Data Axle’s Post

In June, data professionals from diverse industries gathered at the Snowflake to discuss emerging trends in data, AI, and application development. The four-day event featured inspiring keynotes, educational sessions, and invaluable networking opportunities. A highlight was our Chief Product Officer, Hossam Bahlool, in conversation with Kate Strachnyi, founder of DATAcated. Hossam shared insights on the launch of the Data Axle Snowflake Clean Room App, our leadership in Forrester’s B2B Marketing and Sales Data Providers Wave, and much more. Catch the interview video or read the transcript at the link! #SnowflakeSummit #DataInnovation #AI #Networking #DataAxle

Congratulations to Salesforce for winning the prestigious Adweek B2B Brand of the Year award. Continuing to deliver on the promise of customer centricity and the winning formula of Data + AI + Trust and forging the foundation of data-driven conversation is what Salesforce is about. Well done! #Salesforce #adweek #B2BBrandOfTheYear #Datafam #data #businessintelligence #dataconsultant #salesforceconsultant #mci #tableau #salescloud #datacloud #marketingcloud #AI #dataconsulting #businessintelligence #dataanalytics

🎄 Deerdata X-Mas Calendar: Week 2 - Sharing our Insights! Lena Lindgren here, lighting the second candle and kicking off week 2 of our X-mas calendar. This week is dedicated to exploring and learning more about the magical landscape of MarTech, Data, and Analytics. We will be sharing our know-how, best practices, and personal experiences, aiming to provide you with an early MarTech Christmas gift 🎁 You should know the drill by now. Search for the hidden tagline in this week's posts. Collect all three taglines before Christmas and send them to Sofia.Lagerbielke@deerdata.se for a chance to win an inspirational session. We are not asking for absolute perfection, just three taglines. 🌟 The first article this week is "Holistic MarTech - Maximize the Value." Do you think MarTech is about implementing new tech and tools? No worries, this is a common misunderstanding. In this article, I'll share my view of MarTech and how to really grasp its full potential. But you need to be patient; MarTech is a journey, and change takes time. And if you haven't started already? Well, today is a good time. Have a wonderful Monday everyone! And go hunt for those taglines! 🦌 #FindtheTagline #DeerData #MarTech #HolisticMarTech #Analytics #AI #Innovation #Womenintech #Deerdatachristmaschallenge

BlueCloud proudly presents the official launch of BlueCausal and BlueInsights, our latest innovations Powered by Snowflake! 🌐💡 Dive into a new era of ad optimization as we make data analytics accessible to every business user. BlueCausal: Unveiling the 'Why' Behind Ad Performance: Our cutting-edge accelerator tool uses advanced Machine Learning models, developed by our expert team, combined with the power of the Snowflake Data Cloud. By seamlessly integrating internal and external data for a holistic view of your media campaigns, BlueCausal enables you to understand the 'why' behind ad performance, providing in-depth insights into sales impact and campaign optimization. 📊✨ BlueInsights: Driving Data Driven Decision Making: Designed for non-technical users, BlueInsights empowers you to uncover data insights effortlessly through a user-friendly chat interface. 🗣️ Our GPT-based chat allows you to ask questions and receive complex statistical insights without a Data Scientist's support. No need for data science expertise – make informed, real-time decisions with deep insights into your ad campaigns. 💬✨ Our partnership with Snowflake has been pivotal in crafting these solutions. Snowflake’s single, integrated platform is the ideal place to build and run modern data applications, allowing customers to more quickly and seamlessly unlock data for business value. 🚀 We're thrilled about the endless possibilities BlueCausal and BlueInsights unlock for marketers and non-technical users alike! 🌐 Read more here: https://t.ly/GoAmU #BlueCloud #Snowflake #MachineLearning #AdTech #MarTech #DataInnovation

