There are many thorough references on this topic.
A "spin wave" / "magnon" shows up in the spin-spin correlator of the system, which is seen by neutron scattering. Specifically, it measures the correlator
$$
\langle S^+(q, \omega)S^-(-q,0)\rangle
$$
which in linear spin wave theory [in a nutshell: one equates spin raising (lowering) with the creation (annihilation) of a boson] is proportional to
$$
\langle a^\dagger(q, \omega)a(-q,0)\rangle
$$
i.e. the propagator of a free Boson field (that can be calculated analytically). One may then dress these magnons by interactions in the usual perturbative way.
Triple-axis single crystal measurements can measure sharp, dispersive excitations in most conventional magnets. We are inclined to call these 'magnons' because they
- Correspond to the flip of a neutron spin, i.e. are spin 1,
- Have a dispersion that generally matches spin-wave theory predictions,
- Can be tuned by magnetic field in the way spin wave theory predicts, to very good precision.