This document discusses strategies for developing a successful Android app business. It begins by providing background on the author's experience developing his first successful Android app from 2010-2012. It then discusses mindsets for success and outlines seven steps to make more money, including hiring others to handle tasks like graphics, outsourcing work, and assessing competition. Key factors for getting an app discovered like rankings, ratings, and reviews are examined. Myths about comments and expectations are debunked. Overall, the document provides advice on launching and marketing an Android app to achieve commercial success.
Mobile product - "Build great apps!" at ProductTank Paris #17Alexandre Jubien
Alex Jubien is a pioneer in mobile development who has worked as the head of mobile at Deezer and Viadeo. He is now an independent mobile consultant who advises startups on mobile strategy. His presentation outlines seven key lessons for building great mobile apps: 1) anchor apps in the real world, 2) prioritize usability with consistent workflows, 3) design for interruptions and micro-moments, 4) optimize for speed with offline capabilities, 5) reduce friction through onboarding and feedback, 6) leverage context awareness, and 7) provide "superpowers" to users through sensors and connectivity.
How to Design for the Future - Cross Channel Experience DesignOSCON Byrum
This document discusses cross-channel experience design. It begins by asking who the audience members are and what they hope to learn. It then discusses some key principles of cross-channel design such as providing a consistent, convenient, connected, and contextual experience across different channels over time. The document provides examples of both good and bad cross-channel experiences. It concludes by outlining five methods for designing cross-channel experiences, such as thinking in terms of services rather than individual channels, sharing resources between teams, starting with small experiments, embracing challenges, and focusing on why changes are being made rather than just what is being changed.
This document provides a summary of the top 20 Android apps of 2011 according to a TechCrunch report from Mobile Banner Intel. It lists the apps, including Any.DO, Lightbox, Amazon MP3, AirDroid, and SwiftKey X Keyboard. For each app, it provides a brief description of the app's functionality and reviews what users are saying about the apps in the Google Play store. The document also includes legal disclaimers about the report.
This document discusses various user experience (UX) patterns and antipatterns for multiplatform mobile app design. It begins with definitions of UX and provides overviews of common mobile navigation patterns like side drawers and tab menus. The document then covers antipatterns to avoid such as splash screens, forcing registration, and excessive confirmation messages. It also discusses dark patterns designed to mislead users. Throughout, it provides examples and recommendations for implementing positive patterns and avoiding antipatterns to create a good user experience.
The Making of Melody Jams (CAMPFest 2017)Jamie Kosoy
In late 2015, Jamie received an email from a friend of a friend with an idea for a kid’s game. They were thousands of miles apart, had never met and had never built an app before. Just six months later they released Melody Jams, which went on to top the App Store charts in 130 countries with more than 500,000 downloads worldwide. It also received a Communication Arts 2017 Award of Excellence.
Melody Jams is an allegory for the creative process. In essence, it’s a game teaching kids about empathy; to show how pieces can be more than the sum of their parts. In this talk, Jamie will lift the curtain on how that applies to design and technology: building culture on new teams, learning new languages and processes quickly, the value of prototyping and the eccentricities of the world of apps.
12 Startup Lessons from Steve Jobs Taught Guy KawasakiRicky Haryadi
This document summarizes 12 lessons on startups that Guy Kawasaki learned from Steve Jobs. The lessons include: (1) experts are often clueless and entrepreneurs should not listen to them, (2) customers cannot envision revolutionary new products, (3) the biggest challenges produce the best work, (4) design is extremely important, (5) presentations should have big graphics and fonts, (6) products should make huge leaps rather than small iterative changes, (7) whether something works or does not work is all that matters, (8) value is different from price, (9) only hire "A players" who are better than yourself, (10) CEOs should demo their own products, (11
The document provides guidance on developing a successful iPhone app in 4 steps:
1) Validate the app idea by ensuring it can break into the top 10 in its category to achieve profitability.
2) Develop the app, ensuring the scope is well-defined and using professional developers.
3) Submit the app to the App Store and prepare for marketing and updates.
4) Monitor the app's performance in the App Store, communicate with users, and continue improving the app.
Built With ❤ - Why Developer Experience Matters - DevOps Days Boston 2019Arthur Maltson
The document discusses the importance of developer experience (DX), drawing parallels to user experience (UX). It notes that focusing on UX led to significant returns for companies like Apple and Google. Three reasons are given for why DX matters: 1) the fiscal costs of poor DX in terms of lost developer productivity; 2) the toll on developers' mental energy from frustrations; and 3) impacts to developer morale. The document advocates investing in DX to realize benefits similar to those seen from investments in UX.
Connect 2014 JMP 104 Mats Jansson and Fredrik PaulssonMats Jansson
This document provides an overview of a presentation on developing mobile applications from IBM Domino applications to the mobile app stores. It discusses why developers may want to create native mobile apps instead of just mobile web apps. It also demystifies the major mobile app stores (Google Play, Apple App Store, Windows Store, and Blackberry World), covering the basics of submitting apps to each store. The presentation then demonstrates creating a basic mobile web page using ExtLib and building native Android and iOS apps that consume data streamed from Domino using XAgent.
