Why Great Marketers Must Be Great Skeptics

Rand Fishkin's presentation on 12 SEO & Inbound Marketing tactics that ignore common, irrational biases in favor of smart tactics & solutions

The document summarizes data from a survey of 132 SEO professionals about factors that influence Google search rankings. It finds that SEOs now believe links are less important, comprising 45% of Google's algorithm compared to 65% in 2009. It also finds that diversity of links matters more than quantity, and links from a variety of root domains correlate most strongly with higher rankings. Facebook shares correlate most strongly out of social media factors, more so than Twitter metrics. Long titles, URLs and domains correlate negatively with rankings.

Learn to turn analytics and research into higher conversion rates. Results of qualitative analysis based on user feedback and customer experience recordings. Evaluation of top 5 traffic landing pages and conversion funnel - Increase Website Sales - Increase Leads - Increase Email Opt-Ins - Deeper Insight of Personas

The document summarizes how search engine optimization (SEO) has changed dramatically from 2001 to 2011. In the early 2000s, SEO involved on-page optimization of keywords and links. By 2011, search engine results pages (SERPs) are highly personalized, featuring instant answers, maps, news, and social annotations. Rankings are influenced by social networks, geography, and personalization. Modern SEO requires an inbound marketing approach across all digital channels, with a focus on content, video, thought leadership, social media, and measuring performance.

This document discusses the potential benefits and strategies for using Google+ as a social media platform. It outlines that while Google+ has over 1.85 billion accounts, its active user base is smaller than platforms like Facebook and Twitter. However, Google+ provides unique benefits like influencing search engine results through authorship and sharing on circles. The document provides tips for businesses and individuals to maximize their reach and engagement on Google+ such as using visual content, sharing to the right audiences, and leveraging communities.

EdgeRank refers to Facebook's system for determining the visibility of posts and content. It considers the strength of the relationship between users, assigns more value to more involved actions like comments than likes, and considers the age of connections and content with older ones being less valuable. The system aims to increase or decrease the value of certain actions to improve the Facebook experience.

Rand Fishkin's presentation covering 7 of the biggest trends in SEO in 2016 from changes in Google's handling of keywords to CTR opportunities to machine learning and more.

The document discusses various observations from November and December 2011 regarding changes in search engine optimization and search engine results pages. Key points include an increase in advertising in SERPs, changes to rich snippets and how they are displayed, the prevalence of video in search results, fluctuations in keyword data availability, differences between how Bing and Google rank pages, and the advantages brands have in search visibility and clicks.

Rand Fishkin's presentation from the SMX Munich Ranking Factors session on correlations seen with higher Google rankings, testing of anchor text, and some hypotheses about potential future ranking factors.

The document provides an overview of search engine optimization (SEO) fundamentals. It discusses the growth of Google queries, importance of search engine traffic, how WordPress makes sites SEO-friendly, keyword research techniques, link building strategies, and how social media can help with SEO directly and indirectly. The target audience is people looking to improve their search engine rankings and traffic.

This document summarizes Rand Fishkin's presentation on the changing SEO landscape. Major points include: (1) the diversity of result types on search engine results pages now includes more than just blue links, (2) Google is cannibalizing traffic by answering queries themselves, and (3) transparency has decreased with the "not provided" count. Modern SEO also requires adapting to subtle algorithm changes, content growth outpacing queries, and machine learning. The SEO industry is quietly revolutionizing as classic tactics decline and new opportunities require building brands rather than just keywords and links.

This document summarizes key points from a presentation on SEO in 2017 given by Rand Fishkin. The main points are: 1) Google dominates online traffic referrals, increasing its share to over 64% in 2017. Facebook and other major sites lost traffic share. 2) Most search happens on Google, with the average user searching 3-4 times per day on desktop and mobile. Click-through rates are higher for organic than paid search on Google. 3) Ranking in traditional search results may no longer be enough, as over 18 unique types of search engine results pages now appear, reducing organic traffic to some sites. 4) SEO does not work for every organization depending on

The story of how inbound marketing helped take SEOmoz from near failure to surprising success and the lessons learned.

