Show Me the Money: Connecting Performance Engineering to Real Business Results
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Performance testing and optimization are often neglected parts of enterprise application roll out and upgrade initiatives. The challenge for many IT managers is communicating the value of IT performance projects to business stakeholders who would benefit the most. An interactive discussion with Walter Kuketz, CTO of Collaborative Consulting where he shares: - How to align key business drivers with your performance engineering projects - Ways to bridge the IT-business stakeholder communication gap - A new approach to model business transactions and their IT dependencies Host: Frank Days Title: VP of Marketing, Correlsense
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Show Me the Money: Connecting Performance Engineering to Real Business Results
- 1. Show Me the Money: Connecting Performance Engineering to Real Business ResultsWalter KuketzCollaborative ConsultingFrank DaysCorrelsense
- 2. SpeakersFeatured speaker:Walter KuketzSenior Vice President and CTOCollaborative ConsultingYour host:Frank DaysVP, MarketingCorrelsense 2
- 3. HousekeepingPresentation will last around 30 minutesFollowed by Q&ASlides will be available tomorrow real-user-monitoring.comEnjoy!3
- 4. AgendaPerformance engineering challengesAligning PE to business initiativesImprove IT and business communicationNew approach to model business transactions
- 5. Performance engineering challenges todayHighly distributed appsComplex and tangled system of systems
- 7. Distributed production operationsDistributed teamsPerformance engineering and testing
- 9. BusinessEvolving & changing application architecturesMobile devices
- 11. SaaS products
- 12. CloudChanging usage patternsDriven by mobile anywhere
- 13. Flash traffic eventsPerformance engineering challenges..EnterpriseUser experienceBudgetTeam skillsPerformance organization; skillsets, multi disciplined, communication, split team
- 14. Training and career paths
- 15. Constant cost and budget pressure
- 16. Maintaining a meaningful performance lab (production-like)
- 17. User populations are exploding
- 18. Web site performance directly impacts revenue
- 19. Release schedules, monthly, quarterly
- 20. Project based AgendaPerformance Engineering challengesAligning PE to business initiativesImprove IT and business communicationNew approach to model business transactions
- 21. Sharing information across the organizationStart HereBusinessgoals, SLA’sProductions OperationsmonitoringEnterprise ArchitectureSDLC design & buildPerformance Engineering & testing
- 22. Connecting PE to business valueIndirect expensesWebsite Conversion rate & fast website response timeHourly cost of a website outageDefer hardware upgrades or purchaseNew product or technology evaluation for NFR’s & learning investmentDesign and build to support SLA’sMethodology has PE tasks and activitiesSDLCWill it work with the new business volumesScalability, stability, performanceManage riskManage costs, efficiencyCosts per business transactionCostsImprove web site conversion ratesProactively monitor real user experienceWebsiteKey part of managing SaaS and cloudNo longer your infrastructureVendors
- 23. Connecting PE to business valueIndirect expensesWebsite Conversion rate & fast website response timeHourly cost of a website outageDefer hardware upgrades or purchaseNew product or technology evaluation for NFR’s & learning investmentConversation rate: 10%Average order amount: $55.00Web site visitors: 5,000/hrEvent duration: 24 hrs.
- 24. Connecting PE to business valueIndirect expensesWebsite Conversion rate & fast website response timeHourly cost of a website outageDefer hardware upgrades or purchaseNew product or technology evaluation for NFR’s & learning investmentOutage cost of $250,000/hour$3 Million per 12 hour dayWhat is the busiest hour during the day?Average revenue per day & peak revenue per day
- 25. Connecting PE to business valueIndirect expensesWebsite Conversion rate & fast website response timeHourly cost of a website outageDefer hardware upgrades or purchaseNew product or technology evaluation for NFR’s & learning investmentA constant workload, for a given system configurationDesign and build more efficient applications for each release cycleProcess the same workload with fewer computing resourcesDefer hardware upgrades, or purchases to another quarter
- 26. Connecting PE to business valueIndirect expensesWebsite Conversion rate & fast website response timeHourly cost of a website outageDefer hardware upgrades or purchaseNew product or technology evaluation for NFR’s & learning investmentBusiness is interested in the competitive value of a new product or technologyEvaluate for non-functional requirements of performance, scalability, stabilityUse options based approach on product evaluations Use benchmarks, custom performance tests, etc
- 27. Budgets – people, environments, toolsYou must understand how budgeting decisions are made.Shared services ITProject basedBusiness unitEnterprise level
- 28. Budgets – indirect expensesYou must connect the resource request to:Because of this we can process more requests Revenue producing project Because of this we can process the same workload with less (deferred purchases)Efficiency and costLarge scale test from the cloud to remove the risk of system failure
- 29. Improve web site conversion rates, reduce the risk of being the last to know by proactive real user monitoring
- 30. Increase number of performance tests with in the testing windowReduce riskTraining the team on new technologies and monitoring the marketIncrease options
- 31. AgendaPerformance Engineering challengesAligning PE to business initiativesImprove IT and business communicationNew approach to model business transactions
- 32. Alignment – talking with the businessWhy invest in a performance engineering team?Manage risk: stability, scalability (fear of the unknown)Reduce operational costs and production outagesIncrease efficiency: supporting same workload with fewer Resources & AdditionalspendingSupport business objective (growth), drive revenueVisibility: what are PE resources working on?