The slides of my speech at App Promotion Summit #APS2014
Can be used as a cookbook to build deep linking!
Video available here: http://www.thinkmobile.fr/blog/deep-linking-at-app-promotion-summit
10 Things Every PHP Developer Should Know About Machine Learning10x Nation
Today’s PHP developers often hear about leveraging machine learning algorithms in order to build more intelligent applications, but many don’t know where to start.
One of the most important aspects of developing smart applications is understanding the underlying machine learning platforms, even if you aren’t the person building them. Whether you are integrating a recommendation system into your app or building a chat bot, this presentation will help you get started in understanding the basics of machine learning.
The document provides an overview of different types of MVP approaches including:
1) Other People's Technology - Leveraging existing platforms like SMS, Wordpress, or Shopify to deliver value without building proprietary technology. Twitter's original MVP used SMS.
2) Dogfooding - Building something you would use yourself to directly address an existing need like Basecamp or Patagonia.
3) The Wizard of Oz - Appearing automated through a web interface but using human labor behind the scenes like Mechanical Turk.
4) Flintstoning - Building core features and skipping extras, even if it requires manual work temporarily like Freckle's time tracking app.
No matter how utopian your agile working environment, if you're building a commercial product, at some stage you will be asked the inevitable question - When will it be done? This talk will provide you with tools and techniques to use when you hear your manager say "We just need to get better at estimating".
If you have ever wished for a crystal ball to help you predict the team's future, this talk is for you!
The document discusses different ways of conceptualizing and designing for value. It explores directly measurable, indirectly measurable, and more vague notions of value. It advocates designing for all types of value, not just direct or easy to measure ones. The document also discusses using impact mapping and feedback to track value throughout development. It emphasizes letting engineers show value and presenting through stories to get stakeholders engaged.
Automotive User Interface Design: Innovative UI design in a slow moving indus...UXPA International
Have you ever noticed how dated the interface looks on your brand new car? Skeumorphic was so cool back when the design team actually created it. How sad it’s not flat like your new smart watch.
A panel of experts will discuss the challenges of designing cool, high-tech digital user interfaces for automobiles that people want to keep forever but be as cool as their latest tech gadget.
The panel will include: 1) a human factors expert with years of experience evaluating automobile cockpits among other things, 2) a user interface design consultant with decades of experience designing everything from cockpits to farm tractors, 3) an automotive industry insider with years of HMI strategy experience, and finally, 4) a cognitive psychologist with significant industry experience.
Data is all around us, which is both a good and bad thing. Good, because we need it. Bad, because there’s simply too much to know where and how to start using it. This is one of several reasons that marketing teams are currently dysfunctional – I’ll reveal the rest in my talk – but it doesn’t have to be this way. Data-Driven Design (3D) is an actionable evidence-based framework that gives marketing teams (marketers, designers, & copywriters) accelerated access to the data they really need, coupled with a process for understanding how to use that data to make informed changes to the digital marketing experiences you’re creating today. In Oli’s talk, you’ll learn how to use The 3D Playbook to narrow four hundred sources of overwhelming data into the five you actually need.
This document discusses how predictive personalization using artificial intelligence can make business more human. It argues that AI has the potential to amplify a business's ability to build empathy with customers at scale by uniquely tailoring interactions based on modeling individual customers' preferences and behaviors. The document provides examples of how AI could deeply understand a single customer by analyzing all their online activities, and then scale that level of personalized understanding to millions of customers. It also outlines how AI is becoming the new standard for customer experience due to rising expectations, and argues that getting started with AI is easier than many businesses think through available cloud and open-source options.
LinkedIN Guide to Social Selling Success - Tips from 33 Social Selling ExpertsChris Heffer
Social selling involves using social media to build relationships and fill your sales pipeline. It is important for salespeople to become social sellers and adapt to changing buyer behaviors. Successful social sellers listen to prospects, provide valuable education, and make warm introductions through their social connections. Relationship building on social media takes time but leads to loyal customers through influence and trust.
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 EconomyBoulder SEO Marketing
Webinar slides of "Digital Marketing: The Game Changer for Businesses in a Post COVID-19 Economy". Learn more at https://boulderseomarketing.com/seo-and-social-media-classes/digital-marketing-course/
How to Focus your Digital Marketing Strategy - by Keith Boswell from PerceptintKeith Boswell
This deck is from a workshop "How to Focus your Digital Marketing Strategy" that I presented on September 17th, 2014 at Start Garden. I share the lessons I've learned working in digital marketing for the past 19 years as a strategist and client lead.
I'm hopeful some of these lessons will help you too.
