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Your First 10 Million Users
with Amazon Web Services
Chris Hampartsoumian
Technology Evangelist
@chrishampart
So how do we get to scale?
Your First 10 million Users on the AWS Cloud
a lot of things to read
a lot of things to read
not where we want to start
Auto Scaling is a tool
and a destination. It’s
not the single thing that
fixes everything.
What do we need first?
Some basics…
US-WEST (Oregon)
EU-WEST (Ireland)
ASIA PAC (Tokyo)
US-WEST (N. California)
SOUTH AMERICA
(Sao Paulo)
US-EAST (Virginia)
AWS GovCloud (US)
ASIA PAC (Sydney)
ASIA PAC
(Singapore)
CHINA (Beijing)
EU-CENTRAL (Frankfurt)
US-WEST (Oregon)
EU-WEST (Ireland)
ASIA PAC (Tokyo)
US-WEST (N. California)
SOUTH AMERICA
(Sao Paulo)
US-EAST (Virginia)
AWS GovCloud (US)
ASIA PAC (Sydney)
ASIA PAC
(Singapore)
CHINA (Beijing)
EU-CENTRAL (Frankfurt)
Your First 10 million Users on the AWS Cloud
AWS Provides Broad and Deep Services to
Support any Cloud Workload
Application Services
AWS Global Infrastructure
Networking
Deployment & Administration
Compute StorageCompute Database
Mobile
Push
Notifications
Mobile
Analytics
Cognito
Cognito
Sync
Analytics
Kinesis
Data
Pipeline
RedShift EMR
AWS Global Infrastructure
Your Applications
AWS Global Infrastructure11 Regions 28 Availability Zones 53 Edge Locations
Network
VPC
Direct
Connect
Route 53
API
Human Interaction
Support
Web Console
Interaction
Command Line
Libraries,
SDK’s
Storage
EBS S3 Glacier CloudFront
Database
DynamoDBRDS ElastiCache
Deployment & Management
Elastic
Beanstalk
OpsWorks
Cloud
Formation
Code
Deploy
Code
Pipeline
Code
Commit
Security & Administration
CloudWatch Config
Cloud
Trail
IAM Directory KMS
Application
SQS SWF
App
Stream
Elastic
Transcoder
SES
Cloud
Search
SNS
Enterprise Applications
WorkSpaces WorkMail WorkDocs
Compute
EC2 ELB
Auto
Scaling
LambdaECS
So let’s start from day one,
user one (you)
EC2
instance
Elastic IP
Amazon
Route 53
User
c3.8xlarge
m3.2xlarge
t2.micro
•  Will hit an endpoint eventually
c3.8xlarge
m3.2xlarge
t2.micro
utilizes Intel® Xeon® processors
Core count,
Memory size, Storage size & type, Network performance, & CPU
technologies
•  Hurry Up & Go Idle
Intel® Xeon® v3
•  Haswell microarchitecture has better branch prediction; efficient at
prefetching instructions and data; along with other improvements that
can boost existing applications’ performance by 30% or more
P state and C state control
Intel® AVX2.0
•  Intel® AVX – Get dramatically better performance for highly parallel
HPC workloads such as life science engineering, data mining, financial
analysis, or other technical computing applications. AVX also
enhances image, video, and audio processing.
•  Intel® AES-NI – Enhance your security with these new encryption
instructions that reduce the performance penalty associated with
encrypting/decrypting data.
•  Intel® Turbo Boost Technology – Get more computing power when you
need it with performance that adapts to spikes in your workload with
Intel® Turbo Boost Technology 2.0
Your First 10 million Users on the AWS Cloud
EC2
Instance
Elastic IP
Amazon
Route 53
User
•  No failover
•  No redundancy
•  Too many eggs in one
basket
EC2
Instance
Elastic IP
Amazon
Route 53
User
Web
Instance
Database
Instance
Elastic IP
Amazon
Route 53
User
Self-managed Fully managed
Database server
on Amazon EC2
Your choice of
database running on
Amazon EC2
Bring Your Own
License (BYOL)
Amazon
DynamoDB
Managed NoSQL
database service
using SSD storage
Seamless scalability
Zero administration
Amazon RDS
Aurora,
Microsoft SQL,
Oracle, MySQL or
PostgreSQL as a
managed service
BYOL or License
Included
Amazon
Redshift
Massively parallel,
petabyte-scale data
warehouse service
Fast, powerful, and
easy to scale
Database options
But how do I choose
what DB technology I
need? SQL? NoSQL?
Your First 10 million Users on the AWS Cloud
Your First 10 million Users on the AWS Cloud
If you do NEED NoSQL Consider
Amazon DynamoDB
Web
instance
Elastic IP
RDS DB
instance
Amazon
Route 53
User
Web
Instance
RDS DB Instance
Active (Multi-AZ)
Availability Zone Availability Zone
Web
Instance
RDS DB Instance
Standby (Multi-AZ)
Elastic Load
Balancer
Amazon
Route 53
User
•  Create highly scalable applications
•  Distribute load across EC2 instances
in multiple Availability Zones
Feature	
   Details	
  
