The CMO Blueprint for Account-Based Marketing

Laying groundwork for B2B ad campaigns can be difficult, but doesn’t need to be. Make it easy with this simple template for LinkedIn campaign planning.

Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor. The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People. Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.

This document discusses account-based marketing strategies using Oracle Marketing Cloud. It describes Accenture's 4R personalization model and how to identify website visitors, augment profiles with third-party data, and implement personalized journeys across channels. Case studies show how these techniques increased engagement metrics. Lessons learned emphasize starting with journey mapping, aligning all channels, including sales, and applying best practices for personalized marketing.

Check out our webinar as part of Uberflip’s ABM Hacks series, where Marketo’s Charm Bianchini, Senior Director of Enterprise Marketing, and Uberflip will share their secrets for improving the results from your account-based marketing efforts. Whether you're a seasoned ABM user or embarking on your first ABM campaign, you’ll learn the tips and tricks you need to improve the effectiveness of your ABM tactics.

This document discusses how a product-led growth strategy can be more effective than traditional sales-led approaches. It advocates building products that drive customer acquisition, retention, and expansion through early access and personalized onboarding. Key aspects include focusing on product usage metrics to identify high-value customers, continuously optimizing the first user experience, and ensuring alignment between product, sales, and success teams around a north star metric. Adopting this approach can result in benefits like better correlating user behavior with buying intent and building products customers love.

In this session kicking off the Sales Impact Summit, SiriusDecisions analyst Rachel Young will share models and best practices the firm has developed to help marketing and sales create sales messaging and content that engages buyers wherever they are in their purchase decision process. In addition, Young will share insights into how leading B2B organizations are enabling sales with the knowledge they need about markets, buyers and the competition, as well as the structure of an effective sales presentation.

Buyers today spend much more time researching a purchase before engaging with a sales person, which puts considerable responsibility for the sale on the marketing team. Account-Based marketing (ABM) strategy helps B2B marketers target high-yield accounts and stay focused on the deals that are most likely to generate revenue. Learn how to: Identify and target your key accounts Discover and map effective content Drive engagement with target accounts Measure and analyze the effectiveness of your marketing programs across various channels Optimize your marketing budget to focus on the best-performing programs Learn from real-life examples and how companies applied this strategy.

This document provides an overview of influencer marketing best practices. It discusses identifying key influencers through mapping audits, engagement models like advocacy and broadcast models, managing relationships with multiple influencers through influencer relationship management software, optimizing content marketing strategies by partnering with influencers, and measuring success through metrics like engagement, advocacy, and return on investment. The presentation encourages attendees to translate business objectives to influencer marketing objectives and experiment with engagement models.

Sales and marketing alignment can begin with a simple conversation, but achieving results requires aligning on key elements in the revenue lifecycle. Join Jeffrey L. Cohen, Gartner Senior Principal Analyst, to see his new framework for sales and marketing alignment.

B2B, or business to business companies, are unique entities that require a well-thought-out and creative marketing plan, tailored for their own target audience, from acquiring them by awesome content, Ace-ing the deal with the Sales team's help. When you initially think about B2B marketing strategies, your mind might go straight to direct and outbound techniques—messaging sent straight to prospective clients that you’ve identified. While that can work, it’s not always the best way to bring in new clients, this checklist would help viewers prepare to launch the best in class campaigns. Let’s take a look at B2B digital marketing strategies you can utilize in 2022 to increase your business exposure and numbers.

The B2B marketing world has changed dramatically. Today's marketer must be technically proficient, possess strong analytical skills and be innovative in their approach to aligning effectively with their sales counterparts. They must determine how they will increase demand creation through effective lead generation, inbound marketing and more impactful sales enablement with the sales organisation. In his keynote, John Neeson will review five best practice strategies that are leveraged by high growth organisations for better alignment and effectiveness. Specifically, he will address the following: •A best practice demand creation framework •Strategies that best practice organisations are using to effectively align marketing and sales •A marketing model for inbound, outbound and sales driven demand creation •Best practice demand creation for the channel •Identification of buying cycle phases and alignment of marketing activities and budget according to sales requirements in each phase.

