Gen Z panelists discuss their habits around media consumption: what they’re watching, when they’re watching it, how they’re finding content, and what this means for the brands looking to effectively reach this audience. Submit your questions for the panel ahead of the live roundtable here: https://bit.ly/4bu4erZ
About us
Ad Age is a daily must-read for an influential audience of decision makers and disruptors across the marketing and media landscape. Created in 1930 to cover a burgeoning industry with objectivity, accuracy, and fairness, Ad Age continues to be powered by award-winning journalism. Today, Ad Age is a global media brand focusing on curated creativity, data and analysis, people and culture, and innovation and forecasting. From vital print editions to must-attend events and innovative platform offerings, its industry-leading offerings include the coveted A-List & Creativity Awards, the Ad Age Next Conference, and proprietary data such as the Leading National Advertisers Report from the Ad Age Datacenter.
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http://www.adage.com
External link for Ad Age
- Industry
- Book and Periodical Publishing
- Company size
- 51-200 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- advertising, marketing, news, digital, and media
Locations
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Primary
685 Third Avenue
New York, NY 10017, US
Employees at Ad Age
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Shana Starr
President @ Bastion Amplify | Driven Marketing Executive | Proven Team Leader | Growth Driver | Strategist | Entrepreneur | Brand Enthusiast | Built…
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Kurt Kaufer
Co-Founder & Chief Growth Officer | Investor | Advisor | Fast Co. Exec Board | IAB Agency Council | Forbes Agency Council
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Jessica Wohl
Senior Editor at Ad Age
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Brett Alter
Updates
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It’s been a week for retro AI portraits—and here’s another example from Cadbury U.K., which created an AI tool that allows consumers to upload selfies and see themselves in Cadbury advertisements from the past 200 years.
Cadbury’s AI tool lets consumers star in 200 years of classic ads
adage.com
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Everyone loves a huge inflatable duck, usually of the yellow variety. But visitors to the Big Ten Media Days Conference in Indianapolis this week saw a more specific waterfowl visitor floating in the White River—an enormous version of the Oregon Duck, celebrating the University of Oregon’s move this year to the Big Ten conference.
Oregon makes a splashy Big Ten debut with a huge inflatable duck in Indiana river
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From chatbots to text-to-video and all the risks in between, here’s everything you need to know about generative AI.
Generative AI for brands—an updated guide on everything advertisers need to know
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Share your latest accomplishments with Ad Age! On the Move is the leading platform for spotlighting achievements, enhancing visibility and increasing awareness. Submit your listing and join the conversation today! https://lnkd.in/gzvbsbij
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AI is playing a growing but potentially worrisome role in digital ad buying and effectiveness, according to a new report from performance marketing agency Tinuiti.
AI in digital media buying shows troubling signs for advertisers
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Influencer marketing agency Linqia today rolled out its “OTS” offering to connect brands with a network of creators whose content falls into the “on the street” interview genre.
Brands want to collaborate with ‘on the street’ creators—how one influencer agency is responding
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Colgate-Palmolive has named WPP its “Amazon agency of record” for its European business, an unorthodox designation that nevertheless signals how more accounts are being consolidated in commerce and media.
Colgate-Palmolive hires WPP to handle its Amazon business in Europe
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Informa Plc has agreed to buy Ascential Plc, the owner of the Money20/20 and Cannes Lions conferences, for approximately £1.2 billion ($1.5 billion) in cash to expand its events business.
Informa to buy Cannes Lions owner Ascential for $1.5 billion
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