Elizabeth O'Connor

There’s a consensus that marketers and digital professionals aren’t making the most of MarTech solutions, but there’s debate about why that’s the case. https://ow.ly/CMaN50SEb3C Amperity #marketing #martech #technology

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The marketing technology landscape is rapidly evolving, driven by continuous innovation and changing consumer behaviors. As we look ahead, several key trends are poised to transform the MarTech industry, shaping how we engage with customers and drive business growth. Integration will be paramount as marketing technology stacks become increasingly complex. Siloed solutions will give way to interconnected platforms that enable data sharing, unified customer experiences, and streamlined workflows. Marketers will seek out tools that seamlessly integrate with their existing solutions, fostering greater efficiency and consistency across channels. Artificial Intelligence (AI) is revolutionizing marketing, enabling personalized experiences, predictive analytics, and automated optimization. However, this power brings great responsibility. The future of MarTech will be shaped by a heightened focus on AI ethics, ensuring transparency, fairness, and accountability in the development and deployment of AI-powered solutions. Ethical considerations, such as data privacy and algorithmic bias, will take center stage as organizations strive to build trust with consumers. Beyond the near horizon, we can expect groundbreaking innovations that push the boundaries of what's possible in marketing. Immersive technologies like augmented and virtual reality, coupled with advancements in voice interfaces and the Internet of Things (IoT), will open up new avenues for engaging customers and delivering personalized, contextual experiences. With the MarTech industry projected to grow by 18% from 2020 to 2027, reaching a global valuation of $344.5 billion, the future of marketing lies in harnessing the power of technology. However, this growth comes with its own set of challenges and considerations, including the need for seamless integration, responsible AI innovation, and the adoption of emerging technologies. As the MarTech landscape continues to evolve, those who embrace change, prioritize ethical considerations, and stay ahead of the curve will thrive. The future belongs to marketers who not only understand the technological advancements but also prioritize customer-centric approaches and responsible innovation. Are you ready to shape the future of MarTech and drive meaningful connections with your customers? #MarTech #MarketingTechnology #AI #AIEthics #MarketingAutomation #MarketingInnovation #GrowthMarketing

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Read more about the marketing use cases for research, brainstorming, audience targeting, and content reuse that I’ve seen success with in using AI tools.

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While the possibilities with #MarTech and how it can enhance #marketing efforts are endless, that potential can also lead to an endless loop of questions and confusion when it comes to implementation and integration. Check out these recommendations: https://lnkd.in/gYdBNvn

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LATEST EPISODE! | A wonderful discussion with Rachel Hernandez, director of brand strategy at Next Net Media, about the impact of AI on content marketing, its effect on SEO, and the evolving landscape of digital marketing. LISTEN NOW - https://bit.ly/3QJ3dEy

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The “AI everywhere” era is here, and IT decision-makers are feeling the pressure to effectively implement these solutions into their business. View Foundry’s tech marketers guide to help AI-focused buyers throughout their purchase process https://ow.ly/AECy50RqYqM

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🎯 High-quality survey responses lead to smarter business decisions. So, how can you drive thoughtful engagement? It may come down to how you're framing your questions. The right balance between open- and closed-ended questions can yield better insights. 🤿 Let's go for a deep dive. https://hubs.ly/Q02x0cmm0 #marketresearch #mrx

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🚀 Transform Your RFP Process with AI! 🚀 Are RFP responses draining your resources? You're not alone! In the fast-paced world of publishing, responding to RFPs can be a daunting task, often leading to missed opportunities. But it doesn't have to be this way. Discover how to revolutionize your RFP process with our latest eBook: "Innovating the RFP Process: The Publisher’s Guide to Leveraging Automation and Generative AI for Media Proposal Responses." Learn how artificial intelligence and automation can: ✅ Streamline proposal development ✅ Increase response rates ✅ Balance team workloads ✅ Speed up sales cycles ✅ Boost deal sizes by 50% Our cutting-edge tools like Proposal-IQ and Proposal-GPT are designed to help you win more deals, more efficiently. Download the eBook now and stay ahead of the competition! 👉 https://bit.ly/4cUVOud #Publishing #Media #AI #Automation #RFP #Sales #Innovation #Boostr

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The 7-part framework of StoryBrand includes character, problem, guide, plan, call to action, avoid failure, and achieve success. Integrating these elements into your marketing messages creates a compelling narrative that resonates with your audience. Learn more: https://hubs.li/Q02FmK8y0 #RutkinMarketing #StoryBrand #MarketingStrategy #BrandNarrative #BusinessGrowth #MarketingTips #CustomerEngagement

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Regardless of the state of your business, don't neglect marketing. Oftetimes, marketing budgets are the first to get cut when consumer demand softens. I am pleased to see from this article that 40% of small and medium-sized businesses are maintaining or even increasing their marketing budgets. It’s no secret that your marketing ROI is only as strong as the plans you execute and the channels you choose to reach your target audiences. A large budget doesn’t guarantee results. Heart & Soul Marketing prides itself in being an expert in helping Challenger Brands use their limited budgets as effectively as possible to breakthrough. It’s not enough for your brand to just get noticed; brands need to form an emotional connection with consumers. Not sure how? Let us help you get the best bang for your buck. 😉 #BoutiqueAgency #MarketingStrategy

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Are your marketing narratives getting lost in the AI-generated noise? Discover how to craft stories that cut through the digital clutter and connect with your audience on a deeper level. Learn the art of blending GenAI with human creativity in our latest blog. ➡️ https://ow.ly/ySuc50RqvMt #DigitalMarketing #ContentStrategy #Storytelling #DigitalStorytelling

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Are your marketing narratives getting lost in the AI-generated noise? Discover how to craft stories that cut through the digital clutter and connect with your audience on a deeper level. Learn the art of blending GenAI with human creativity in our latest blog. ➡️ https://ow.ly/ySuc50RqvMt

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Are your marketing narratives getting lost in the AI-generated noise? Discover how to craft stories that cut through the digital clutter and connect with your audience on a deeper level. Learn the art of blending GenAI with human creativity in our latest blog. ➡️ https://ow.ly/ySuc50RqvMt

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Our CMO, Jason Lyman, recently appeared on the MarTech Podcast with Benjamin Shapiro for two interviews. Listen in as Jason discusses how data is transforming omnichannel marketing and learn about the challenges associated with it. 🚀 Listen below ⬇ #marketingtips #saas #cmo #podcast

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Feeling like you need a translator just to navigate your marketing tech stack? Kim Davis interviews Michelle Tackabery about her marketing journey in the latest "Spotlight on the Expert." Learn how the future of digital asset management (#DAM) and #genAI converge. Read the full interview here: https://lnkd.in/eN8e9iMh #marketingoperations #martech #marketingtechnology #marketingstrategy

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From my early conversations it seems measurement remains in the top 3 priorities for 2024. CMOs are investing nearly one-third of their budget in the pursuit of operational excellence but struggle to tie marketing performance to business goals. See how objectives and key results (OKRs) can help make the link. Gartner for Marketing & Communications | #GartnerMKTG #Marketing #CMO

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Whether you are new to Propensity, or simply new to ABM, a good place to start is with Propensity Strategy docs! We’re compiling a wealth of information to help ABM enthusiasts answer everyday marketing questions like: 💭 How do I build an intent-driven audience? 💭 What’s the difference between a cohort and a campaign? 💭 Is there a way to measure ROI? 💭 How can I build sequences? 💭 Are there effective ways to engage with clients? Find answers to all your ABM questions here in our convenient doc repository: https://ow.ly/wFnb50StPf6

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