Katie King is an expert on AI and its impact on marketing. She discusses how AI is advancing beyond just data analysis to generating data from sights and sounds through machine vision and speech recognition. AI will transform marketers by helping with segmentation, tracking, and keyword tagging to make planning and execution more efficient. While AI can aid content creation, human marketers are still needed for their creativity. New technologies like chatbots and autonomous retail robots powered by AI are also discussed. King emphasizes that to prepare for the future of work with AI, organizations need to focus on retraining, culture, and experimentation.
Artificial intelligence in digital marketingMatthewPylant
Artificial intelligence (AI) is intelligence demonstrated by machines, in contrast to natural human intelligence. AI has the potential to change the future of digital marketing by lowering costs, allowing marketing programs to run autonomously, and making it easier for businesses to understand customer interactions on their websites. Implementing AI for digital marketing can provide cheaper marketing, better customer service, automated reports, self-learning capabilities to discover new marketing strategies, and personalized customer experiences through content generation. However, some consumers may be wary of AI monitoring their online activities and could use ad blockers or other means to avoid this. Proper implementation of AI for digital marketing requires hiring AI and marketing professionals to develop the technology and monitor its performance.
It briefly explains about the role of artificial intelligence in marketing. Also it talks about the future and challenges to be faced.
It also takes through various application of AI in different stages of customer life cycle
Almost every company can benefit from Artificial Intelligence, including sales and marketing. It allows marketers to become more proficient by gathering data and allowing people to personalize it. Know some of the specific benefits by Call Sumo like Score Leads Automatically, Customer Segmentation & Advanced Personalization, A Game-Changer for Sales Representatives, Shorten the Sales Cycle by Automating Lead Qualification and more, that your panel can expect when using AI.
Big data and AI will disrupt every aspect of digital marketing. Deep learning uses neural networks like the human brain to make predictions. AI can be used for tasks like predicting customer buying propensity, generating art, composing music, and personalizing ads and messages. By 2020, over 85% of customer interactions may be managed without humans as AI becomes more integrated into companies and used across the entire customer journey.
The document discusses the use of artificial intelligence in marketing. It provides an introduction to AI and some key applications. It then discusses how AI can be used in marketing, including for customer segmentation, targeting ads, customer service chatbots, and social media tools. It also covers benefits of AI in marketing, as well as challenges around data accuracy, privacy concerns, and the need for human oversight. Examples are given and key considerations are outlined around ensuring AI is used responsibly and ethically. In conclusion, it states that with proper safeguards and transparency, AI has potential to personalize campaigns and reach audiences more effectively.
AI is the area that intends to comprehend the idea of human insight through the development of computer programs that emulate the intelligent behavior. AI strategies are effectively created and utilized as a part of most of the zones of science, designing, instruction, business, and so on. The momentum AI is so fast that it dynamically, intelligently rising quickly and influencing industries from banking through to healthcare.
E-commerce is the use of computing and communication advances in commerce between a few or all parts of a trade and its clients. AI strategies are broadly utilized in the improvement of e-commerce systems too. The field of e-commerce can be classified as B2C e-commerce and B2B e-commerce, in terms of AI strategies included in this field. In this slide, we show a few vital AI methods that are valuable in the plan and improvement of e-commerce frameworks
This document discusses artificial intelligence and its commercial applications. It defines AI as using computer science, biology, psychology and other fields to develop computers that can think and act intelligently like humans. It then discusses several commercial applications of AI including decision support systems, information retrieval systems, virtual reality, and robotics. The document also provides overviews of expert systems, which use knowledge bases to solve problems like human experts, and fuzzy logic systems, which allow for approximate reasoning similar to human reasoning.
AI is an interdisciplinary science with multiple approaches. that’s why we can see a lot of answers to the question “What is Artificial Intelligence?” , there is no singular definition of AI that is universally accepted.
At its core, Artificial Intelligence is a constellation of many different technologies that are capable of performing tasks requiring human intelligence. When applied to the usual business tasks, these technologies can learn, act, and perform with human-like levels of intelligence. It is used to simulate human intelligence in machines, saving us a lot of time and money in doing business.
AI will not steal your job, but those who know how to use it might. In this session, you will learn about artificial intelligence (AI), ChatGPT and more and their impact on content marketing. Where and how are we using AI without realizing and what more can we do to be more productive, creative and efficient with our content marketing efforts? The amount of content being produced is not decreasing. AI will help you scale your content production to remain competitive and drive engagement.