Available	
   Load	
  balances	
  across	
  instances	
  in	
  mul1ple	
  
Availability	
  Zones	
  
Health	
  checks	
   Automa1cally	
  checks	
  health	
  of	
  instances	
  and	
  
takes	
  them	
  in	
  or	
  out	
  of	
  service	
  
Session	
  s6ckiness	
   Routes	
  requests	
  to	
  the	
  same	
  instance	
  
Secure	
  sockets	
  layer	
   Supports	
  SSL	
  offload	
  from	
  web	
  and	
  applica1on	
  
servers	
  with	
  flexible	
  cipher	
  support	
  
Monitoring	
   Publishes	
  metrics	
  to	
  CloudWatch	
  and	
  can	
  get	
  
logs	
  of	
  requests	
  processed	
  
Elastic Load
Balancer
Elastic Load Balancer
Scaling this horizontally and
vertically will get us pretty far
( 10k -100k’s of users)
User 10k-100k’s
RDS DB Instance
Active (Multi-AZ)
Availability Zone Availability Zone
RDS DB Instance
Standby (Multi-AZ)
Elastic Load
Balancer
RDS DB Instance
Read Replica
RDS DB Instance
Read Replica
RDS DB Instance
Read Replica
RDS DB Instance
Read Replica
Web
Instance
Web
Instance
Web
Instance
Web
Instance
Web
Instance
Web
Instance
Web
Instance
Web
Instance
Amazon
Route 53
User
This will take us pretty far, but
we care about performance
and efficiency, so let’s improve
further
Web
Instance
RDS DB Instance
Active (Multi-AZ)
Availability Zone
Elastic Load
Balancer
Amazon
Route 53
User
Web
Instance
RDS DB Instance
Active (Multi-AZ)
Availability Zone
Elastic Load
Balancer
Amazon S3
Amazon
Cloudfront
Amazon
Route 53
User
•  Move static content from
the web instance to
Amazon S3 and Amazon
CloudFront
Amazon Simple Storage Service (S3) is
cloud storage for the Internet:
Amazon S3
CloudFront
Amazon CloudFront is a web service for scalable
content delivery:
•  Cache static content at the edge for faster delivery
•  Helps lower load on origin infrastructure
•  Dynamic and static content
•  Streaming video
•  Custom SSL certificates
•  Low TTLs (as short as 0 seconds)
•  Lower costs for origin fetches (between Amazon
S3 / Amazon EC2 and CloudFront)
•  Optimized to work with Amazon EC2, Amazon S3,
Elastic Load Balancing, and Amazon Route 53
Response	
  Time	
  
