Blog Category
Paid Search Marketing
What Is Digital Advertising? Types, Benefits & Examples (+Pro Tips!)
All the digital advertising intel, examples, and tips you need to grow your business.
Why Aren’t My Google Ads Converting? 10 Reasons (& Solutions!)
Technical issue? User error? Strategy snafu? Find out how to get your Google Ads converting!
3 Key GA4 Features All Advertisers Should Leverage (& How)
Google Signals, Google Ads account linking, and User-ID—game changers!
5 Effective Ways to Manage Your Google Ads Budget (Pros, Cons & Pro Tips)
The pros and cons of average daily budgets, campaign total budgets, monthly spend limits, and more!
6 Google Ads Conversion Tracking Mistakes to Avoid (At All Costs!)
These mistakes can be more damaging than having no tracking at all!
10 Ways to Optimize Your Performance Max Campaigns for Real Results
From campaign exclusions and asset groups to audience signals and more!
6 Tips for Effective Bid Management in a World of Automated Bidding
Find out what influence you can (and should) have on your PPC bids and budget!
Google Ads Automation: When (& When Not) to Use It
An expert's take on bidding, ad generation, Performance Max, and more.
Google Ads Cost Per Lead Has Increased for 91% of Industries YoY
Get the benchmark data and insights you need to stay competitive and on budget.
How to Lower Your Cost Per Lead in Google Ads: 8 Tried & True Tips
Because who doesn't want to get more conversions at lower costs?
How to Compete in Google Ads (Without Raising Bids): 8 Strategies that Work
Here are eight strategies and 24 tactics you can do *before* raising bids.
How to Combat Costs With Google Ads Custom Segments
Learn how to wield the power of this underused Google Ads feature.
Why Your Non-Ecommerce Business Should Set Conversion Values (& How to Do It)
Uncover the key to how to improving lead quality and securing the highest ROI in Google Ads (and other platforms).
ALL 22 Types of Google Ads (+When & How to Use Them)
The cheatsheet to all 22 types of Google Ads—with pros, cons, and more!
Google Ads Audience Targeting: 15 Powerful & Underused Strategies
Take your campaigns beyond keyword targeting—yes, even with search ads.
4 Important Changes to Google Ads Extensions: What You Need to Know
Extensions, now called assets, have some new and improved features.
12 Ways to Improve Your Click-Through Rate in Google Ads
Find out why settling for just average click-through rate is a big mistake.
7 Things I Wish I Knew When I Started in PPC
PPC influencer Michelle Morgan shares words of wisdom that anyone in PPC—beginner to advanced—should hear.
The Complete (and Easy!) Guide to Google Ads Conversion Tracking
We've made Google Ads conversion tracking easy so you can improve your campaigns and maximize your ROI.
12 Eye-Catching Google Ads Examples & How to Copy Them
Get ideas for competitive, creative, click-worth ad copy—plus takeaway tips!
6 Google Ads Updates Happening Now (+What You Need to Do)
Performance Max, AI-generated voice-overs, a simpler Google tag, and more!
Commercial Intent: How to Find Your Most Valuable Keywords
Here's how to get in front of prospects when they're ready to buy—and when they're not.
Why Your Conversion Rates Are Down + 6 Things You Can Do About It
Sometimes, landing page optimization alone doesn't always cut it
The Complete Google Ads Extensions Cheat Sheet (+Tips to Boost CTR)
All 19 extensions explained—with examples and tips to improve your CTR!
What’s a Good Click-Through Rate For …
Learn what a good click-through rate is for Google Ads, Facebook, email newsletters, and banner ads.
Are Google Ads Worth It for Your Business? Pros, Cons, Profitability & Pointers
Not your typical pros and cons list (but we have those too!)
Google Ads Performance Max: 10 Dos, Don’ts, Watchouts & Workarounds
A PMax pro shares her top tips, from conversion tracking to creative, sneaky settings and more.