According to SiriusDecisions, 90% of B2B marketers say ABM is at least very important, yet less than 20% of practitioners have implemented ABM. Learn the 7 basic strategies of Account-Based Marketing covering the entire buyer / customer journey and including details on the right metrics, tactics, and expected benefits of each.

Lead nurturing has become an integral part of a successful marketing strategy—specifically when building relationships with potential buyers across multiple channels, even if they are not currently looking to purchase a product or service. Today’s potential buyers don’t become customers overnight—they require marketing over time as they self-educate and build trust with a company. Lead nurturing helps marketers communicate consistently with buyers cross-channel and throughout the sales cycle—addressing the gap in time between when a lead first interacts with you and when she is ready to purchase. The Definitive Guide to Lead Nurturing covers everything you need to know to get started using lead nurturing to drive revenue growth, including how to: Create a lead nurture strategy Nurture leads across channels Segment a lead database Choose appropriate content for each lead nurture track and audience Get the most value from lead nurturing with testing and optimization Measure and explain lead nurturing’s return on investment

Our Lead Generation Plan Playbook is a consulting methodology that highlights our premium tool-kit of tools & templates to help you develop a comprehensive lead generation plan.

GRIN is influencer marketing software that allows users to find influencers, manage outreach and campaigns, track performance and payments, and generate reports. Key features include searching over 80 million influencers across social networks, sending mass personalized outreach, importing influencer data into a CRM, running unlimited campaigns, accessing user-generated content, and integrating with ecommerce platforms. The software aims to simplify influencer marketing tasks and provide support.

Peter Klein, SVP MediaWhiz Inc, presents the CMO's guide to performance marketing at Performance Insights 2013 in NYC.

This document summarizes a presentation about Salesforce's sales onboarding and culture. It discusses how Salesforce uses Salesforce Work.com to enable consistent and outstanding sales performance. Specifically, it highlights how Work.com allows Salesforce to provide meaningful coaching, recognize top performers, and hold all sales reps accountable to drive better performance outcomes. The presentation then demonstrates Work.com's capabilities.

Winfluencer Marketing - How B2B companies are winning hearts and minds with influencer content. Presentation at UFX2016 Toronto, by Lee Odden of TopRank Marketing.

The document discusses Google's increasing focus on providing knowledge and information to users through features like Knowledge Graph, Knowledge Panels, and Featured Snippets. It describes how these features have continued expanding to include more data types like videos, reviews, and local information. It also notes that these information features are driving revenue opportunities through paid search listings. Finally, it speculates on the future of search and how the role of keywords and traditional search results may change with trends like the rise of mobile search and voice assistants.

Rand Fishkin presented data on key trends in search engine optimization and search behavior in 2017. Some of the main trends discussed included the rise of predictive intent and implied queries based on user location and history, the growth of voice assistants and voice search, and uncertainty around the future of net neutrality regulations. Fishkin also highlighted the increasing importance of ranking in featured snippets and answer boxes in search engine results pages.

A snapshot of internet, social media, and mobile use in every country in the world. This report is part of a suite of reports brought to you by We Are Social and Hootsuite - read the other reports for free at http://www.slideshare.net/wearesocialsg/presentations

It's back! The annual Content Marketing Institute/Content Marketing research returns again to dissect content marketing benchmarks, budgets and trends for B2B marketers in North America.

