist with margin expansion, and contribute to making her future employer the #1 company in their industry. She outlines her thoughts on developing strategic partnerships, conducting a state of the union analysis in her first 90 days, conducting customer and account snapshots, and other strategic account management best practices.
Thinking "mobile" is not just about devices, it's about better usability, optimizing for screen real estate, and simplifying design elements and layouts. Asher Blumberg, Mobile UX Designer at StumbleUpon, walks us through creating a unique design language for your app that bridges the chasm between iOS and Android.
This document provides an overview of an integrated go-to-market approach for B2B product and service providers focused on customer acquisition and retention. It outlines elements of the approach including a go-to-market readiness assessment, an integrated planning and operating model, and a value framework. The integrated planning and operating model addresses key challenges through collaboration, planning, execution, reporting and leadership. The value framework helps clearly define value drivers, differentiators, and customer value to guide marketing and sales.
1) The document outlines a marketing planning template for IBM business partners to generate software revenue growth. It includes identifying revenue targets, growth areas, projected revenue and leads needed to hit targets, and determining the target mix from new and existing customers. 2) The template provides guidance on selecting target industries, audiences, and key messages tailored to different stages of the buyer's journey. It also addresses allocating marketing and sales resources. 3) The template is designed to help business partners develop a full year marketing plan with targeted activities, timelines, budgets, and assigned responsibilities to generate qualified leads and achieve required revenue.