A journey into the business world of artificial intelligence. Explore at a high-level ongoing business experiments in creating new value.
* Review AI as a priority for value generation
* Explore ongoing experimentation
* Touch on how businesses are monetising AI
* Understand the intent of adoption by industries
* Discuss on the state of customer trust in AI
Part 1 of a 9 Part Research Series named "What matters in AI" published on https://www.andremuscat.com
The document lists various AI tools across different categories including chat/speech tools, artwork generators, writing tools, speech-to-text transcription, visual editors, and video tools. Some of the tools listed include ChatGPT, DALL-E, Stable Diffusion, IBM Watson, Google Cloud, Microsoft Azure, Adobe Sensei, and Synthesia. The tools cover a wide range of applications from chatbots, image generation from text, writing assistance, speech recognition, image editing, and automated video creation.
How to Use AI in Your Digital Marketing (1).pdfVolume Nine
How to use A.I. (like ChatGPT & Bard) in your digital marketing, including:
- A brief history of A.I.
- How language models work
- Major categories of how to use ChatGPT & Bard for Digital
- Tactical ideas for SEO, Social Media, Email Marketing, Content Marketing and more
- Ideas of where this is all going for Digital Marketers
- AI resources & our favorite A.I. Tools
Generative AI is evolving rapidly and disrupting marketing and sales in several ways:
1) It can leverage large datasets to identify new audience segments and automatically generate personalized outreach content at scale.
2) Within the sales process, it provides continuous support through tasks like hyper-personalized messaging, virtual assistance, and predictive insights.
3) It also has applications in customer onboarding, retention, and success analytics through tools like dynamic content and customer journey mapping.
Commercial leaders anticipate moderate to significant impact from generative AI use cases and most expect to utilize such solutions extensively in the next two years. Effective companies are prioritizing technologies like generative AI to improve performance.
Do you know the business benefits of AI in the eCommerce as well as the retail Industry? In this article, we share some essential information about how you can increase your e-commerce & retail business sales with the help of AI.
Research presentation on the impact of AI on the advertising and CX landscape.
We start with a short introduction of AI, the causes of recent focus and hype, as well as a simplified model to compartmentalise different AI models.
The presentation constructs a framework to assess the potential impact of AI against :
- the complexity of the work
- the type of work being done - analysis, decision-making, and execution.
Based on the framework, the presentation argues for four possible futures:
- Creativity at the centre
- Digitalization of marketing
- Efficiency of marketing
- Impact of marketing
Furthermore, the presentation lists dangers and limitations inherent in the technology, as well as how agencies or individuals can get started to navigate the unknown future.
At its conclusion, it's argued that AI will likely have a substantial impact on the advertising and marketing industry. The agency business model is already under strain and will need to quickly adapt in light of significant threats posed by continued advancements in automation and generative AI models.
Artificial intelligence (AI) is a branch of computer science that aims to help machines solve complex problems like humans by borrowing characteristics from human intelligence. AI has many applications in business including credit screening, risk assessment, forecasting, portfolio management, customer analytics, and human resources. The future of AI could include intelligent personal robots and autonomous vehicles networked together. While AI may replace some human jobs, it will likely produce more applications and augment human capabilities rather than replace humans altogether.
The document discusses how artificial intelligence is increasingly being used in the retail industry to address challenges posed by a fragmented marketplace with diverse consumer needs. AI allows retailers to gather customer insights and predict behaviors through automated analysis of large datasets. Key applications of AI discussed include personalized marketing, trade promotions management, supply chain management, assortment planning, and demand forecasting. The use of AI is expected to grow significantly in the retail industry in coming years to improve business performance and customer experience.
It's clear to almost everyone in business today that sales and marketing are both undergoing an artificial intelligence (AI) revolution, driven by a need to offer customers the ultimate personalised experience (CX).
This presentation was delivered to the members of the Hertfordshire Chamber of Commerce in October 2017.
In it, I look at the impact on all business functions, and the actions which companies can take today to survive and thrive.
AI and Marketing: Robot-proofing Your JobCall Sumo
Artificial Intelligence (AI) provides marketers with deep knowledge of consumer, clients and delivers the right message to the right person at the right time. Here are more depth information how AC affects on Marketing.
Digital disruption webinar oxford universityZoodikers
A webinar delivered at Said Business School, The University of Oxford, looking at digital transformation, social business, AI and much more.