This post is for all those people who believe they are top "Data Analysts" or "Influencers" in the "Data Analysis" space. We have quite some news for you. So, if you are in the "Data Analysis" space? Please read on Ralph Kimball is best known for dimensional models. However, in 1982 he was the co-founder of Metaphor Computer Systems, one of the most influential companies in BI. Many of the thought leaders of today, like Bill Schmarzo, Margy Ross & John Thompson, got their start at Metaphor The software (Data Interpretation System/DIS) was so successful many of the worlds leading companies used it. The largest being Coca Cola. They were so successful that IBM bought the company & ported the software to OS2 Oh well... Today, that software is called "Meta5". It runs on windows. Jim Kanzler is the CEO over there What we have invented is "Meta5 as a Black Box" This means a "Data Analyst" can write complex, custom SQL, that is read & parameterized at run time. It is sent to the ODBC Data Source to run & return results. The results can then be sent into pretty much anything for presentation. We are demoing Excel because...Excel The "news" is this. That data source can be any ODBC compliant data source, including cloud systems, large operational systems, DWHs & CData This means that top class "Data Analysts" can write their own "Meta5 program" aka "capsule". Then sell that capsule in the marketplace. (Meta5 has a single user desktop offering) Now, any top class "Data Analyst", who knows one or more large operational systems, has the opportunity to write capsules against those operational systems to deliver valuable dashboards to business users This "data analysis against operational systems" market is 10X the size of the DWH market. This does not reduce the need for a data warehouse. This helps open up the market for BI against operational systems. This is an "entry level BI/Reporting" for companies not ready to invest in a DWH We have created a detailed technical demonstration that shows exactly how this is done So? If you are interested in seeing how you could create data analysis/BI/Reporting "capsules" to sell in the marketplace? Please feel free to watch this detailed technical demonstration. Please feel free to pass this demo to your friends & colleagues If you are a fan of Ralphs? You might want so see the results of his work. Not many people know about his involvement with Metaphor today Thank you for your time & attention. It is much appreciated. Bill Inmon Yves Mulkers Kent Graziano Eric Kavanagh Uli Bethke Piotr Pietrzkiewicz Tomasz Mazurek Chris Tabb Wayne Eckerson Christian Kaul Dan L. Dan Galavan Ethan Aaron Chad Sanderson Ivo Stratev Zach Wilson Thomas Casey Benjamin Rogojan Adrian Nagy Andrew C. Madson Bruno Aziza Octavian Zarzu Adalbert Songott Dumitru Bejenaru Steve Mongulla Richard Schneider Dragos Basmaluta Vasile Lacatus Iulian Bina Stefan Giuros https://lnkd.in/dXJCsNh9

Exciting announcement here! Our cutting edge machine learning solutions combined with #Snowflakes Data Cloud allow for seamless internal/external data integrations to provide in-depth insights for the advertising industry. With #BlueCausal and #BlueInsights, non-technical users can easily uncover these valuable insights through our easy to use chat interface. This user friendly platform is a game changer for understanding ad performance and campaign optimization. Check it out here! #BlueCloud #Snowflake #MachineLearning #AdTech #MarTech #DataInnovation #GenAI

🚀 Exploring the Key Elements of ThoughtSpot: A Game-Changer in Data Analytics In the evolving landscape of data analytics, ThoughtSpot has emerged as a powerful tool that democratizes data access and empowers users with actionable insights. Here are some key elements that make ThoughtSpot stand out: Search-Driven Analytics: ThoughtSpot revolutionizes data analysis with its search-driven approach. Just type in your query, and get instant insights, much like a Google search for your data. AI-Driven Insights with SpotIQ: Leverage the power of AI to uncover hidden trends and patterns. SpotIQ automatically analyzes your data, providing relevant and personalized insights. Scalability and Speed: Handling large volumes of data? ThoughtSpot's in-memory calculation engine delivers rapid responses, ensuring scalability and speed, even with complex queries. User-Friendly Interface: Its intuitive interface makes it easy for anyone in the organization to analyze data, regardless of their technical expertise. Integration and Connectivity: Seamlessly connect to various data sources, whether on the cloud or on-premises, ensuring flexibility and comprehensive data analysis. Empowering Decision-Making: By providing real-time insights, ThoughtSpot empowers teams and leaders to make data-driven decisions quickly and efficiently. ThoughtSpot is more than just an analytics tool; it's a bridge between complex data and decision-making. Whether you're a business leader, data analyst, or IT professional, ThoughtSpot's capabilities can transform the way you work with data. 💡 Have you experienced ThoughtSpot's impact on your data analytics journey? Feel free to share your thoughts and experiences! #ThoughtSpot #DataAnalytics #BusinessIntelligence #AI #BigData #TechInnovation

I am thrilled that SAS is ranked as a leader in the Q2 Forrester Wave for Customer Analytics. As the leader for SAS’ Customer Intelligence division, I may be a little biased, but I am constantly impressed by the innovations that come out of this group by finding new ways to harness data, create customer understanding at scale and deliver better consumer experiences. With an agile SaaS engineering team devoted to all things data & analytics in Martech, our clients benefit from real-world AI and GenAI developments that allow them to be closer to their customers than ever. But don’t just take my word for it! Check out the report below to learn more about SAS’ Customer Intelligence offerings. #AnalystRatings #SAS #CustomerIntelligence #GenAI #SaaS http://2.sas.com/60415eBrZ

A Glimpse into the Future of Data-Driven Strategies. From Personalized Experiences to Predictive Analytics, Explore the Dynamic Landscape Shaped by AI, Real-Time Insights, and an Unwavering Focus on Customer Satisfaction. Navigating Tomorrow's Markets with Unprecedented Precision and Continuous Adaptability. . . . . #datadriven #data #datascience #database #dataanalytics #datavisualization #rb #dataviz #datascientist #bigdata #datamining #machinelearning #artificialintelligence #datasecurity #b #databases #dataanalysis #datacenter #ai #deeplearning #databasetrusted #dataprotection #analytics #datarecovery #databasereal #marketing #devSpection

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