A webinar delivered at Said Business School, The University of Oxford, looking at digital transformation, social business, AI and much more.
Delivered to an audience of CMOs and CPOs, looking at how AI impacts all industries and business functions.
The benefits of a predictive online reputation management process, including a robust response mechanism, pay off in averting or smoothing any brand reputation crises. This whitepaper explains how to set up such a reputation management process.
Top 10 Digital Transformation Trends for 2017Daniel Newman
Digital transformation reshapes every aspect of business and successful transformation requires collaboration, planning, and inclusion across departments. New technologies like cloud computing, APIs, big data, IoT, AR/VR, and AI are driving transformation and changing roles and business models. To succeed, companies must embrace change, prioritize adaptability and innovation, provide excellent customer experiences, and break down silos between departments. Digital transformation is no longer optional but critical to remaining competitive in a rapidly changing business environment.
Power to the People: Customer Care and Social MediaCognizant
The growth of social media, including Facebook and Twitter, offers many opportunities for businesses to connect with customers. Nonetheless, most companies still view social media as an extension of their traditional sales and marketing efforts; few are using social media to strengthen customer care and offer customers consistent, seamless and satisfying experiences.
6 Ways To Use Artificial Intelligence In Your Businessvenkatvajradhar1
Artificial Intelligence (AI) has long been seen as a vicious entity, dead to exterminate humanity, or at least, to keep its members out of commission. However, artificial intelligence is far from it, which brings us to the question: What is AI?
The document discusses best practices for brands establishing themselves as publishers in the current media landscape. It finds that one-third of top global brands have created publishing platforms. There are three main types: core branding sites, content marketing hubs, and sponsored destinations. The most successful platforms use a blend of brand and user-generated content, have a strong visual style and editorial mandate, and engage their communities. The document analyzes various brand publishing platforms and rates them on metrics like audience value and brand value. It provides the example of Virgin's data-driven content strategy improving site engagement through personalized storytelling.
Taking friction out of banking white paper - USNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
This is the year that was in B2B Marketing crunchedEarnest
In 2013, B2B buyers gained more power in the buying process. Over 60% of sales cycles were completed before buyers spoke to salespeople, and more than 2 out of 3 buyer journeys started with an online search. While some B2B companies struggled to adapt, most started realizing the value of online engagement and social media. Content marketing emerged as a top strategy for lead generation, though B2B buyers reported too much vague information. Inbound marketing strategies proved more effective at generating quality leads at lower costs than traditional outbound tactics. Marketing automation also became more strategic for lead generation and nurturing. While data and personalization remained challenges, the fundamentals of great content and relationships still mattered most for effective B2B
Software is having an impact on everyone’s lives and we’re fascinated by its effect on user behavior. Building on our existing financial sector expertise, Beyond wanted to fully understand how people’s behavior is changing in one of the world’s oldest industries and what this change means for the future design of products and services in banking.
Future Of Advertising Webinar Full DeckTroy Centazzo
The Program – New Media specialist Troy Centazzo reviewed the rapid trends in marketing and provided strategic insights into where marketers and investors should be focusing their attention. Attended by hundreds of media industry investors, companies, strategic firms, analysts, and others.
Taking friction out of banking white paper - UKNils Mork-Ulnes
In our white paper, ‘Taking the friction out of banking’ we research the threat from disruptive FinTech start-ups and look into designing for banking innovation with a focus on improving the digital experience for increasingly digitally-focused consumers.
This document discusses how to maximize earnings from affiliate marketing. It recommends branching out from just selling ebooks to offer physical products and higher-priced items through affiliate programs. Using the right tracking and link generation tools allows affiliates to scale. Creating top 10 lists and reviews around popular products brings in intent-based traffic. Building a passionate audience through quality content establishes trust and increases conversion rates. Pay-per-click advertising provides a predictable way to acquire new customers.