Delivered to an audience of CMOs and CPOs, looking at how AI impacts all industries and business functions.
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
Beyond the Buzz: How Sectors as Diverse as Logistics, Finance, Healthcare & M...Leah Kinthaert
In their report, “Predictions 2017: Artificial Intelligence Will Drive The Insights Revolution”, Forrester Research predicts that “insights-driven businesses will steal $1.2 trillion per annum from their less-informed peers by 2020”. Statista tells us that this year “the global AI market is expected to be worth approximately 7,35 billion U.S. dollars.”
I compiled a “best of” e-book for Informa Connect Learning from interviews with 34 pioneers on the topic of AI in marketing, healthcare, finance and maritime/logistics. From Wolfgang Lehmacher, Head of Supply Chain and Transport Industries of the World Economic Forum to Forbes 30 under 30 Domeyard Hedge Fund Partner, Christina Qi, the Global No. 1 Fintech, AI,
Blockchain & No. 2 InsurTech Influencer by Onalytica, Spiros Margaris to award winning scientist and entrepreneur, ReviveMed CEO and Co-Founder, Leila Pirhaji -
learn how 34 of the top artificial intelligence experts in the world are using AI to disrupt their industries, increase profits, drive efficiencies and in many cases - save lives.
iProspect's Future Focus 2018: The New Machine RulesiProspect
It's time to Focus on the Future. Based on interviews with over 250 global advertisers, we address the biggest trends you need to master in order to be prepared for The New Machine Rules. Download your copy now: http://bit.ly/2AirbwR
Business 4.0 - Adopting a digital transformation strategy to survive and thriveZoodikers
Presentation delivered in January 2018 to MBA Networking Club at Westminster Business School. Discusses how to adopt a digital transformation strategy to survive and thrive. Follow some of the conversation on Twitter via @katieeking
Future of Digital Marketing - How to Keep Pace with Technology
There is an overwhelming amount of conflicting advice about future-proofing marketing work, and it’s best to sustain the following essentials:
AI & Machine Learning in Digital Marketing.docxWoospers
At Woosper, we harness the power of AI and Machine Learning to revolutionize marketing strategies. Our advanced technologies enable personalized customer experiences, real-time campaign optimization, and precise audience targeting. This data-driven approach enhances engagement, boosts conversions, and maximizes ROI, giving your business a competitive edge in the digital landscape.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Similar to AI in Marketing: Guest lecture at Bournemouth university (12)
Katie delivered a Keynote presentation at the first-ever AI Everything Summit in Dubai (May 2019), organised by the UAE National Programme for Artificial Intelligence, in partnership with Smart Dubai. The event was opened by Shaikh Ahmad Bin Saeed Al Maktoum, CEO and chairman of the Emirates Group.
The presentation focused on how to harness AI and maintain the competitive edge.
There is a huge amount of hype surrounding AI, as it’s in the Gartner phase of ‘peak of inflated expectation.’ By comparison, Katie shared the evidence and insights drawn from the extensive research she conducted for her new business book.
Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge, was published by Kogan Page in February 2019. It is essential reading for any 21st-century business executive. Katie shared these real-world examples, both successes and failures, as well as practical implementation strategies.
This is a presentation delivered by Katie King at the UKInbound tourism conference, on "How can marketing professionals adapt to survive & thrive in a world of AI?"
https://www.ukinbound.org/events/tourism-marketing-in-a-digital-age-seminar/
Business 4.0 - How can PR professionals prepare, evolve and thrive in a new ...Zoodikers
Delivered at the ICCO Global PR summit in Helsinki, this presentation introduces the audience to the world of AI and its impact on the PR and wider marketing industry. It considers the encroachments of AI in our personal lives and provides a number of ways to prepare for the future.
Getting to grips with General Data Protection Regulation (GDPR)Zoodikers
Leading employment lawyer Pam Loch, and digital expert Katie King share their advice on how to get to grips with the topic of the moment - GDPR.
They look at who is liable, the impact of Brexit, how it affects marketing and what steps you can take to prepare.
As the fourth industrial revolution unfolds, organisations are having to re-skill and adopt new strategies for sales, marketing and HR success.
Many boards are still evolving into Social Businesses - organisations which adopt social media for effective HR, customer service and sales, as well as a channel for marketing. But further game changers are on the horizon, one being Artificial Intelligence.
