Alexa Levin

Build your Influencer Career on Bump Social! 💰 Most kids growing up today are looking at all the success influencers are having on the internet and the careers that are being built, and they are starting to wonder... can that also be me? 💭 The good news is that Bump Social is designed to help support young influencers that are trying to build a career around what they're passionate about. 👩‍🎨 NO more mysterious algorithms NO more limited reach NO more free speech restrictions Bump Social is designed to empower YOU, the creator! Check us out today to learn more. Bumpsearch.com . . #creators #contentcreators #influencers #bumpsocial

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TikTok's latest move, "TikTok Notes," is shaking up social media, set to debut in Canada and Australia. 💥 With a two-column grid layout and a focus on useful content, it challenges Instagram's "Threads" app (which was a direct shot at X, formerly Twitter). Syncing seamlessly with your TikTok account, it's gearing up for e-commerce dreams and expanding TikTok's (already impressive) popularity. 🚀 Will it conquer the space or create its own niche? Time will tell all, but WE can tell TikTok means business!! #TikTokNotes #DigitalMarketing #adparlor #TikTok

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🚨Influencer & Social Media News Alert!🚨 🤳🏼 Instagram Adds Live Streams for Close Friends Only 📊 Instagram Tests Creator Insights Profile Performance Overview for Brands 🙋🏽‍♀️ TikTok releases Symphony Digital Avatars  👀 TikTok Launches New Image Sharing App Called Whee 💡 Walmart is planning its first-ever Creator Upfronts in LA ➡️ Be sure to follow Linqia to stay up to date on all things #socialmedia #creatoreconomy #influencermarketing

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UPR Account Executive Valeria Carrillo was recently featured in a PRmoment article! Her tip on revolutionizing social media marketing by embracing the fun and creativity of TikTok is key for brands looking to appeal to younger audiences. Read more here: https://hubs.la/Q02wsSnN0 #SocialMediaMarketing #TikTok #UPRAISE #PRAgency #MarketingTips

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Read the article below for our take on the potential TikTok ban!

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Will Bumble Inc.’s rebrand be enough for Gen Zs to flock back to the dating app? 🐝 💭 Lately, there’s been a mass migration of young dating app users intentionally logging off of the digital dating scene in the hopes of finding romantic interests more organically IRL. In turn, dating apps have been scrambling to reclaim their most dedicated audience. Recently, Bumble overhauled its entire visual identity with a global marketing campaign accompaniment. Their Instagram started from square one, they’ve chosen bolder fonts and brighter colors, as well as revamped their logo. Bumble’s rebrand, with the tagline “We’ve changed so that you don’t have to”, is excellent. But, in our opinion, it won't be enough for Gen Zs to come running back to the online dating scene. What could be impactful is developing and pivoting towards in-person integrations with Bumble as a central hub for meeting like-minded folks. #genzmarketing #datingapp #brandstrategy #bumble #thoughtleadership

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In recent years, LGBTQ+ influencers like Alysse Dalessandro have relied on Pride Month for brand sponsorships. However, there's been a noticeable decline in sponsorships this year, attributed to brands' reluctance stemming from anti-LGBTQ+ pressure. Target's scaled-back Pride offerings reflect this trend. While some companies are still celebrating Pride, they are doing so more quietly and cautiously. Despite this, marketing budgets remain strong, prompting concerns that brands may miss out on a sizable LGBTQ+ consumer base if they don't engage with the community. Queer-identifying Americans represent $1.4 trillion in U.S. spending power, according to investment advisor LGBT Capital. Despite concerns about missing out on LGBTQ+ consumer spending, there's a shift towards year-round support over relying solely on Pride Month merchandising. Some brands, such as Target, highlight ongoing LGBTQ+ support, but this is seen as a minority effort. Overall, consultants note no widespread retreat from LGBTQ+ support among brands, with some even increasing their efforts, recognizing the importance of engaging with this community. Source: Modern Retail #PrideMonth #InfluencerMarketing #MarketingStrategy #ConsumerSpending

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The TikTok bill has officially passed, sparking concerns about the platform’s future in the U.S. ByteDance, TikTok’s parent company is required to sell the app or potentially face a ban. What does this mean for PR professionals? A potential sale or ban of the platform could result in loss of audience reach, a shift in content strategy, a change in influencer partnership and brand visibility among many other factors. Remaining flexible and adaptable in PR is crucial for maintaining competitive edge so be sure to read more on how you can prepare for whatever lies ahead here: #TikTokBill #PRInsights #PlanAhead #ProactiveApproach https://lnkd.in/gbryEZzc

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Creator insights, with an industry-leading action plan? Yes, please 🙋‍♀️🙋‍♂️ The Kyra Tea is coming in hot this week with a new look and feel - so don’t miss out! Check out volume #3 below 👇 #CreatorInsights #KyraTea #InfluencerReport