This lengthy (150+ slides), but very comprehensive presentation is designed to help experienced SEOs train those new to the practice over a 2-3 hour, interactive session. It covers the search engine landscape, the SEO process, keyword research, link building and the emergence of social media as a ranking signal.

This slide deck walks through Keyword Explorer, Moz's tool for keyword research, designed by Rand to help with many of the pernicious problems inherent in the keyword discovery and prioritization processes.

This document discusses how SEO has changed and tactics that used to work no longer do. It provides 6 key points: 1. SEO must be strategic rather than tactical. It involves understanding audiences, amplification opportunities, and marketing funnels. 2. Building a powerful brand may be more important than optimizing a site, as brands have invested in SEO and benefit from changes in Google's algorithm. 3. Choosing keywords is more complex and involves considering opportunity, features, and intent overlap rather than just volume and value. 4. Links should be earned like a publicist rather than manually built, as scalable strategies like great content are more effective than manipulative tactics. 5

Rand Fishkin's presentation from SMX Munich sharing early data from SEOmoz's biennial search engine ranking factors survey and correlation data from 10K+ Google search results.

Twitter gives B2B marketers a powerful opportunity to access broad networks of brands, companies and decision makers on Twitter. Supported by the latest research, we demonstrate why Twitter is not optional and why private and publicly listed brands are missing out on a solid opportunity if they do not incorporate Twitter into their marketing mix. We demonstrate that Twitter is not optional for brands engaged with B2B marketing. We include the most recent data from multiple leading sources, including The Social Media Examiner, Inc.; Twitter, Inc.; Regalix, Inc. and others. Twitter provides private and publicly-listed brands an opportunity to engage with broad networks of other brands, firms and key decision makers that also use Twitter. We note that Twitter's active user base is comprised of 250 million plus users and is growing. When used effectively and in combination with communication strategy and tools, Twitter represents the optimal platform for deploying ongoing messaging. When viewed as a communications hub, Twitter is unrivaled through its ability to integrate other channels and information sources and to coordinate their priority and emphasis. Twitter is effective at relaying information on channels that include Websites, Press releases, Instragram, Facebook, Snapchat, URLs, and any other linkable source of information, and driving traffic to these same sources. We note that press releases and awareness in general can be difficult for some brands and companies to generate but that Twitter is a proven solution. Sky Alphabet is a social media marketing agency that utilizes Twitter to achieve growth, awareness and sales objectives through integrated forms of traditional and digital communications driven by Twitter. We understand that Twitter is "not easy" because of its unrelenting requirement for fresh and relevant content, but it is this same requirement that makes Twitter the ideal platform for brands, companies, people and products that are prepared to express themselves through such an advanced channel. Author: Steve Yanor Aug 2016. @skyalphabet Research sources: Regalix, Inc. Twitter, Inc. Social Media Examiner, Inc.

Read the full article with even more details at https://blog.wagepoint.com/h/i/289427271-the-comprehensive-list-of-small-business-tax-deductions/185037

This document discusses key concepts and principles for organizing a curriculum review at a school. It addresses factors that should guide curriculum choices like mission and vision statements. It also discusses curriculum models and how assessment should inform curriculum planning. Additional topics covered include the importance of transferable skills, 21st century learning skills, and monitoring curriculum implementation through lesson observations and student interviews. The overall purpose is to provide guidance on conducting a thorough and meaningful curriculum review process.

PDF, audio, and voiceover are now available on designintechreport.wordpress.com Today’s most beloved technology products and services balance design and engineering in a way that perfectly blends form and function. Businesses started by designers have created billions of dollars of value, are raising billions in capital, and VC firms increasingly see the importance of design. The third annual Design in Tech Report examines how design trends are revolutionizing the entrepreneurial and corporate ecosystems in tech. This report covers related M&A activity, new patterns in creativity × business, and the rise of computational design.

