Marc Sabatini

Sharing RevOps co-op community best practices on something we all know is critical - designing territories to ensure the success of your sales force and, by extension, your company. The number of different strategies available make selecting the right one both challenging and critical. The team at RevOps Co-op delve deep into this topic 👇 https://gag.gl/Nm2xoO #RevOps #Data #DataQuality

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Dive deep into the world of Account-Based Marketing (ABM) with this comprehensive guide that covers the fundamentals and benefits of building a successful ABM strategy: @DonniganMark

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I had a great conversation with Udi Ledergor 🏳‍🌈, formerly CMO of Gong all about the relationship of brand to pipeline building. Check it out here. #b2bmarketing

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ASR (automatic speech recognition) precedes the public boom of #genai It came way before #chatgpt or #gemini. So where does it stand now? Is it ubiquitous? How does ot work in the age of generative AI? What else do I need to know? I have the honor of hosting a webinar alongside my friend and colleague David Landsberg, discussing the state of ASR and results of the ASR survey that was recently published. It would be great to have you join and contribute to the dialogue.

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Join us August 14 for an in depth session on pricing and Net Revenue Retention. Saurabh Agrawal from Zenskar and Steven Forth from Ibbaka will help you use the pricing lever to improve NRR. What you'll learn from the webinar Why usage-based pricing is gaining popularity among software and API providers, catering to a growing demand for flexible and value-aligned pricing How to effectively align usage-based pricing with customer value, ensuring a win-win scenario for you and your customers The hidden advantages of higher NRR rates when combining usage-based pricing with traditional subscription models Best practices for seamlessly integrating a usage-based pricing component into your existing pricing strategy https://lnkd.in/gwy7g35x #SaaS #pricing #growthhacks #NRR #NDR

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64% of B2B marketing leaders don’t trust their own measurement systems. Marketing’s credibility hinges on data and insights, yet poor alignment with organizational objectives leaves marketers measuring the wrong things. It's time to ditch outdated sourcing metrics and refocus on what truly drives business growth. Is your marketing team measuring what matters? 📊 Forrester | Ross Graber | #MarketingStrategy #DataDriven #B2BMarketing #MarketingAnalytics #MarketingMetrics #BusinessGrowth #Activate_ms

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Want to see, in a glance, how Propensity stacks up against the competition? We’ve made it easy by offering you side-by-side comparisons to a variety of other ABM (and ABM-adjacent) offerings so you can compare and contrast between us and a few other big names in the market. Compare Propensity to solutions like 6sense, RollWorks, Terminus and more, right here: https://ow.ly/rMcm50R6BIR #Propensity #ABM #compareandcontrast

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🚨 MAJOR BIAS WARNING🚨 It's not just my marketing background that has me thinking that everything is marketing... Well it probably is but hear me out. Check out my latest Forbes Nonprofit Council article and the summary below. Here’s why everything is marketing: 1. Understanding Your Reach: Know who you’re reaching—donors, supporters, social media followers. Understand the gaps, opportunities, and strengths. 2. Evaluating Engagement: Assess your current channels and events. Virtual meetups and dynamic storytelling can enhance your reach and connection. 3. Measuring Impact: Track both quantitative and qualitative outcomes. Testimonials and case studies tell your story better than numbers alone. 4. Power of Positioning: Create a distinct identity that resonates. Highlight your unique approach and success stories to attract more support. Embrace the REP (Reach, Events, Positioning) Framework for strategic planning. It’s not a one-time thing—refine your strategies regularly based on feedback and data. #NonprofitLeadership #MarketingMindset #StrategicPlanning #ImpactfulGrowth Ready to think like a marketer? Let’s connect! 💡🔍📈

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Landing pages are the backbone of your digital marketing strategy. The right landing page will captivate and guide customers from engagement to conversion, maximize ROI, and drive sustainable growth for your business. However, it’s not always easy to curate the right information and to make a great first impression. We recently created a landing page for SOPHiA GENETICS DDM™. Working closely with the SOPHiA team, we crafted messaging and imagery that aligned with their vision and prepared them for a successful launch. 🎉 Explore the landing page here: https://hubs.li/Q02x7LWg0 #BiotechMarketing #LifeScienceMarketing #MarketingCampaign #CancerResearch

