AdParlor’s Post

It's that time of year again... Amazon Prime Day! 🎉 Mark your calendars for July 16-17, because it's not just a chance to snag the best summer deals, but a crucial pulse check on the overall US consumer market health and an opportunity for B2C marketers to re-evaluate media budgets leading up to the Q4 holiday season (yes - if you're not already planning for Q4, you're behind!). Find your best deals, keep an eye out for the 2024 Prime Day results, and comment below what you're most excited about! 🛍️✨ For more info, check out https://vist.ly/3divy #amazon #primeday #adparlor #digitalmarketing #ecommerce

A retail client in the beauty and candle space wanted to reach new and existing customers ahead of their highly-anticipated semi annual sale. With e-comm and in-store sales available, both teams relied on omni ROAS as their main KPI. Here's what happened: 🕯️ 90M Impressions served via MMM 🕯️ 69M Unique users reached 🕯️ $11+ Omni ROAS Want to see how we did it? Read the full case study HERE: https://vist.ly/3dcza #adparlor #digitalmarketing #metaads #snapchatads #redditads #retail #ecommerce

Ready to be the smartest person in the room? Check out our Paid Digital Glossary! 💡 Want to keep learning? Explore our full suite of paid digital resources @ https://vist.ly/3d7dw ㅤ 🧠 Subscribe to our Newsletter on LinkedIn https://lnkd.in/gBw3YkA5 ㅤ Tag a fellow marketer below 👇🏽 ㅤ #adparlor #marketing #education #digitalmarketing #tiktokads #metaads #redditads #snapchatads #ecommerce

Meta has stirred up another new feature (currently not yet available for public testing), this time with a focus on Instagram. Intro "Peek". Drawing inspiration from the likes of BeReal and Snapchat, Peek will allow users to post authentic, unedited photos that can only be viewed once. This concept blends Snapchat’s ephemeral content with BeReal’s focus on genuine, in-the-moment sharing.  Unlike Instagram’s Stories, which last for 24 hours, Peek photos must be taken live, without the option to upload from the gallery or apply filters. Peek reminds us of Instagram’s previous attempt, Candid Stories, which was a direct BeReal competitor but did not fully roll out. Candid Stories encouraged users to post unedited photos at a specific time daily, whereas Peek offers more flexibility, allowing users to share whenever they choose. As BeReal faces claims of declining popularity, Instagram aims to capture that market segment with Peek, promoting it as a way to “share little moments with the people you love.”  So what do you think: Is Peek the new big thing, or just another addition to the overwhelming world of picture sharing? Read more HERE: https://vist.ly/3cqcf #Meta #Instagram #Peek #DigitalMarketing #AdParlor

Amazon has unveiled its own cookieless tracking solution called Ad Relevance, aimed at delivering personalized ads across devices and platforms without relying on third-party cookies. This move comes amidst the looming end of third-party cookies on Google Chrome (read our blog on Cookie Depreciation HERE for more info) and stricter privacy regulations globally, creating a pivotal moment in digital advertising. While Google's Privacy Sandbox faces delays, Amazon's Ad Relevance enters the fray within its own demand-side platform, maintaining a closed ecosystem approach. Despite criticisms of walled gardens, Amazon's vast retail and video ecosystem could attract advertisers seeking reliable alternatives. Competitors like The Trade Desk with Unified ID 2.0 are also active in the post-cookie landscape, showcasing diverse approaches to ad personalization. Despite challenges, Google's Privacy Sandbox has shown promise, with recent successes reported by Yahoo in prospecting campaigns.  Amazon's entry signifies a significant opportunity to reshape digital advertising dynamics, potentially boosting its ad revenues and forging new advertiser relationships during this transformative period. Read More: https://lnkd.in/g6qFXHbN https://vist.ly/3ckbc Image Source: Digiday #Cookies #Amazon #AdParlor #Google #PaidMedia #DigitalMarketing

Lost when acronyms pop up in meetings? We get it. Check out our Paid Digital Glossary and be the smartest one in the room! 💡 Want to keep learning? Explore our full suite of paid digital resources @ https://vist.ly/3cf4m ㅤ 🧠 Subscribe to our Newsletter on LinkedIn https://lnkd.in/gBw3YkA5 ㅤ Tag a fellow marketer below 👇🏽 ㅤ #adparlor #marketing #education #digitalmarketing #tiktokads #metaads #redditads #snapchatads #ecommerce

Turning first-time customers into repeat shoppers can be challenging for retailers. What percentage of US consumers say they would be enticed to shop online regularly with a retailer if it offered free shipping? A) 33% B) 63% ✔️ C) 73% D) 83% More than 60% of consumers would shop online regularly with a retailer if it offered free shipping, according to a May 2024 survey from Talker Research, commissioned by Forter. Some more key stats? 61% of consumers are changing how and where they shop online due to higher prices 55% are shopping less often 22% only buy with discounts or coupons 92% are enticed by perks like free shipping (63%), easy returns (34%), loyalty programs (33%), and gifts (24%) 33% abandoned their cart due to a poor online shopping experience. Read more HERE: https://vist.ly/3c9pt #AdParlor #Marketing #Shopping #OnlineShopping #DigitalMarketing

Cheers to a productive day with the Pinterest team! After diving into exciting new product releases for 2024, we continued the momentum with a fun happy hour 🥂 Grateful for the insights and looking forward to integrating these innovations into our plans. Here's to collaboration and innovation! #NewProductReleases #AdParlor #Pinterest #DigitalMarketing

Apple's recent announcement at WWDC 2024 revealed the introduction of “Apple Intelligence”, a suite of AI-powered features developed in partnership with OpenAI. This new initiative will integrate the latest version of ChatGPT into Apple products, enhancing Siri's capabilities and adding advanced AI functionalities across iOS and macOS. Key features of Apple Intelligence include enhanced natural language understanding for Siri, AI-driven writing tools, and a "Genmoji" feature that creates custom emojis based on user descriptions. Privacy remains a central focus, with many AI processes running on-device and a new cloud network, Private Cloud Compute, for handling more complex tasks without storing user data. This update brings to mind the impact of Apple's iOS 14 privacy updates, which significantly affected paid marketing by restricting data tracking. However, Apple Intelligence appears to prioritize privacy without the same level of disruption, this being a great sign for us in paid digital! While the introduction of advanced AI might change how marketers interact with Apple's ecosystem, the emphasis on user privacy suggests that any impact will differ from the previous upheaval caused by iOS 14. Marketers may need to adapt to new AI-driven features and tools, but drastic changes to data access and user tracking are not expected at this time. To learn more, check out these links! https://lnkd.in/gsJztHx5  https://lnkd.in/gqsiRaEA https://lnkd.in/gcf4Qx96 https://vist.ly/3bmbj Image Source: Beebom

A national office supply retailer partnered with AdParlor to drive awareness of a reimagined store concept via grand re-openings across 4 key DMAs on TikTok and Meta. Our focus was to educate customers on the one-stop printing, shipping, and travel solutions our client offers in-store and online. A smart combination of fully managed paid digital & end-to-end influencer marketing services made the magic happen. 👇🏽 Click here to access the full case study! 👇🏽 https://vist.ly/3biv2 Visit our website: www.adparlor.com  Email us: info@adparlor.com #adparlor #digitalmarketing #digitalagency #influencermarketing #metaads #tiktokads