This document outlines Netflix's culture of freedom and responsibility. Some key points: - Netflix focuses on attracting and retaining "stunning colleagues" through a high-performance culture rather than perks. Managers use a "Keeper Test" to determine which employees they would fight to keep. - The culture emphasizes values over rules. Netflix aims to minimize complexity as it grows by increasing talent density rather than imposing processes. This allows the company to maintain flexibility. - Employees are given significant responsibility and freedom in their roles, such as having no vacation tracking or expense policies beyond acting in the company's best interests. The goal is to avoid chaos through self-discipline rather than controls. - Providing

Infographic: Medicare Marketing: Direct Mail: Still The #1 Influencer of Seniors Switching And Choosing Medicare Plans.

A step-by-step guide on how to doing customer interviews that reveal revenue-boosting insights. This deck is made exclusively for marketers & copywriters.

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Results from the 2014 Conversion Rate Optimization Survey. 2,300 TrustRadius members and 1,800 site visitors were asked to participate in the 2014 CRO survey to understand their practice maturity level, tool usage and spend on Digital Analytics and A/B testing software. The key results are included in this presentation.

Capgemini reports on the major 2017 trends in the payments industry which revolve around three core areas of payment instruments, regulatory and industry initiatives, and key stakeholder strategies. Currently, the global payments industry is undergoing a paradigm shift with an influx of technology, demographic, and regulatory dynamics. While the customer facing part of the value chain continues to witness high levels of innovation, service providers are still grappling with back-end infrastructure enhancements. Trends such as new opportunities in the payments industry in terms of adoption of Open Application Programming Interfaces (APIs), growth in digital payments, innovation in cross-border payments, and challenges from the entry of alternative service providers are impacting the industry in terms of fostering competition, nurturing innovation, and enhancing process and system-related efficiencies.

The team at Rejoiner.com asked 20 of the world's top conversion rate optimization experts to share their top tip for making your eCommerce website convert. The responses were amazing and we assembled them in this SlideShare. Advice includes topics related to A/B testing, usability, metrics, cart abandonment, design philosophy, customer experience & more.

The document discusses the importance of connecting with buyers in an inbound way and how to execute the connect stage of the inbound sales methodology. It recommends defining buyer personas, outreach sequences for each persona, and personalized outreach content. It provides examples of developing buyer personas, sequences, and content for different lead sources like inbound leads and common connections. The document also provides examples of scripts for connect calls with different lead types and how to get buyer buy-in for longer exploratory conversations.

HubSpot Research shares new data on why people use ad blockers and what marketers and advertisers need to do to keep people from blocking out ads completely. Hint: it's stop using interruptive and annoying ads.

Finding and hiring amazing people is hard. Build your employer brand and create a personalized candidate experience with inbound recruiting.

The lack of visible female role models is pervasive in the tech industry, particularly on Wikipedia, where just under 17% of Wikipedia biographies were on women. That's why HubSpot wrote fourteen Wikipedia entries for remarkable women in tech to help inspire young women to reach positions at the highest levels of STEM.

The document provides an overview of public-private partnerships (PPPs) in Vietnam and makes recommendations to promote the country's PPP program. It summarizes that Vietnam passed new PPP decrees in 2015 but faces challenges developing projects, including a lack of capacity and coordination among government agencies. It recommends developing a visible pipeline of priority projects, improving government capacity through training, and streamlining regulations to address inconsistencies and gaps regarding key issues like viability gap funding, land rights, and dispute resolution.

