Data Axle’s Post

📢 June trend alert! Last month, we rounded up some of our favorite articles from The Atlantic, The Hill, Fast Company, AdExchanger, Ad Age, Digiday, TechCrunch, and more, including research from EMARKETER and Forrester that highlights top trends in marketing and adtech. Top themes include: 🛠 AI Challenges and Opportunities Despite the excitement, AI adoption is hindered by a lack of expertise and job displacement fears. However, 77% of agency leaders see GenAI as a major disruptor. According to Forrester, investing in AI literacy and training is crucial. 🔒 Data Privacy Legislation Efforts for a federal data privacy law face setbacks in the US. The EU's GDPR sets the global standard. Trust and transparency are essential for AI's success. 🕵️♂️ Leaked SEO Secrets Content creators and marketers! Key insights leaked from Google documents reveal what tried and true practices are still working and new strategies that are making waves. 🛍 Retail Media Boom According to eMarketer, retail media ad spend will hit $33.86B this year, doubling by 2028. Major retailers like Amazon and Walmart are leading the charge. 📣 Data Axle News We’ve expanded our enterprise solutions team, emphasizing our client-first approach and leveraging AI in our next-gen data management application, Audience360™. Stay tuned for more updates next month and visit our website for the latest news! 🚀 Thanks to the awesome journalists and researchers reporting on all of the hottest industry developments: Allison Schiff, AdExchanger; Jay Pattisall, Forrester; Rebecca Klar, The Hill; Matt Kalkins, TechCrunch; Ann Sachs, Ad Age; Li Lu, Digiday; Meaghan Yuen, eMarketer; Sebastian Gabel, Duncan Simester, and Artem Timoshenko, Harvard Business Review.

Staying compliant with Google's updated Consent Mode V2 is crucial for your website's data strategy. Our latest guide simplifies everything you need to know. Will it impact your SEO efforts? Let's discuss. 🤔 Have any recent changes to your website's consent policy affected traffic? Share your experience in the comments. Stay informed on Consent Mode V2 with our clear guide. Read it here: https://lnkd.in/gFBcdZKZ #GoogleUpdate #DataCompliance #SEOTips #DigitalMarketing #AI #contactora #lakewoodmedia #UKSEO

As third-party cookies fade out, UK marketers must better leverage first-party data. Though 90% recognise its importance, only 33% actually use it effectively. An overlooked yet valuable source lies in customer phone calls containing rich, high-intent insights. However, calls have historically been difficult to extract value from at scale. Invoca's AI solutions solve this by building custom no-code models to uncover key conversational insights - interests, pain points, outcomes, and more. Our seamless integrations activate these insights across your martech stack in real time. What makes call data uniquely powerful? 1. Richer Data from Personal Interactions: Calls enable candid, contextual dialog where customers comfortably share preferences and concerns, often exceeding the depth of most web interactions. 2. High Intent Indications: Customers who telephone have higher intent than website visitors. Taking the time to speak directly signals an important moment in their journey. Calls yield a personal, high-intent trove of customer insights. Invoca's AI unearths this at scale so leading brands can deliver radically relevant CX. Conversational intelligence drives happier customers and more effective marketing. #FirstPartyData #CustomerInsights #ConversationIntelligence #PostCookieEra #AI

In interviews with Mi3, analysts Xiaofeng Wang and Rusty Warner unpack Forrester’s “The Future of Marketing Technology” report, encouraging companies to redefine their #martech strategy and prioritize #interoperability to support #data, #orchestration, and emerging #AI capabilities. See the full interview here: https://forr.com/3xkTXzy 

Staying compliant with Google's updated Consent Mode V2 is crucial for your website's data strategy. Our latest guide simplifies everything you need to know. Will it impact your SEO efforts? Let's discuss. 🤔 Have any recent changes to your website's consent policy affected traffic? Share your experience in the comments. Stay informed on Consent Mode V2 with our clear guide. Read it here: https://lnkd.in/gfcS2fFb #GoogleUpdate #DataCompliance #SEOTips #DigitalMarketing #AI #contactora #lakewoodmedia #UKSEO

In interviews with Mi3, analysts Xiaofeng Wang and Rusty Warner unpack Forrester’s “The Future of Marketing Technology” report, encouraging companies to redefine their #martech strategy and prioritize #interoperability to support #data, #orchestration, and emerging #AI capabilities. See the full interview here: https://forr.com/3xkTXzy 

The death of the third-party cookie is going to be an overarching challenge for brands, it won’t change consumer behaviour but it will make it much harder for brands to accurately track it. But, it doesn't need to be that way. In our latest free downloadable whitepaper, experts from across our team arm you with everything you need to win the break-up with third-party cookies: 🍪 Earn first-party data by exchanging value 🍪 Embrace AI and machine learning 🍪 Deepen your technology stack 🍪 Lean into programmatic and SEO Don't miss it: https://lnkd.in/eWKFAuNg

In the ever-evolving landscape of marketing, 2023 brings forth the continued integration of AI-Driven Marketing Data Privacy. These technologies offer marketers unprecedented opportunities to automate workflows, gain profound insights into their target audience, and enhance overall efficiency. However, amidst the promises of AI, marketers must navigate potential pitfalls, some of which could land them in ... Read more

This year is about optimizing data collection and analysis across platforms. Here are two key ripple effects to watch out for: 🔍 Identity management is going mobile, with phone numbers emerging as crucial identity markers. SMS is becoming instrumental in keeping consumer data fresh for targeted campaigns across both SMS and email channels. 🔥 First- and zero-party data fuel generative AI, enabling personalized 1:1 experiences with privacy-friendly and hyper-relevant datasets. Stay ahead of the curve by leveraging these Attentive insights.

Interesting piece that we came across on how First Part Data & AI will transform the Ad industry. Penning top 3 insights. First-Party Data Leads to More Meaningful Insights on Your Consumers-- Consumers are more willing to provide their data when they feel it's being exchanged for value. Privacy has become a top concern for most consumers-- Not only are 81% of consumers worried about how companies use their personal data, but 72% say they're more likely to buy from companies they trust with it. Adapting Early Will Keep You Far Ahead -- Begin exploring the power of AI in their data strategies today to get a sense of what performance will look like in a post-cookie world. #firstpartydata #artificialintelliegence #data #marketingandadvertising #performancemarketing https://lnkd.in/drWu59Tq