Data-driven over broad-spectrum approaches enable advertisers to convert undecided voters amid high ad costs and limited inventory. Sponsored by Seedtag.
About us
Digiday is a media company and community for digital media, marketing and advertising professionals. We cover the industry with an expertise, depth and tone you won't find anywhere else. The Digiday team strives to produce the highest quality publications, conferences and resources for our industry. Digiday is a Digiday Media brand.
- Website
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http://www.digiday.com
External link for Digiday
- Industry
- Online Audio and Video Media
- Company size
- 51-200 employees
- Headquarters
- New York City
- Type
- Privately Held
- Specialties
- news, media, marketing, programmatic, social media, social marketing, mobile, journalism, technology, brands, agencies, publishers, content marketing, platforms, native advertising, conference, and awards
Locations
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Primary
New York City, US
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Shoreditch Works Ltd.
32-38 Scrutton Street
London, EC2A 4RQ, GB
Employees at Digiday
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James O'Brien
President, Custom, Digiday Media | Editor & Writer | Musician & Filmmaker | Podcast Host
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Andrew Carlin
Vice President of Sales | Digiday Media (Growth Team)
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Gabe Gordon
Reach Agency CEO I Agency of the Year (Ad Age, Shorty’s, Streamy's, Digiday)
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Megan Knapp
President, Events @ Digiday | Monetizing Events, Building Events Businesses, Field Marketing, Event Marketing, Proving ROI from Experiential
Updates
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Programmatic advertising — at least the open marketplace part of it — might be turning into the forgotten child of the marketing industry. Chalk it up to a few reasons: Ad budgets are spread thin across channels these days. That means clients aren’t keen on dishing out enough cash for all the ad tech tools, staff time and commissions needed for programmatic buying. Plus, they’re already facing challenges with generative AI, burnout from Google’s hurry up and wait (again) cookie deprecation, measurement, inventory and the list goes on.
Shrinking budgets leave programmatic marketers with a raw deal
digiday.com
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Next week’s Paris Olympics isn’t only an opportunity for behemoth brands like Samsung and Nike. Smaller advertisers, such as granola and protein snack brand Kodiak, are also finding their way in.
Kodiak's climbing strategy points to niche Olympic entry points for smaller brands
digiday.com
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With Google’s decision to sidestep directly eliminating third-party cookies in Chrome, one concern stands out for ad execs: Google’s evolving stance on privacy seems to be mirroring Apple’s, using it both as a shield and a sword.
Google’s privacy shift on third-party cookies sparks concerns of Apple-like control
digiday.com
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After a strong start to the year, venture capitalists’ interest in gaming and esports appears to have flagged in the second quarter of 2024.
Why gaming venture capital funding is down in Q2 2024
digiday.com
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As major streamers continue to combine sales efforts by packaging themselves into singular subscriptions a la the traditional pay-TV bundle, Netflix has drawn a line in the sand when it comes to streaming’s bundle bonanza.
Future of TV Briefing: A look at Netflix’s streaming bundle playbook
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Publishers’ cookiepocalypse preparedness plans are still intact, despite Google’s announcement on Monday that the tech behemoth would not be removing third-party cookies completely from its Chrome browser after all.
Why Google's cookie deprecation reversal isn't actually a reprieve for publishers
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Brands and agencies: How is your organization budgeting, staffing, equipping, optimizing and solving challenges across video advertising campaigns? Take this survey and tell us how these factors shape your video advertising strategies. Sponsored by Perion
The state of video advertising
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Join us at the Digiday Publishing Summit from September 23-25 to connect with industry leaders from Forbes, CNN, and more, and secure months’ worth of meetings over just three days. Prices rise after August 12. Secure your pass: https://buff.ly/3S1ZvXb
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In a fragmented media landscape, programmatic CTV offers brands a powerful tool for reaching engaged viewers on the largest screen in their homes. Sponsored by Blockboard.
Q&A: How advertisers are optimizing CTV ad spend and measuring success
digiday.com