The document contains an agenda for a two-day training covering customer experience mapping, persona profiling, and using customer reviews. The first day includes sessions on customer experience mapping from 10:30-11:30 and 12:30-1:30, and using customer reviews from 5:00-5:55. The second day covers customer experience mapping from 10:35-11:35, persona profiling from 12:30-1:25, and using customer reviews from 2:30-3:25. Each session will be presented by Danielle MacInnis and provide guidance on the relevant topic.
This document provides a summary of a digital marketing guidebook for small business owners. It outlines 10 chapters that cover topics like customer identification, sales funneling, email marketing, social media marketing, digital tools, Google advertising, paid vs organic traffic, analytics, and the future of digital marketing.
The introduction discusses how the internet has created opportunities for businesses and that the guide will demystify digital marketing for entrepreneurs. Chapter 1 focuses on identifying the ideal customer through creating a detailed customer avatar profile. This involves researching demographics, behaviors, goals and pain points of the target audience. Understanding the customer is key to success. Chapter 2 explains how to guide customers through the purchase funnel based on the stages of the buying process - from
Attract. Nurture. Followup. Close.: How to Turn Strangers Into Paying CustomersAshley Northington
Want to learn how to leverage digital platforms to turn strangers into paying customers? This strategy is designed to help businesses generate sales leads, nurture the relationship with the leads and eventually turn them into paying customers.
This document provides guidance on developing an effective social media marketing strategy and content plan. It recommends businesses first understand their customers, core values, goals and current marketing. It then suggests choosing social media platforms like Facebook, Twitter and Instagram and creating a content schedule with varied types of posts at least five days a week. Example templates and resources for scheduling posts in advance are also included. Specific tips are provided for different channels and how to leverage hashtags, reviews and video content.
Pacha kucha-for-creativity-and-effectful-marketingZgardan Cristian
The document discusses effective marketing strategies for small companies to stand out from larger competitors. It emphasizes using authenticity, storytelling and passion to connect with customers on a personal level. Social media allows companies to share their authentic story in a way that large brands cannot. The document also discusses using videos, mobile optimization, visual content, contests and ads on Facebook to creatively promote companies and engage customers.
If you are starting a new or established company, it is important to build up your reputation. A strong reputation can help you connect with customers and increase sales. So, how do you go about building a great reputation? By knowing what marketing trends are worth following. To help you keep up with the latest industry developments. Many starting businesses try to hire IT Services to promote their business through the latest trending technology.
This document discusses the importance of engaging customers through online communities. It argues that human interaction is better than automation at connecting with customers emotionally and building brand advocacy. Effective community engagement involves connecting customers to the brand and to each other through shared experiences. This can turn customers into brand ambassadors and influence how they feel about the company. The document promotes QuestionPro Communities as a centralized platform that can help companies recruit customers, engage them through surveys and discussions, collect customer insights, reward participation, and ultimately impact customer experience and business outcomes.
Ever wondered how to use LinkedIn to sell more real estate? See this presentation for realestate.com.au on how you can use LinkedIn to build your personal brand, identify clients, connect with them, share content and create a lead. Learn more at www.ragingdigital.com
This document provides guidance on developing a digital marketing strategy in 3 sentences or less:
The document discusses the importance of having a clear digital marketing strategy and assessing your capabilities before developing your strategy. It also emphasizes that a digital strategy can improve any business by lowering costs and increasing profits. The document provides a checklist to help businesses evaluate their current digital marketing approach across key areas like strategic planning, data integration, and customer experience.
This document discusses strategies for contextual advertising and advocacy marketing to mothers. It recommends building an understanding of target mothers by considering their lifestage, mindset, and general interests. Both contextual ads and advocacy efforts should aim to reach mothers in the right context by understanding what they are thinking about. The document outlines processes for implementing contextual and advocacy campaigns, including defining targets, identifying purchase triggers, briefing agencies, selecting platforms, and ongoing optimization.
This document summarizes a presentation about activating customer engagement and advocacy through online communities. It discusses how customer expectations have changed in the digital age and that customers now have power in the buying process. It emphasizes understanding customer conversations throughout their journey and creating engaging online communities where customers can help each other. When companies provide value to customers and facilitate customer-to-customer conversations in these communities, it can create strong advocacy and loyalty through what is called the "Community Effect."
Humans first—a Hootsuite guide to social media strategyJames Mulvey
I developed this story about building social strategies around four fundamental human needs. This deck was used as an executive talk-track and sales enablement piece for our enterprise sales team.
Why you should do things that won’t scale the dark funnel case studyNemanja Zivkovic
The document discusses "dark funnels", which refers to hidden customer insights that marketers may miss when analyzing digital analytics. It provides an example of a customer's journey to purchase a car that involves offline research and advice-seeking from others. This illustrates the complex and non-linear nature of customer journeys. Studying dark funnels can help marketers better understand customer motivations. The document advocates doing marketing activities that may not scale, like creating valuable content and engaging communities, to build deeper connections over time. It provides examples from the author's company of marketing efforts like podcasts and LinkedIn posts that drive customers despite not being scalable.
