Data Axle

At Data Axle, we strive to be our client's most valuable partner (MVP). We are thrilled to share this wonderful testimonial from Chandra Kholia at Chalk Digital. Thank you, Chandra, for trusting us and for your kind words. It's clients like you that inspire us to keep pushing the boundaries of excellence. #ClientSuccess #Testimonial #CustomerExperience #BusinessGrowth #Data #Agency #Marketing #Advertising

July 4th is over...and "Back-to-School" season is just around the corner. Are you ready?

Happy 4th of July to all who celebrate! You don't want to miss our deep dive into the subject lines that drive the most engagement during this massive cultural touchstone. https://hubs.la/Q02Fg7G-0

In June, data professionals from diverse industries gathered at the Snowflake to discuss emerging trends in data, AI, and application development. The four-day event featured inspiring keynotes, educational sessions, and invaluable networking opportunities. A highlight was our Chief Product Officer, Hossam Bahlool, in conversation with Kate Strachnyi, founder of DATAcated. Hossam shared insights on the launch of the Data Axle Snowflake Clean Room App, our leadership in Forrester’s B2B Marketing and Sales Data Providers Wave, and much more. Catch the interview video or read the transcript at the link! #SnowflakeSummit #DataInnovation #AI #Networking #DataAxle

📢 June trend alert! Last month, we rounded up some of our favorite articles from The Atlantic, The Hill, Fast Company, AdExchanger, Ad Age, Digiday, TechCrunch, and more, including research from EMARKETER and Forrester that highlights top trends in marketing and adtech.    Top themes include:    🛠 AI Challenges and Opportunities Despite the excitement, AI adoption is hindered by a lack of expertise and job displacement fears. However, 77% of agency leaders see GenAI as a major disruptor. According to Forrester, investing in AI literacy and training is crucial. 🔒 Data Privacy Legislation Efforts for a federal data privacy law face setbacks in the US. The EU's GDPR sets the global standard. Trust and transparency are essential for AI's success. 🕵️♂️ Leaked SEO Secrets Content creators and marketers! Key insights leaked from Google documents reveal what tried and true practices are still working and new strategies that are making waves. 🛍 Retail Media Boom According to eMarketer, retail media ad spend will hit $33.86B this year, doubling by 2028. Major retailers like Amazon and Walmart are leading the charge. 📣 Data Axle News We’ve expanded our enterprise solutions team, emphasizing our client-first approach and leveraging AI in our next-gen data management application, Audience360™. Stay tuned for more updates next month and visit our website for the latest news! 🚀   Thanks to the awesome journalists and researchers reporting on all of the hottest industry developments: Allison Schiff, AdExchanger; Jay Pattisall, Forrester; Rebecca Klar, The Hill; Matt Kalkins, TechCrunch; Ann Sachs, Ad Age; Li Lu, Digiday; Meaghan Yuen, eMarketer; Sebastian Gabel, Duncan Simester, and Artem Timoshenko, Harvard Business Review.

A recent report featuring Data Axle’s proprietary business data notes that “tattoos and body art in the U.S. have soared in popularity lately, especially amongst Millennials and Gen Z, fueling an industry comprised of 11,600 tattoo studios.” Read more about their findings and the growing market for tattoo removal. https://bit.ly/3VKXqA1

Is there an ABM silver bullet? Our Thomas Zawacki explains.

Our Hossam Bahlool explains how Data Axle helps clients in this compelling interview with Kate Strachnyi at the #SnowflakeSummit2024. You don't want to miss this one. #data #marketing #advertising #agency

📣 Exciting news! We are thrilled to announce the expansion of our enterprise team! Read more: https://bit.ly/3L0idKY Bringing decades of expertise, these industry veterans will deliver next-generation marketing solutions to drive client success and growth with advanced technologies and AI.   Key appointments include:   • Sean Welsh, SVP, Enterprise Solutions: A digital marketing expert dedicated to boosting ROI for global brands.  • Marc Sabatini, SVP, Enterprise Solutions: A visionary leader bridging the gap between marketing dreams and reality.  • David Hegarty, VP, Solutions Consulting: An innovator in data-driven content and engagement strategies.  • Joseph Colletti, VP, Enterprise Solutions: A tech-savvy executive with a knack for developing high-performance business solutions.    With these additions, we’re eager to provide our clients with world-class service and effective solutions. Please join us in welcoming these talented individuals! 🎉 

Our Anna Tchirova helps marketers navigate the email deliverability waters by outlining the sending guidelines ISPs really care about. If Inboxing is the treasure, make sure you aren't left without a map!