- 33. Alignment – talking with the businessKnow your audiences approach to investments and the significance of External focused applications vs. internal corporateInternal business unitsCost focusExternal business unitsRevenue focus
- 34. IT and Business communication for PerformanceEnterprise goalsBusiness plans call for 20% growth
- 35. New client for healthcare claims processing system (from 500,000/Day to 800,000)
- 36. Retail brokerage is expecting day trading volume to increase by 40%
- 37. And we need to handle more flash market events
- 38. Marketing driven events with limitsValue disciplines:Customer intimacyOperational excellenceInnovation
- 39. Different communication stylesWhat the business says:What IT says:Growth: Have a marketing event where our customers visit the site for a discount of 15% on (limited) our product for a limited time (until they are gone).
- 40. Can handle that?
- 41. We have 750,000 customers in the database, and expect half of them to be interested in this.
- 42. Well, we ran a couple of tests with 1,500 to 2,000 virtual users with almost no think time and the system held, though the Database ran hot.
- 43. The max response time did increase well past the goal, but the average was still under six seconds.
- 44. We could only test half the TPS of what we think 375,000 users would do. Due to the environment be smaller than production.Where do you go from here??
- 45. An alternative dialogWhat the business says:What IT says:Growth: We have scheduled a marketing event where we just invited all our registered customers to visit the site for a department wide discount of 15% on (limited) our product for a limited time ( till they are gone).
- 46. Can handle that?
- 47. We have 750,000 customers in the database, and expect half of them to be interested in this.
- 48. We see risk to the event. We have successfully executed scalability tests for 175,000 users accessing the site, before their experience will be poor.
- 49. We have developed a few options to help us reduce the risk;
- 50. Option A – requires $250,000 to implement, did this business factor this into their ROI
- 51. Option B – requires impacting other applications during the event. Taking their computing resources
- 52. Option C – gracefully turn-away customer during peak load, ensure the customers in the system have a good experience.AgendaPerformance Engineering challengesAligning PE to business initiativesImprove IT and business communicationNew approach to model business transactions
- 53. Transactions matter to the business peopleBusiness Service and workflowApplication transaction response timeInfrastructureComplete user experienceConfirm OrderComponent view of utilization
- 54. Business transactionsHow do you make sure your customers have an outstanding experience on your web site?How do you make sure your internal users are having the right experience on their internal systems (workflow)?
- 55. Application performance managementMeasurement and compliance to SLA’s
- 56. Hold SaaS vendors accountableSLA’sDrive revenue with faster web site
- 57. Connect revenue to performanceUser experienceWatch user experience over time
- 58. Locate trends in response timeBe firstLocate root-cause quickly
- 59. Identify slow parts of the overall transactionMinimize disruptions
- 60. To Understand App Performance…… You must know the experience of your real users…not a robot…
- 61. Transaction Management for Performance Engineering
- 62. SharePath – The APM Innovator“SharePath rapidly generates detailed multitier models of an application's execution path in an almost entirely automated manner, making the technology very easy to deployand maintain, while capturing data at a high degree of granularity without having an impact on production performance.”Gartner, March 2010
- 63. SharePath RUMReal user monitoring
- 64. Understanding the end user experienceSharePath DatacenterTransaction path detection
- 65. Every hop, every transactionSERVERWEBAPP SVRPROXYMQ/ESBCORBALDAPDCOMWebServicesThe SharePath Product Family
- 66. Use SharePath RUM for Freehttp://www.real-user-monitoring.com
- 67. About Collaborative ConsultingBusiness and technology consulting firm Clients across the United StatesConsulting services Business enablementInformation management Technology enablement Program management 31
- 68. The Collaborative DifferenceCombining a highly experienced team with several value based delivery options ensures that our clients obtain the right services utilizing the best model for their needs.
- 69. Experienced, pragmatic, and dedicated team
- 71. Accelerators
- 72. ValueQuestions?More information:info@correlsense.comwww.correlsense.com/demoFree real user monitoring tool:www.real-user-monitoring.comGet your free copy SharePath RUM today!
Editor's Notes
- SharePath is a next generation Transaction Management Solution.SharePath Is UniqueTracks transactions across any type of element (not limited to Java/.NET), and models transaction and application behaviorDetects a change of specific component’s impact on end-user experience – One-Click-Problem-IsolationDesigned for Production from scratch. 24x7, No sampling. 100% of transactions are monitored and stored with negligible overhead.Quickly deployed. Get value in hours.Low TCO – No code changes, no “reconfigurations”, resistant to OS and application changes, no need to be familiar with application codeSharePath BenefitsEffectively isolating performance problems, even the most sporadic onesReducing risks of rollouts, identify problems before rolling outSafely migrating to Private Cloud, P2VDelivering IT Reliability:Insuring Your End-Users Are Not Impacted By Changes In Your Ever-Changing Environment
- Byrne recommended adding to the key strengths (only verbally) that there is no need for appliances which enables more flexibility.