Server	
  Load	
  
Response	
  
Time	
  
Server	
  
Load	
  
Response	
  
Time	
  
Server	
  
Load	
  
No	
  CDN	
   CDN	
  for	
  Sta1c	
  
Content	
  
CDN	
  for	
  Sta1c	
  &	
  
Dynamic	
  Content	
  
0	
  
20	
  
40	
  
60	
  
80	
  
8:00	
  
AM	
  
9:00	
  
AM	
  
10:00	
  
AM	
  
11:00	
  
AM	
  
12:00	
  
PM	
  
1:00	
  
PM	
  
2:00	
  
PM	
  
3:00	
  
PM	
  
4:00	
  
PM	
  
5:00	
  
PM	
  
6:00	
  
PM	
  
7:00	
  
PM	
  
8:00	
  
PM	
  
9:00	
  
PM	
  
VolumeofData
Delivered(Gbps)
Web
Instance
RDS DB Instance
Active (Multi-AZ)
Availability Zone
Elastic Load
Balancer
Amazon S3
Amazon
Cloudfront
Amazon
Route 53
User
•  Move session/state and
DB caching to Amazon
ElastiCache or Amazon
DynamoDB
Web
Instance
RDS DB Instance
Active (Multi-AZ)
Availability Zone
Elastic Load
Balancer
Amazon S3
Amazon
Cloudfront
Amazon
Route 53
User
ElastiCache
DynamoDB
•  Managed, provisioned throughput
NoSQL database
•  Fast, predictable performance
•  Fully distributed, fault tolerant
architecture
•  JSON support (NEW)
•  Items up to 400 KB (NEW)
Feature	
   Details	
  
Provisioned	
  
throughput	
  
Dial	
  up	
  or	
  down	
  provisioned	
  
read/write	
  capacity	
  
Predictable	
  
performance	
  
Average	
  single	
  digit	
  millisecond	
  
latencies	
  from	
  SSD-­���backed	
  
infrastructure	
  
Strong	
  
consistency	
  
Be	
  sure	
  you	
  are	
  reading	
  the	
  
most	
  up	
  to	
  date	
  values	
  
Fault	
  tolerant	
   Data	
  replicated	
  across	
  
Availability	
  Zones	
  
Monitoring	
   Integrated	
  with	
  Amazon	
  
CloudWatch	
  
Secure	
   Integrates	
  with	
  AWS	
  Iden1ty	
  
and	
  Access	
  Management	
  (IAM)	
  
Your First 10 million Users on the AWS Cloud
•  Move dynamic content from
the ELB to Amazon
CloudFront
Web
Instance
RDS DB Instance
Active (Multi-AZ)
Availability Zone
Elastic Load
Balancer
Amazon S3
Amazon
Cloudfront
Amazon
Route 53
User
ElastiCache
DynamoDB
•  Move dynamic content
from the ELB to Amazon
CloudFront
Web
Instance
RDS DB Instance
Active (Multi-AZ)
Availability Zone
Elastic Load
Balancer
Amazon S3
Amazon
Cloudfront
Amazon
Route 53
User
ElastiCache
DynamoDB
Now that our web tier is
much more lightweight, we
can revisit the beginning of
our talk…
Auto Scaling!
Automatic resizing of compute
clusters based on demand
Feature	
   Details	
  
Control	
   Define	
  minimum	
  and	
  maximum	
  instance	
  pool	
  
sizes	
  and	
  when	
  scaling	
  and	
  cool	
  down	
  occurs.	
  
Integrated	
  to	
  Amazon	
  
CloudWatch	
  
Use	
  metrics	
  gathered	
  by	
  CloudWatch	
  to	
  drive	
  
scaling.	
  
Instance	
  types	
   Run	
  Auto	
  Scaling	
  for	
  on-­‐demand	
  and	
  Spot	
  
Instances.	
  Compa1ble	
  with	
  VPC.	
  
aws autoscaling create-auto-scaling-group
--auto-scaling-group-name MyGroup
--launch-configuration-name MyConfig
--min-size 4
--max-size 200
--availability-zones us-west-2c, us-west-2b
Auto Scaling Trigger auto-scaling policy
Amazon
CloudWatch
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Typical	
  weekly	
  traffic	
  to	
  Amazon.com	
  
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Typical	
  weekly	
  traffic	
  to	
  Amazon.com	
  
