It's clear to almost everyone in business today that sales and marketing are both undergoing an artificial intelligence (AI) revolution, driven by a need to offer customers the ultimate personalised experience (CX).
This presentation was delivered to the members of the Hertfordshire Chamber of Commerce in October 2017.
In it, I look at the impact on all business functions, and the actions which companies can take today to survive and thrive.
Future of Data and AI in Retail - NRF 2023Rob Saker
This document summarizes Rob Saker's predictions for retail data and AI in 2023. It predicts that retailers will focus on last mile optimization using real-time data and AI to consolidate orders and routing. It also predicts the use of generative AI for personalized product recommendations and images. Composable customer data platforms that integrate best of breed solutions are also predicted to see greater adoption. The document further predicts that peer-to-peer secure data sharing and localized large language models focused on specific industries will emerge.
A Framework for Digital Business TransformationCognizant
By embracing Code Halo thinking and a programmatic approach to business process change, organizations can better engage with customers and deliver mass-customized products and services that drive differentiation and outperformance.
The increasing complexity of digital landscape on one side and huge business expectations on the other side are the driving force of change in e-commerce. Fueled by tons of data machine learning and artificial intelligence are slowly becoming the norm. But algorithms themselves won't be able to change the companies and deliver success. Entire companies need to change as well. How to embrace this change? Where to start and what to expect? How to organize yourselves? We'll deep-dive into data-driven digital marketing framework, followed by insights and case studies from clients and finish up with a stack of tools and takeaways you can use to produce some quick wins.
Almost every company can benefit from Artificial Intelligence, including sales and marketing. It allows marketers to become more proficient by gathering data and allowing people to personalize it. Know some of the specific benefits by Call Sumo like Score Leads Automatically, Customer Segmentation & Advanced Personalization, A Game-Changer for Sales Representatives, Shorten the Sales Cycle by Automating Lead Qualification and more, that your panel can expect when using AI.
This document discusses how artificial intelligence is being applied in digital marketing. It outlines several ways AI can be used, including personalizing the user experience through smart content curation, chatbots, and predictive analytics. It also discusses how AI can help with lead generation through ad click prediction, ad personalization, and programmatic media buying. The document emphasizes that AI is already widely used in business and that companies should leverage their data through personalization rather than averaging to not miss opportunities with AI.
The document discusses artificial intelligence and Microsoft's offerings. It promotes AI acceleration and digital transformation leadership. It outlines Microsoft's AI leadership framework of industry alignment and user empowerment. It provides historical overviews of AI, machine learning, and deep learning. It describes Microsoft and OpenAI's generative models like GPT-3, DALL-E, and ChatGPT. It discusses Microsoft's responsible AI principles and potential industry uses of GPT-3. It promotes customizing Azure OpenAI and provides prompt engineering examples. It introduces Microsoft 365 Copilot and emphasizes access to business content and context. It offers next steps for AI leadership, including learning opportunities and challenge teams to find use cases. Finally, it advertises a zero
The document discusses digital transformation and its impact. It covers topics like drivers of digital transformation, how it is affecting industries, IT, stakeholders, and the benefits and challenges of adoption. Digital transformation is redefining industries through convergence of social, local and mobile technologies, leading to superior customer experiences. It is driving fundamental shifts in business models and cost structures across media, telecom, financial services, education, healthcare and other industries.
Digital transformation in banking - PiServeJo Matt
The #1 reason more than half of the Fortune 500 have disappeared since the year 2000: failure to achieve digital change.
30%+higher profit among companies undertaking digital transformation than their industry peers
45% share of market leaders expected to fall out of the top 10 in their industries due to digital disruption over the next 5 years
Read more from the slides.
Achieving Business Transformation with UiPath RPACelonis
UiPath delivers the most advanced Enterprise RPA Platform, built for business and IT. As you strive to benefit from the opportunities of the “Automation First” era, your digital transformation can be accelerated here. And UiPath RPA is constantly adding new AI skills that can be applied to more complex use cases. Join Christian Berg, Director of AI Product Management, and Bella Liu, AI Partnership Lead to learn how UiPath RPA is enabling robots to address process automation end to end with new AI skills powered by Celonis.