The document discusses how traditional branch-based banking models are no longer sustainable, and outlines three potential "next generation banking" models that banks should consider adopting: 1) an "Intelligent Multichannel" model powered by analytics, 2) a "Socially Engaging" model that leverages social media interactions, and 3) a "Financial/Non-Financial Digital Ecosystem" model where the bank acts as a hub providing both financial and non-financial services through mobile technology. It argues that aggressively implementing these new models could double annual revenue growth rates while reducing costs by over 20% compared to traditional models focused only on "doing the basics right
This 3-page document provides an executive summary of a report on how AI is transforming the customer experience. It discusses how AI will become ubiquitous in the next 5 years and profoundly shape interactions with companies through technologies like chatbots and augmented reality. It also outlines some of the key challenges AI poses for customer experience, such as new interaction models, information asymmetry, and the amplification of biases. The summary concludes by emphasizing the need for business leaders to establish principles to ensure AI is developed and applied in a customer-centric manner.
Adverity: The Impact of Artificial Intelligence in MarketingAdverity
Understand what AI in marketing is. Learn how artificial intelligence impacts digital marketing. And find out whether you should feel threatened by machine learning and intelligent artificial intelligence at all.
Conversational Commerce: Why Consumers Are Embracing Voice AssistantsCapgemini
Conversational commerce, or consumer purchases made via voice assistants, is poised to revolutionize how consumers and brands interact. While still in the early stages, rapid adoption of voice assistants will drive significant investment and innovation in this area. As voice technology improves and more devices become enabled with voice assistants, consumers are using them more for a variety of tasks including making purchases. The research found that over a third of current voice assistant users have already made purchases such as groceries or clothing using their voice assistant. It also found that consumers see voice assistants becoming a dominant form of interaction within three years, with users expecting to spend six times more via voice assistants compared to today. Major retailers and brands have begun partnering with companies like Google
This document proposes the need for a standardized "Check-in 2.0" system to improve upon current check-in technologies. It outlines some of the key limitations of current check-in methods like GPS, cellular location, Wi-Fi and ultrasound that make them inaccurate, battery inefficient, prone to fraud, and lacking a global standard. The document argues that a standardized approach is needed to drive adoption, ensure interoperability across devices, and fully realize the business opportunities of precise location-based mobile marketing. It proposes requirements for an ideal check-in standard including being automatic, precise, battery-friendly, low latency, cross-platform, inexpensive, easy to implement and secure.
The year 2021 will signal a turning point in marketing. Traditional marketing methods have already left a sour taste in the mouths of businesses. The pandemic has already wiped out traditional marketing and caused a substantial shift in consumer behaviour.The marketing seismic shift has already begun, almost like the emergence of a new age.
AI and Marketing: Robot-proofing Your JobCall Sumo
Artificial Intelligence (AI) provides marketers with deep knowledge of consumer, clients and delivers the right message to the right person at the right time. Here are more depth information how AC affects on Marketing.
iProspect's Future Focus 2018: The New Machine RulesiProspect
It's time to Focus on the Future. Based on interviews with over 250 global advertisers, we address the biggest trends you need to master in order to be prepared for The New Machine Rules. Download your copy now: http://bit.ly/2AirbwR
Powered by AI: Communications and Marketing in the Algorithm AgeMSL
MSL partnered with research firm Toluna to survey 1,846 marketing and communications leaders from Brazil, China, France, Germany, India, Italy, Poland, UK and US. We partnered with our colleagues at sister agency Publicis.Sapient who are experts in counselling companies and brands on the AI revolution.
The Future of the Contact Center: Key Predictions for 2019Calabrio
With every new year comes an opportunity for businesses to surprise and delight customers. And 2019 will be no different. Companies will continue to look for ways to engage customers during every touchpoint on their journey and, in the process, will become wiser to their changing and growing demands. However, in the coming year, it’s imperative that businesses adapt to show customers that they are, in fact, listening. When businesses find the right balance between people and technology, expand how they view data, listen to their customers and meet them wherever they are—they will succeed
Putting the Experience in Digital Customer ExperienceCognizant
As the digital revolution has gained momentum, it has become widely understood that the “digital customer experience” is the key to engage with, delight and monetize customers in the modern world. However, only a miniscule number of companies believe their customers’ current digital experience qualifies as “excellent,” our primary research reveals.