Provisioned capacity
November
Provisioned capacity
November
76%
24%
Provisioned capacity
November
November
Auto Scaling lets
you do this!
Availability Zone
Amazon
Route 53
User
Amazon S3
Amazon
Cloudfront
Availability Zone
Elastic Load
Balancer
DynamoDB
RDS DB Instance
Read Replica
Web
Instance
Web
Instance
Web
Instance
ElastiCache RDS DB Instance
Read Replica
Web
Instance
Web
Instance
Web
Instance
ElastiCacheRDS DB Instance
Standby (Multi-AZ)
RDS DB Instance
Active (Multi-AZ)
Your First 10 million Users on the AWS Cloud
Your First 10 million Users on the AWS Cloud
AWS application management solutions
Convenience Control
Higher-level services Do it yourself
AWS
Elastic Beanstalk
AWS
OpsWorks
AWS
CloudFormation
Amazon EC2
Your First 10 million Users on the AWS Cloud
Host Level Metrics Aggregate Level Metrics
Centralized Log Analysis External Site Monitoring
There are further
improvements to be
made by breaking apart
our web/app layer
Your First 10 million Users on the AWS Cloud
Your First 10 million Users on the AWS Cloud
Controller	
  A	
   Controller	
  B	
  
Controller	
  A	
   Controller	
  B	
  
Q	
   Q	
  
Tight	
  coupling	
  
Use	
  Amazon	
  SQS	
  as	
  buffers	
  
Loose	
  coupling	
  
DON’T REINVENT THE WHEEL
Examples:
•  Email
•  Queuing
•  Transcoding
•  Search
•  Databases
•  Monitoring
•  Metrics
•  Logging
Amazon
CloudSearch
Amazon SQSAmazon SNS
Amazon Elastic
Transcoder
Amazon SWF
Amazon SES
In the early days, if someone has a service for it already,
opt to use that instead of building it yourself.
Your First 10 million Users on the AWS Cloud
RDS DB Instance
Active (Multi-AZ)
Availability Zone
Elastic Load
Balancer
RDS DB Instance
Read Replica
RDS DB Instance
Read Replica
Web
Instance
Web
Instance
Web
Instance
Web
Instance
Amazon
Route 53
User
Amazon S3
Amazon
Cloudfront
DynamoDB
Amazon SQS
ElastiCache
Worker
Instance
Worker
Instance
Amazon
CloudWatch
Internal App
Instance
Internal App
Instance
Amazon SES
The next big steps
Your First 10 million Users on the AWS Cloud
•  Split up databases by function/
purpose
•  Harder to do cross-function
queries
•  Essentially delaying the need
for something like sharding/
NoSQL until much further down
the line
•  Won’t help with single huge
functions/tables
ForumsDB
UsersDB
ProductsDB
Sharded horizontal scaling
•  More complex at the
application layer
•  No practical limit on
scalability
•  Operation complexity/
sophistication
•  Shard by function or key
space
•  RDBMS or NoSQL
User ShardID
002345 A
002346 B
002347 C
002348 B
002349 A
Shard C
Shard B
Shard A
Shifting functionality to NoSQL
•  ALeverage hosted services like DynamoDB
•  Some use cases:
–  Leaderboards/scoring
–  Rapid ingest of clickstream/log data
–  Temporary data needs (cart data)
–  “Hot” tables
–  Metadata/lookup tables
DynamoDB
A quick review
Your First 10 million Users on the AWS Cloud
Your First 10 million Users on the AWS Cloud
Putting all this together
means we should now easily
be able to handle
10+ million users!
To infinity…..
Expand Your Cloud Skills with AWS
Certification
aws.amazon.com/certification
Validate your proven
technical expertise with the
AWS platform and gain
recognition for your skills
Online videos and
labs
aws.amazon.com/training/
self-paced-labs
Start working with an AWS
service in minutes with free
online instructional videos
and labs
aws.amazon.com/training
Instructor-led courses
Learn how to design, deploy,
and operate highly available,
cost-effective, and secure
applications on AWS
Thank you!
@AWSCloudSEAsia
Chris Hampartsoumian
Technology Evangelist ASEAN
THANKS
FOR
LISTENING!