The term 'differentiate or die' is obsolete. Why? Because there's too much choice and not enough differentiation to go round. That's why marketers today need to stop trying to convince us they're different but instead should focus on activity that's
Archives from my sales and marketing blogDan Galante
The document summarizes the blog posts from Dan Galante's Sales and Marketing blog. It includes summaries and snippets of 10 blog posts related to topics in sales, marketing, branding and product development. The posts provide advice and strategies on developing products, overcoming sales objections, creating marketing plans, building brands, and leveraging social media.
Similar to How Can Artificial Intelligence Make Business More Human? (20)
This document discusses how artificial intelligence (AI) will dominate sales and marketing. It begins by defining key AI concepts like machine learning, deep learning, and neural networks. It then argues that AI will take over everything as smarter software, noting that AI is just enhanced software. Specifically, AI will dominate sales and marketing by building human-level empathy at massive scale through deep understanding of customers. Examples are given of how AI is already being applied across the customer lifecycle, including ad targeting, personal assistants, content generation, and recommendations. The document concludes that AI will enable businesses to do things beyond human capabilities and is the future of sales and marketing.
This document provides an overview of chatbots and the growing chatbot ecosystem. It discusses why natural language interfaces are important, defines what a chatbot is, explores where chatbots are being used, outlines what capabilities chatbots have, and describes the growing platform and tools available for building chatbots. It emphasizes that while building basic chatbots is easy, creating truly useful chatbots requires serious thought and work.
Artificial intelligence is being used to enhance creative activities like music, art, and design. It allows input that goes beyond human capabilities, and removes human bias to design novel things. Current AI systems can generate images from text descriptions or vice versa, create custom voices or faces, finish incomplete drawings, convert sketches to 3D models, and compose original music. While AI may replace some jobs, creative fields are least susceptible to automation. The future holds potential for even more advanced AI-human collaboration to push creative boundaries.
This document provides an introduction to connecting Intel Edison devices to the AWS IoT cloud platform. It describes using an Intel Edison and various sensors to collect environmental data and control devices. The steps outlined include configuring the Edison board, connecting to AWS IoT, and setting up rules and applications to process and react to the sensor data in the cloud. Examples of tasks include turning on a fan if the temperature gets too high or sending an email alert in that situation.
Virtual and augmented reality technologies are entering the mainstream, with over $1 billion invested in 2016. Major players in the field include Oculus, Google, Microsoft, and Magic Leap. VR and AR have applications in gaming, social media, e-commerce, training, real estate, and more. Many industries will be disrupted as linear thinking fails to prepare for the opportunities of virtual and augmented worlds.
This document discusses how virtual and augmented reality, along with the Internet of Things, are transforming human experiences and opportunities for businesses. It defines virtual reality, augmented reality, and the Internet of Things. It describes how sensors embedded in everyday objects are collecting vast amounts of data and how this data can be used to create new digitally enhanced experiences across many industries like education, commerce, travel, and more. It suggests that entrepreneurs should embrace these exponential technologies to transform and grow their businesses.
This document discusses how to control an Intel Edison device through AWS IoT and Alexa voice commands. It provides an overview of the components needed, including the Intel Edison, sensors/actuators, AWS IoT, and Amazon Alexa. It then explains the process to add voice control by setting up the device on AWS IoT, manually testing any actuators, and configuring voice commands through Alexa to control the device.
This document discusses building a conversational speech interface using IBM Watson. It describes how computer speech and vision will allow more advanced artificial intelligence by empowering applications through natural language. It provides steps to create a conversational interface using IBM Watson's speech to text, natural language processing, and text to speech components. Examples are given of how conversational interfaces could be used for internet of things control, customer service chatbots, mobile apps, messaging bots, computer control, and robots.
The document discusses how removing friction from technology can accelerate adoption rates. It focuses on the rise of chatbots and voice assistants that allow natural language interactions, removing the learning curve of traditional interfaces. This new paradigm may lead to ubiquitous AI integration, with millions of data points from chatbot conversations fueling further development. Many industries like commerce, travel and legal services are already using chatbots to streamline interactions.
This document discusses opportunities in machine learning and artificial intelligence. It outlines several startup ideas related to making machine learning easier to use, providing consulting services, and management services. It then discusses potential applications of machine learning related to interfaces, data, learning, empathy, and creativity. Specific business and technical use cases are listed, such as predictive modeling, sentiment analysis, and personalized recommendations. The document encourages embracing new technologies and provides a list of additional machine learning topics.
This document discusses how machine learning and artificial intelligence will empower users to access perfect information through personal AI assistants. It describes how IoT sensors are generating vast amounts of data and machine learning can make sense of it. Personal AI assistants, like Jarvis, will be able to interpret natural language, access any online data, summarize information for users, and control devices. Speech recognition and text-to-speech advances are bringing AI assistants into the mainstream. The future could include direct brain interfaces giving users limitless access to computing and knowledge.
