🌴 ADWEEK's guide to Cannes is here 🌴 When it comes to the Cannes Lions International Festival of Creativity, every year seems the same and yet also totally different. The bottomless rosé and yachts aren’t going anywhere, but what once was a gathering of creative weirdos and production houses is today a disorienting melange of tech execs, celebrity entrepreneurs, Instagram influencers, activists and about 50 other subsets of the marketing universe. So what should you be looking out for, either as a first-time attendee or a veteran returning to an ever-changing landscape? ADWEEK has you covered with this year’s guide to all things Cannes Lions. David Griner returns and shares... 🫢 The Dos and Don'ts of Your Time at Cannes: https://adweek.it/3z0B7yr 🤝 The Top Spots to Network With Creatives at Cannes: https://adweek.it/3z4PFNj 🤩 These Celebs Mean Business at This Year's Cannes: https://adweek.it/4b0fGLb 🦸 A Guide to Approaching Your Hero, Dream Client and Future Boss at Cannes: https://adweek.it/3VxThQR 📣 5 Topics That Will Be the Talk of Cannes: https://adweek.it/4aWkilx
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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Updates
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Following the NBA’s statement that it had rejected Warner Bros. Discovery’s attempt to match Amazon’s media rights offer, WBD fired back with a statement of its own from TNT Sports. Read it here 👇 https://adweek.it/4dh5VcW
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ADWEEK reposted this
After President Joe Biden ended his 2024 presidential campaign, the Democratic Party has a new challenge: quickly reintroducing Vice President Kamala Harris as the next president. Trishla Ostwal and I spoke to political ad buyers about how Harris' campaign will need to quickly define who she is with about 100 days to go until Election Day on Nov. 5. Read our piece in ADWEEK for how Harris is already so with the "Brat" and coconut memes: https://lnkd.in/g8HbPuxZ
How Democrats Can Quickly Define the Kamala Harris Brand
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The vice president needs to differentiate herself from Biden—and the memes are helping. 🥥 “The Biden campaign built a team of smart, innovative digital practitioners, but they were sometimes hamstrung by a candidate that, Dark Brandon memes aside, was not always comfortable in new media settings,” Rational 360's Jake Sticka said. “In Harris, they have a candidate who gets it.” https://adweek.it/4ddlN0f
How Democrats Can Quickly Define the Kamala Harris Brand
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Get best practices on how top marketers are using automation solutions today, and what you need to do to keep up with Celtra on our upcoming ADWEEK webinar. Register here: https://adweek.it/4cTY2dU
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Wpromote's Skyler McGill looks to collaborative partnerships to push initiatives like DEI forward. "There is no tool more central to my role leading Wpromote’s programmatic and video teams than partnerships. You might not think of that as a tool, but the programmatic world does not work without a dense web of collaborative partnerships, from DSPs, SSPs, and publishers to measurement solutions, monitoring tools, and audience enrichment," he said. https://adweek.it/4cVEYf8
Tools of the Trade: Skyler McGill of Wpromote
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Sandy King and John Carpenter sit down with ADWEEK's Ethan Alter to discuss their streaming ambitions and comics success. “We don’t do superheroes, and we don’t do manga,” King says of how Storm King Comics stands out from the rest of the publishers and production companies in San Diego. “What we do well is tell scary stories in a cinematic style. And that’s working pretty successfully.” https://adweek.it/3WAdar7
How Storm King Is Weathering the Streaming Storm
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Exclusive: Over the past 3 months, The New York Times has used gen AI to align brand campaign messages with the most relevant articles and audiences. And it’s seeing promising campaign results for brands like Paramount+ and FERRAGAMO. W/ Joy Robins and Mohit Lohia Latest for ADWEEK
Exclusive: How The New York Times' Granular Gen AI Tool Drives Campaign Performance
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The Sam’s Club retail media network, known as Member Access Platform, has started selling display ads in the Scan & Go feature of its mobile app, letting advertisers target shoppers at the point of purchase. https://adweek.it/4d9M92Y
Brands Can Now Buy Display Ads on Sam's Club Scan & Go
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F1's Daniel Ricciardo and the NFL's Josh Allen , real-life BFFs, poke fun at celebrity entrepreneurs in this new Beats by Dre campaign. https://adweek.it/4bZSBJ3
Beats by Dre Debuts Wacky Buddy Comedy With NFL and F1 Stars
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