These slides are highlights of the many public and private talks and presentations I deliver.
Connect with me on LinkedIn or Twitter - @katieeking
AI and the intertwining worlds of sales and marketingZoodikers
The document discusses how sales and marketing are becoming increasingly intertwined in a changing business world where customers control purchases. It notes that traditional sales methods are outdated and businesses must adapt to using social media to build relationships with customers. The speaker advocates developing a content strategy to establish authority and differentiate your business online, and measuring the results of social media activities to demonstrate return on investment.
How Kent businesses can drive change through Social Media Zoodikers
The document discusses how Kent businesses can use social media to drive change and support business goals. It recommends segmenting audiences and devising a content strategy that is relevant, engaging and provides value. The strategy should build the business's profile and differentiate it through thought leadership on social media platforms. Metrics like interaction and sales leads can then measure the return on investment from social media activities.
Future Vision: Where Will Technology Lead Us Next?Zoodikers
Katie Eking is a managing director, TEDx speaker, and chairperson who is regularly called on to commentate on social media and technology for BBC. She has spoken at high-profile industry events on topics like the future of technology and how businesses can adapt. Some key technologies she discusses include augmented reality, the internet of things, artificial intelligence, big data, mobile optimization, and how technologies like these could impact various industries.
The Big Social Media Conference - July 2015Zoodikers
By 2050, artificial intelligence and automation will have transformed many aspects of life and work:
- Computers will be trillions of times smarter than humans and pass the Turing test, exhibiting human-level intelligence.
- Many jobs currently performed by humans may be done better and cheaper by robots and AI systems.
- Advancements in areas like marketing will utilize AI to analyze large amounts of customer data and personalize advertisements.
- Some experts believe these changes could help eradicate problems like war, disease, and poverty, while others warn of potential threats if AI systems are not developed with proper safeguards.
Digital marketing can nurture sales leads through a 4-stage content marketing process. The first stage involves planning by segmenting audiences. The second stage is devising a content strategy and choosing appropriate platforms. The third stage is building an online profile and differentiating yourself through relevant, engaging content. The fourth stage is nurturing leads through the sales funnel with tailored content across blogs, videos, eBooks and more. Measuring effectiveness is important to prove the value of digital marketing.
Delivering Growth through Online Marketing Zoodikers
This document discusses how social media plays an important role in integrated marketing strategies. It emphasizes that digital marketing is about integrating digital channels into all aspects of marketing. The document outlines four stages of content marketing to drive sales: 1) plan and segment audiences, 2) devise a content strategy, 3) build your profile and differentiate, and 4) nurture leads. It also stresses the importance of measuring results to prove the value of social media and digital marketing efforts.
Is social media relevant to my business, by Katie King, ZoodikersZoodikers
This document discusses how social media can be relevant for businesses and provides tips on getting started and using various social media platforms effectively. It emphasizes starting with clear business goals and objectives, being present where clients and competitors are online, and measuring success. Specific tips are given for using LinkedIn, Facebook, YouTube, Twitter, SlideShare, blogging and online PR to generate leads and influence customers while aligning activities with business goals. Costs and options for social media workshops are also mentioned.
How to Build AI Chatbots in Minutes and Deploy Across Multi-ChannelsVbout.com
The presentation"How to Build AI Chatbots in Minutes" covers the following key points:
1. Introduction to AI Chatbots: Overview of what AI chatbots are and their benefits for businesses.
2. Getting Started: Steps to begin building an AI chatbot, including selecting a platform and setting up necessary accounts.
3. Training the Bot: Guidance on inputting data sources to train the chatbot effectively.
Integration: Instructions on deploying the chatbot on various channels like websites, Facebook Messenger, and SMS.
4. Customization: Tips on customizing chatbot responses and behavior to align with specific business needs.
#aichatbot #ai #marketingautomation
Ormax Media - Streaming Originals Mid-Year Report.pdfSocial Samosa
Ormax Media has released its ‘Streaming Originals Mid-Year Report’. It covers the top original shows and films in Hindi, Telugu, Tamil, and International languages.
E3 ACP Shade Catalogues - Comprehensive Range of Colors and FinishesE3 Group ACP
Browse the extensive E3 ACP Shade Catalogues to find a comprehensive range of colors and finishes for your architectural and interior design projects. E3 offers a diverse selection of high-quality ACP shades that cater to various aesthetic and functional requirements. Discover the perfect ACP shades to enhance your designs and ensure lasting durability. Access detailed catalogues to view all available options and make an informed choice for your next project.