This document discusses building a visual recognition service using IBM Watson to analyze images. It describes how computer vision can extract useful information from images to provide insight for businesses. An intelligent visual recognition service is proposed that can automatically analyze and identify objects and scenes in images and video files. The service would use IBM Watson and a model classifier to perform object and scene recognition. Pricing options and step-by-step instructions are provided to help customers create custom classifiers and applications using the service. A variety of potential applications of the technology are outlined across different industries.
This document discusses the development of self-driving car technology and its potential impacts. It describes Google and Tesla's different approaches to autonomous vehicles, with Google focusing on high-precision mapping and Tesla emphasizing visual cameras. The document suggests self-driving cars will transform transportation and open up new business opportunities by turning cars into app platforms and freeing up land used for parking. It argues businesses should embrace exponential changes from self-driving cars to find ways to provide entertainment, productivity or other services to customers during rides.
This document discusses how to leverage IBM Watson for building an image recognition service. It describes using Watson's visual recognition capabilities to build a platform that can automatically analyze and identify objects and scenes in images. The platform would allow customers to upload images for analysis, create custom classifiers to train the model, and get predictions on new images. It also provides examples of how visual recognition could be used across different industries for applications like product search, security monitoring, and social media analysis.
This document discusses how the Internet of Things (IoT) can provide "perfect information" by connecting everything to the internet and collecting data from sensors. It explains that IoT involves digitizing the physical world, uncovering unused "dark data", connecting more devices with sensors, and using the data collected to create useful insights. The document outlines how businesses can find relevant data sources, collect data from endless sensors and communication methods, transform that data into actionable information using analytics platforms, and present the information through dashboards, heads-up displays, and smart advisors to empower decision making. The goal is to leverage IoT to know anything, anytime, anywhere and make fully informed choices.
10 Things Every Entrepreneur Needs to Know About Artificial IntelligenceChristopher Mohritz
A.I. is transforming our world in unprecedented ways and at unprecedented speeds, presenting an endless stream of opportunities for savvy entrepreneurs.
This document discusses how artificial intelligence can be used to deepen customer relationships through predictive engagement. It presents a demo application that uses various IBM Watson APIs like Tone Analyzer and Natural Language Understanding to analyze tweets directed at a support account and generate responses. The document argues that AI is ready to power customer service as it can understand messages, assess tone, generate responses, and estimate personalities at scale. It also notes that AI will change customer experiences by making brands more responsive, accessible and personal. The document concludes by stating that AI is becoming the new standard and that getting started with AI is easier than many think.
Innovative Full Stack Developer Crafting Seamless Web SolutionsHarwinder Singh
As an innovative full stack developer, I specialize in creating complete web solutions from front-end design to back-end functionality. With expertise in HTML, CSS, JavaScript, and server-side technologies like Node.js and Python, I build scalable, responsive, and user-friendly applications. My focus is on delivering high-quality, efficient, and impactful digital experiences.
How AI is Disrupting Service Industry More Than Design ThinkingBody of Knowledge
Artificial Intelligence (AI) and Design Thinking are two powerful tools that, when used together, can revolutionize the service industry. By combining these approaches, businesses can develop innovative solutions that enhance customer experience, increase efficiency, and drive growth. Here's how AI and Design Thinking are disrupting the service industry
ConvertKit: Best Email Marketing Tool for 2024Rakesh Jalan
Front Slide
ConvertKit: Best Email Marketing Tool for 2024
Next Slide
What is Email Marketing?
Email marketing involves promoting products or services via email to potential customers. Tools like ConvertKit enhance the effectiveness of email marketing by helping you reach your target audience and elevate your business.
Next Slide
What is ConvertKit?
ConvertKit is a top email marketing tool, favored by content creators and small businesses. It offers features like automation, landing pages, sequencing, and broadcasting, making it ideal for generating and converting leads efficiently.
Next Slide
Key Features of ConvertKit
1. Landing Pages: Easily create customizable landing pages.
2. Forms: Embed forms on your website to generate leads.
3. Automation: Automate email responses with pre-built templates.
4. Broadcasting: Send personalized emails to thousands of subscribers.
Next Slide
Key Features of ConvertKit
5. Sequencing: Automate email series to convert leads into customers.
6. Integration: Integrate with platforms like affiliate sites and e-commerce.
7. Commerce: Start an e-commerce business without a website.
8. Creator Pro: Advanced features for selling high-cost products.
Next Slide
How ConvertKit Can Help Your Business Grow
1. Convert Casual Visitors: Turn social media followers into subscribers.
2. Build Relationships: Customize emails to build strong audience relationships.
3. Source of Earnings: Use trust to convert subscribers into sales.
Next Slide
Join ConvertKit Affiliate Program
ConvertKit's affiliate program offers free training, premium tools, and a 30% commission for referrals.
Next Slide
ConvertKit Pricing Plans
ConvertKit has Monthly and Yearly plans with Free, Creator, and Creator Pro tiers. Start with the free plan and upgrade as needed.