This document discusses several top digital marketing trends for 2021:
1. Artificial intelligence will be widely used for tasks like analyzing consumer behavior, product recommendations, and automating customer service through chatbots.
2. Programmatic advertising allows more targeted digital ad campaigns through real-time bidding automation.
3. Chatbots and conversational marketing are growing trends as consumers expect immediate, personalized responses from brands.
4. Personalization through customized content, products, and communications is important for standing out to consumers.
This document discusses several top digital marketing trends for 2021:
1. Artificial intelligence will be widely used for tasks like analyzing consumer behavior, product recommendations, and automating customer service through chatbots.
2. Programmatic advertising allows more targeted digital ad campaigns through real-time bidding automation.
3. Chatbots and conversational marketing are growing trends as consumers expect immediate, personalized responses from brands.
4. Personalization through customized content, products, and communications is important for standing out to consumers.
Discover the top 5 revolutionary digital marketing trends that are breaking the mold and shaping the future of the industry. From AI-powered personalization to immersive experiences in the Metaverse, stay ahead of the competition with these cutting-edge strategies.
The document discusses how AI, through technologies like machine learning and deep learning, can augment human capabilities by performing repetitive tasks and organizing information to free up human time and creativity. It describes Microsoft's focus on developing AI that empowers organizations and solves societal problems. Key applications of AI in banking discussed are providing personalized customer experiences across channels at scale while maintaining security, privacy and compliance. The challenges of meeting rising customer expectations, competing with new entrants and rebuilding trust after the financial crisis are also summarized.
Augmented intelligence in banking and capital marketsMitchell Feldman
This document discusses how AI can help address paradoxes in the financial services industry:
1) Increasing customer engagement without increasing costs by using bots and AI assistants to handle common customer issues, freeing up employees for more complex tasks. This improves customer experience while reducing costs.
2) Making every interaction personal, relevant, and compliant at scale. AI tools can provide a 360-degree view of customers, understand sentiment, and suggest personalized offers. AI also helps ensure compliance across interactions.
3) Investing in new markets and business models with less risk. AI can streamline processes like fraud prevention and managing non-performing loans to enter new markets more confidently with less risk.
This PDF provides a comprehensive exploration of the evolving landscape of sales lead generation, highlighting key trends and predictions. It covers topics such as AI-powered solutions, social media dominance, video content, data privacy, and the integration of emerging technologies. A valuable resource for businesses looking to stay ahead in the world of lead generation.
In recent years AI and ML capabilities have advanced exponentially, blurring the line between fantasy and reality, thus creating an unparalleled market opportunity for whoever can bring the technology to eager consumers.
Today there is an abundance of demand for more intelligent and human-like behavior and technology on the market, and now we have concrete ways to fill that demand. Everybody’s playing, but only some will strike it rich.
This edition is an exploration on how to incorporate AI to products and services in a very real and organic way. Dive in and let’s take a look!
This document discusses 21 potential marketing jobs of the future over the next 10 years as technology and customer expectations continue to change. It begins by introducing the concept and importance of identifying new marketing roles that will be needed. The bulk of the document then describes each of the 21 jobs in 1-2 paragraphs, covering what the role entails, required skills, and how it fits into the evolving needs of marketing. Some of the highlighted jobs include Algorithm Bias Auditor, Data Ethnographer, Purpose Planner, Neuro A/B Tester, and In-World Marketing Architect. The document argues these roles will be essential for connecting with customers and building brand experiences in innovative ways.
Digital Marketing Megatrends - Breaking Taboos and NormsGeorgiana Ghiciuc
It’s that time of the year again when we look back at 2017, gaze at the things that impacted the digital marketing scenario, and look ahead into what the future holds. We predict that 2018 will bring bigger, bolder changes to the world of digital marketing.
Break taboos and norms with our 10 digital marketing megatrends for 2018. Check them out, and you might have a chance of survival in the digital marketing “sharktank”.
