Using LinkedIn and Social Networks in Job Hunting
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Effective use of LinkedIn to develop networks in home countries. International Futures student conference 2011. The Careers Group, University of London
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Using LinkedIn and Social Networks in Job Hunting
- 1. USING AND OTHER SOCIAL NETWORKS FOR JOB HUNTING International Futures Student Conference March 2011 www.careers.lon.ac.uk/international Andrew Falconer Careers Adviser http://uk.linkedin.com/in/agfalconer
- 2. Marketing yourself to employers and selection process may differ in each country. Principles of international job hunting are consistent: knowledge of industries and professions is essential How do you gain knowledge and perhaps build credibility when thousands of miles away at University? Returning home or working internationally
- 4. Getting started on Linked In Originally set up as a “network of trust” to allow professionals to source recommended expertise. Joining isn’t good enough. It’s a tool that has to be used effectively. Concept: “Pay it forward” – ultimately be prepared to offer more than you receive. It is NOT Facebook!
- 6. Who do you know? LION – LinkedIn Open Networker General profile or Targeted? Several profiles? Join Professional interest groups – but be active! Develop your network
- 7. Be cautious, observe and learn the etiquette first. Be professional: Ask intelligent questions and reward “Best answers” Don’t spam: Blatant “I need a job” questions can be black-listed! It’s a community: Prepare to answer questions as well as ask - you may know more than you think! When inviting contacts, use the message box to thanks then for any help they have given already. Getting answers
- 8. Getting answers I'm at the business plan writing phase of a web based Pakistan based out of Karachi, Pakistan. I was wondering if anyone had any experience with starting up in Pakistan with whom I can bounce questions and ideas of the experience and the do's and don'ts of raising capital. Location specific: Pakistan though I have never started a business in Pakistan I have worked with many companies from there. There are some top web development companies there and I am sure that you can find many in Karachi. If you wanted to learn how to start your business I suggest you speak to some established web dev firms from there. A good way to find them, and see if they are for real or not is by going to elance, finding providers related to your field in Karachi, and seeing based on their earnings if they have a customer base or not. Then approach them. I'm sure you'll get some interesting info.
- 9. It is against Facebook rules to have more than one profile – Fan pages may be an alternative Use a range of tools to stand out – video, twitter feeds Search businesses through the “Groups” link Sell your skills! Create a Facebook advert and target specific demographics Feeling lazy? Search “Jobs” Facebook- some suggestions
- 10. Schepp B, Schepp D, (2010) How to find a job on Linkedin, Facebook, Twitter, Myspace and other social networks, McGraw Hill (London) Alba, Jason (2007) I'm on LinkedIn -- Now What???: A Guide to Getting the Most OUT of LinkedIn (2nd ed) Happy About, New York Resources
- 11. USING AND OTHER SOCIAL NETWORKS FOR JOB HUNTING International Futures Student Conference March 2011 www.careers.lon.ac.uk/international Andrew Falconer Careers Adviser http://uk.linkedin.com/in/agfalconer
Editor's Notes
- Plaxo has 30m users and is a firm competitor to Linked In. Advice to job seekers is to use both but Linked In has a stronger brand in some countries. Who is your market? Who do you need to connect with? The answer will lead to different platforms.
- Co-Founder Allen Blue set it up to solve a problem. As an entrepreneur he relied heavily on those people he knew and on recommendations. He reckons that every professional becomes more successful if they have access to answers to tough work questions, from people they know and trust. Hence a network built on trust relationship. It requires a proactive approach. Clicking the “Jobs” tab is not necessarily any different from using any other jobs site. Linked In offers so much more. Be prepared to work at it and to put time in. Don’t get distracted by the social aspects of Facebook, LinkedIn is the professionals network.
- LION – accept any invitation regardless. Financial sector worker Steven Burda has over 36,500 connections. How to use LinkedIn to get jobs: Basic intro http://www.youtube.com/watch?v=1eTDnSnDMgEny request and invitation regardless
- Best answers – those who answer can be awarded “Best Answer” expert points.
- Michael Clarke: “I periodically answer questions on LinkedIn and I do think it’s useful in credibility-building– provided you’re giving good, relevant answers!”