Presenters:
Bella Liu, AI Partnership Lead, UiPath
Christian Berg, Director of AI Product Management, UiPath
Impact of Artificial Intelligence/Machine Learning on Workforce CapabilityLearningCafe
The application of AI/ML is reshaping the job market and will eventually create new jobs & roles that we can’t even imagine today. Reskilling the workforce and reforming learning and career models will play a critical role in facilitating this change. The question remains if that will be provided by the traditional internal HR/L&D team or some other model.
You can receive our Powerpoint slides by sharing this presentation and submitting your email at www.slidebooks.com | Digital Transformation Strategy Template and Training | By ex-Deloitte and McKinsey Consultants
This document discusses the use of artificial intelligence and chatbots in marketing. It outlines how chatbots can transform traditional sales and marketing funnels by allowing direct two-way conversations with customers. Examples are given of clothing and automotive brands using chatbots for personalized customer assistance and targeted campaigns. Statistics show growing markets for chatbots and their benefits across industries like e-commerce, insurance, and healthcare. The future potential of major companies developing chatbot technologies is also mentioned.
Digital Transformation - another buzzword around the globe, is it? Well, it is a trend of course, but, all of trends has some reason behind them. So, what Digital Transformation stands for? What is transformed? How the transformation is done? Why do we need to transform something? This presentation focuses on answering these questions and understanding what stands behind the trend called Digital Transformation from user experience point of view.
Digital Transformation in Higher Education - The Changing Student RelationshipAndy Steer
Slide Deck delivered at SAP's Digital Transformation for Public Services event.
If you think that SAP and higher education is just about finance and HR then think again.
As SAP’s chosen Global Partner for higher education, itelligence are focused on bringing real innovation to your sector. From back office systems that save you time and money to consumer grade engagement platforms that drive student and staff recruitment, retention, and performance through to big data and analytic solutions that deliver actionable insight early to promote positive outcomes.
Bringing the best in SAP Consulting know-how and a range of services from implementation, training, support, and hosting, itelligence is the partner for tomorrow’s higher education institution.
Why should you invest in LEO CDP ?
Purpose: Big data and AI democracy for SMEs companies
Problem: Customer Analytics and Customer Personalization
Solutions: CDP + CX + Personalization Engine
Product demo: LEO CDP for Ecommerce and Fintech
Business model: Freemium → Ecosystem → Subscription
Market size: 20 billion USD in 2026 and CAGR 34.6%
Differentiation: cloud-native software
Go-to-market approach: Community → Free → Paid
Team: 1 full-stack dev, 1 data scientist and 12,000 fans of BigDataVietnam.org Community
Need 150,000 USD for scaling business (you get 20% share)
Slides from HR Talks on Future of work: AI vs. Human.
Organized by HR Hub in Bucharest, on 23 Jan 2017.
Topics discussed:
* Automation
* AI
* Impact on HR
Robotic process automation aka software-based robotics emulates work that people do and is poised to change the way we work. Using this exciting technology, organizations can digitize and transform an array of business processes and functions.
Hyperautomation, the future of RPA, is trend number one on Gartner’s list of Top 10 Strategic Technology Trends for 2020. It starts with robotic process automation (RPA) at its core and expands automation capability with artificial intelligence (AI), process mining, analytics, and other advanced tools.
Marketing Aumentato e Intelligenza Artificiale - Master MUMMMasterMarketing
Vincenzo Cosenza - Marketing & Innovation Consultant / Advisor / Founder Osservatorio Metaverso - illustra il tema del marketing aumentato: un marketing che è ancorato ai principi di quello tradizionale, ma che allo stesso tempo assorbe e fa proprie le novità tecnologiche.