CX Summit 2020 Keynote: Drive CX to the top of your organisations agenda with...Catherine Hills
How can I make thishappen in my org?
Information covered:
* COVID and e-commerce case study - is e-commerce saving lives?
* Product development, service delivery and go to market
* Customer services and support
* Technology delivery and enablement
* Employee experience and org culture
* Ethics and governance
* Inclusion and diversity
Future of Digital Marketing - How to Keep Pace with Technology
There is an overwhelming amount of conflicting advice about future-proofing marketing work, and it’s best to sustain the following essentials:
AI & Machine Learning in Digital Marketing.docxWoospers
At Woosper, we harness the power of AI and Machine Learning to revolutionize marketing strategies. Our advanced technologies enable personalized customer experiences, real-time campaign optimization, and precise audience targeting. This data-driven approach enhances engagement, boosts conversions, and maximizes ROI, giving your business a competitive edge in the digital landscape.
Similar to Digital disruption webinar oxford university (20)
This is a presentation delivered by Katie King at the UKInbound tourism conference, on "How can marketing professionals adapt to survive & thrive in a world of AI?"
https://www.ukinbound.org/events/tourism-marketing-in-a-digital-age-seminar/
Business 4.0 - How can PR professionals prepare, evolve and thrive in a new ...Zoodikers
Delivered at the ICCO Global PR summit in Helsinki, this presentation introduces the audience to the world of AI and its impact on the PR and wider marketing industry. It considers the encroachments of AI in our personal lives and provides a number of ways to prepare for the future.
Getting to grips with General Data Protection Regulation (GDPR)Zoodikers
Leading employment lawyer Pam Loch, and digital expert Katie King share their advice on how to get to grips with the topic of the moment - GDPR.
They look at who is liable, the impact of Brexit, how it affects marketing and what steps you can take to prepare.
As the fourth industrial revolution unfolds, organisations are having to re-skill and adopt new strategies for sales, marketing and HR success.
Many boards are still evolving into Social Businesses - organisations which adopt social media for effective HR, customer service and sales, as well as a channel for marketing. But further game changers are on the horizon, one being Artificial Intelligence.
These slides are highlights of the many public and private talks and presentations I deliver.
Connect with me on LinkedIn or Twitter - @katieeking
AI and the intertwining worlds of sales and marketingZoodikers
The document discusses how sales and marketing are becoming increasingly intertwined in a changing business world where customers control purchases. It notes that traditional sales methods are outdated and businesses must adapt to using social media to build relationships with customers. The speaker advocates developing a content strategy to establish authority and differentiate your business online, and measuring the results of social media activities to demonstrate return on investment.
How Kent businesses can drive change through Social Media Zoodikers
The document discusses how Kent businesses can use social media to drive change and support business goals. It recommends segmenting audiences and devising a content strategy that is relevant, engaging and provides value. The strategy should build the business's profile and differentiate it through thought leadership on social media platforms. Metrics like interaction and sales leads can then measure the return on investment from social media activities.
Future Vision: Where Will Technology Lead Us Next?Zoodikers
Katie Eking is a managing director, TEDx speaker, and chairperson who is regularly called on to commentate on social media and technology for BBC. She has spoken at high-profile industry events on topics like the future of technology and how businesses can adapt. Some key technologies she discusses include augmented reality, the internet of things, artificial intelligence, big data, mobile optimization, and how technologies like these could impact various industries.
The Big Social Media Conference - July 2015Zoodikers
By 2050, artificial intelligence and automation will have transformed many aspects of life and work:
- Computers will be trillions of times smarter than humans and pass the Turing test, exhibiting human-level intelligence.
- Many jobs currently performed by humans may be done better and cheaper by robots and AI systems.
- Advancements in areas like marketing will utilize AI to analyze large amounts of customer data and personalize advertisements.
- Some experts believe these changes could help eradicate problems like war, disease, and poverty, while others warn of potential threats if AI systems are not developed with proper safeguards.
