Startup Metrics (Ignite Velocity)

Updated "Startup Metrics for Pirates: AARRR!" presentation by Dave McClure from the Future of Web Apps conference in Miami, February 2009.

Growth hacking is a marketing technique used by startups that focuses on low-cost and innovative alternatives to traditional marketing. It involves using creativity, analytics, and social metrics to sell products and gain exposure through techniques like SEO, website analytics, content marketing, and A/B testing. Growth hackers prioritize growth over budgets by analyzing the customer acquisition funnel to identify opportunities to improve conversion rates at each stage - acquisition, activation, retention, revenue, and referrals. The goal is to brainstorm experiments, prioritize ideas, develop hypotheses, test changes, and systematize optimized processes into a repeatable "growth machine" approach focused on continuous improvement.

Andy Young discusses growth hacking strategies for startups. He defines growth hacking as experiment-driven marketing to achieve measurable, repeatable and scalable growth. Some key growth hacking tactics include SEO, content marketing, performance marketing, conversion optimization, viral loops and strategic pricing. He emphasizes the importance of testing ideas with customers pre-launch, focusing on key metrics, prioritizing high-impact areas of the customer funnel like top-of-funnel acquisition and bottom-of-funnel conversion and retention, and continually experimenting to optimize growth.

This presentation described how and when outbound prospecting (Cold Calling 2.0) can work to provide a predictable flow of leads from highly targeted prospects.

The document discusses building a growth model to understand and drive business growth. It defines growth as typically growing the active customer/user base or what drives business value. A growth model identifies key metrics like number of sales or subscribers, adds additional context metrics, and models the drivers and growth loops that impact the key metric. This includes paid, viral, sticky, and content-based growth engines. The document provides examples and emphasizes reviewing the model weekly to prioritize growth efforts.

A primer to growth hacking. Starts with the story of one of the web's most legendary growth hacks, then gets into what growth hacking is and how you can put it to work for your company. Originally presented at Growth Hacking Asia Singapore in Nov 2014

The document provides 29 tips for growth hacking and quick wins that companies should be testing, but often aren't. Some of the key tips include measuring customer happiness with Net Promoter Score, creating more targeted landing pages, using paid ads to test headlines and images, removing distracting links from landing pages, and testing different calls to action copy. It encourages testing unconventional approaches to improve conversions and growth.

The document discusses startup metrics and provides a model called AARRR for measuring key metrics. It describes the AARRR model as having 5 steps - Acquisition, Activation, Retention, Referral, and Revenue. It emphasizes the importance of measuring metrics to optimize conversions at each step and determining which marketing channels and features deliver the highest conversions at the lowest cost.

This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)

The document provides tips and strategies for optimizing the user funnel, from acquiring first users to optimizing retention. It emphasizes testing optimizations through small experiments and using data to identify bottlenecks. Key recommendations include focusing first on learning rather than the funnel, using blogs and social media to acquire early users, and segmenting users to improve activation, onboarding and retention.

GrowthHackers holds weekly AMA (Ask Me Anything) sessions with Growth experts from around the world. Andrew Chen a writer, entrepreneur and investor focused on mobile products, metrics and user growth. He has been an advisor to companies like Angelist, Product Hunt and Dropbox. Find more great growth resources on GrowthHackers.com. Join the community and have your own questions answered by professionals like Andrew today. Growthhackers.com/AMA

1. The document discusses strategies for building and operating effective growth marketing teams, including building engineering-heavy teams, separating traditional marketing, and implementing an experimentation framework. 2. It notes that growth teams take more risks than product teams and emphasize a high pace of experimentation over individual successes or failures. 3. Metrics like click-through rates become less useful over time, so the document advocates keeping revenue forecasting as the single key metric to evaluate growth team priorities, impact, and resource allocation.

Apresentação de proposta comercial, para oferecer serviços gestão de tráfego pago como google ads e facebook ads

How businesses in Brazil are using WhatsApp in creative ways and how this translates to the rest of the world. Read more about it here: https://medium.com/@fernandasaboia/in-digital-marketing-whatsapp-is-fueling-a-global-trend-45a734835148 This was presented at SxSW 2016.

Slides to the growth hacking workshop I recently gave for AAU students in Prague. We covered the Lean Canvas, getting to product-market fit, Wow! moment, growth marketing, and the analytics you should be focused on.

Carly Brantz, CMO of DigitalOcean, discusses how to cultivate happiness when marketing to developers. She outlines four key principles: 1) provide value to your community through tutorials, Q&As, and community support, 2) prioritize simplicity in the customer journey, 3) stay agile and meet customers' needs as their needs change, and 4) center growth around helping customers build successful products and businesses. The goal is to make developers happy at each stage from awareness to conversion to long-term success.

The document discusses building a growth process for a company. It advocates focusing first on establishing a repeatable process for experimentation and growth, rather than individual tactics. The process involves setting goals, brainstorming growth ideas, prioritizing experiments, testing hypotheses through minimum viable tests, implementing experiments, analyzing results, and systematizing successful experiments. Establishing this type of process allows a company to continuously run experiments, learn, and scale growth over time through an organized and data-driven approach.

The document provides an overview of startup metrics using the AARRR framework. It discusses how to measure key metrics around user acquisition, activation, retention, referral, and revenue. For each stage, it outlines example metrics to track, tools to use, and tips for improving performance. The goal is to help startups understand their customer lifecycle and focus on metrics that provide actionable insights to optimize their business model.

This document discusses metrics for product marketing and management. It introduces the AARRR framework for understanding the customer lifecycle, which stands for Acquisition, Activation, Retention, Referral, and Revenue. Each step of the lifecycle is defined. The document also provides examples of conversion metrics and percentages at different stages, and discusses qualitative and quantitative measurement approaches. It emphasizes testing marketing channels and features to improve conversion rates.

Metrics-oriented approach on how to design [internet] marketing strategy, how to select customer acquisition channels. Plus a little bit on product strategy too.

This document discusses metrics-driven marketing strategies and focuses on three key factors for marketing channels: volume, cost, and conversion. It emphasizes measuring conversion as deep down the conversion funnel as possible and estimating customer lifecycle, conversion, and revenue potential when designing marketing plans. Three scenarios are presented as examples to brainstorm marketing channel strategies based on factors like target customers, customer lifetime value, company funding, and marketing budgets.