Solve for X with AI: a VC view of the Machine Learning & AI landscapeEd Fernandez
What you'll get from this deck
1. The M&A race for AI: by the numbers
2. Watch out! hype ahead: definitions & disclaimers
3. Machine Learning drivers: why is Machine Learning a ‘thing’ now (vs before)
4. Venture Capital: forming an industry, the AI/ML landscape
5. The One Hundred (+13) AI startups to watch in the Enterprise
6. The great Enterprise pivot: applying Machine Learning at scale
7. - where to go next -
AI in Marketing: Guest lecture at Bournemouth university Zoodikers
Katie King is an expert on AI and its impact on marketing. She discusses how AI is advancing beyond just data analysis to generating data from sights and sounds through machine vision and speech recognition. AI will transform marketers by helping with segmentation, tracking, and keyword tagging to make planning and execution more efficient. While AI can aid content creation, human marketers are still needed for their creativity. New technologies like chatbots and autonomous retail robots powered by AI are also discussed. King emphasizes that to prepare for the future of work with AI, organizations need to focus on retraining, culture, and experimentation.
Digital disruption webinar oxford universityZoodikers
A webinar delivered at Said Business School, The University of Oxford, looking at digital transformation, social business, AI and much more.
Delivered to an audience of CMOs and CPOs, looking at how AI impacts all industries and business functions.
Business 4.0 - Adopting a digital transformation strategy to survive and thriveZoodikers
Presentation delivered in January 2018 to MBA Networking Club at Westminster Business School. Discusses how to adopt a digital transformation strategy to survive and thrive. Follow some of the conversation on Twitter via @katieeking
Embrace the future: Will AI technologies replace digital marketers? Our guide...Reversed Out Creative
Explore the transformative potential of AI technologies in the realm of digital marketing. Discover how AI is reshaping strategies and processes, and learn whether digital marketers could be replaced by these innovations. Dive into the future of marketing with ReversedOut.com
AI and Marketing: Robot-proofing Your JobCall Sumo
Artificial Intelligence (AI) provides marketers with deep knowledge of consumer, clients and delivers the right message to the right person at the right time. Here are more depth information how AC affects on Marketing.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Similar to The AI revolution in sales and marketing (7)
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Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, was published by Kogan Page in February 2019. It is essential reading for any 21st-century business executive. Katie shared these real-world examples, both successes and failures, as well as practical implementation strategies.
This is a presentation delivered by Katie King at the UKInbound tourism conference, on "How can marketing professionals adapt to survive & thrive in a world of AI?"
https://www.ukinbound.org/events/tourism-marketing-in-a-digital-age-seminar/
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Delivered at the ICCO Global PR summit in Helsinki, this presentation introduces the audience to the world of AI and its impact on the PR and wider marketing industry. It considers the encroachments of AI in our personal lives and provides a number of ways to prepare for the future.
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As the fourth industrial revolution unfolds, organisations are having to re-skill and adopt new strategies for sales, marketing and HR success.
Many boards are still evolving into Social Businesses - organisations which adopt social media for effective HR, customer service and sales, as well as a channel for marketing. But further game changers are on the horizon, one being Artificial Intelligence.
These slides are highlights of the many public and private talks and presentations I deliver.
Connect with me on LinkedIn or Twitter - @katieeking
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Katie Eking is a managing director, TEDx speaker, and chairperson who is regularly called on to commentate on social media and technology for BBC. She has spoken at high-profile industry events on topics like the future of technology and how businesses can adapt. Some key technologies she discusses include augmented reality, the internet of things, artificial intelligence, big data, mobile optimization, and how technologies like these could impact various industries.
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Howard Wilner of Sudbury MA Advocates That Conflict and Problem-Solving Compe...jimcarns
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1. The AI revolution in
sales and marketing
@katieeking
www.zoodikers.com
Katie King
October 2017
2. Intro: @katieeking
Managing Director of Zoodikers
Consulting. MBA
Director of Transformation – Digital
Leadership Associates
Co-founder of AI in FM
TEDx speaker
Chairperson of PRCA’s South
East/E.Anglia Group
Regularly called on to commentate on
social media for BBC TV and radio
Spoken and moderated at high-profile
industry events
2
8. Definition of AI
Artificial intelligence (AI - also known
as machine intelligence, MI) is
intelligence exhibited by machines,
rather than humans.