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Your First 10 million Users on the AWS Cloud

  • 1. Your First 10 Million Users with Amazon Web Services Chris Hampartsoumian Technology Evangelist @chrishampart
  • 2. So how do we get to scale?
  • 4. a lot of things to read
  • 5. a lot of things to read not where we want to start
  • 6. Auto Scaling is a tool and a destination. It’s not the single thing that fixes everything.
  • 7. What do we need first?
  • 9. US-WEST (Oregon) EU-WEST (Ireland) ASIA PAC (Tokyo) US-WEST (N. California) SOUTH AMERICA (Sao Paulo) US-EAST (Virginia) AWS GovCloud (US) ASIA PAC (Sydney) ASIA PAC (Singapore) CHINA (Beijing) EU-CENTRAL (Frankfurt)
  • 10. US-WEST (Oregon) EU-WEST (Ireland) ASIA PAC (Tokyo) US-WEST (N. California) SOUTH AMERICA (Sao Paulo) US-EAST (Virginia) AWS GovCloud (US) ASIA PAC (Sydney) ASIA PAC (Singapore) CHINA (Beijing) EU-CENTRAL (Frankfurt)
  • 12. AWS Provides Broad and Deep Services to Support any Cloud Workload Application Services AWS Global Infrastructure Networking Deployment & Administration Compute StorageCompute Database
  • 13. Mobile Push Notifications Mobile Analytics Cognito Cognito Sync Analytics Kinesis Data Pipeline RedShift EMR AWS Global Infrastructure Your Applications AWS Global Infrastructure11 Regions 28 Availability Zones 53 Edge Locations Network VPC Direct Connect Route 53 API Human Interaction Support Web Console Interaction Command Line Libraries, SDK’s Storage EBS S3 Glacier CloudFront Database DynamoDBRDS ElastiCache Deployment & Management Elastic Beanstalk OpsWorks Cloud Formation Code Deploy Code Pipeline Code Commit Security & Administration CloudWatch Config Cloud Trail IAM Directory KMS Application SQS SWF App Stream Elastic Transcoder SES Cloud Search SNS Enterprise Applications WorkSpaces WorkMail WorkDocs Compute EC2 ELB Auto Scaling LambdaECS
  • 14. So let’s start from day one, user one (you)
  • 17. •  Will hit an endpoint eventually c3.8xlarge m3.2xlarge t2.micro
  • 18. utilizes Intel® Xeon® processors Core count, Memory size, Storage size & type, Network performance, & CPU technologies •  Hurry Up & Go Idle
  • 19. Intel® Xeon® v3 •  Haswell microarchitecture has better branch prediction; efficient at prefetching instructions and data; along with other improvements that can boost existing applications’ performance by 30% or more P state and C state control Intel® AVX2.0
  • 20. •  Intel® AVX – Get dramatically better performance for highly parallel HPC workloads such as life science engineering, data mining, financial analysis, or other technical computing applications. AVX also enhances image, video, and audio processing. •  Intel® AES-NI – Enhance your security with these new encryption instructions that reduce the performance penalty associated with encrypting/decrypting data. •  Intel® Turbo Boost Technology – Get more computing power when you need it with performance that adapts to spikes in your workload with Intel® Turbo Boost Technology 2.0
  • 23. •  No failover •  No redundancy •  Too many eggs in one basket EC2 Instance Elastic IP Amazon Route 53 User
  • 25. Self-managed Fully managed Database server on Amazon EC2 Your choice of database running on Amazon EC2 Bring Your Own License (BYOL) Amazon DynamoDB Managed NoSQL database service using SSD storage Seamless scalability Zero administration Amazon RDS Aurora, Microsoft SQL, Oracle, MySQL or PostgreSQL as a managed service BYOL or License Included Amazon Redshift Massively parallel, petabyte-scale data warehouse service Fast, powerful, and easy to scale Database options
  • 26. But how do I choose what DB technology I need? SQL? NoSQL?
  • 29. If you do NEED NoSQL Consider Amazon DynamoDB
  • 31. Web Instance RDS DB Instance Active (Multi-AZ) Availability Zone Availability Zone Web Instance RDS DB Instance Standby (Multi-AZ) Elastic Load Balancer Amazon Route 53 User