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Influencer brand trips have been making us normal people jealous for years. Whether they are living it up in the Caribbean or enjoying the VIP experience at Coachella, brands dishing out trips to the most influential social media stars is old news. So why did Poppi’s house at Coachella make such a splash (pardon my pun). Firstly, Poppi focused on one product - their new Lemon-Lime soda. Everything in the house, from the pool chairs and floaties to the color of the glass doors was lemon-lime themed. It would be impossible not to understand the primary product in this marketing strategy. Then, Poppi focused on one influencer - Alix Earle. By not overwhelming their house with a dozen influencers, the content from the weekend seemed genuine and laidback. Alix invited her friends and they all had an amazing time, thanks to Poppi and their newest flavor. This subdued approach was refreshing in the face of years of packed Coachella influencer houses. Poppi’s take on Coachella was a smashing success, with their influencer collab dominating social media everywhere. They accessed a new audience through the partnership with Alix Earle and spread the buzz about their new lemon-lime flavor. #alixearlexpoppi #strategybreakdown #influencermarketing #brandtrips #fiftysixnymarketing #datadrivenmarketing

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Brands’ Need For Content Hits Record High Despite Fewer Influencer Partnerships, New Study Shows: A new eMarketer report titled "The State of Influencer-Brand Deals 2024" reveals brands are taking a more strategic approach to influencer partnerships despite an intensifying need for creator content. While the number of income-earning U.S. creators has soared to 27 million, brands are focusing on fewer, more meaningful long-term collaborations with trusted influencers - downsizing from 11-20 creators per campaign in 2021 to just 1-5 in 2023. As measurement becomes paramount, brands are chasing hard metrics like sales conversions and audience growth rather than broad awareness plays. Just 21% prioritize the "consideration" mid-funnel stage. Niche nano and micro-influencers are gaining prominence for their engaged audiences and high ROI. But mid-tier creators face an influencer "squeeze" with rising fees and fierce competition. To stretch budgets, low-cost strategies like affiliate marketing, user-generated content licensing, and amplifying organic creator posts as paid ads are exploding in popularity. While U.S. sponsored influencer spending will top $9 billion by 2025, growth is slowing as brands evaluate campaign performance. The findings signal a maturing creator economy emphasizing measurable business outcomes over vanity metrics. 👉🏼 Read the full story by clicking here: https://lnkd.in/g3wMh83W #InfluencerMarketing #Influencer

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Reports have found that Black influencers are often not only paid less than white influencers but also not as likely to receive gifts from brands. In December 2021, influencer education platform The Influencer League and PR agency MSL US released a study that found that Black creators, on average, made 35% less than white creators. LaToya Shambo, founder and CEO of influencer agency Black Girl Digital said, “The beauty of the influencer marketing space is the power of intersectionality and being able to work with multiple creators of multiple backgrounds and ethnicities and races and genders,” she said. “And that’s what a brand should be thinking of is like, ‘Wow, I can really have my brand be infused with so much culture, so much community…versus ‘I need to drive a sale.’” Bright said she’s working to educate Black creators on setting rates, negotiating, and reading contracts via The Influencer League. In one instance, she said, a creator in the program was able to secure a brand deal worth $6,000 more than she had in the past. What do you feel about this? What more can be done about this. Let us know below 👇🏾 #blackcreatives #blackcreators #blackinfluencers #blackinfluencer #blackinmedia #tuesdaythoughts

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Continuing #PrideMonth by looking back at #LGBTQplus representation in advertising! Let’s go over how the advertising industry depicted this community from the 2000s to today 🏳️‍🌈🏳️‍⚧️✨

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We dived into the world of TikTok, exploring the latest formats that are crushing it and the crucial role of cultural relevancy (because "culture moves faster than your content calendar"). From diversifying your creative strategy to leveraging user-generated content, our insights are designed to inspire and elevate your social media game. Check it out and let us know your thoughts! 📲 #TikTok #SocialMedia #DigitalMarketing #ContentCreation #PixelPrism

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LTK’s Kristi OBrien sat down with Creator Lucie Fink and ADWEEK’s Zoe Ruderman at ADWEEK‘s Social Media Week to discuss what works and what doesn’t in Creator marketing, and how LTK's Match.AI powers matchmaking between brands and influencers. https://lnkd.in/eyAtriuk #ltk #Adweek #SMW #Match.AI #ltkmarketplace #mostinnovativetechnology #contentcreators #creatorguidedshopping #creatormarketing #influencermarketing #socialcommerce #socialmediamarketing

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Today's headlines: 📸 BeReal acquired for $500m 🤝 Paramount/Skydance merger OFF 📈 Global ad spend set to rise 7.8% this year #bereal #paramount #merger #adspend Read all about it, and listen to the MadTech Daily, here:

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