Next Slide
ConvertKit Alternatives
1. Mailchimp: All-in-one marketing platform.
2. GetResponse: Focus on landing pages and email lists.
3. ActiveCampaign: Advanced follow-up sequences.
4. AWeber: Building mailing lists and designing newsletters.
Next Slide
ConvertKit vs. Mailchimp
- Automation: ConvertKit offers advanced options.
- Landing Pages: ConvertKit has more templates.
- Customer Support: ConvertKit offers 24/7 support in all plans.
- Email Sending Limit: ConvertKit allows unlimited emails.
- Migration: ConvertKit offers free migration services.
Next Slide
ConvertKit vs. GetResponse
- Simplicity: ConvertKit is user-friendly for small businesses.
- Sequencing: Easier to use in ConvertKit.
- WordPress Plugin: Available in ConvertKit.
- Charges: No charges for duplicate signups in ConvertKit.
Next Slide
Conclusion
Email marketing is an excellent method to showcase your business and sell high-value products. ConvertKit is a robust tool to help you reach your target audience and start earning.
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With their ubiquitous presence in everyday transactions, credit card payment solution not only facilitate seamless payments but also shape global economic landscapes and consumer behaviors. Visit us at: https://webpays.com/credit-card-payment-solution.html
In the high speed and serious universe of worldwide business, having the right administration group is fundamental for progress. International executive recruiters representatives assume an imperative part in assisting organizations with recognizing, draw in, and hold top leader ability for their worldwide development endeavors. Their profound comprehension of worldwide business sectors, broad organizations, and skill in cross-line enlistment guarantee that organizations can with certainty explore the intricacies of global employing and construct major areas of strength for a group that drives manageable development and achievement.
The Strengths and Weaknesses of Each Zodiac Signmy Pandit
Explore the strengths and weaknesses of each Zodiac Sign to understand yourself and others better. Discover detailed insights with MyPandit and enhance your personal growth and relationships.
TPH Global Solutions Overview: Successful Strategies for Selling to Mass Merc...David Schmidt
TPH Global Solutions makes it easy to get your products to market, through the maze of retailer requirements and complex supply chain challenges that include missed deliveries, packaging errors, and shipping damage.
From pitch to profits, TPH delivers successful retail merchandising campaigns with custom point of purchase (POP) displays and custom packaging that meet the toughest demands of retailer buyers and customers at Costco, Sam’s Club, BJ’s, Walmart, Home Depot, Lowe’s, Walgreens, CVS, Kroger, Meijer, Petco, and more.
If you’re an established brand needing to take the pain out of your supply chain, TPH ensures global, on-time and on-budget delivery so you can focus on making great products instead of dealing with headaches.
If you’re an emerging brand needing to convert new retail opportunities, TPH will help you land and pass the test order – we know all major retailer requirements and provides you with total cost visibility, so you will negotiate with confidence and fly through the toughest approval process.
With deep expertise in retailer requirements and global supply chain management, we deliver confidence for brand managers – since 1965.
Local SEO Strategies: Dominate Local Search with Effective SEO TacticsWoospers
Local SEO has grown in importance in today's digital environment for companies trying to draw clients from their target region. If you want to take your local SEO to the next level, work with Woosper to maximize the potential of your online presence.
Analyze the idea behind Binance KYC Bypass and compare it to the KYC policies of other cryptocurrency exchanges. Find out about the dangers of trying to bypass KYC and the verification procedure.
2. PREDICTIVE PERSONALIZATION
● It’s ready for prime time
● It’s a gateway application
● It’s makes business more human
● It’s changing everything
● It’s the new standard
● It’s easier to use than you think
● Q&A
O
U
R
JO
U
R
N
EY
4. STARTUPS & ENTERPRISE
chris.mohritz@10xeffect.com
● Lead a startup accelerator for web/mobile
● Also run corporate innovation events & consulting
● Using A.I. (machine learning) in business since 2009
A
B
O
U
T
7. And what better way to demonstrate that it’s ready for
prime time, than to show it live...
