American Marketing Association’s Post

A few ways marketers can use data to boost content impact 👇 🔍 Understand Your Audience Leverage existing data to define your ideal customer personas, understanding their roles, problems, and information needs. 📊 Craft a Data-Informed Strategy Use annual and quarterly data to identify trending topics, keywords, and audience preferences. Align these with your business priorities for a balanced and effective content strategy. 💡 Ideate with Data Conduct consistent SEO research to align content with audience searches. Analyze competitor posts and experiment with different formats to enhance your SERP rankings. 📈 Track Performance Monitor your content’s performance to assess ROI and understand audience engagement. Use insights to revise and optimize content, ensuring it remains relevant and effective. Learn more about how to maximize your content's impact by integrating data at every stage in this article from Contently: https://lnkd.in/eDcJCEjy 📸 by charlesdeluvio / Unsplash #ContentMarketing #DataDriven #ContentStrategy #SEO #AudienceEngagement

Free On-Demand Webinar! 💥 According to the World Health Organization (WHO), an estimated 1.3 billion people, or 16% of the global population, are people with disabilities. In recent years, the focus on disability inclusion and accessibility in business has grown and we're seeing more brands promoting accessible products, services, and more representation of persons with disabilities in their content. We partnered with Disability:IN to bring you a special webinar featuring a panel of experts who shared guidance on adopting sustained inclusion practices within marketing and communications. The webinar is now available for free on-demand! Tune in to learn how you can leverage disability inclusion in marketing as a competitive advantage while creating a positive impact on our world. Watch for free now ➡️ https://bit.ly/4bFdaKO #DisabilityInclusion #AccessibleMarketing #AMA #DisabilityIN #InclusiveBusiness #MarketingWebinar

Flashback Friday: Marketing Insights from 1984 🌟 Dive into the archives with this edition of AMA Marketing News from July 6, 1984! From the U.S. Army's strategic marketing efforts to the rise of direct marketing, these pages are a goldmine of historical marketing wisdom. Discover how marketing research was used to achieve recruitment goals and the exciting innovations in direct marketing during that year. Plus, enjoy a throwback to conferences and chapter events (like this one from AMA San Diego) happening across the country! #MarketingHistory #AMAArchives #AMAMarketingNews #FlashbackFriday #DirectMarketing #Conferences

Most consumers are very or somewhat concerned about the privacy of their personal identity when shopping online. Baby Boomers are most concerned (68.1%), followed by Gen-X (64.2%), and U.S. Adults 18+ (61.8%). While Millennials and Gen-Z consumers are less concerned than these groups, over half of survey respondents in these categories still report being concerned. Given this, it’s critical for brands to consider privacy when creating targeted customer experiences or the personalization they provide will deter consumers rather than engage them. Navigating privacy and personalization in digital marketing is a delicate balance. Prioritizing first-party data enables personalized experiences while safeguarding privacy. Stay informed to navigate these evolving landscapes effectively. Read the full Forbes article here 👉 https://bit.ly/3VSJkfG #DigitalMarketing #Privacy #Personalization

Copywriting vs. Content Writing: What's the difference? 📝 The distinction between copy and content becomes clear when viewing them through the following 3 lenses: 1️⃣ Tone: If you had to personify a text and assign an occupation to that person, what would it be? 2️⃣ Purpose: The “why” behind a sequence of actions. 3️⃣ Goal: The “what” that propels someone toward fulfilling a purpose. Read the full article from Semrush: https://bit.ly/3siiC5E

AMA Virtual Bootcamp: AMA Digital Marketing Copywriting 📅: July 31, 2024 - September 11, 2024 ✍: Will Francis, Digital Marketing Trainer & Speaker This cohort-style Bootcamp is the perfect mix of live instruction and self-paced learning. The 6-week program lets you focus on bite-sized chunks of programming so you can refine your skills, meet new people and watch your career gain momentum. Best yet, you’ll have equally motivated peers alongside the whole way to help share new ideas and push through challenges! Check out the official AMA event page for more info on the agenda: https://lnkd.in/dUgfBCtF P.S. Are you an AMA Professional Certified Marketer®️? This training is worth 12 Continuing Education Units (CEUs) to maintain your PCM®️ certification! #AMABootcamp #DigitalMarketing #Copywriting #MarketingTraining #VirtualTraining

