Ipsos in MENA

📊 In our latest Spotlight*Kuwait report, we explore technology and digital trends. Some key insights include: ▪ Instagram stands out as the most used platform. ▪ VOIP apps and food delivery services have been most used over the past six months. ▪ 1 in 2 people in Kuwait consider themselves trend followers, adopting new popular patterns after they gain traction.   Discover more in the full report👉 https://lnkd.in/dzPxqRP4 #Ipsos #IpsosMENA #IpsosKuwait #MENA #Kuwait #Technology #DigitalTrends #Instagram #Apps

🌐Technology and digital trends in Qatar are rapidly integrating into daily life, with 8 in 10 people being early adopters. From VOIP apps to mobile banking and streaming, digital solutions are essential for everyday needs. Notably, 1 in 3 individuals now socialize more online than face-to-face, highlighting a shift towards digital interaction. #Ipsos #IpsosMENA #IpsosQatar #MENA #Qatar #Technology #DigitalTrends #Tech Click below for the full report ⬇

💡Discover the latest insights into Moroccan consumer behavior with our new Spotlight*Morocco report. ➡ Learn how 65% of shoppers actively seek out deals, 78% choose brands based on price and promotions, and 86% rely on online sources for brand information. Despite the digital trend, personal recommendations and customer reviews remain crucial. For the full report 👉https://lnkd.in/dWHtj8Wy #Ipsos #IpsosMENA #IpsosMorocco #MENA #Morocco #ConsumerBehavior #ConsumerAttitudes

#Ipsos in UAE had the pleasure of participating in the recent event "Evolving Loyalty in the GCC", attended by many of the region’s leading loyalty experts. The event was hosted by the international loyalty experts tms at Nobu, The Atlantis, Dubai. Our resident Behavioural Science expert, Mary Coyne (Ipsos), sat on a panel of experienced loyalty leaders from Alshaya Group and tms. Their lively panel discussion revolved around deeper sentiments toward loyalty programs and what brands need to do to retain customers in 2024 and beyond. ➡ For more information about how #IpsosUAE uses Behavioural Science to guide brand strategy in the region, please contact AE-ClientOrganization-Team@Ipsos.com #IpsosMENA #MENA #UAE #BehaviouralScience

With a 6% rise in optimism about the country's direction, how have consumers' perceptions, sentiments, and behaviors changed in Pakistan over the last quarter? Download our latest Consumer Confidence Index report to uncover the shifting perceptions of Pakistanis about the current direction of the country and future expectations➡️https://lnkd.in/dNz_Ruy8 #IpsosPakistan #IpsosMENA #Pakistan #MENA #ConsumerConfidenceIndex #CCI

The results of Ipsos Pakistan’s Consumer Confidence Index for Q2 2024 show an overall positive change from the last quarter, with the percentage of Pakistanis describing the country's current state of the economy as 'strong' quadrupling from 4% to 16%. Find the complete report at➡https://lnkd.in/dNz_Ruy8 #Ipsos #IpsosMENA #IpsosPakistan #MENA #Pakistan #ConsumerConfidenceIndex

Happy Father's Day from all of us at #Ipsos in #Lebanon!🎉 Big thanks to the Team Engagement Committee for organizing such a heartfelt celebration for the incredible fathers of Ipsos in Lebanon. We hope you enjoyed the day filled with smiles and well-deserved appreciation! Your hard work and dedication, both at home and at Ipsos, are truly inspiring!🤍 #IpsosMENA #IpsosLebanon #MENA #FathersDay #TeamEngagement

Is your website really meeting consumer expectations? Ipsos' research has revealed that more than half of users have left a website because it was too confusing. In today’s competitive digital landscape, a good user experience (UX) is a key driver of brand success. Ipsos' UX Score empowers brands with a convenient way to assess how well their online experiences deliver on the expectations users have of the brand. By measuring your UX performance against direct competitors and industry leaders, you can get the tools you need to meet consumer expectations with winning digital experiences. To learn more about Ipsos' UX services, visit ➡ https://lnkd.in/e-ySQ__m #Ipsos #IpsosMENA #MENA #UX #UserExperience

From #TikTok Influencer advertising, to crushing conformity with a #Misfits approach, to turning award-winning creative into commercial success. Unlock your brand’s success by diving into #Ipsos’ gallery of short articles and thought leadership➡https://lnkd.in/d_BG-2vj #Ipsos #IpsosMENA #MENA #bringbackthemagic #IpsosBrandSuccess #effectiveadvertising

To all the super dads out there, thank you for your endless support and the valuable lessons you impart. You truly are our everyday heroes! 💙 #Ipsos #IpsosMENA #HappyFathersDay