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Paid Search Marketing

Paid search marketing is a critical tool for any marketer or small business owner. But it’s not easy. From navigating the world of bidding, to writing ad copy that resonates, to setting up Google Ads conversion tracking and more: there are a lot of skills that fall under the paid search marketing umbrella. At WordStream, we’re here to help you refine those skills. Check out our paid search marketing blogs and get the knowledge you need to succeed.


License to Rank: Google’s Silly Love Affair with Exact Match Domain Names

Exact match domain names are given a license to rank by Google, despite many being poorly-optimized, flimsy sites that outrank more relevant resources.

Brand Query Management: Make Sure Your Brand Rules the SERPs

Brand Query Management is about seeking to influence and control the first page search results for brand-related queries (a search for your company, product or service).