The Future of TV -- FICCI India
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The presentation for the keynote address that Samuel Scott delivered in March 2018 at the FICCI FRAMES conference in Mumbai, India.
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The Future of TV -- FICCI India
- 1. #ficciframes18 -- @samueljscott TV is Not Dying It’s Lies, Damn Lies and Bad Media Statistics
- 2. #ficciframes18 -- @samueljscott What is TV? VS.
- 3. What Have We Seen? 15 Years of Hysteria #ficciframes18 -- @samueljscott
- 4. 2003 — TiVo #ficciframes18 -- @samueljscott
- 5. 2013 — Cord-Cutting #ficciframes18 -- @samueljscott
- 6. 2016 — Netflix #ficciframes18 -- @samueljscott
- 7. 2017 — YouTube TV #ficciframes18 -- @samueljscott
- 8. 2017 — Amazon Streams Football
- 9. The Truth Let’s Look at the Objective Data #ficciframes18 -- @samueljscott
- 10. US comScore ● Live TV consists of 84% of total TV viewing time
- 11. US comScore ● 15% are “streaming only.” Most use streaming as a supplement
- 12. US comScore ● For every hour streamed, people watch more than five on live TV
- 13. US comScore ● Live TV still dominates, even among the heaviest users of streaming television
- 14. US Nielsen ● People spend the majority of this time watching live & DVR television
- 15. UK ThinkBox
- 16. UK ThinkBox
- 17. UK ThinkBox
- 18. NFL on Amazon Prime 1% 2% 97% TV Amazon Prime Other TV — 14.6 million Amazon — 372,000
- 19. Why Do People Believe the Hype? Dispelling the Delusion #ficciframes18 -- @samueljscott
- 20. Marketers Are Not Normal
- 21. Example — Social Media “Not everyone in advanced economies is using social media” - Pew Research Center, April 2017
- 22. Social Media is Not Real Life
- 23. People Change Media Habits vs. #ficciframes18 -- @samueljscott
- 24. US Nielsen: Youth Like Radio More “Past performance does not guarantee future media results” - The Drum
- 25. UK ThinkBox: TV Increases With Age
- 26. It’s the Economy, Stupid
- 27. India: More TV Households Than Ever
- 28. TV is Still the Best Advertising Medium Good News #ficciframes18 -- @samueljscott
- 29. The Impact of TV
- 30. UK: The Impact of TV
- 31. Canada: The Trust of TV
- 32. Belgium: The Brand Recall of TV
- 34. TV is Best for Brand Advertising
- 35. TV is Best for Brand Advertising
- 36. TV is a Communal Activity
- 37. ThinkTV Australia, September 2017 The Impact of TV #ficciframes18 -- @samueljscott
- 38. The Impact of TV #ficciframes18 -- @samueljscott
- 39. The Impact of TV #ficciframes18 -- @samueljscott
- 41. TV is Best for Brand Advertising
- 42. TV is Most Efficient
- 43. “Ad” Dollars Aren’t Going to Digital
- 44. Asia: “Direct Response” Goes to Digital
- 45. Direct Response vs. Advertising
- 46. A Good Industry PR Campaign What TV Needs #ficciframes18 -- @samueljscott
- 47. A PR Plan Be Proactive Don’t let digital advocates frame the debate #ficciframes18 -- @samueljscott
- 48. A PR Plan TV is Not Dying… It’s having babies “Death of TV Continues Not to Happen” - Ad Contrarian Bob Hoffman #ficciframes18 -- @samueljscott
- 49. A PR Plan ABC CBS NBC CBSO YTAMZ FOXCNN MTV FAMHSN VH1 COMESPN CNBC VUDU ABCOBLZ FEEI FMOEPXNTFX HULU ACRN HBONBCO PLS
- 50. A PR Plan Total TV Time Remains the Same But the time is fractured among more programs & platforms
- 51. A PR Plan
- 52. A PR Plan People Will Always Want Cheap TV Entertainment Regardless of the source
- 53. A PR Plan TV Beats Online Ad Campaigns No viewability issues or fraud Numbers are audited Figures represent real humans No tracking or surveillance marketing #ficciframes18 -- @samueljscott
- 54. Thank You! Samuel Scott Keynote Marketing Speaker Columnist at The Drum sjscott80@gmail.com @samueljscott Facebook and LinkedIn RSS and e-mail list For reference: This column and this one of mine at The Drum #ficciframes18 -- @samueljscott