Stephens brian mobile_presentation

Editor's Notes

1. The invention of the cell phone came about in 1960 in the land of Sweden. Funny to think that they started out as rotary phones and were not so dependable. As far as the US goes, they were made available to the public for as little as $4,000 and required permanent installation. The first launch in 1978 was to 1,300 subscribers in the Chicago area.
2. So, from 1978, fast forward 34 years (which is a relatively short period of time), to what we now have. In 34 years, we go from a huge brick sized, heavy phone that has greater range but has no data transmission to what we have now. It’s like we are all walking around with little laptops in our pocket, and the plans for the cell phone market are mind blowing .
3. Ok, so, let’s take a look at the Tablet. One of the first Tablets arrived in about 1979... not far behind the cell phone market. This was called “The Graphics Tablet.” Wow... an impressive name for the up and coming Apple. However this product was a sad failure compared to the wildly popular Ipad available today, but shockingly not much variation in price compared to it’s grandfather on the left. You could get one of these babies for the low price of $650. Not bad.
4. The big question is how many people actually owned a tablet until about 2010. That’s when the Ipad was born and combined with mobile and wi-fi technology. Apple sold 14.8 million Ipads worldwide that year alone. Now that’s just Ipads... imagine the other tablets, Motorola, Samsung, Tab or the Nook, etc.
5. As far as the worldwide notebook market, according to Androidpolice.com, there are right around 300 million tablets floating around out there, or about 0.3% of the 7 billion people alive on earth. These are small numbers now but when those old pc’s start breaking down and notepads become more advanced experts are saying notepad sales will match phone sales by 50%.
6. Ok, so, now for a few statistics. The tablet has seen amazing growth. The numbers worldwide are much larger but just look at the US alone. They are expecting to see an estimated 82.1 million tablets in the population by 2015. That’s amazing market share considering we have 300 million in the US.
7. As far as the mobile market is concerned, there are now over four billion mobile phones in use. Once again not too shabby for just shy of 7 billion people in the world. The majority of them being SMS... it might be a great idea to take advantage of SMS marketing.
8. So, how are they accessing the web? Take a look at this chart and you will find that just as expected, the mobile market is quickly becoming more accessible than the home PC. This includes both Smart Phone and Notebook devices. By 2015, it is expected that access by to the internet through mobile devices will far exceed that of home pc’s. I believe we may already be there. That gives us every day marketers a huge opportunity to take advantage of mobile marketing tactics while the mobile marketing community is at its’ beginnings.
9. There are ton’s of way that mobile has affected web design but I’ll give you a few examples. Your designing for several different sized screens. Secondly, the cell phone screen is more vertical as opposed to the horizontal screen of the PC. Thirdly, your forced to use less text and graphics to keep the pages from being too crowded. Fourth, navigation has been an amazing tool to allow you to look at what is local to you, so you’re designing for users on the move.
10. What current technologies can be used to make websites accessible on all devices? Well, the short answer would be HTML5. It’s very versatile with the ability to use video and interactive programming. This allows us to program with similar capabilities to our online website. Also, Mobile Device detection can help a great deal. With the proper coding, you can auto direct to a mobile website to view in the proper format.
11. Now, would you like to see a few examples of mobile websites that do not work well across mobile devices... particularly, the iphone. There are very few sites that do not work on some types of devices but Apple seems to have a problem with Flash, and some Flash users will not budge. This could really hurt those who can’t advertise to the Apple users.
12. Now, would you like to see a few examples of mobile websites that do work well across mobile devices. Fandago.com is one of my favorite sites. It actually takes my location into account and shows me what theater I’m closest too with very simple navigation. You can scroll through the movies by thumbing left or right. Very easy to use. Weather.com is one I check almost every day. It actually has an app that stays right on the desktop of your mobile device. When I go to the site it prompts me and say’s “do you want to use your current location?”. It has a very simple navigation as well. Both very user friendly website’s for mobile.
13. Ok, so here is my recommendation for my clients website. The site has a nice design and the theme overall. The idea comes across, that you this is a photography website. However it shows the full page weather on mobile or full scale computer screen.
14. Use Mobile detection, through HTML5, once the programing see’s that it’s a mobile device it will redirect the user to a new website that is mobile friendly.
15. Present a photo or thumbnail that would allow the user to scroll left and right through the photo’s. It’s a much cleaner option.
16. I would change up the menu. Put it in a vertical format below the main photo which would make it more legible.
17. Add to the menu, and make the site social. When people are on the cell phone they love to connect to Facebook and Twitter. Make it easy for them to connect. Don’t go overboard but I would like to add Facebook, Twitter, and an RSS Feed.
18. Last but not least I would add an opt in. There is nothing more valuable than to keep in touch with your fans. Add the opt-in using your MailChimp.com account. The site already has MailChimp for it’s auto responder, so take advantage and add it to the mobile site.