  • 32. •  Create highly scalable applications •  Distribute load across EC2 instances in multiple Availability Zones Feature   Details   Available   Load  balances  across  instances  in  mul1ple   Availability  Zones   Health  checks   Automa1cally  checks  health  of  instances  and   takes  them  in  or  out  of  service   Session  s6ckiness   Routes  requests  to  the  same  instance   Secure  sockets  layer   Supports  SSL  offload  from  web  and  applica1on   servers  with  flexible  cipher  support   Monitoring   Publishes  metrics  to  CloudWatch  and  can  get   logs  of  requests  processed   Elastic Load Balancer Elastic Load Balancer
  • 33. Scaling this horizontally and vertically will get us pretty far ( 10k -100k’s of users)
  • 34. User 10k-100k’s RDS DB Instance Active (Multi-AZ) Availability Zone Availability Zone RDS DB Instance Standby (Multi-AZ) Elastic Load Balancer RDS DB Instance Read Replica RDS DB Instance Read Replica RDS DB Instance Read Replica RDS DB Instance Read Replica Web Instance Web Instance Web Instance Web Instance Web Instance Web Instance Web Instance Web Instance Amazon Route 53 User
  • 35. This will take us pretty far, but we care about performance and efficiency, so let’s improve further
  • 36. Web Instance RDS DB Instance Active (Multi-AZ) Availability Zone Elastic Load Balancer Amazon Route 53 User
  • 37. Web Instance RDS DB Instance Active (Multi-AZ) Availability Zone Elastic Load Balancer Amazon S3 Amazon Cloudfront Amazon Route 53 User •  Move static content from the web instance to Amazon S3 and Amazon CloudFront
  • 38. Amazon Simple Storage Service (S3) is cloud storage for the Internet: Amazon S3
  • 39. CloudFront Amazon CloudFront is a web service for scalable content delivery: •  Cache static content at the edge for faster delivery •  Helps lower load on origin infrastructure •  Dynamic and static content •  Streaming video •  Custom SSL certificates •  Low TTLs (as short as 0 seconds) •  Lower costs for origin fetches (between Amazon S3 / Amazon EC2 and CloudFront) •  Optimized to work with Amazon EC2, Amazon S3, Elastic Load Balancing, and Amazon Route 53 Response  Time   Server  Load   Response   Time   Server   Load   Response   Time   Server   Load   No  CDN   CDN  for  Sta1c   Content   CDN  for  Sta1c  &   Dynamic  Content   0   20   40   60   80   8:00   AM   9:00   AM   10:00   AM   11:00   AM   12:00   PM   1:00   PM   2:00   PM   3:00   PM   4:00   PM   5:00   PM   6:00   PM   7:00   PM   8:00   PM   9:00   PM   VolumeofData Delivered(Gbps)
  • 40. Web Instance RDS DB Instance Active (Multi-AZ) Availability Zone Elastic Load Balancer Amazon S3 Amazon Cloudfront Amazon Route 53 User
  • 41. •  Move session/state and DB caching to Amazon ElastiCache or Amazon DynamoDB Web Instance RDS DB Instance Active (Multi-AZ) Availability Zone Elastic Load Balancer Amazon S3 Amazon Cloudfront Amazon Route 53 User ElastiCache DynamoDB
  • 42. •  Managed, provisioned throughput NoSQL database •  Fast, predictable performance •  Fully distributed, fault tolerant architecture •  JSON support (NEW) •  Items up to 400 KB (NEW) Feature   Details   Provisioned   throughput   Dial  up  or  down  provisioned   read/write  capacity   Predictable   performance   Average  single  digit  millisecond   latencies  from  SSD-­‐backed   infrastructure   Strong   consistency   Be  sure  you  are  reading  the   most  up  to  date  values   Fault  tolerant   Data  replicated  across   Availability  Zones   Monitoring   Integrated  with  Amazon   CloudWatch   Secure   Integrates  with  AWS  Iden1ty   and  Access  Management  (IAM)  
  • 44. •  Move dynamic content from the ELB to Amazon CloudFront Web Instance RDS DB Instance Active (Multi-AZ) Availability Zone Elastic Load Balancer Amazon S3 Amazon Cloudfront Amazon Route 53 User ElastiCache DynamoDB
  • 45. •  Move dynamic content from the ELB to Amazon CloudFront Web Instance RDS DB Instance Active (Multi-AZ) Availability Zone Elastic Load Balancer Amazon S3 Amazon Cloudfront Amazon Route 53 User ElastiCache DynamoDB
