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Agnieszka M. Walorska @agaw
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VS?
CONVENIENCE
CHANGED EXPECTATIONS TOWARDS CUSTOMER EXPERIENCE
It is not enough anymore to just be usable or to expect customers
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Watson
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Artificial Intelligence is making machines
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1996
11.38 GFLOPS
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I CONVENIENCE
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Instead, sensors in my mattress analyze my sleep and
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Air conditioning, music, lighting can be controlled with simle
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Here are the key steps to launch a successful API: 1. Identify target developers and use cases - Determine who your API users will be and what problems it can solve. 2. Select assets to expose - Choose the right level of access to your data and services based on your business goals. 3. Design intuitive developer experience - Make documentation, samples and support available to help developers integrate smoothly. 4. Promote through partnerships - Work with related sites, events and influencers to generate awareness in your developer community. 5. Incentivize app creation - Offer rewards, credits or promotions to motivate developers to build with your API. 6. Measure and iterate based on usage - Track key

strategyiotinternet of things
FOCUS ON YOUR CUSTOMER
Every time you collect data, ask yourself:
How will the customer benefit from providing the data?
USERS WANT TO KNOW WHAT‘S IN FOR THEM
DON‘T GIVE PEOPLE THE IMPRESSION
THAT THEY HAVE A STALKER.
OFFER PEOPLE A CHOICE
You don‘t have to lose your customer just because she preferes
apples to cake

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This document discusses how medical practice managers can optimize their use of technology through cloud computing solutions. It begins by debunking common myths about high costs and IT expertise being required. Specific examples are provided of how the author implemented cloud-based solutions for electronic medical records, telephone systems, payroll, and other services, saving thousands of dollars annually compared to traditional on-premise systems. The document encourages managers to research affordable cloud alternatives before making new technology purchases.

practice fusionvoipphysician
Top Trends from SXSW Interactive 2014. The Big Roundup.
Top Trends from SXSW Interactive 2014. The Big Roundup.Top Trends from SXSW Interactive 2014. The Big Roundup.
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SXSW wasn’t just about one or two pieces of new tech, what it actually felt like was a glimpse into the not-so-distant future. Trends you might of heard of like wearables, data and the internet of things are still around, but they’re beginning to grow-up and different industries are beginning to be disrupted as a result. More than anything, the conference instilled a sense of responsibility in me. The decisions we make today, as people, as agencies and as brands will define the future we live in tomorrow. The deck covers the most prominent trends from this year. I'd love to hear your thoughts, say hello @ashikachauhan. Ashika Chauhan is Big’s Digital Experience Director and is passionate about creative innovation.

sxswinteractivesxswsxsw2014
The io t & retail
The io t & retailThe io t & retail
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The document summarizes 3 ways that the Internet of Things (IoT) can change retail: 1. Through fair exchange of customer data for personalized benefits like Disney's Magic Band. Customers want privacy and value from sharing their personal information. 2. By enabling companies to continue relationships with customers after sale through data from products in use, like Tesla's over-the-air updates. This builds loyalty and makes products more valuable over time. 3. With "precision retail" - integrating real-time data across the entire retail chain from production to customers to optimize operations and eliminate overstocks/shortages, as in SAP's smart vending machine example. This requires sharing data openly between all

internet of thingsretailiot
TELL PEOPLE ALL YOU KNOW ABOUT THEM
They have a right to know.
PROVIDE TRANSPARENCY
Give your customers the possibility to find out
based on which data you have made your predictions.
NO PRIVACY LABYRINTH
Make your privacy settings comprehendable and easy to access.
Don‘t hide your privacy policy behing legal gibberish.
MAKE PRIVACY DEFAULT

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Poor experiences, low ratings, and missed opportunities to engage and monetize customers are unfortunately the norm, not the exception, for most companies in today’s mobile world. How ironic, given that most consumers are spending the vast majority of their screen time in apps on their phones, which are now viewed as life enhancement devices that provide critical utilitarian function or on-demand entertainment. No other engagement point is as intimate as a mobile app on a phone, and companies that can digitally enhance their customers contextual experiences will have a significant competitive advantage in a world where many organizations aren’t updating or even measuring their apps to provide additional value to their customers. In this session, Nate Smith will share how to organize your app analysis for customer success, around the unique and fundamental combination of high engagement intent, context and recency dimensions that only mobile app data provides.

marketinganalyticsmobile marketing
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Thoughts on how personalized and intelligent conversational services are influencing responsive customer journeys and how customer-centric data collection is taking the brand relationship to a next level, beyond the ordinary loyalty programs.

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Copy of Managing Your Digital Footprint
Copy of Managing Your Digital FootprintCopy of Managing Your Digital Footprint
Copy of Managing Your Digital Footprint

This document provides information about several presentations on managing your digital footprint being held during National Cyber Security Awareness Month at ASU. The presentations include topics such as managing the information you share online, understanding your online reputation, how hackers access personal information, and testing your security knowledge to win an iPad. The document also provides background on the main presenter, Jim Webb, and encourages participants to attend the presentations to learn how to better control access to their personal information online and protect themselves from potential threats.

WRITE USER STORIES AROUND PRIVACY
“TECHNOLOGY IS [...] GIVING US WAYS TO DO HARM AND TO DO
WELL; IT’S AMPLIFYING BOTH.[...] BUT THE FACT THAT WE ALSO
HAVE A NEW CHOICE EACH TIME IS A NEW GOOD.” - KEVIN KELLY
GROUNDBREAKING POSSIBILITES
Analyzing vast amounts of data gives us the possibiliy to improve
the quality of life for millions of people all over the world.
© http://consciouslifenews.com/wp-content/uploads/2012/11/demon-angel.jpg
BUT THERE IS ALWAYS A FLIP SIDE
This great potential goes hand in hand with significant threats.
We need information symmetry, transparency and rules
governing the use of data.

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The document discusses designing for privacy in the digital age. It notes that corporations are collecting and sharing vast amounts of consumer data without users' knowledge or consent. With the rise of mobile devices and wearables, individual privacy is shrinking rapidly. The document then outlines some approaches designers can take to address privacy concerns, including transparency about data collection and use, informed consent from users, and safeguarding user data security. It provides examples of apps that demonstrate better and worse practices regarding privacy and user experience.

Frame work for Consumer IOT
Frame work for Consumer IOTFrame work for Consumer IOT
Frame work for Consumer IOT

The IOT focus has been on Technology. But for the usage to increase with consumers the focus needs to change from technology to the Value Model, Business Model and Ecosystem.

iotvalue modelsbusiness models
THANK YOU !
Telefon: +49 (0)30 / 4004 1922
www.creativeconstruction.de
AGNIESZKA M. WALORSKA
@agaw | agnieszka@creativeconstruction.de

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