Digital marketing can nurture sales leads through a 4-stage content marketing process. The first stage involves planning by segmenting audiences. The second stage is devising a content strategy and choosing appropriate platforms. The third stage is building an online profile and differentiating yourself through relevant, engaging content. The fourth stage is nurturing leads through the sales funnel with tailored content across blogs, videos, eBooks and more. Measuring effectiveness is important to prove the value of digital marketing.
Delivering Growth through Online Marketing Zoodikers
This document discusses how social media plays an important role in integrated marketing strategies. It emphasizes that digital marketing is about integrating digital channels into all aspects of marketing. The document outlines four stages of content marketing to drive sales: 1) plan and segment audiences, 2) devise a content strategy, 3) build your profile and differentiate, and 4) nurture leads. It also stresses the importance of measuring results to prove the value of social media and digital marketing efforts.
Is social media relevant to my business, by Katie King, ZoodikersZoodikers
This document discusses how social media can be relevant for businesses and provides tips on getting started and using various social media platforms effectively. It emphasizes starting with clear business goals and objectives, being present where clients and competitors are online, and measuring success. Specific tips are given for using LinkedIn, Facebook, YouTube, Twitter, SlideShare, blogging and online PR to generate leads and influence customers while aligning activities with business goals. Costs and options for social media workshops are also mentioned.
leewayhertz.com-Generative AI tech stack Frameworks infrastructure models and...alexjohnson7307
Generative AI stands apart from traditional AI systems by its ability to autonomously produce content such as images, text, music, and more. Unlike other AI approaches that rely on supervised learning from labeled datasets, generative AI employs techniques like neural networks and deep learning to generate entirely new data based on patterns and examples it has been trained on. This ability to create rather than just analyze data opens up a plethora of applications across industries, making it a cornerstone of innovation in today’s AI landscape.
Use Cases & Benefits of RPA in Manufacturing in 2024.pptxSynapseIndia
SynapseIndia offers top-tier RPA software for the manufacturing industry, designed to automate workflows, enhance precision, and boost productivity. Experience the benefits of advanced robotic process automation in your manufacturing operations.
Communications Mining Series - Zero to Hero - Session 3DianaGray10
This is a continuation to previous session focused on Model usage and adapting for Analytics and Automation usecases. We will understand how to use the Model for automation usecase with a demo.
• Model Usage and Maintenance
• Analytics Vs Automation Usecases
• Demo of Model usage
• Q/A
kk vathada _digital transformation frameworks_2024.pdfKIRAN KV
I'm excited to share my latest presentation on digital transformation frameworks from industry leaders like PwC, Cognizant, Gartner, McKinsey, Capgemini, MIT, and DXO. These frameworks are crucial for driving innovation and success in today's digital age. Whether you're a consultant, director, or head of digital transformation, these insights are tailored to help you lead your organization to new heights.
🔍 Featured Frameworks:
PwC's Framework: Grounded in Industry 4.0 with a focus on data and analytics, and digitizing product and service offerings.
Cognizant's Framework: Enhancing customer experience, incorporating new pricing models, and leveraging customer insights.
Gartner's Framework: Emphasizing shared understanding, leadership, and support teams for digital excellence.
McKinsey's 4D Framework: Discover, Design, Deliver, and De-risk to navigate digital change effectively.
Capgemini's Framework: Focus on customer experience, operational excellence, and business model innovation.
MIT’s Framework: Customer experience, operational processes, business models, digital capabilities, and leadership culture.
DXO's Framework: Business model innovation, digital customer experience, and digital organization & process transformation.
Mastering OnlyFans Clone App Development: Key Strategies for SuccessDavid Wilson
Dive into the critical elements of OnlyFans clone app development, from understanding user needs and designing engaging platforms to implementing robust monetization strategies and ensuring scalability. Discover how RichestSoft can guide you through the development process, offering expert insights and proven strategies to help you succeed in the competitive market of content monetization.