Visit us:- https://e3acp.com/
Ralph DiPiero's Tested Methods for Mastering Marketing ConsultingRalphDiPiero
With the help of this comprehensive guide, learn Ralph DiPiero's tried-and-true methods for succeeding in marketing consulting. DiPiero provides tried-and-true strategies for overcoming obstacles, enhancing client interactions, and producing significant outcomes. His experience provides priceless insights on how to succeed in marketing consulting by utilizing creativity, data-driven decision-making, and effective communication, regardless of your level of experience as a consultant or lack thereof.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Research to Results: A Behavioral Economist's Guide to CROVWO
Are your A/B tests yielding lackluster results, despite your best efforts? It’s time to rethink your approach.
Join Florent in this power-packed session as he connects the dots to the science behind successful Conversion Rate Optimization (CRO). Gain exclusive access to Florent’s groundbreaking insights into user behavior, distilled from years of research and practical application.
Discover how these insights translate into profound improvements in conversion rates, with strategies that consistently deliver double and triple-digit uplifts.
Adult Services Ads are specialized advertisements designed to promote services within the adult industry, including entertainment, dating, and other adult-oriented offerings. These ads require targeted strategies and compliance with regulations to effectively reach and engage their intended audience while maintaining a high standard of content quality and ethical advertising practices.
SMM OWL Presentation- Best SMM Panel ServicesSMM OWL
SMM Owl provides all social media services to get quick results. Our panel offers a one-stop solution for businesses looking to boost their online presence through effective social media management. We provide all social media services like YouTube, Facebook, Instagram & other platforms. They’ve been the go-to source and trusted provider of cheapest SMM Panel not just for YouTube, but for other media channels as well, so you may reap the benefits of a well-balanced and robust expansion of your online presence across all social platforms. They provide youtube subscribers, watchtime, likes & views at very affordable price.
Technical SEO Best Practices: How To Improve Discoverability, Crawlability & ...Search Engine Journal
While on-page SEO gets a lot of attention, overlooking your website's technical foundation can severely limit your ability to rank on search engines (and reach new customers).
Is your technical SEO where it needs to be for success?
Watch as we explore an actionable framework for auditing and improving your technical SEO across four key pillars—discoverability, crawlability, indexability, and user experience. You’ll walk away with tactics to send stronger signals to Google and outrank your competition.
You’ll learn:
- How to optimize for discoverability through sitemaps, site architecture, and more.
- Strategies to improve crawl budget and avoid crawler traps.
- How to leverage Schema and optimize heading structure for better indexability.
- The top tools and processes for continuous technical SEO monitoring.
With Steven van Vessum and Alexandra Dritsas, we’ll also dive into best practices for Core Web Vitals and accessibility that will create an enhanced user experience for your audience.
If you’re looking to maximize website performance through technical SEO, you can’t afford to miss this webinar.
TAM AdEx-Quarterly Report on Digital Advertising_2024.pdfSocial Samosa
According to the report, the most popular method for pushing ads on digital platforms was Twitter Display, which accounted for 39% of all ad impressions.
Podvertise.fm - Podcast Advertising Marketplace (Invest.Podvertise.fm) helping brands, SMBs & marketing agencies to advertise on the most relevant podcasts
Transforming Advertising with Billion BroadcasterVikasYadav194549
Billion Broadcaster is redefining the advertising landscape with its innovative dual screen technology. By strategically placing high-quality digital screens in high-traffic areas such as lifts and elevators, we ensure maximum visibility and engagement for your brand. Our advanced advertising solutions combine vertical and horizontal displays to captivate audiences with stunning visuals and dynamic content.
Cut Through the Noise to Drive More ConversionsVWO
Join Steve from Develo for an in-depth exploration of the HiPPO effect and its impact on CRO initiatives. Learn practical tips for launching your testing program, prioritizing tests effectively, and navigating stakeholder dynamics. Gain valuable insights from Develo's experiences in driving conversion rate optimization for a prominent fashion retailer.