In 2010, IBM conducted The Global Chief Executive Office study, one of the largest studies of executive leaders. Consisting of more than 1,500 interviews with CEOs from 60 nations and 33 industries, the study resulted in the comprehensive report, "Capitalizing on Complexity." According the Letter from the Chairman introduction to Capitalizing on Complexity, the "world’s private and public sector leaders believe that a rapid escalation of “complexity” is the biggest challenge confronting them." The 1,500 CEO participants identified 3 leadership qualities that are the most valuable when navigating the challenge of "complexity." Ethos3 explores those 3 leadership qualities with this sleek, modern presentation. To learn more about this topic... Read "How to Lead With Your Presentation" on the Ethos3 Blog: http://ethr.ee/15YQ5CA If you need help creating professional presentations, email us at: info@ethos3.com Ethos3 is a presentation design agency with premier PowerPoint and presentation designers. We can create the perfect presentation for you: www.ethos3.com

Customer Experience is an increasingly hot topic right now (but like most things) it is far more complex in B2B than it is in B2C, given the length and complexity of the buying process. So what does great CX look like? And how do you set about achieving it? These were questions that we sought to answer as part of our CXcellence report, the findings of which we then unveiled at our November conference.

- Provide technical information Assist in evaluation Provide post purchase feedback Decider: - Approve the purchase Final decision maker Gatekeeper: - Control information flow Screening suppliers Influencer: - Provide technical advice Recommend suppliers User: - Provide product specifications Evaluate product performance Top Management: - Approve major purchase Provide budget & policy guidelines 4. Segmenting the Business Market - Importance of Market Segmentation - Bases for Segmenting Business Markets - Geographic Segmentation - Demographic Segmentation - Psychographic Segmentation - Behavioral Segmentation - Benefit Segmentation

PeopleLinx is a scalable SaaS platform that guides employees' use of social networking tools to be more effective in their jobs. It helps sales get closer to customers, HR find the best talent, and marketing tell their story. PeopleLinx provides detailed reporting, analytics, coaching, and support to optimize social business use. Large brands trust PeopleLinx to maximize their social media efforts.

The Announcement -- Oracle buys Compendium -- Adds leading content marketing platform to Oracle Eloqua Marketing Cloud -- The transaction has closed -- About Compendium -- Compendium’s content marketing solution helps companies plan, produce and deliver engaging content more effectively by aligning content with customer data and profiles -- Established in 2007, Compendium is headquartered in Indianapolis, IN -- Customers include leaders across many industries, and include CVENT, Gymboree, Trane and others -- Combination creates advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle -- Compendium’s data-driven approach enables companies to plan, produce, publish, and promote relevant content and analyze its performance across their customers’ buying and ownership journey -- Oracle’s comprehensive Customer Experience solution includes the Oracle Eloqua Marketing Cloud and delivers complete management of the customer journey through unified data, integrated business process management and business analytics -- Oracle Eloqua Marketing Cloud with Compendium is expected to enable modern marketers to align persona-based content to customers’ digital body language, to increase engagement, improve conversion and drive top-line revenue and loyalty Oracle and Compendium -- Oracle Eloqua and Compendium creates an advanced marketing platform that enables companies to effectively deliver targeted and compelling digital content throughout the customer lifecycle for an exceptional customer experience -- Oracle Eloqua Marketing Cloud helps target audiences, know buyers, and automate multi-channel marketing campaigns -- Compendium’s content marketing platform helps plan, publish, manage and measure engaging content across content types and channels -- Oracle Analytics and Big Data solutions to improve measurement and performance -- Together, Oracle and Compendium are expected to increase customer engagement, drive top-line revenue and improve the return on marketing investment -- Compendium’s management team and employees are expected to join Oracle and continue their focus facilitating excellence in marketing

Social Fresh Conference http://socialfreshconference.com

Groupon rapidly grew into a global brand but faced challenges in effectively managing conversations across its many social media accounts and international markets. It implemented the Sprinklr platform to gain visibility into its 15 million global fans and 85,000 weekly inbound messages. This allowed Groupon to route messages to the appropriate teams, improve its response time, and understand conversations in different markets to refine its strategies. The unified social media management platform helped Groupon provide personalized and timely responses at scale across 48 countries.

Here are 10 good reasons why you should attend Citrix Synergy May 6-8, 2014, in Los Angeles plus one bonus reason that you won't be able to resist! Citrix Synergy is the premier enterprise mobility conference for organizations seeking solutions that empower people with new ways to work – anywhere, anytime, on any device. Register here: http://bit.ly/1meLPUG