Garbage In, Garbage Out: Why poor data curation is killing your AI models (an...Zilliz
Enterprises have traditionally prioritized data quantity, assuming more is better for AI performance. However, a new reality is setting in: high-quality data, not just volume, is the key. This shift exposes a critical gap – many organizations struggle to understand their existing data and lack effective curation strategies and tools. This talk dives into these data challenges and explores the methods of automating data curation.
The Impact of the Internet of Things (IoT) on Smart Homes and CitiesArpan Buwa
The Internet of Things (IoT) has revolutionized both smart homes and cities by interconnecting devices and systems, enabling automation, efficiency, and enhanced quality of life. In smart homes, IoT devices like smart thermostats, lights, and appliances offer remote control and energy management, while sensors provide security and monitoring. In smart cities, IoT facilitates traffic management, waste management, and environmental monitoring, optimizing resource usage and urban planning. Overall, IoT transforms traditional living spaces and urban landscapes into interconnected, efficient, and sustainable environments.
LeadMagnet IQ Review: Unlock the Secret to Effortless Traffic and Leads.pdfSelfMade bd
Imagine being able to generate high-quality traffic and leads effortlessly. Sounds like a dream, right? Well, it’s not. It’s called LeadMagnet IQ, and it’s here to revolutionize your marketing efforts.
(Note: Download the paper about this software. After that, click on [Click for Instant Access] inside the paper, and it will take you to the sales page of the product.)
The History of Embeddings & Multimodal EmbeddingsZilliz
Frank Liu will walk through the history of embeddings and how we got to the cool embedding models used today. He'll end with a demo on how multimodal RAG is used.
The Zaitechno Handheld Raman Spectrometer is a powerful and portable tool for rapid, non-destructive chemical analysis. It utilizes Raman spectroscopy, a technique that analyzes the vibrational fingerprint of molecules to identify their chemical composition. This handheld instrument allows for on-site analysis of materials, making it ideal for a variety of applications, including:
Material identification: Identify unknown materials, minerals, and contaminants.
Quality control: Ensure the quality and consistency of raw materials and finished products.
Pharmaceutical analysis: Verify the identity and purity of pharmaceutical compounds.
Food safety testing: Detect contaminants and adulterants in food products.
Field analysis: Analyze materials in the field, such as during environmental monitoring or forensic investigations.
The Zaitechno Handheld Raman Spectrometer is easy to use and features a user-friendly interface. It is compact and lightweight, making it ideal for field applications. With its rapid analysis capabilities, the Zaitechno Handheld Raman Spectrometer can help you improve efficiency and productivity in your research or quality control workflows.
Redefining Cybersecurity with AI CapabilitiesPriyanka Aash
In this comprehensive overview of Cisco's latest innovations in cybersecurity, the focus is squarely on resilience and adaptation in the face of evolving threats. The discussion covers the imperative of tackling Mal information, the increasing sophistication of insider attacks, and the expanding attack surfaces in a hybrid work environment. Emphasizing a shift towards integrated platforms over fragmented tools, Cisco introduces its Security Cloud, designed to provide end-to-end visibility and robust protection across user interactions, cloud environments, and breaches. AI emerges as a pivotal tool, from enhancing user experiences to predicting and defending against cyber threats. The blog underscores Cisco's commitment to simplifying security stacks while ensuring efficacy and economic feasibility, making a compelling case for their platform approach in safeguarding digital landscapes.
Types of Weaving loom machine & it's technologyldtexsolbl
Welcome to the presentation on the types of weaving loom machines, brought to you by LD Texsol, a leading manufacturer of electronic Jacquard machines. Weaving looms are pivotal in textile production, enabling the interlacing of warp and weft threads to create diverse fabrics. Our exploration begins with traditional handlooms, which have been in use since ancient times, preserving artisanal craftsmanship. We then move to frame and pit looms, simple yet effective tools for small-scale and traditional weaving.
Advancing to modern industrial applications, we discuss power looms, the backbone of high-speed textile manufacturing. These looms, integral to LD Texsol's product range, offer unmatched productivity and consistent quality, essential for large-scale apparel, home textiles, and technical fabrics. Rapier looms, another modern marvel, use rapier rods for versatile and rapid weaving of complex patterns.