Google主催の「Google アナリティクス 360 お客様向けセミナー @ 2017/2/27」にて登壇した際のプレゼンテーション資料です。

In this presentation I breakdown growth into 4 parts, understanding your funnel (top 3 acquisition channels & bottle necks), defining your customer personas & metrics and lastly a walkthrough of my simple growth process. Here's a link to my growth framework google spreadsheet: http://bit.ly/growthframework For more information on growth hacking visit my blog http://sujanpatel.com or download my book: http://100daysofgrowth.com

This document summarizes Rand Fishkin's presentation on the importance of skepticism for marketers. It discusses how crap, good, and great skeptics approach new claims and recommendations. Great skeptics thoroughly validate assumptions with data, know that correlation does not imply causation, and don't let imperfect knowledge stop progress. The document provides examples of claims marketers might encounter and how different types of skeptics would respond, emphasizing the need for repeated testing and understanding underlying factors.

This document discusses solutions-based marketing, which applies the scientific method to marketing decisions. It outlines the steps of the scientific method - formulating a question, gathering information, making a hypothesis and predictions, testing predictions, analyzing results, drawing conclusions, and retesting. It then provides examples of how to apply this approach to solve real client problems and maximize marketing efficiency over time.

What makes optimizing different for a publisher then for example an ecommerce site. In this session Martijn from The Next Web will show you how they focus on CRO and SEO to have users engage more with their content and services. We'll go into learning how to create the best process on how to work on both of them at the same time to have maximum impact.

From search and social media to analytics and optimization, marketing has really gotten geeky. It's nearly impossible to keep up, so what should business owners know about online marketing in order to make good decisions about their web presence? This presentation is both a broad overview of key web marketing disciplines as well as a quick dive into some of the concepts and vocabulary behind them. Presented on Wednesday, August 18th to the Women Business Owners Special Interest Group of the Nashville Area Chamber of Commerce.

Analytics is more than "slap on the google analytics tag and we're done". Any good Digital project starts out with a good set of Goals & Objectives...but when was the last time that you measured the result of those goals & objectives? Lean Analytics is about integrating the analytics in the whole process...from the start. In a LEAN way

The document discusses the goals and challenges of web analytics. It outlines four main goals of web analytics: to better understand users, make decisions based on data, improve the website by removing barriers, and improve conversions and sales. It also discusses challenges such as acting on findings and identifying the most important metrics to focus on.

If you're used to working with a full SEO team at an agency, what do you do if you move client-side and encounter issues you've never seen before? And you can't find answers via the usual channels? Being unable to find similar examples in the community is pretty unusual in 2021, but when it happens it can be a real learning curve to diagnose and solve them yourself. Using a case study from the last 18 months, Mat looks at achieving the balance between the process of elimination and data interpretation, and uses a touch of conspiracy theorising to resolve the problems.

The document outlines bad SEO practices like overpromising results, using irrelevant broad keywords, employing blackhat techniques, and shady link building. It warns against changing metrics of success and notes these could be signs of poor SEO. The document advocates thorough keyword research, whitehat on-page optimization, building natural links, and consistent reporting to measure realistic goals.

[MozCon 2019] How do you turn an unwieldy 2.5 million-URL website into a manageable and indexable site of just 20,000 pages? Areej will share the methodology and takeaways used to restructure a job aggregator site which, like many large websites, had huge problems with indexability and the rules used to direct robot crawl. This talk will tackle tough crawling and indexing issues, diving into the case study with flow charts to explain the full approach and how to implement it.

This document discusses lessons learned from surviving bankruptcy and promoting adaptive organizational change. It warns against arrogance, bureaucracy, and complacency, and advocates creating a culture of positive adaptive change. Technical changes like increasing customer service are compared to deeper adaptive changes involving reevaluating business processes and customer experiences. The importance of understanding an organization's corporate psyche and mythology is discussed. Adaptive change requires pushing a system into a new equilibrium. The document also discusses testing myths around paid and organic search, validating assumptions with data, and considering the entire customer ecosystem rather than single metrics. It emphasizes simplifying processes and solutions.

