SlideShare a Scribd company logo
The Role of UX in Mobile First 
www.outsystems.com
Gonçalo Veiga 
Mobile & UX Services 
goncalo.veiga@outsystems.com
Role of UX in a Mobile First approach @ NextStep Americas 2014
Going Mobile First

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usability layers 
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usability layers 
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business and user context 
UX design
4. Great experiences depend on 
both platform and process
UX design
Business Analysis 
User Research 
Wireframes 
Visual Design 
Live Styleguide 
Go Live

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Define clear goals 
Understand the business 
Interview main stakeholders 
Review current application(s) 
Get application analytics 
Figure out the different user profiles 
Identify what to ask the users 
Business Analysis
Let’s meet the users 
Business Analysis 
User Research
Technology User 
without a great fit with its driver User Research 
The car alone will not win any competitions
Go to where your users are 
User Research

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User Research 
Planning 
Identify the different user profiles 
Talk, at least, to 2 users for each profile 
Dress apropriately – blend in 
Don’t take a comitee – 2 people, max 3 
Bring someone they already trust 
Go analog – digital is scary
User Research 
What To Do 
Create rapport 
Compliments and Complaints 
Where do they spend their time 
Known Unknowns vs. Unknown Unknowns 
3 things we must fix 
3 things we cannot break 
Gather, organize, prioritize
Fail fast or fail loudly 
Business Analysis 
User Research 
Wireframes
Don’t let ideas escape 
Rich context makes it a ton easier 
Information organization is key 
Keep sketching 
IA comes hand-in-hand with mockups 
Challenge designs continuously 
Wireframes

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Wireframes
Wireframes
Wireframes
Business Analysis 
User Research 
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Visual Design
Visual Design
Visual Design
Visual Design

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Business Analysis 
User Research 
Wireframes 
Visual Design 
Live Styleguide
Why a Live Styleguide? 
Styleguides are key for consistency and quality perception 
… but also easily forgotten. 
Live Styleguides support development, by providing 
snippets of code. 
Living Styleguides contain ready-to-use components by 
development, abstracting implementation details. 
Live Styleguide
OutSystems Living Styleguide 
Web blocks ready to use by developers 
not copy-paste, just drag-and-drop … 
Live Styleguide
Business Analysis 
User Research 
Wireframes 
Visual Design 
Live Styleguide 
Go Live

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Keep it real 
Keep testing with real users 
Identify user difficulties 
Prepare users for what’s coming 
Understand rampup needed for users 
Teasers and Presentation Videos 
Controlled rollout with a BETA version 
Go Live
www.outsystems.com/ux-for-it/
5. Implementation of a UX 
design process is key for a 
successful application
1. Mobile is now part of everyone’s lives 
2. The Enterprise will need to cater to both desktops 
and devices 
3. Creating a good mobile experience is challenging 
4. Great experiences depend on both platform and 
process 
5. Implementation of a UX design process is key for a 
successful application

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Gonçalo Veiga 
Mobile & UX Services 
goncalo.veiga@outsystems.com 
Thanks
EMPTY

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