Next, we explore air and water jet looms, known for their efficiency in lightweight fabric production. LD Texsol's state-of-the-art electronic Jacquard machines exemplify technological advancements, enabling intricate designs and patterns with precision control. Lastly, we examine dobby looms, ideal for medium-complexity patterns and versatile fabric production.
This presentation will deepen your understanding of weaving looms, their applications, and the innovations LD Texsol brings to the textile industry. Join us as we weave through the history, technology, and future of textile production. Visit our website www.ldtexsol.com for more information.
1. Digital Disruption –
the next wave
How prepared are CPOs - and their
fellow board members - to deal with
the next wave of digital disruption?
2. Introduction: @katieeking
Managing Director of Zoodikers
Consulting. MBA
Director of Transformation – Digital
Leadership Associates
Co-founder of AI in FM
TEDx speaker
Chairperson of PRCA’s South
East/E.Anglia Group
Regularly called on to commentate on
social media for BBC TV and radio
Spoken and moderated at high-profile
industry events
2
11. Deloitte: many leaders unprepared
to deal with future of work
Deloitte's latest Human Capital Trends report: many leaders unprepared to
deal with the future of work.
The UK’s HR and business leaders are not prepared to manage a digitised
workforce.
Just 16% of leaders feel ready to manage a workforce consisting of both
people and artificial intelligence (AI).
This is despite the implementation of robotics and AI in many of the
businesses surveyed. Of the leaders that responded, 42% said robotics,
cognitive and AI technologies were already in operation in their workplaces.
Anne-Marie Malley, UK human capital leader at Deloitte, said organisations
needed to prepare themselves for the workplace of the future. “Technology is
advancing at an unprecedented rate and is rewriting the rules of work,” she
added.
11
12. Industry analyst Gartner’s
predictions
Smart machine technologies will be the most disruptive class of technologies
over the next 10 years, including smart robots, autonomous cars and smart
workplaces.
12
14. James Dyson
Interview in The Times
Plans for a new university
£2.5bn investment in AI,
robotics and battery technology
that he hopes will propel his firm
into pole position in “the fourth
industrial revolution”
Help to make post-Brexit Britain
as innovative and fast- growing
as the “tiger” economies of Asia
14
16. AI is here today
When Facebook shows me ‘relevant’ posts
When Google auto-suggests search entries
Apple Siri – voice activation. She uses machine-learning technology to get
smarter and better able to predict and understand our natural-language
questions and requests
Tesla self-driving cars
16
17. AI chatbots: the next
shift in customer service
According to IBM, 65 percent of millennials prefer interacting with bots to
talking to live agents
The rising popularity of mobile messaging apps and the need for 24/7 service
has made chatbots a hit with the e-tailers. Brands are using chatbots for
improving customer experience, to offer recommendations and services, and
to automate the purchase process
The most popular chatbot platforms include Facebook Messenger,
WhatsApp, WeChat, and Slack. Top brands like Uber and Burberry have
been successfully engaging and acquiring new customers with one-to-one
chat experience using chatbots
17
18. The changing face of retail
Retail management survey: 45%
of retailers intend to begin using AI
within three years to enhance the
customer experience
What if real-time weather data,
footfall and sales were used to
merchandise a store each day.
Could positions in the store be
formalised in the data set, too?
Could store tracking be used to
analyse where people are
browsing, and then add this into
the mix, too?
18
19. Accenture: AI and
financial services
19
AI will be the main way that banks interact with their customers within
the next three years.
Banks such as RBS are increasingly using chatbots to answer
customer queries.
Many, perhaps ironically, felt that AI would help banks create a more
human-like customer experience.
"The big paradox here is that people think technology will lead to
banking becoming more and more automated and less and less
personalised, but what we've seen coming through here is the view
that technology will actually help banking become a lot more
personalised," said Alan McIntyre, head of the Accenture's banking
practice
20. AI’s impact on procurement:
augment, not replace
CBR Magazine:
The development of big data has the potential to transform predictive
algorithms from useful add-ons to essential tools.