The document discusses ways to continue optimizing keywords after initial keyword research, including: 1) Analyzing site analytics like bounce rates to identify underperforming pages and keywords 2) Conducting competitive analysis of top competitors to find new keyword opportunities 3) Performing heuristic evaluations like talking to experts to gain insights beyond data

This document discusses setting up Google Analytics to better track and measure the performance of content marketing efforts. It recommends building out data by tracking metrics beyond just conversions, such as email subscriptions, downloads, and video views. This allows measuring engagement and value at different stages of the customer journey. It also suggests using custom dimensions to track additional details like author, date, or word count. Finally, it emphasizes the importance of standardizing insights through dashboards and reports to easily monitor key metrics and compare performance of different content types and sections of a website.

Rand Fishkin, CEO of SEOmoz, the most popular source for SEO software, presents tips on conversion rate optimization. Or as it's better known, how to get people to buy and not just browse. Sponsored by::Windows 8 App Store * Video on HackersandFounders.tv

The document discusses content-driven link building strategies and how to measure their effectiveness. It describes analyzing over 4,500 content pieces, 3,500 links, and 170 client campaigns to identify trends. The analysis found that data visualization, full page takeovers, and thought leadership performed best on average. It also found that nofollow links have remained stable while mentions have increased. The document advocates using a data-led system to inform strategies, manage client expectations, and determine what approaches work best for specific clients and industries.

Presented at Business of Software Conference, Rand Fishkin (Moz founder and all round great guy) presents his summary of what to love and what to leave in SEO for 2014. In a constantly changing field, Rand stands out as presenting the clearest and most accessible advice on what should work to help your customers find you online. Watch if you have any responsibility for finding customers, creating content or building marketing.

This document summarizes Rand Fishkin's presentation on SEO tactics that should be embraced versus left behind in 2015. It discusses how SEO has evolved over the past 5 years with more complex algorithms, user data signals, and an ability to detect manipulative links. Some tactics to leave behind include relying only on AdWords for keyword research, creating keyword-targeted pages of content at scale, acquiring links through directories and profiles, and expecting social sharing alone to improve rankings. Tactics to embrace include using multiple data sources for keyword research, focusing on uniquely valuable and helpful content, building relationships to earn editorial links, using content to drive social amplification, and measuring ROI at the page or section level rather than keywords.

Slides from Learn Inbound 2016 in Dublin, exploring the problems with bad measurement and how this affects strategy.

Rand's presentation from SEMPDX's Searchfest 2015 on how to avoid the common mistakes in competitive analysis and competitive intelligence.

This document discusses conversion rate optimization (CRO) strategies beyond simple A/B testing. It recommends asking customers questions to understand obstacles to conversion. CRO is about moving customers through the stages of discovery, testing, consideration, and conversion to becoming long-term subscribers. The document provides 10 tips for CRO including making pages fast, aligning design with intent, using empathy and emotion over complexity, reducing steps, adding video and product details, and understanding individual customer contexts rather than just copying tactics.

This document summarizes Rand Fishkin's presentation on how marketers can keep up with Google in 2017 and beyond. It discusses 5 key things marketers must do: 1) diversify traffic sources to reduce reliance on Google, 2) create a scalable link building strategy with decreasing friction, 3) use searcher intent and changing SERP features to break through Google's results, 4) evolve keyword targeting to match Google's sophistication, and 5) focus on searcher engagement which may be a new key ranking factor. The presentation explores how Google is increasingly using machine learning and user data in its algorithms.

Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.

Rand Fishkin discusses key topics in healthcare SEO and digital marketing in 2019. He summarizes how Google's search algorithm is changing to favor direct answers and paid results over organic clicks. This could impact search behavior by increasing zero-click searches. Fishkin then provides recommendations for marketers to focus on controlling their brand presence, influencing content publishers, and shifting focus to long-tail keywords. He also explores the growth of Amazon and voice assistants, and how influencer marketing has become difficult to track. Marketers are advised to build their brand organically before focusing on ads and conversions.

