📣 EMARKETER is back and better than ever! 📣 Find out what it means to be an EMARKETER and discover how PRO+ can elevate your team's strategies, add credibility to your presentations, and drive new business opportunities in 2024 and beyond. 📈 Anticipate tomorrow's market trends for confidence today. Explore our latest offerings with PRO+: https://lnkd.in/gAukFzRX #IAmAnEMARKETER #EMARKETER #insights #trends #marketing #advertising #ecommerce
About us
EMARKETER is the go-to forecasts, data, and insights provider for marketing, advertising, and commerce professionals.
- Website
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https://www.emarketer.com/
External link for EMARKETER
- Industry
- Research Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Research, Trends & Analysis, Digital Marketing, Media and Ecommerce, Online Video, Mobile, Consumers & E-Commerce, Usage & Demographics, Social Media, Best Practices, Search Advertising, Traditional Media, and Global Insights
Locations
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Primary
One Liberty Plaza
9th Floor
New York, NY 10006, US
Employees at EMARKETER
Updates
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🎙 On today's episode of the Behind the Numbers #podcast: 📦 What does #Amazon have planned for its thirties? 🔮 The all-AI ad that sparked a debate about the future of #marketing 📉 Why is customer experience historically low 🛍 The most impactful AR feature in retail and more! Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sarah Marzano and Carina Perkins: https://lnkd.in/evJrppWZ
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📲 Two-thirds of US smartphone users will use shopping/retail apps by 2025, according to our forecast. As the competition for consumer dollars heats up, mobile apps can help retailers reach a more engaged audience and enable a more omnichannel shopping experience. Discover how consumers are using mobile apps and how they're helping retailers boost sales: https://lnkd.in/e6KPHNe6 #mobileapp #retail #ecommerce
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📩 Over 100,000 marketing leaders start their day with EMARKETER Daily. Data-driven and timely, the EMARKETER Daily newsletter is essential for decision-makers who need to keep up with the shifting advertising, marketing, and media landscape. Subscribe today: https://lnkd.in/eDWHbEr8
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Nearly one-third of North American CMOs say data privacy regulation and cookie deprecation is one of the most challenging parts of media transformation, according to Dentsu. Download EMARKETER’s “Field Guide to Identity Resolution and Alternative Identifiers,” made possible by LiveIntent, Inc. Inside, you’ll discover how identity solutions and alternatives to traditional identifiers can help advertisers track and target digital users. Get Your Copy: https://shorturl.at/G3vIe #cookies #identityresolution #alternativeidentifiers
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📈 The creator economy is quickly evolving, and marketers must adapt. Join Jasmine Enberg and Marissa Coslov for an exclusive webinar, "Beyond Brand Deals: How Marketers Can Navigate the New Creator Economy," to learn how your brand can thrive. You'll discover: - How creators are building growing businesses - Strategies for brands to collaborate effectively with creators - Monetization techniques for sustainable creator businesses Save your spot for July 19th: https://lnkd.in/ebeQd4WV #creatoreconomy #webinar
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⬇ Bonus content from this week's episode of the Reimagining Retail podcast, featuring EMARKETER analyst Yory Wurmser and Beth Ann Kaminkow, CEO of the New York office and global chief commerce officer at VML. Tune in as they discuss examples of generative AI in retail, how to convince consumers to engage with it, and what GenAI is not good for: https://lnkd.in/efaFTzW5 #podcast #btnpodcast #retail #genAI
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Our clients understand the importance of having accurate data and insights to support their business decisions. With EMARKETER PRO+, you'll gain insights into the marketing, advertising, and commerce landscapes, access exclusive forecasts that illuminate future trends, and utilize instant visual comparisons for on-the-go analysis. PRO+ is designed to get you to decision-making, faster. Discover the difference it can make for you and your team: https://lnkd.in/epjTRyuE
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📺CTV is becoming a leading force in digital advertising, driven by platforms like Netflix and Disney+ incorporating ads. Download EMARKETER’s roundup, “The Big Shifts Behind CTV’s Blockbuster 2024,” presented by StackAdapt, for the latest charts, insights, and analysis to help optimize your strategy on this important ad channel. Download Now: https://lnkd.in/geWmTHB6 #CTV #adspending #digitaladvertising
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🔑 Key stat: Food and drink and travel are the most reliant on cookies for US programmatic ad buys, according to Q1 2024 data by 33Across. In both industries, 86% of programmatic ad buys still used the legacy identifiers. 📊 EMARKETER has over 3,000 charts visualizing trends across digital advertising, ecommerce growth, Gen Z behavior, and more, that our clients utilize to add credibility to their strategy presentations and demand generation messaging. Sign up for the Chart of the Day newsletter: https://lnkd.in/ewkTirJM #ChartoftheDay #newsletter #cookies
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