  • 46. Now that our web tier is much more lightweight, we can revisit the beginning of our talk…
  • 48. Automatic resizing of compute clusters based on demand Feature   Details   Control   Define  minimum  and  maximum  instance  pool   sizes  and  when  scaling  and  cool  down  occurs.   Integrated  to  Amazon   CloudWatch   Use  metrics  gathered  by  CloudWatch  to  drive   scaling.   Instance  types   Run  Auto  Scaling  for  on-­‐demand  and  Spot   Instances.  Compa1ble  with  VPC.   aws autoscaling create-auto-scaling-group --auto-scaling-group-name MyGroup --launch-configuration-name MyConfig --min-size 4 --max-size 200 --availability-zones us-west-2c, us-west-2b Auto Scaling Trigger auto-scaling policy Amazon CloudWatch
  • 49. Sunday Monday Tuesday Wednesday Thursday Friday Saturday Typical  weekly  traffic  to  Amazon.com  
  • 50. Sunday Monday Tuesday Wednesday Thursday Friday Saturday Typical  weekly  traffic  to  Amazon.com   Provisioned capacity
  • 56. Availability Zone Amazon Route 53 User Amazon S3 Amazon Cloudfront Availability Zone Elastic Load Balancer DynamoDB RDS DB Instance Read Replica Web Instance Web Instance Web Instance ElastiCache RDS DB Instance Read Replica Web Instance Web Instance Web Instance ElastiCacheRDS DB Instance Standby (Multi-AZ) RDS DB Instance Active (Multi-AZ)
  • 59. AWS application management solutions Convenience Control Higher-level services Do it yourself AWS Elastic Beanstalk AWS OpsWorks AWS CloudFormation Amazon EC2
  • 61. Host Level Metrics Aggregate Level Metrics
  • 62. Centralized Log Analysis External Site Monitoring
  • 63. There are further improvements to be made by breaking apart our web/app layer
  • 66. Controller  A   Controller  B   Controller  A   Controller  B   Q   Q   Tight  coupling   Use  Amazon  SQS  as  buffers   Loose  coupling  
  • 67. DON’T REINVENT THE WHEEL Examples: •  Email •  Queuing •  Transcoding •  Search •  Databases •  Monitoring •  Metrics •  Logging Amazon CloudSearch Amazon SQSAmazon SNS Amazon Elastic Transcoder Amazon SWF Amazon SES In the early days, if someone has a service for it already, opt to use that instead of building it yourself.
  • 69. RDS DB Instance Active (Multi-AZ) Availability Zone Elastic Load Balancer RDS DB Instance Read Replica RDS DB Instance Read Replica Web Instance Web Instance Web Instance Web Instance Amazon Route 53 User Amazon S3 Amazon Cloudfront DynamoDB Amazon SQS ElastiCache Worker Instance Worker Instance Amazon CloudWatch Internal App Instance Internal App Instance Amazon SES
  • 70. The next big steps
  • 72. •  Split up databases by function/ purpose •  Harder to do cross-function queries •  Essentially delaying the need for something like sharding/ NoSQL until much further down the line •  Won’t help with single huge functions/tables ForumsDB UsersDB ProductsDB
  • 73. Sharded horizontal scaling •  More complex at the application layer •  No practical limit on scalability •  Operation complexity/ sophistication •  Shard by function or key space •  RDBMS or NoSQL User ShardID 002345 A 002346 B 002347 C 002348 B 002349 A Shard C Shard B Shard A
  • 74. Shifting functionality to NoSQL •  ALeverage hosted services like DynamoDB •  Some use cases: –  Leaderboards/scoring –  Rapid ingest of clickstream/log data –  Temporary data needs (cart data) –  “Hot” tables –  Metadata/lookup tables DynamoDB
  • 78. Putting all this together means we should now easily be able to handle 10+ million users!
  • 80. Expand Your Cloud Skills with AWS Certification aws.amazon.com/certification Validate your proven technical expertise with the AWS platform and gain recognition for your skills Online videos and labs aws.amazon.com/training/ self-paced-labs Start working with an AWS service in minutes with free online instructional videos and labs aws.amazon.com/training Instructor-led courses Learn how to design, deploy, and operate highly available, cost-effective, and secure applications on AWS