As web marketing undergoes its biggest shift in a decade, how we impact audiences needs to evolve. In this presentation, Rand shows how web marketers in content, search, social, and advertising (+ influencer marketing) can shift their strategic and tactical investments to align with what the big platforms offer, and how consumer behavior has changed, too.

Influencer marketing can be a powerful tactic, but the practice is far too narrow, and often focused on wrong metrics. In this presentation, Rand expands on what marketing through influence can do, and shows examples of a higher ROI form of marketing through channels of influence (not just Instagram & YouTube "influencers")

Rand's presentation from Engage PDX 2019 on the shifting web platforms and how marketers can best respond.

Rand's presentation from Searchlove on how to get (almost) everything you've ever wanted with just an email. If you're trying to do email outreach to improve your content marketing, social media efforts, link building, public relations opportunities, networking, product feedback, and more, these slides are for you!

How startups often screw up their marketing and growth efforts, along with tactical tips to improve and fix these oversights.

Rand's presentation from RECUR 2018 on how to address many of the core issues that cause SaaS marketing to go off the rails.

Rand's presentation from Brighton SEO, Fall 2018 focusing on the shifts in Google's behavior toward the SERP and away from referring outlinking traffic.

This document provides 7 lessons that would have made the author a better entrepreneur: 1) Focus on doing one thing well rather than many things, as it is easier to build a brand. 2) Prioritize crafting an emotionally resonant story over tactics or pursuing big markets. 3) Build for an audience you have a connection to rather than one you don't. 4) Launch products that early testers rave about rather than minimal viable products. 5) Get quality work done in fewer hours rather than long hours which reduces productivity. 6) Hire for cultural fit and train for competence rather than hiring the wrong people. 7) Have reasonable expectations of success and consider options beyond becoming a unicorn or failing.

Rand Fishkin discusses changes in search engine optimization (SEO) and search engine results pages (SERPs) in 2018. Google controls over half of all web searches but distributes traffic across different domains relatively evenly. Features like featured snippets and knowledge panels now make up a large portion of clicks. Marketers must adapt by optimizing for these features through content, links and other signals. Personalization also plays a bigger role, as Google tailors results based on location, device and user history. Overall, SEO requires a focus on providing helpful answers rather than just links.

Rand's presentation from Web Summit Lisbon 2017 covering how the SEO world has evolved and what's needed to rank and succeed in Google.

One of the biggest reasons startups fail is the inability to scalably attract customers at low cost. In this presentation, Rand covers 8 reasons startups miss out on marketing success, and tips for how to overcome these pitfalls.

Rand's presentation on the biases of cultural conditioning in the marketing world, and how history and media nudges marketers to make bad choices (along with loads of tactical SEO, social media, and content marketing tips).

The document discusses search trends and tactics for B2B SEO success in 2017. It provides data on search volumes and where people search showing that Google continues to dominate but is gaining more share. It also discusses different types of search results like featured snippets and how they impact organic click-through rates. Finally, it outlines six tactics for B2B SEO success, including optimizing for related precursor queries, publishing on platforms that easily rank, using lead magnets to capture content without barriers, recruiting influential contributors for links, and planning for a long-term investment with little short-term ROI.

Rand's presentation from Mozcon 2017 on how Google enters and often crowds out competitors in vertical search spaces (and how marketers can fight back against this threat).

Google continues to dominate search and increase its share. According to data, Google's core search increased 5.9% from October 2016 to May 2017 while its closest competitors like Yahoo and Bing declined. Google distributes search traffic relatively evenly across sites while Facebook and YouTube tend to concentrate traffic on very large sites. Reddit and YouTube send the majority of their referral traffic to just a handful of top sites.

This presentation examines how Google's ranking systems have prioritized searcher-task-accomplishment, and how SEOs must respond by optimizing for this process.