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Looking forward to this GTM road show in Boston! Aaron Owens and ai will be sharing research and frameworks for how marketing and sales teams can quickly and expertly update their growth playbooks to be more effective and more efficient. See the link below if your team needs the same. #B2BGTM #SmarterPlaybooks Intelligent Demand

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Don’t discount your own data. 📣 Johanna Shirman, Enterprise ABM Strategist at Madison Logic, explains that leveraging your own data is key when developing your target account list. By having a cohesive approach to how you leverage both first-party and third-party data – you can build better target account lists, and better set yourself up for ABM success. Combining this data ensures you're maximizing your ABM efforts by focusing on those ready to engage. Watch the full video on-demand here: https://hubs.li/Q02wgDxP0 #abm #marketing #data #b2b

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DFAR, DFRR, DPT, SEC, BNPR, FTA, FTE, FNMR, FRR.....endless acronyms. So many identity verification metrics - but what do they all mean? Here's a reminder for you - https://lnkd.in/dyv4KGM5 #Identityverification #IDV #acronyms

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𝐌𝐚𝐫𝐓𝐞𝐜𝐡𝟑𝟔𝟎 Exclusive Conversation with Ed King, 𝐅𝐨𝐮𝐧𝐝𝐞𝐫 𝐀𝐧𝐝 𝐂𝐄𝐎 of Openprise In the past decade, what were considered best practices for GTM strategies might not hold true today. Leaders must critically evaluate their approaches, understanding that success formulas from a time of economic boom and abundant capital might not suffice under current market conditions. Full Interview Here: https://gag.gl/Mfpnc2 #martech360 #marketingtechnology #artificialintelligence #Salesenablement #Openprise #Revenuegrowth #RevenueOperationsDataAutomation

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Exciting times in the world of marketing! Our CEO Austin LaRoche recently sat down with our very own Annie Birai and Stephen Thiele to delve into the latest buzz around HubSpot's Content Hub. From skeptic to sold in just 10 minutes - that's the power of knowledge and collaboration! Check out the video to learn more about the rebranded CMS Hub and why it's a game-changer. #HubSpot #ContentHub #MarketingInnovation

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Incredible day at X4! With fantastic innovations on the XM platform, enabled by Qualtrics AI. XM and AI together create what we call Humanized Intelligence, empowering every organization to create emotional connections for EVERY customer and employee. Qualtrics AI brings together all of your operational, experiential, and behavioral data to scale your ability to truly understand, and connect with, your customers and employees. Combined with the largest living archive of human sentiment on the XM platform, you can seamlessly provide the right experience to the right people, every time. This is not just about technology; it's about breaking down internal barriers to provide meaningful human connections at every level. Together, we’re building a system that let’s you scale human connections and redefine what's possible for customers and employees. And it was great to spend a little time with my friends Chris Nassetta and Robert Ader. Thank you for coming to X4! #QualtricsX4 #HumanizedIntelligence https://lnkd.in/dnd6F5Zw

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"And yet we judge our advertising on whether it caused the audience to do something — visit the site, download an asset, submit their contact details. And, when it fails to do that it’s deemed to have failed... Advertising needs to be used for what it does best: Creating and sustaining awareness of our brand as a solution. We can’t control buyers’ timing, but we can ensure that we’re mentally available when it comes." As someone who has managed performance marketing for 7+ years, I felt this at my core. Yes - some paid ads strategies (I'm talking to you Google Ads) should be measured by direct attribution and tangible metrics, but others (over here, social media, Youtube, display, podcasts!)? Don't be so quick to cut the budget. A wider lens of measurement needs to take place. Great post! #b2bmarketing

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Join this expert panel with RevOps Co-op - two very experienced B2B SaaS CMOs and an analytics company CEO - as they dive deep into the world of data-driven Account Based Marketing. ‍ You’ll learn: 🔑 Key strategies for maintaining a lean operation while achieving rapid scale 🎯 How to pinpoint the critical data needed during the MVP stage 🤖 How to effectively utilize data for iteration and informed decision-making. ‍ Don't miss this opportunity to take your marketing to the next level. 🚀 Register now! #revops #revenueoperations #marketingops #mops #marketingoperations #b2bsaas #b2bdata

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Got to chat w/ MarTech Series around the state of B2B marketing, how AI is going to impact the industry, where I encourage my team to get inspiration, and more. Check it out on the link below: https://lnkd.in/gSKAcWTC

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