Turing test: machine's ability to exhibit
intelligent behaviour equivalent to, or
indistinguishable from that of a
human
12. A futuristic smart
fridge
12
With cameras to track the
food inside, it sees that your
milk is running low. Because
it's connected to your credit
card and your preferred online
grocery store, it automatically
orders new milk based on data
it's gathered about your
previous shopping habits.
18. AI’s impact on sales
and marketing
AI for CRM will be the game changer in the way you do business with your
customers.
It will empower your employees with super human skills, they will never forget
to act on that promise
They will always impress your customer with pro-actively contacting them
with a potential product issue and they will offer you exactly the products and
services they were looking for at the right moment in time
18
19. 19
80% of marketing
leaders say AI will
revolutionise marketing
by 2020
But only…
AI’s impact on sales
and marketing
20. 20
Social Business: Our 6
point plan to ensure
success:
1. Plan and segment your audience
2. Find the right channel
3. Devise a social media strategy
4. Build profile and differentiate
5. Nurture relationships
6. Encourage them to buy
21. 21
Marketing segmentation
Your
audiences
Business
objectives
Marketing
objectives
Perceptions
to create in
3, 6, 9
months
Messages
to convey
INFLUENCE
THEM
Existing
customers
Retention and
cross selling
Increase value
Communicate
NPDs and
wider range
Twitter/ LinkedIn
PR
Blogs
Networking
Practitioners Secure new
partnerships
Educate LinkedIn groups
Case studies
Social media
Awards
Potential
customers
Attract new
and repeat
custom
Educate Webinars
Newsletters
Social media
22. 22
2. Find the right channel
Your
audiences
What do they
read?
Which social
platforms?
Groups on
LinkedIn
Events Key topics of
interest
Existing
customers
Practitioners
Potential
customers
We will work with you to complete our influencer matrix in month one
23. 23
3. Devise a social strategy
We will work with you to complete our influencer matrix in month one
Secure coverage in
target publication
Publish blog to
support coverage
Use social
media to gauge
interest of
prospects
Attend networking
events and
secure speaker
slots to get in
front of prospects,
discussing topics
they are
interested in
Follow up with
an eshot
directing
prospects to
website
content and
media
coverage
24. 24
4. Build profile and
thought leadership
o Establish a strong position helping to
from/ drive communities
o Regularly publish content
o Participate on social networks to learn,
stay informed and connect with people
directly
o Build network presence to help gain
access to new contacts and opportunities
o Look good online when being searched
for
27. 27
Step 6 continued:
Email marketing
o An important tool to capitalise on
the leads which will have been
warmed up through PR and social
media activity
o All email marketing should be
branded with key messaging in it
o Write engaging content which will
include clear calls to action that
drive clicks
28. Jobs: + or -?
28
AI will eliminate 1.8M
jobs but create 2.3M
by 2020, claims
Gartner
Artificial intelligence will
augment workers and
become a 'net job
creator' by 2020
according to new
research.
29. Deloitte: rewriting the rules of work
Deloitte's latest Human Capital Trends report: many leaders unprepared to
deal with the future of work.
Not prepared to manage a digitised workforce.
Just 16% of leaders feel ready to manage a workforce consisting of both
people and artificial intelligence (AI).
This is despite the implementation of robotics and AI in many of the
businesses surveyed. Of the leaders that responded, 42% said robotics,
cognitive and AI technologies were already in operation in their workplaces.
29
30. How can you prepare?
The right mindset
Clear mid and long term business strategy. Control your own agenda
(Re)training: closing the skills gap. You, your staff, your clients, your family
Talent and culture: what are we in business for?
Hire/attract the right people. Data scientists…
Funding: e.g. Innovate UK or Crowdfunding
Partner
Innovate
Be bold and experiment
30