Customer-centric marketing places the customer's needs and preferences at the forefront of all marketing efforts. This approach involves actively gathering customer insights through surveys and social listening, and using that data to tailor promotions and improve customer interactions. What are the benefits of customer-centric marketing? 👇 It enhances brand loyalty, aids in customer retention, and boosts new customer acquisition by resonating more deeply with target audiences. Brands finding success by effectively implementing these strategies are #Starface, McDonald's, Atlassian, #Zappos, and Salesforce. 4 ways marketers can implement these strategies effectively 👇 - Utilize tools like social listening to understand customer sentiments and preferences in real-time - Showcase real customers in your content, - Provide exceptional social customer care - Continually monitor competitors to maintain a competitive edge. By prioritizing customer needs and building strong, personalized relationships, brands can differentiate themselves in competitive markets and drive long-term success. Source: Sprout Social, Inc. Read the full article here ➡️ https://bit.ly/4cVTbIQ #CustomerCentric #CustomerCentricMarketing #MarketingStrategy #ConsumerMarketing #CustomerSentiment #MarketingTips

We're thrilled to introduce our new and returning members of the 2025 AMA Board of Directors! Together, we're ready to innovate, inspire, and empower marketers worldwide. Read the full press release here 👉 https://lnkd.in/grZ6RGPH A very special thank you goes out to our Executive Committee of the AMA Board: - Mike Brady  – Chair, Bob Sasser Professor and Chair, Department of Marketing, Florida State University - Lisa Bowman 🎯 – Immediate Past Chair, Founder and Chief Mojo Officer, Marketing Mojo, A Digital Marketing Agency  - Robin Tooms – Chair-Elect, Chief Marketing Officer, Members Credit Union - Jeff Lupinacci – CFO, Omnicom, Flywheel Digital Mike Brady, from Florida State University, brings extensive marketing expertise and a steadfast commitment to our community in his role as our new AMA Board Chair! "I look forward to working with my fellow AMA Board colleagues as we focus on shaping the future of marketing and supporting our incredible community," Mike Brady shared. A heartfelt thank you also goes to our outgoing board members for their visionary leadership and commitment to advancing our field. Join us in welcoming our new board members! 👏 - Tiffany White, University of Illinois Urbana-Champaign - John Kennedy, The Sorium Group - Nadya Kohl, Volta Media, A Shell Brand - Maura L. Scott, Arizona State University - Kimberly A. Whitler, University of Virginia And finally, thank you to our continuing members who continue to bring invaluable insights to the table! 👏 - Anders Gustafsson, Professor of Marketing, BI The Norwegian Business School - Brian Fergemann, Senior Counsel, Marketing and Intellectual Property, McDonald's Corporation - Rebecca Slotegraaf, Professor of Marketing and Neal Gilliatt Chair in Marketing, Indiana University - Kelley School of Business - Angela Brutsche, Vice President of Marketing and Communications, Texas REALTORS® - Eli Jones, Professor of Marketing, Mays Business School - Texas A&M University - Christine Welsh Mathers, Head of Global Communications and Brand for Noble Corporation - Matthew Witt, National Digital Experience Lead, Deloitte Digital It's going to be an AMAzing year! 🎉 #MarketingLeaders #BoardOfDirectors #WelcomeNewMembers

The "audience arbitrage" trend involves using tools like SparkLoop to recommend other newsletters as soon as someone subscribes. It helps offset ad costs and can even generate profits immediately. However, it also carries risks like potential brand damage, email deliverability issues, and unreliable engagement reporting. What are your thoughts on this strategy? Would you consider it innovative or risky?💡 Dive deeper into this concept (and it's risks) via this breakdown from HubSpot ➡️ https://lnkd.in/dkg54TKM Join our UX Best Practices for Email Marketing Training taking place July 10! Learn UX basics and apply them to boost your email marketing success 👇 Can't join live? The content will be available on-demand! https://lnkd.in/e9FajmCm #EmailMarketing #AudienceArbitrage #DigitalMarketing #GrowthHacks

Capturing insights from customer activities is key to delivering hyper-personalized, real-time experiences. But despite rapid advancements in AI and data analytics, managing customer data remains a top challenge. Join Kerry Ok, CMO of Okta, for an insightful session on how customer identity can address these data issues. Learn why many organizations struggle with their customer data, strategies to maximize its value, and how CIAM solutions can help without compromising consent and compliance. Register here 👉https://lnkd.in/eFwHWUB5 #Ad #Personalization #AI #DataAnalytics