🤝 Both Dayforce and Freshworks are sizeable public B2B #hrtech businesses, catering to essential business needs across medium-sized and large enterprises. Yet, their solutions and valuation development differ markedly.
Dayforce is an HCM suite, focusing on HR, payroll, WFM, and talent intelligence. It is a large player for mid-sized to large enterprises in North America, boasting 6,393 customers and 6.84 million users, with average revenue per customer of $239K.
Freshworks offers CRM solutions for customer service and IT Service Management, with a broad reach across 67,100 customers globally. It serves SMBs, with a much larger customer base and lower average annual revenue per customer of $9.7K.
On valuation, Dayforce and Freshworks paint very different pictures at first glance:
💰 Since its IPO in 2018 the market cap of Dayforce increased by 267% to $11.1bn, while Freshworks is struggling to reach its September 2021 IPO valuation of $10.1bn with a current market cap of $5.6bn.
⏳ This could be explained by the timing of the Freshworks IPO, which was during a period of peak valuations for SaaS businesses across the board. Valuations are comparable and Freshworks is even valued higher when comparing EV / Revenue, with Dayforce at 5.6x and Freshworks at 6.9x.
The lower multiple for Dayforce could come as a surprise when taking into consideration profitability and recent growth of both companies:
📊 Both Dayforce and Freshworks have seen growth at roughly 20% year on year in 2023. In FY23, Dayforce achieved a net income of $54.8 million, marking a $128.2 million increase YoY. Similarly, Freshworks, although not yet profitable, reduced their net loss by nearly $100 million to $137.4 million in FY23, compared to the previous year's net loss of $232.1 million.
📈 It is even more notable, considering that Dayforce spends around 20% of revenue on Sales & Marketing, while Freshworks invests a whopping 60%.
🚀 However the framing of these growth rates could not be more different: Dayforce emphasized an average deal size increase of 22%, a retention rate of 97.1% and rising customer satisfaction NPS scores across Services and Support.
📉 Freshworks sees their 19% topline growth in FY23 as below expectations, attributable to the cautious spending of SMB customers in the current tight macro environment (buying fewer software seats, in some cases even reducing the number of seats).
❓Does the higher revenue multiple imply higher expectations for future growth and more green field opportunity for Freshworks going forward? Is it a premium for them achieving profitability much earlier in their company history given their smaller size?
Happy to discuss in the comments.
#futureofwork #hrtechnology #worktech #valuation #kpis