With the combination of big data and advanced algorithms, the buyer could
take on a more advanced role in risk management, using AI-powered data to
carry out more intelligent supplier audits.
Using AI would also allow for real-time monitoring of all suppliers and not
simply monthly, quarterly, or annual reviews limited to top suppliers only as is
often the case in global businesses.
Procurement has a bright future. Rather than anticipating a hostile takeover
from the machines, procurement professionals should invest time in
familiarising themselves with the technologies of tomorrow. AI, big data and
new forms of production will lead to a greater diversity of roles and
responsibilities. Moreover, improved access to key supply chain intelligence
will put procurement professionals in a better position to advise key
operational functions.
20
21. AI’s impact on procurement:
augment, not replace
One technology promising to revolutionise both the production and
procurement process is 3D printing. In the future, anything a company can
print by themselves on a 3D printer will no longer need to be externally
procured. Analysts expect that the current global market for printers,
materials and services of 5.2 billion USD in 2015 will grow to $20.2 billion by
2019. Buyers of the future will therefore not be responsible for procuring
spare parts but also bulk materials for their 3D printing systems.
21
22. AI’s impact on sales
and marketing
AI for CRM will be the game changer in the way you do business with your
customers.
It will empower your employees with super human skills, they will never forget
to act on that promise
They will always impress your customer with pro-actively contacting them
with a potential product issue and they will offer you exactly the products and
services they were looking for at the right moment in time
22
23. 23
80% of marketing
leaders say AI will
revolutionise marketing
by 2020
But only…
AI’s impact on sales
and marketing
24. AI’s impact on HR
A survey of HR executives by IBM found that 46% believe AI will transform
their talent acquisition capability and 49% believe it will transform their payroll
and benefits administration
Views of 10 HR leaders:
1. AI will automate screening and reduce bias
2. AI will reduce errors and improve compliance
3. AI will augment corporate training
4. AI will increase adoption of metrics and analytics
5. AI will enhance candidate assessment
6. AI will automate candidate outreach
7. AI will streamline employee onboarding
8. AI will improve workplace learning
9. AI will reveal new insights on talent
10.AI will show the value of the human touch
24
25. How can you prepare?
The right mindset
Clear mid and long term business strategy
Control your own agenda
Training: closing the skills gap
Hiring/attracting the right people
Social Selling
Funding: e.g. Innovate UK or Crowdfunding
Evaluating
Staying safe
25
26. 26
Social Business: Our 6
point plan to ensure
success:
1. Plan and segment your audience
2. Find the right channel
3. Devise a social media strategy
4. Build profile and differentiate
5. Nurture relationships
6. Encourage them to buy
27. 27
1. Marketing
segmentation
Your
audiences
Business
objectives
Marketing
objectives
Perceptions
to create in
3, 6, 9
months
Messages
to convey
INFLUENCE
THEM
Existing
customers
Retention and
cross selling
Increase value
Communicate
NPDs and
wider range
Twitter/ LinkedIn
PR
Blogs
Networking
Practitioners Secure new
partnerships
Educate LinkedIn groups
Case studies
Social media
Awards
Potential
customers
Attract new
and repeat
custom
Educate Webinars
Newsletters
Social media
28. 28
2. Find the right channel
Your
audiences
What do they
read?
Which social
platforms?
Groups on
LinkedIn
Events Key topics of
interest
Existing
customers
Practitioners
Potential
customers
We will work with you to complete our influencer matrix in month one
30. Let AI do the grunt
work
30
It’s estimated that the average B2B sales rep spends one-third of their work day
actually selling.
AI frees sales reps to spend more time selling. AI brings leverage to the sales
professional.
Any task that can be done by following a template today can be done by a
machine tomorrow. When AI is applied in a meaningful way, sales agents free up
time for the high-leverage, non-linear aspects of their job: selling and
communicating with potential customers, negotiating and strategizing how they
will close key deals.