Rand's presentation on how to select strategic, digital marketing investments for your brand. Advice: step back, stop doing what you're good at or what you've been hired/asked to do in order to figure out what channels and tactics might work even better.

When SEO and UX practices are combined, the results can be extraordinary. Rand walks through how the practices have evolved to have far more combined value than tensions and tradeoffs, and some ways for each to learn from the other.

Lately, it’s been feeling a little Terminator-y out there, huh? But the future of paid media isn’t an employment battle between AI and humans like some believe. Instead, it’s about collaboration and another powerful tool to add to the digital marketer’s tool belt. In fact, the best digital marketers have been integrating AI-elements into their work for years… with one caveat - there’s still an industry professional driving the bus. Join Curtiss Gulash, Director of Paid Media, at Be Found Online, to explore the strengths and weaknesses of AI (as well as humans), and how those qualities can complement one another to develop stronger, more informed, and more efficient paid media campaigns. It’s time to turn and embrace the machine to carve out a path for improving efficiency across your accounts with your new AI companions!

One of the most iconic foods in Australia is the meat pie. This handheld snack or meal consists of a pastry shell filled with minced meat, most commonly beef, and savoury gravy. It is often enjoyed at sporting events or as a quick and satisfying lunch option. Visit - https://theaussieway.com.au/category/food/

In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve! Key Takeaways: 1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts. 2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience. 3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.

Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication. Takeaways: Tactics and benchmarks for SEO content that converts in 2024 Page layouts and content formats that convert organic traffic Crafting keyword strategy and calls-to-action for conversion

Top 7 PPC and SEO strategies to drive more traffic and conversions. Most companies already own the data, let's share the data and boost the performance of both channels. Key Takeaways: Why PPC and SEO teams should strategize together7 ways PPC and SEO can work together to drive even more conversions

Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well

The "Digital Marketing Metrics" PDF by Digital Scape provides a detailed guide to essential metrics used in digital marketing. It explains the importance of metrics in tracking and optimizing marketing efforts, offering definitions, formulas, and examples for each metric. The document covers metrics such as Return on Ad Spend (ROAS), Customer Lifetime Value (CLV), Cost of Acquisition (COA), Click Through Rate (CTR), Conversion Rate (CVR), Cost Per Sale (CPS), Bounce Rate, and Lead Conversion Rate (LCR). The aim is to equip marketers with the knowledge needed to make data-driven decisions and enhance campaign performance. Learn what is metrics, difference in metrics, different types of metrics and calculation.

Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools. Key Takeaways: Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.

The continued disappearance of the third party cookie has both targeting and tracking implications for open-web advertising and marketing. We'll discuss where context, identity graphs and first party data are being used to substitute for third-party cookies. We'll also discuss where CTV and other newer media channels are maturing to allow for household or personal targeting. Key Takeaways: Learn how to effectively target prospects and consumers at various stages using a combinations of targeting types across channels.

The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

CampusEdge offers a comprehensive suite of tools including financial management, human resources, student information, and more. It promotes streamlined processes and data integration. Enhanced efficiency and productivity through automation, data centralization, and real-time insights. Improved decision-making based on accurate data and analytics. Allows for seamless scalability to adapt to the changing needs of educational institutions. Enables consolidation of various functions into a single platform. Initial planning and assessment of requirements. Configuration and customization of the software to fit the institution's unique structure and processes. Comprehensive training programs for staff to ensure effective utilization. Phased deployment strategy to minimize disruptions.

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Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid. Key Takeaways: What makes up a composable digital solution. Why content is still king in a composable world. How Headless CMS and Headless Commerce are different.

Curious about what a social media manager really does? Our latest presentation breaks down the key responsibilities and daily tasks of this dynamic role. Want to understand more about this essential position? Read the full deck now! Full blog here - https://digitalmarketingphilippines.com/what-does-a-social-media-manager-do/