PS — this is an open source application written by yours truly
8. The app provides a list of items that
‘may be of interest’ because they are
related to the primary item
The app also provides a list of items
that ‘may be of interest’ because they
are often bought/consumed at the
same time as the primary item
The primary item
These could be TV
shows, videos,
physical products,
blog posts
...pretty much
anything
gigaom.com/2017/02/08/building-a-recommendation-engine-using-microsoft-azure
10. ID NAME CATEGORY FEATURE #1 FEATURE #2 FEATURE #3
2005018 Clara Callan book Author=Richard Bruce Wright Publisher=HarperFlamingo Canada Year=2001
2255081 Spadework book Author=Timothy Findley Publisher=HarperFlamingo Canada Year=2001
2257203 Restraint of Beasts book Author=Magnus Mills Publisher=Harpercollins Uk Year=0
2558122 Angelas Ashes book Author=Frank Mccourt Publisher=Harpercollins Australia Year=0
6480764 Lost Girls book Author=Andrew Pyper Publisher=Harperperennial Year=0
6485200 The Piano Man's Daughter book Author=Timothy Findley Publisher=Britnell Book Wholesalers Year=1999
6485936 Dust book Author=Arthur G. Slade Publisher=HarperCollins Publishers Year=2001
6512062 Trials of Tiffany Trott book Author=Isabel Wolff Publisher=Harper Collins Publishers Year=1998
6514480 FUTON FEVER book Author=Dawn Anderson Publisher=HarperCollins Publishers Year=2000
6543545 The bookshop book Author=Penelope Fitzgerald Publisher=Flamingo Year=1989
6546684 Postcards book Author=E Annie Proulx Publisher=Flamingo Year=0
6547834 Miss Smillas Feeling for Snow book Author=Peter Hoeg Publisher=Flamingo Year=0
6550576 Red Leaves book Author=Paullina Simons Publisher=Flamingo Year=0
6550649 Cocaine Nights book Author=J G Ballard Publisher=Flamingo Year=0
20198906 Joshua book Author=Joseph F Girzone Publisher=Macmillan Year=1987
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200273 2005018
274004 2251760
It’s that simple!
Catalog file. Usage file.
docs.google.com/spreadsheets/d/19m--YY2qVPM1r23KLZ9Q9zP2u4i1OoJdZkCNDbTOoNk/edit
docs.google.com/spreadsheets/d/1bpgBwp_KP6aYBFjeRqMxx6kzEkHeRRv7IeCQvQhKVsY/edit
11. PLAN PLAN LIMITS PRICE
Free 10,000 calls / mo Free
S1 Standard 100,000 calls / mo
$75 / mo
(overage at $0.75 / 1000 calls)
S2 Standard 1,000,000 calls / mo
$500 / mo
(overage at $0.75 / 1000 calls)
S3 Standard
10,000,000 calls / mo
(overage at $0.75 per 1K calls)
$2,500 / mo
(overage at $0.75 / 1000 calls)
S4 Standard 50,000,000 calls/mo
$5,000 / mo
(overage at $0.75 / 1000 calls)
PRICING
12. WHERE IS THE A.I.?
In the application’s ability to…
● ‘Understand’ what a specific customer likes &
dislikes
● To predict what other items a customer may like
As compared to ...
● Having people review past actions and generate
manual recommendations, or
● Only personalizing at the group level
Remember: A.I. is subjective
13. It’s here. It works. And it has a quick R.O.I.
IT’S READY FOR PRIME TIME
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15. If you’re looking for a place to begin your A.I. journey,
this is a good starting point...
16. ONE OF THE QUICKEST R.O.I.’s
Improving customer experience at the
marketing and sales level.
Marketing Support Product Admin
Innovatio
n
Quickest R.O.I.
Suggested implementation path
17. PEOPLE LIKE PERSONALIZATION
● 59% of consumers who have experienced personalization
believe it has a noticeable influence on purchasing
● 67% of consumers who have experienced personalization
are highly in favor of personalized coupons
● 69% of consumers believe a brand's consistency across
channels affects their loyalty
infosys.com/newsroom/press-releases/Documents/genome-research-report.pdf
18. AND THEY’RE HAPPY TO SHARE
Source: salesforce.com/form/service-cloud/state-of-connected-customer.jsp
19. TREATED LIKE PEOPLE, NOT
NUMBERS
“Modern customers want to feel
a real human connection with
brands and want technology to
enhance this connection, not to
replace sales and service reps.”
salesforce.com/form/service-cloud/state-of-connected-customer.jsp
20. FAMILIARITY AT EVERY
TOUCHPOINT
“When a local grocer or
bookstore owner remembers a
customer’s name, it means
something — it makes that
person want to come back.”
salesforce.com/form/service-cloud/state-of-connected-customer.jsp
22. IT’S A GATEWAY APPLICATION
This application provides an easy entry point with
proven results and R.O.I.
Not to mention an open source application to
kickstart your project. And a ton of how-to guides to
keep things moving.
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24. WHAT MAKES US ‘HUMAN?’
Empathy.
The ability to understand and
share the feelings of another.
25. HOW DO WE SHOW EMPATHY?
When communicating with others, we uniquely tailor
how we speak with them.
We demonstrate that we appreciate their unique
wants, desires, circumstances, etc.
In effect, we personalize the experience they
have with us.
26. RELATIONSHIPS 101
And how do we build strong relationships?
Listen to what they say,
Take the time to understand who they are, and
Find ways to make their life better.
27. IT’S A QUESTION OF SCALE
Building deep meaningful relationships
takes a lot of work.
As human beings, we can only build great
relationships with a handful of people.
But A.I. can amplify that effort so you can build great
relationships with millions.
28. FOR EXAMPLE...
Pick one of your customers.
Read every piece of content they’ve ever put out — every
blog post, tweet, facebook update, Instagram image, etc.
How well do you know them now? Pretty darn well — you
understand them and can share their feelings.
That’s empathy.
And how well do you think you could market to them now?
