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69, It is what it is! Read more here: https://wix.to/14554Ov #branding #marketing #advertising #sex

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TikTok recently unveiled a suite of new ad tools and processes during its TikTok World Q&A event. Aimed towards advertisers, these new features and updates aim to provide marketers with more insight into their campaigns and wider reach within the diverse TikTok audience. The Spark Ads feature allows brands to boost their organic content and have much more flexibility by enabling them to tie in their own ads with user-generated content. This feature could potentially provide increased engagement and conversion rates by capitalising on popular trends. A company's creativity will be matched by TikTok's intuitive ad process, leading to unique, shareable content. The company has also improved their ‘Promote’ function, allowing individual video posts to be boosted, making the creation and distribution of ads simpler and more seamless than ever before. Verification and ad launch timing are now quicker, saving advertisers time to focus more on creativity and strategy. TikTok Ads Manager has seen various upgrades too with updates like 'custom events' which automatically generate suggestions based on website activities and events. Schema feature within Ads Manager simplifies the setup process for conversion tracking. TikTok has also announced a strategic partnership with Shopify, which allows Shopify merchants to reach TikTok’s younger audience effectively. With the aid of this partnership, brands can now advertise and sell products directly through TikTok. Furthermore, businesses will now be able to select an aspect ratio that suits their needs for their campaigns. In conclusion, TikTok's new ad features and updates aim to not only enhance the success of their current advertising clients but also lure new brands to their platform. With these innovations, TikTok evolves from primarily being a social media platform to a viable advertising and e-commerce channel. Follow for more 📈🫡 & Lets connect: https://lnkd.in/gxJ2cEAD Join MarTech community here: https://tally.so/r/3NWD6B for Exclusive updates.

TikTok, the rapidly growing social media powerhouse, has rolled out a new feature - a floating video player for its desktop version, which is designed to enhance user viewing experience. By employing a mini-player, similar to what is already seen on YouTube, this feature keeps the video playing in a small window on the side while allowing users to continue browsing other parts of the platform. The video window can be moved around the screen according to the user's preference and comfort. This feature demonstrates TikTok's efforts to not only increase engagement and longer session times on its platform but also make its desktop experience more enriching. The addition of this feature could serve to encourage more creators to spend time on the platform and potentially attract a wider breadth of users including professionals, DIY enthusiasts, educators, and more. It is essential to note that expanding viewing options isn't TikTok's only ongoing activity. The platform has been continually adding new tools, shopping tie-ins, AR effects, and more. For example, the recent debut of the Q&A feature that lets users pose questions to creators, and the

Pinterest has recently shared insight into the evolving user trends as we segue into summer. Interestingly it was noted that behaviours are being reshaped by the broad vaccine rollouts and gradual easing of restrictions in many regions, with a vast number of people looking to make up for the lost time due to the pandemic. Two key observations have stood out among the trends. Firstly, colorful and luxury-related searches are on the rise. As celebrations and social events slowly return, searches for 'Colorful Fashion', 'Luxury Swimwear' and 'Picnic Date Outfits' have seen a significant increase, suggesting that people are keen to express themselves more vibrantly after more than a year of living under restrictions. The second major trend relates to travel. More and more individuals are in search of adventure, looking to engage in extreme experiences or unique holiday ideas they have been dreaming of throughout lockdowns and quarantines. Search queries such as 'Adventure Travel', 'Luxury Vacation' and 'Tropical Travel' have seen a significant uptick recently. Food and beverages have also shown changing dynamics. The 'at-home chefs' trend that was prevalent during lockdowns seems to be shifting towards a desire to eat out or explore different cuisines on trips, as shown by increasing searches for 'Beach Vacation Meals' or 'Road Trip Food'. The current trends suggest a pressurized pent-up demand waiting to be released after the pandemic situation is over. Marketers can benefit from shifting focus towards indulgence, luxury, and experiences that reflect the sense of freedom and triumph over the crisis. There's no one-size-fits-all strategy, so to stay relevant, brands must reciprocate this sense of post-pandemic positivity in their messaging, pushing more luxury, travel, vibrant colors and adventurous themes. Follow for more 📈🫡 & Lets connect: https://lnkd.in/gxJ2cEAD Join MarTech community here: https://tally.so/r/3NWD6B for Exclusive updates.

YouTube, in its constant pursuit of providing the best user experience, has recently introduced new features for its short-form video product, Shorts. One of these enhancements is the 'video quality settings' which allows creators to choose the video quality before uploading their content. This feature was initiated in response to creators' feedback and will enable them to upload their content in a more refined manner. Aimed at enhancing the user experience even more, YouTube has also introduced a new 'Minecraft effect'. This fun effect, inspired by the popular video game, gives the user's face a pixelated, 'Minecraft style' transformation, which can add an interesting twist to their Shorts. The feature comes in the wake of recent trends seen on Instagram reels and Snapchat, where users are increasingly leveraging unique video effects to create engaging content. The company is also reportedly testing another tool known as 'Green Screen', a chroma key effect that allows creators to superimpose themselves onto virtual background images. With these features, YouTube shows its commitment to offering creators more creative freedom in creating their content, which in turn improves the platform's user engagement. The 'Shorts' feature has been expanding rapidly, with monthly user visits reaching billions. As it continues to grow and take on rival platforms like TikTok, YouTube's new innovations mark a transition aimed at giving creators better control over their content and making the platform more appealing to a wider audience. That being said, it’s clear YouTube is pushing hard on the development front to ensure it remains a highly viable platform for short-form content. So, whether you are a content creator or a fan of short-form videos, Youtube's latest features promise to offer you a more engaging and customized experience. Keep an eye out for these exciting changes! Follow for more 📈🫡 & Lets connect: https://lnkd.in/gxJ2cEAD Join MarTech community here: https://tally.so/r/3NWD6B for Exclusive updates.

22/05/2024 Wired Magazine's recent investigation reveals a hidden workforce powering the artificial intelligence

22/05/2024 Summary: Scarlett Johansson's recent legal action against Disney could have significant implications for the evolving field of artificial intelligence

Hello LinkedIn community, I wanted to share an update happening in our digital world. X – one of the most used social media platforms – is currently testing an update that involves hiding ‘Likes’ for all of its users. This development follows initiatives already undertaken by Instagram and Facebook to create a more ‘health-conscious’ social media environment. The experiment intends to put the focus back on the content and encourage meaningful interactions, by reducing the anxiety and self-esteem issues deriving from the continuous hunt for approval. The change is also aimed at dampening the negative impact of social comparison, habitual in the era of digital interactions, where we constanlty compare our lives with carefully curated versions of others. However, it's not all positive. The potential downsides of this move need to be considered too. 'Likes' are one of the prime indicators for businesses to understand the audience response and engagement levels. Furthermore, influencers also rely on these metrics for securing sponsorship deals. The withdrawal of these visible, numerical insights could complicate the current dynamic of business and influencer marketing strategies present on social media. Nevertheless, X emphasizes that the analytics data will still be available to the creators, which might help mitigate some of these issues, but questions still linger on how this shift will affect overall social media marketing strategies. This move by X highlights the constant evolution of social media platforms as they navigate the balance between providing engaging content and promoting a mentally healthy user experience. It poses an interesting challenge for businesses and marketers to adapt to this new social media landscape where the explicit popularity metric may no longer be visible. #SocialMediaUpdate #DigitalMarketing #MentalHealthAwareness Follow for more 📈🫡 & Lets connect: https://lnkd.in/gxJ2cEAD Join MarTech community here: https://tally.so/r/3NWD6B for Exclusive updates.