Rob Rubin

I am delighted to share an enlightening article from Insight250 CEO Crispin Beale on the insight trends beyond AI. AI is dominating our conversation at the moment, so it is useful to remember the real issues that are impacting on our industry and effecting clients' businesses. I was particularly pleased to see Sir Martin Sorrell's perspective on the vital importance of measurement. At a time when CMOs are under increasing pressure to measure the impact of activity, the traditional metrics we have used for decades, like Share of Voice and Media Reach are eroding in their usefulness. When Crispin contacted me, I shared with him a Google Trend chart on search for Share of Voice (SOV) versus Share of Experience (SOE) - which he has kindly included - and was interested to see how SOE has been growing in popularity. Back in 2014 Keith Weed (CMO, Unilever at the time), wrote in an HBR article with other colleagues "we believe that the most important marketing metric will soon change from "share of wallet" or "share of voice" to "share of experience."" We are finding Share of Experience to be a superhero metric that has an extremely strong correlation with market share, and is helping clients to shine a light on how present their brand is in a real world context. I would love to hear more about marketing metric challenges that people are facing and the solutions that are helping them to address these. Brian Jacobs Karen Fraser MBE Renee Wynn Dana DiGregorio Clare Lawson Karen Nelson-Field PhD Jet Cooke David VanderWaal Pete Markey You are all people who's views I value enormously! #marketingmetrics #ShareofExperience #SOE #marketingeffectiveness

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The Forrester B2B Marketing and Sales Data Strategy Model and Process have been redesigned to better meet the demands of B2B #DataQuality improvement while your business remains in motion. Changing the tires on a moving car...and other impossible things.

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In today's fast-paced and ever changing market research landscape, who couldn't use a few good tips? We've compiled 9 essential strategies to elevate your survey game and achieve impactful results. Check it out and download for free now! #MarketResearch #SurveySuccess #ResearchTips #DataDriven

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REVISIT our KEYS webinar recording to hear recent experiences, new research and the key questions to keep in mind when leveraging #AI in #MRX. Attention marketers in #CX, #innovation and #advertising - this session is for you! https://lnkd.in/e-XpuFr8

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Wanna understand why we believe behavioral panels are the panels of the future? Take a read

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#ForrB2BSummit North America set the stage for navigating the frenetic pace of change and capitalizing on growth opportunities in B2B. Read our top five takeaways from this Forrester event.

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Level up your research game with our ultimate guide, "Everything You Need to Know About Quantitative Research." Uncover the secrets to crafting killer research questions, automating like a pro, and nailing data quality. Get ready to revolutionize your quantitative research - grab your copy now: https://bit.ly/4aPQE1k #MarketResearch #QuantitativeResearch #DataInsights #ResearchTips

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Level up your research game with our ultimate guide, "Everything You Need to Know About Quantitative Research." Uncover the secrets to crafting killer research questions, automating like a pro, and nailing data quality. Get ready to revolutionize your quantitative research - grab your copy now: https://bit.ly/4cbdX6O #MarketResearch #QuantitativeResearch #DataInsights #ResearchTips

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Recommending the book Decision-Driven Analytics by Bart De Langhe and Stefano Puntoni and The Wharton School Press. It focuses on the gap between decision-makers and data analysts, and the dissatisfaction many currently have with the ROI in analytics. Easy read with real world examples and suggestions. Makes a compelling case that decisions shouldn't be data driven, but instead data analysts should be decision driven.

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Generative AI can collect responses and analyze them more quickly and efficiently, to glean takeaways quickly and accurately. Move past the “wow” phase and start asking “how can I use this to grow my business?” https://lnkd.in/dYCxsFiB Visit our Insights to Activate #GenAI portal to 🎞 Hear how (April 17 webinar) 📚 Read how (Point of View) ❤️ https://lnkd.in/dr3Y67B2 #insightstoactivate

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Listen to this webinar for some great insights on customer trends. Also, learn about @crexendo's solutions for the modern workplace. #ucomms #ucaas #ccaas #cpaas

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Building a panel for research can save you money by targeting niche audiences. help economize by paying once for recruiting a respondent that will live on in your research journey. Learn more: https://lnkd.in/e79ctMbj

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We help data, information and analytics clients identify opportunities, reduce risks, and get to outcomes faster. One of the questions we are asked often is “how are others using Outsell in ways I’m not.” https://lnkd.in/gG7s5MUv Send me a note if you are interested in discussing your key initiatives, how we can support them, and how we serve others in your role - most importantly to what benefit.  

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'Even small changes can introduce a lot of factors we have to consider". Revisit our #InsightstoActivate webinar to hear experts from Ford, Regeneron, and Ipsos explain how brands can mitigate tomorrow’s risks by planning today. https://lnkd.in/gJz7qVhw 🎞 revisit panel discussion 📚 read our detailed Point of View 🔦 explore our toolkit + Impact Story ❤️ bookmark our series

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There's a lot of buzz around AI and all the things it can do to make our jobs easier, however there are some unintended consequences of AI when it comes to survey data quality. Check out this article I helped write on the impact AI is having on survey fraud and what you can do to help catch it in your next survey.

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Are you considering ways to harness the power of #AI in your business? If so, you’re not alone. In this Business Reporter article, Eda Cetinok dives into Ipsos’ GET.AI framework that helps organizations prepare for AI adoption. Check it out: https://lnkd.in/gz3ZRBcG

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✨Rich Segmentation Research History to Early-Stage AI-Powered Segment Personas 🤖 Learn in our latest blog, “AI and a Glimpse at the Future of Segmentation Personas,” by Patrick Panzenboeck, SVP of Information Services, how we're experimenting and testing how we can bring segments to life with AI. Read it here https://lnkd.in/deP4Etdh #MRX #MarketResearch #Insights #CRResearch #EmergeSmarter #Segmentation #AI #Innovation #FutureOfMarketing

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#AI is transforming the retail and CPG industries and generating more value. A survey by Quad found that 7 in 10 retail and CPG companies have increased their annual earnings thanks to AI-driven strategies. Barry Thomas identifies three areas where data and AI are making a difference in the retail, restaurant, and CPG sectors. Read here 👉 https://lnkd.in/ekpQtGuK #Retail #CPG

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