Recently I was at a conference at which coffee was served. On the coffee table there was a carton of Neilson brand cream with the following information listed on top: "5% M.F. dairy creamer". (Note: "M.F." stands for milk fat here).
It then goes on to advertise the following about itself: "Light - 33% less milk fat than our Neilson 10% M.F. cream".
In a conference full of mathematicians, none of us were able to figure out how these numbers possibly made sense. (5% is half (50%) of 10%, not 33%). Surely the text should read "50% less milk fat".
Furthermore, if the brand is trying to get across that this product has less milk fat than the other, surely from an advertising perspective they would want to lean into the 50% tagline, and describe it as healthily as possible.
My question is: How can these numbers possibly make sense, and is there something from a food/dairy perspective that I might be missing here?