Kutility Digital marketing Agency service PPTabhil40256
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2. Introduction @katieeking
Writing book for Kogan
Page Publishers on AI in
Marketing
MD of Zoodikers
Co-founder of AI in FM
TEDx speaker
Chairperson of a PRCA
Group
Commentator on BBC
TV and radio
2
4. 4
Driving social business
1. Market segmentation
2. Channel/sector DNA
3. Integrated sales & marketing plan
4. Thought leadership strategy
5. Tiered relationship marketing
6. Call to action strategy
5. 1. Market segmentation
Your
audiences
Business
objectives
Marketing
objectives
Perceptions
to create in
3, 6, 9
months
Messages
to convey
INFLUENCE
THEM
Secure
contracts
Differentiate Twitter/ LinkedIn
PR
Blogs
Networking
Secure new
wins
Educate LinkedIn groups
Case studies
Social media
Awards
Attract new
staff/partners/
wider
stakeholders
Educate Webinars
Newsletters
Social media
7. Attend networking
events and secure
speaker slots to
get in front of
prospects,
discussing topics
they are interested
in
3. Integrated sales and marketing
plan
Secure coverage
in target
publication
Publish blog to
support coverage
Use social media
to gauge interest
of prospects
Follow up with an
e-shot directing
prospects to
website content
and media
coverage
8. • Establish a strong position helping
to form/ drive communities
• Regularly publish content
• Participate on social networks to
learn, stay informed and connect
with people directly
• Build network presence to help
gain access to new contacts and
opportunities
• Look good online when being
searched for
4. Thought leadership strategy
9. Warm up potential sales leads with
ongoing conversation in your social
media communities and personal
profiles
5. Tiered relationship marketing
10. 6. Call to action strategy
• An important tool to capitalise on
the leads which will have been
warmed up through PR and social
media activity
• All email marketing should be
branded and contain key
messaging
• We can assist with writing
engaging content which will
include clear calls to action that
drive clicks
12. Definition of AI
Artificial intelligence (AI - also known
as machine intelligence, MI) is
intelligence exhibited by machines,
rather than humans.
Turing test: machine's ability to exhibit
intelligent behaviour equivalent to, or
indistinguishable from that of a
human
19. A futuristic smart
fridge
19
With cameras to track the
food inside, it sees that your
milk is running low. Because
it's connected to your credit
card and your preferred online
grocery store, it automatically
orders new milk based on data
it's gathered about your
previous shopping habits.
22. Data to assist marketers
• AI is advancing beyond data analysis and moving rapidly into data generation,
as machines get better at automating two basic human senses: sight and
hearing. Gleaning insights from data-rich media like voice and video is now
possible, and humans no longer have to manually categorize or describe
various types of media.
• AI will transform marketers from reactive to proactive planners. The enhanced
analytics that AI provides will help marketers more efficiently plan and execute
campaigns in three main areas: segmentation, tracking, and keyword tagging.
• AI will aid in content creation, but human marketers are still necessary. It’s still
early days for marketers to use AI to automatically create editorial content or
stitch together the right image with the right messaging for display ads.
Machines will help cut down on production time, but humans are needed for
their creative juices.
23. Autonomous retail service robot that
helps customers find products in-store in
multiple languages
23
27. Defining marketing
for the digital age: econsultancy
27
”If we cannot reconcile digital
and classic marketing, we will
see further organisational silos,
duplicated work and a lack of
clarity and focus around roles
and responsibilities which leads
to inefficiency, frustration and
bickering. Opportunities are
missed and the growth that
marketing, and the business,
wants to deliver will by stymied.”
28. Deloitte: rewriting the rules of work
Deloitte's latest Human Capital Trends report: many leaders unprepared to
deal with the future of work.
Not prepared to manage a digitised workforce.
Just 16% of leaders feel ready to manage a workforce consisting of both
people and artificial intelligence (AI).
This is despite the implementation of robotics and AI in many of the
businesses surveyed. Of the leaders that responded, 42% said robotics,
cognitive and AI technologies were already in operation in their workplaces.
28
29. Jobs: + or -?
29
AI will eliminate 1.8M
jobs but create 2.3M
by 2020, claims
Gartner
Artificial intelligence will
augment workers and
become a 'net job
creator' by 2020
according to new
research.
30. How can you prepare?
The right mindset
Clear mid and long term business strategy. Control your own agenda
(Re)training: closing the skills gap. You, your staff, your clients, your family
Human traits; intuition and creativity
Talent and culture: what are we in business for?
Hire/attract the right people. Data scientists…
Funding: e.g. Innovate UK or Crowdfunding
Partner
Innovate
Be bold and experiment
30