29. A.I. is an amplifier.
It allows you build empathy at a scale and depth that is
simply beyond human capabilities.
● Model the habits, likes, dislikes and values of your
customers, then
● Predict the behavior of those customers and
personalize their communications accordingly
NOW SCALE THAT UP
30. Computers can dig deeper and personalize at a scale
that’s simply beyond human capacity.
This allows A.I.-powered brands to build deeper
relationships — with more customers — than was
previously possible.
MAKING BUSINESS MORE HUMAN
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32. A PARADIGM SHIFT
PredictOptimize
vs.React to signals
Start with guesses
Foresee behaviors
Start with models
Up to now, businesses have focused on “optimizing”
their interactions. With A.I., we can now shift to
“predicting.”
33. Behavior
Prediction
Interest
Tracking
PREDICTIVE PERSONALIZATION
Pages & content they’ve visited
Emails they’ve opened/clicked
Resources they’ve used/downloaded
Products they’ve viewed/wishlisted/bought
Searches they’ve made
Blog
Store
Find patterns Determine what they want to
see/do/buy next (and when)
Days/time they’re active App
Search
Devices they’ve used (& geo location)
Email
Social
• Recommended posts
• Recommended products
• Delivery day/time
• Dynamic content
• Related posts
• Sales offers
• Related products
• Cross/up sell
• Dynamic pricing
• Dynamic content
• Sales offers
• Functionality
• Query suggestions
• Results ranking
• Sales offers
• Content curation
• Delivery day/time
• Retweet/reshare
Tribe
• Recommended topics
• Topic curation
• Member introductions
Your
customer
A.I.
34. CHANGING EVERYTHING
No longer is business constrained to ‘after-the-fact’
reactions. You can now predict what your customers
will want next before they even know it themselves.
And you have the ability to leverage that type of
prediction across any interaction you have with them.
Welcome to the era of ‘predictive.’
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36. “Customer
experience is the
new battlefield.”
~ Gartner, 2015
accenture.com/us-en/insight-artificial-intelligence-ui
EXPERIENCE ABOVE ALL
37. Customer expectations rise universally.
You aren’t just competing against your direct
competitors.
You’re competing against the experiences your
customers get from any of the other brands they use.
AND...
38. PRODUCT RECOMMENDATIONS
Amazon has gotten very
good at delivering
ultra-precise
recommendations,
uniquely personalized for
each customer.
And now those customers
expect the same treatment
wherever they shop.
40. If your customers have a remarkable support
experience with any brand they interact with...that
remarkable experience immediately becomes the
benchmark against which they judge all other brands.
And there are plenty of brands out there already using
predictive personalization systems.
IT’S THE NEW STANDARD
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42. START WITH COMMERCIAL APIs
Commercial Platform, Their Training Data
Commercial Platform, Your Training Data
In-House Platform, Your Training Data
A.I. M
aturity
← No training data required!
43. NOTHING NEW HERE
Most of the major cloud providers
have purpose-built A.I.-powered APIs.
Many have a free tier.
And they work exactly like
every other API you’re already using.
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ESLOTS OF COMMERCIAL OPTIONS
Jumping back to our demo above, here are some
alternative commercial APIs…
● Amazon Machine Learning
● Oracle Cloud
● Google Cloud Prediction API
45. Start with a pre-trained cloud API (no training data
required). Maybe even an open source app.
Most cloud providers offer a free tier. So start thinking
about the different ways to use A.I. to personalize your
customer recommendations.
Then just start testing and see what you can do.
IT’S EASIER THAN YOU THINK
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47. HOW-TO GUIDES
● Building Voice-Enabled Products With Amazon Alexa
● Cognitive Customer Engagement Using IBM Watson
● Harnessing Visual Data Using Google Cloud
● Building a Recommendation Engine Using Microsoft Azure
● Predicting Marketing Campaign Response Using Amazon Machine Learning
● Unleashing A.I.-Powered Conversation With IBM Watson
● Get into the Mind of Your Customer Using Google’s Sentiment Analysis Tools
● Discover Your Customers’ Deepest Feelings Using Microsoft Facial Recognition
● Give Your Products the Power of Speech Using Amazon Polly
● Computers Are Opening Their Eyes — and They’re Already Better at Seeing Than We Are
● How to Predict When You’re Going to Lose a Subscriber
● The Future of Business is a Digital Spokesperson — Let’s Build a Preview Using Microsoft’s Bot
Framework
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48. THAT’S ALL FOLKS!
2 A.I. Technologies that will have the greatest impact
● Computer Speech — 12:00-12:45 pm
● Computer Vision — 1:00-1:45 pm
2 A.I. Applications with the quickest R.O.I.
● Customer Engagement — 2:00-2:45 pm
● Personalization — 3:00-3:45 pm
49. JOURNEY’S END
● Predictive personalization is ready for prime time
● It’s a gateway application
● It’s makes business more human
● It’s changing everything
● It’s the new standard
● It’s easier to use than you think
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